I-franchise yezingubo ithola ukusebenza kwayo emkhakheni wezamabhizinisi. I-franchise yezingubo ithandwa kakhulu kumakhasimende futhi isetshenziswa kulezi zinsuku. I-franchise yezingubo ifuna ukwethulwa njengebhizinisi ngabathengi abaningi ababamba iqhaza ekubambisaneni nasekuphathweni komkhiqizo ngokuqhubekayo. Uyakwazi ukuthola umkhiqizi ofanele kokukhethekile okuqukethe uhlu lwabahlinzeki abanamasayithi amaphrojekthi ahlukahlukene. Uma unesithakazelo, kubalulekile ukutadisha ngokuningiliziwe imininingwane yokusebenza komkhiqizi we-franchise yezingubo ngokushintshela kuwebhusayithi ekhethekile. Ngemuva kokubuyekeza uhlu olukhona lwabanikazi bemibono, kufanele uqhubekele emhlanganweni womuntu siqu, imiphumela yawo ekhombisa izinga lesivumelwano kubambiswano.

Ukusayinwa kwenkontileka kunika umlingani ilungelo lokuthola ukuqala kwebhizinisi njengengxenye yokuhlinzekwa kwezindlela ezithuthukisiwe ngumnikazi womqondo, okufanele kulandelwe ezigabeni zokuqala. Uma umlingani ezwa ukuntuleka kolwazi olubalulekile, kufanelekile ukuxhumana nabachwepheshe bomkhiqizi we-franchise, abazosheshe benze izingqungquthela ngezinqubo zokumaketha nezokukhangisa, ukukhulisa ulwazi, futhi, nokuthengisa. Ezikhathini ezinzima kakhulu zokuqhuba ibhizinisi lama-franchise wezimpahla, kufanele ukhumbule njalo ukuthi ungafuna izeluleko ezisebenzayo nezifanelekayo kubathuthukisi bephrojekthi abakusiza ngokushesha okukhulu. Uma kunesidingo, kufanele ulandele indlela ethuthukile, ngoba wena, kuqala kwakho konke, ulandela indlela elungiselelwe futhi enyathelwe kahle yokuthuthuka kwebhizinisi, enezinzuzo zayo. Uyakwazi ukunciphisa izingozi nezingibe ezahlukahlukene ezingenzeka endleleni yakho yokuba yinkampani. Ngaphezu kwalokho, umnikazi womqondo ngamasu wokuhlanganyela nawe uhlu lwezinto ezibucayi ezithuthukisiwe zokwenza ibhizinisi, abekade eya kulo iminyaka eminingi ethola amakhono abalulekile nolwazi olunzulu lobuchwepheshe. Ukuthenga i-franchise yezingubo kusho ukuthi akudingeki ufune umqondo webhizinisi uwedwa, sungula iphrojekthi engaba nezici eziningi ezimbi ekuweni kwenkampani okulandelayo.

Kungakho, njengamanje, i-franchise isiqale ukuthandwa kakhulu nokufunwa okukhulu emhlabeni wonke, ngoba kulula kakhulu ukusebenzisa ibhizinisi usebenzisa umkhiqizo oselungile kunokwakha inkampani ekuqaleni. Ngaphezu kwalokho, kuvele kube yinzuzo, ngoba une-curator, kumuntu womkhiqizi we-franchise yezingubo, osiza ngokunikeza izeluleko ezifanele ngesakhiwo esifike ngesikhathi. Kumele kuqashelwe ngokuzayo imibono elungiselelwe ngecebo noma, ngamanye amagama, i-franchise izuza ukuthandwa kakhulu, isiza amafemu amancane ukuthi azenzele emakethe yokuthengisa futhi athathe indawo yawo. Okwemibhalo, kukhona usizo lomkhiqizi, onikeza ukusekelwa okubalulekile kuzo zonke izigaba zokuqala ezibalulekile zokwakhiwa kwebhizinisi lezingubo. Uma ukwazi ukusebenza ezimeni ezinjalo, ke cabanga ukuthi impumelelo iqinisekisiwe, ngoba inzuzo izotholakala futhi kungenzeka ukuthi ifinyelele ezingeni lamazwe omhlaba. Umnikazi ngamunye wemibono utshale imizamo yakhe eminingi ekwakheni inkampani, mhlawumbe ngamagatsha kanye nenethiwekhi yokuthengisa, njengoba echithe iminyaka eminingi yokusebenza kanzima nokutshalwa kwezimali kulo msebenzi, othela izithelo. Uma ungumsebenzisi othembekile othenge i-franchise yezingubo, khona-ke uzobona, usebenzisa isibonelo somkhiqizi wakho, ukuthi ungayakha kanjani kahle iphrojekthi, wenze izibalo ezahlukahlukene eziyinkimbinkimbi ukugwema ukungalungi ngamaphutha namaphutha.

Le mininingwane iphakamisa ulwazi lwakho kwesinye isikhathi, ikunikeze ilungelo lokusebenzisa amakhono abalulekile owatholile ukuthuthukisa nokwandisa inkampani yakho ngosayizi odingekayo. Abanikazi bemibono evumayo bangasebenza ekwakheni i-franchise kunoma iyiphi indlela, noma ngabe umkhakha uhlobene nokukhiqizwa kwemikhiqizo, ukuhweba izimpahla ezahlukahlukene, noma ukuhlinzekwa nokwenziwa kwezinsizakalo. Intengo yephrojekthi eqediwe ingahlukahluka njengoba umkhiqizi ekulinganisela, kubalwa utshalomali, kucatshangelwa isikhathi sesikhathi sokusungulwa kwebhizinisi, kanye nendawo ekhethiwe. Kumele kuqashelwe ukuthi i-franchise ebiza kakhulu ingabhekwa njengoba kudingeka indlela ekhethekile, amakhono amahle, nezindawo zokukhiqiza ezitshaliwe ezinkulu. Ngokuqondiswa kokuhweba kwanoma yikuphi ukwakheka kwempahla, izindleko zokufunwa kwe-franchise zingahluka ngokuya ngohlobo lomkhiqizo nohlobo lwentengiso oluthengisiwe. Ukutshalwa kwemali okuncane kakhulu kuyadingeka kubasebenzi be-novice bebhizinisi labo abafisa ukuthatha isikhundla sabo ekufezeni nasekuhlinzekeni kwanoma yiziphi izinsizakalo. Akunandaba ukuthi ukhetha yiphi ifomethi nesiqondiso, kufanele uqhubeke ikakhulukazi kumakhono akho ezezimali, futhi ube nolwazi oluthile emkhakheni okhethiwe.

Uyakwazi ukusebenzisa izimpahla ngefomethi ezimele, ngokuyithuthukisa ngempumelelo inkampani efinyelela ezingeni olifunayo. Ngemuva kwesikhashana, usufinyelele ezindaweni eziphakeme kakhulu, uyakwazi ukuhlola ngokuphelele indlela oyikhethile ngefomethi ezimele, ukuvuma ukuthi icala lezimpahla lishintshe ibhizinisi lakho ngokuvula iminyango emisha. Noma yisiphi isimo singaxazululwa njalo, into esemqoka ukwenza isinqumo esifanele, esilandelwa umphumela namathemba alandelayo. Ngokutholwa kwefranchise yezingubo zesimanje yenhlangano yakho, uyakwazi ukubona kakhulu zonke izinhlelo zakho, uzuze imiphumela oyifunayo kanye nokuphakama okuhle ezingeni lomhlaba jikelele.

I-franchise yeklabhu yezingane uhlobo lomsebenzi webhizinisi ongahlotshaniswa nobungozi obuthile. Okokuqala, ngokuthengisa i-franchise, usuvele unenzuzo, noma kunjalo, kufanele uyikhokhele. Lokhu umnikelo oyisamba, owudlulisela esigabeni sokuqala njengephesenti yevolumu yotshalo-mali olwenziwe. Njengoba uphishekela i-franchise yeklabhu yezingane, udinga ukukhumbula ukuthi usebenzisana nento ebaluleke kakhulu abantu abanayo. Bayakwethemba ngezingane zabo, ngakho-ke, unesibopho ngasohlangothini lwakho. Uma ufuna ukuzibandakanya neklabhu yengane, i-franchise izosiza ukukhuthaza umsebenzi wakho esigabeni sokuqala, usebenzisa inzuzo enkulu.

Okokuqala, wenza imisebenzi egameni lomkhiqizo owaziwayo, futhi okwesibili, wenza ngokuvumelana nemithethonqubo nemithetho enqunywe yibhizinisi eliphumelelayo. Ngaphezu kwalokho, uthola isipiliyoni esibaluleke kakhulu sokwenza iklabhu yengane, elula kakhulu. Ngemuva kwakho konke, awudingi ukwenza amaphutha, ngoba usebenzela i-franchise futhi, ngakho-ke, ungusomabhizinisi ophumelelayo.

Kodwa-ke, umuntu kufanele anake iqiniso lokuthi uhlobo olulodwa lomkhiqizo alwanele ukukhuthaza kahle i-franchise yeklabhu yengane. Udinga ukusebenzisa imizamo yakho. Vele, unekhanda lokuqala ngohlobo lomkhiqizo odumile, kepha-ke, futhi udinga ukumemezela ukuthi ungene emakethe. Ngaphezu kwalokho, udinga ukugcina insizakalo esezingeni eliphakeme ngendlela oyithola ku-franchisor. Lapho usebenzisa i-franchise yeklabhu yengane, futhi udinga ukukhumbula ukuthi kufanele uzuze izinga eliphakeme kunosomabhizinisi abajwayelekile. Ngemuva kwakho konke, uyavuma ukukhokha iphesenti elithile lemali engenayo etholwa njalo ngenyanga.

Ngakho-ke, umholo wakho kufanele ube ngaphezulu kakhulu kunalokho uma uzisebenzela wedwa. I-franchise esebenza kahle yeklabhu yengane izokunikeza inani elikhulu lotshalo-mali, njengoba uzokwazi ukuwahehela iphrojekthi yebhizinisi enenzuzo. Ungathembela futhi eqinisweni lokuthi umthengi oyimfihlakalo angafika kuwe. Lo ngumuntu ohlola izinga lakho lensizakalo ngaphansi kokuzenzisa kwekhasimende.

I-franchise yezingane iklabhu uhlobo oluthembisayo nolungaba yinzuzo kakhulu lwephrojekthi yebhizinisi. Ngokuthuthuka kwayo, kungadingeka ukuthi unqobe ubunzima obuhlukahlukene ukuze ube ngusomabhizinisi oholayo kule niche yemakethe. Osincintisana nabo ngeke bafune ukwabelana ngenzuzo nawe, ngaphezu kwalokho, bangahle balangazelele ukugcina isikhundla sabo sokuhola emakethe. Abaphikisi abaningi benza konke okusemandleni abo ukukuvimbela ukuthi uphumelele. Ngakho-ke, lapho wenza i-franchise yeklabhu yezingane, udinga ukulandela ngokuqinile uhlelo lwebhizinisi okufanele lwenziwe kusengaphambili. Kufanele afake wonke amaphuzu omsebenzi odinga ukucabanga ngawo ngaphambi kwesikhathi.

Vele, usebenza ngaphansi kwe-franchise, unenzuzo ebaluleke kakhulu kunalabo abancintisana abangenalo lelo thuba. Okokuqala, iwumkhiqizo osezingeni eliphezulu futhi odume umhlaba wonke, futhi okwesibili, i-baby club franchise isebenzisa izixazululo ezahlukahlukene zobuchwepheshe, okwehlukile, nobuchwepheshe obusezingeni eliphezulu. Usebenzisa konke lokhu, ungafinyelela imiphumela ebaluleke kakhulu yezezimali ngesikhathi esifushane. Ungahola imakethe yokuncintisana ngokusebenzisa wonke amathuluzi onawo. Phatha i-franchise yeklabhu yengane yakho ngendlela yokuthi izimbangi zakho zingabi nalo ithuba lokukuphikisa. Lapho usebenze ngokwengeziwe, umphumela uzoba mkhulu. Noma kunjalo, kusamele uqaphele ukuthi ungakweqisi.

Ngakho-ke, yenza yonke imisebenzi ngezinga eliphezulu lokusebenza kahle bese, uzophumelela impela. Icebo lebhizinisi elenzelwe kahle le-franchise yengane yakho lizosiza ibhizinisi lakho ekuqhubekeni kwalo.

Njenge-franchisee, okungukuthi, umthengisi okhethekile we-franchise, kuzodingeka ukhokhe imali yenyanga. Eyokuqala ibizwa ngama-royalties. Ivolumu yayo isukela ku-1 kuye ku-3%. Leli nani libalwa njengengxenyana yenzuzo ophumelele ukuyithola phakathi nenyanga. Ngaphezu kwalokho, lapho uthengisa i-franchise yeklabhu yezingane, uzokhokha isitolimende sesibili. Kubhekiselwa kukho njengokulinganisa kwesikhangiso komhlaba jikelele.

I-franchisor izosebenza ngokuzimela lezi zenzo. Ngakho-ke, uzothola inzuzo ehlala njalo endaweni yedolobha lakho, izinga lokuqwashisa ngomkhiqizo nalo lizokhula. Lapho usebenza ne-franchise yeklabhu yezingane, udinga ukwamukela ukuthi izimbangi zingaba nzima. Nawe kudingeka uthathe isinyathelo ngesikhathi esifanele. Isibonelo, ukutadisha izibalo kuzosiza ekunqobeni izimo ezibucayi. Uma usuyibonile inqubo yokukhipha isisekelo samakhasimende akho ngesikhathi, ukuthatha izinyathelo ezifika ngesikhathi kuzoqinisekisa ukuthi umthelela omubi uyehla. Lapho usebenzisa i-franchise yeklabhu yezingane, kufanele futhi ukhumbule ukuthi umbuso ulindele ukudonswa kwentela kuwe.

Kuyadingeka ukusondela kule nkinga ngokungathi sína ngangokunokwenzeka.

I-franchise yezilwane iba ngumbuzo oqhubeka ngokuya ezinjini zokusesha. Kungani lokhu kwenzeka? Kunezizathu eziningi, esizoxoxa ngazo ngezansi. Kepha sekuvele kucaca ukuthi izihloko ezihlobene nezilwane seziya zithandwa kakhulu, kanye nohlobo lokwakha ibhizinisi ngokususelwa ku-franchise. Iningi losomabhizinisi lifinyelela esiphethweni sokuthi kunenzuzo enkulu ukuthola ibhizinisi elenziwa ngomumo, hhayi ukulihlanganisa zisuka nje, ukweqa izingibe eziningi nokulahlekelwa okukhulu ngenxa yokungabi nalwazi, ukungaqiniseki, ukuncintisana, nezinye izinto eziningi ezenza ukungena imvelo yebhizinisi ibhizinisi elinzima ngempela.

Ngakho-ke, emuva kokuthi kungani ama-franchise athandwa kangaka. Iqiniso ukuthi cishe ama-80% amaRussia agcina lezi noma lezo zilwane emakhaya abo, futhi indilinga yezilwane ezifuywayo iyanda: lawa amakati nezinja ezijwayelekile, nezinhlanzi, nezidalwa eziyinqaba njengezinyoni, izicabucabu, nezibankwa. Zonke lezi zidalwa zidinga ukudla, okokusebenza, umuthi, nokunye ukuze zikunakekele. Inani labanikazi bezilwane landa kuphela. Ngakho-ke, ukutholwa kwe-franchise yezilwane kungabizwa njengokuthambekela eminyakeni yamuva, ngoba kuyadingeka ngempela. I-franchise yezilwane isiza nokwakha isitolo esikhulu futhi esiyingqayizivele kanye nendawo encane yokuthengisa okungenzeka ukuthi izofa.

I-franchise yezilwane esezingeni eliphakeme inikeza izindlela ezahlukahlukene zokukhulisa ibhizinisi lakho. Ukwazi ukuthola imali njalo, futhi ngemuva kwesikhashana, ukhokhela ngokuphelele utshalomali lokuqala. Endabeni yebhizinisi lezilwane, lokhu kubaluleke kakhulu njenganoma iyiphi enye indawo. I-franchise ekhethiwe efanelekile emadolobheni amaningi, womabili amakhulu (lapho kudingeka khona njalo kukhulu) futhi amancane (lapho kungahle kungabi khona ukuncintisana khona, ikakhulukazi ngegama elaziwa kakhulu, kanye nokufunwa, kucatshangelwa izibalo, kuzohlala kunjalo). Ngenxa yazo zonke lezi zimo ezincane, umqondo we-franchise yezilwane uya ngokuya ukhanga ngokwengeziwe.

I-franchise yezilwane, njengoba sishilo ekuqaleni, ingabonakala njengomqondo omuhle. Kepha usomabhizinisi osemusha ubhekene nombuzo obucayi ohlobene nokuthola ama-franchise athembekile. Ngenhlanhla, ungaxhumana nabachwepheshe bethu ababa ngabalamuli bakho. Usitshela ngezifiso zakho, ubuke okunikezwayo okuningi bese ukhetha lezo ezibonakala zikhanga kakhulu kuwe ngentengo nangezici. Inkontileka iphethwe ngabasebenzi bethu ethembekile futhi iphephile. Ungaqiniseka ukuthi awukhohlisiwe, futhi i-franchise yakho ngokusemthethweni inelungelo lokuba khona futhi ilethe imali okuvunyelwene ngayo.