I-franchise yekhemisi yiphrojekthi yebhizinisi engaba nenzuzo, kepha ungahle ubhekane nobunzima obuthile ekuyithuthukiseni. Ukuhlola ubungozi namathuba wale phrojekthi yebhizinisi, lokho okuthiwa ukuhlaziywa kwe-swot kulungile. Akulungele ukubhekana ne-franchise kuphela. Lolu uhlobo lwama-analytics olungena ngokuphelele kunoma yiluphi uhlobo lwebhizinisi. Uma usebenzisa i-franchise, esimweni esinjalo, kuyadingeka kakhulu ukuhlola kahle amandla nobuthakathaka bakho, kanye nokuqonda ukuthi yiziphi izinsongo ongahlangabezana nazo endleleni. Futhi, amathuba okuvimba izinsongo kufanele ahlolwe kahle ukuze abe khona ukuze abhekane nanoma yisiphi isimo esibucayi.

Uma uphromotha ikhemisi njenge-franchise, udinga ukubuza ngezimo zephrojekthi yebhizinisi enjalo phansi. Lokhu kubalulekile ukuze kuzuzwe imiphumela emihle. Uma unentshisekelo ekhemisi nasekukhuthazeni i-franchise kulolu hlobo lomsebenzi, ungasebenzisa isoftware efanelekile ngalezi zinhloso. Isixazululo sesoftware singahlinzekwa yi-franchisor, noma wena ngokwakho udinga ukwenza ukhetho olufanele ngokwenza isinqumo esifanele sokuphatha.

Lapho usebenzisa i-franchise yekhemisi, udinga ukukhumbula ukuthi vele ekuqaleni komsebenzi wakho udinga ukufaka ezindlekweni ezisuka ku-9 kuye ku-11% wezinciphiso ezivumela umlingani wakho kusuka kulo mkhiqizo. Le nkokhelo eyisamba ingumkhuba ojwayelekile futhi, njengoba kunjalo, ifanekisela inani lephrojekthi yebhizinisi oyitholile kanye nelungelo lokuthengisa izimpahla egameni lomkhiqizo owaziwayo. Sebenza nge-franchise yekhemisi kahle nangendlela efanelekile, phambilini wenze ukuhlaziywa kwalabo bancintisana nabo okuzofanele wabelane nabo ngokufunwa okusebenzayo. Ukuthola inzuzo ebaluleke kakhulu yokuncintisana, khetha uhlobo lomkhiqizo olwaziwa kakhulu ozoxhumana nalo. Imikhiqizo edumile ikhiqiza imali eningi ngoba nje ithembekile futhi izimisele ukusebenzisana nayo. Okufanayo kusebenza ku-franchise yekhemisi.

Uma lo mkhiqizo waziwa edolobheni lakho, lapho-ke unamathuba onke okuphumelela. Lokhu kunganqunywa ngenhlolovo noma eminye imisebenzi yokuhlaziya.

Uma usebenza nge-franchise yekhemisi, uzobuye ukhokhe iphesenti elithile lemali ephelele etholiwe. Le phesenti ingahluka futhi ifike kunani elihlukile, konke kuya ngenkontileka oyiphethe. Inkontileka iphothulwa ngesisekelo sethempulethi yendawo yonke; noma kunjalo, ungaxoxisana ngokuthi yiziphi izimo ezithile ozitholayo lapho uxhumana nommeleli womkhiqizo. I-Franchising ngokuvamile idinga imali yokukhangisa yanyanga zonke. Le mali itholwa yi-franchisor futhi isetshenziselwa ukukhangisa okusebenzayo emhlabeni wonke. Ngakho-ke, uthola ithuba lokugcina izinga eliphakeme lokuqwashisa ngomkhiqizo, kufaka phakathi ezweni lakini.

Kepha lokhu akugcini ngesethi yakho yezibopho. Uzodinga futhi ukukhokha amaroyalties, inani lezinsizakusebenza zezezimali, okungaba cishe yi-6% yenzuzo oyitholile.

I-franchise yekhemisi iphrojekthi yebhizinisi, ukuqaliswa kwayo kungabandakanya nesidingo sokuthenga izinsiza ezithile zezimpahla kubalingani bakho. Lokhu futhi kuyindlela ejwayelekile futhi kungafakwa nezinye izinkokhelo nezibopho. Uxoxa ngayo yonke imibandela ngawodwana bese uthola inkontileka okufanele ivumelane zombili izinhlangothi esenzweni. Iqembu lokuqala yi-franchisor, umnikazi oqondile womkhiqizo. Umsabalalisi ubizwa nge-franchisee futhi konke ukuqaliswa kwephrojekthi yebhizinisi kuwela emahlombe akhe. Vele, uma usebenzisa i-franchise yekhemisi, uzothola isethi ephelele yolwazi olufanele ukuze ulusebenzise ekufezeni iphrojekthi eshiwo ngenhla.

I-franchise yekhemisi igcwele izingozi namathuba. Ukuhlola okunekhono, indlela ephumelela kakhulu ukuhlaziywa kwe-swot. Ngosizo lwayo, uzokwazi kahle ukuthi yini ubuthakathaka obungakudonsela ezansi nokuthi imaphi amandla azokunika ithuba lokubhekana nobunzima, ukubunqoba futhi uqine ngokwengeziwe. I-franchise yekhemisi yithuba lokusebenza nokwenziwa kwemithombo yokugcina impahla uma imibandela enjalo ihlinzekelwa esivumelwaneni. Futhi, ungabhekana ne-inventory ngempumelelo nangempumelelo uma uhlangana ne-franchise esebenza kahle. Khetha umkhiqizo owaziwa kahle edolobheni lakho.

Lokhu kuzoba ngenye yezindlela ezibalulekile zokuthola impumelelo emncintiswaneni.

Ukuhlola ngokufanele izimbangi zakho lapho unyusa i-franchise yekhemisi kuyadingeka ukuze ungangeni esimweni esinzima futhi esibucayi kamuva. Yenza isinqumo esifanele sokuphatha ngokuhlola zonke izici zemisebenzi yakho yesikhathi esizayo. Futhi, zonke izindleko ezidinga ukwenziwa kumele zifakwe kuphrojekthi yebhizinisi. Lokhu kuzoqinisekisa impumelelo yakho ngokuzayo, njengoba ukulungiselela kuyinkqubo okungafanele nanini ibukelwe phansi. Uma usebenzisa i-franchise yekhemisi, futhi udinga ukuthola abasebenzi abafanele. Laba bantu kumele bagqoke ngokuhambisana namaphethini ohlobo lomkhiqizo, futhi kufanele futhi baziphathe ngokuhambisana namazinga athile.

Ikhodi yokugqoka nemithetho yokuziphatha uyanikezwa yona lapho usebenzisa i-franchise, okuyinto ejwayelekile. Lo mkhuba uzokusiza ukuthi ukopishe ngokunembile i-franchise yekhemisi futhi, ngaleyo ndlela, uvikele isidingo esisebenzayo kuwe, udlule abaphikisi abakhulu futhi uzimise njengomholi wemakethe.

Ukuqaliswa kwe-franchise yekhemisi kuyithuba lokuthi ukhuphule kakhulu inani lamarisidi wesabelomali. Vimbela ukukhwabanisa kwesisekelo samakhasimende akho ngokuchaza le nqubo kusengaphambili usebenzisa amathuluzi akhethekile. Impela, uma usebenza nomlingani osebenzayo, uzokunikeza lonke ulwazi olufanele namathuluzi ukuze abhekane nezimo ezingalindelekile. Udinga futhi ukumboza ngokuphelele zonke izingxenye zamanani ozodinga ukusebenzisana nazo ngokuzayo. Futhi, lapho kwenziwa i-inventory, ukutholakala kolwazi mayelana ne-franchise yekhemisi kuzosiza ukubhekana nezincwadi ezingeni elifanele lekhwalithi.

Ukusebenza nge-franchise yekhemisi kufaka inani elikhulu leminikelo ku-franchisor, kanye nesethi ethile yezibopho ezithile. Kodwa-ke, ungafinyelela ekunciphiseni okuzuzisa ngokuqhuba izingxoxo ezisebenzayo nabalingani bakho bakusasa. Ukufakwa ngempumelelo kwezingxenye zamanani kuzokunikeza ithuba lokukhulisa kakhulu ivolumu yemali engenayo yesabelomali. Ungasebenza ne-Population Purchasing Power Report usebenzisa i-franchise yekhemisi okudingeka uyithole kulo mkhiqizo ophumelele kakhulu. Ngemuva kwakho konke, umkhiqizo odume kakhulu futhi ophumelela ngokwengeziwe, kunengqondo ngokwengeziwe ukusebenzisana nawo. Sebenza nendawo yakho futhi unqume izinga lokuhlala ukuze ubhekane kalula nokutheleka kwamakhasimende.

Udinga futhi ukusebenza nabasebenzi ukuqinisekisa ukuthi baziphatha ngokuhambisana nemithetho. Vele, ikhodi yokugqoka ye-franchise yekhemisi ibaluleke kakhulu. I-franchisor ingenza amasheke ahlukahlukene esizeni. Futhi, abathengi bemfihlakalo bangafika kuwe bevela kummeleli womkhiqizo ukuze bahlole ikhwalithi yezinsizakalo ezinikeziwe noma ukuthengiswa kwezimpahla. Kuyadingeka ukunamathela ngokuqinile kuyo yonke imisebenzi ngokulandelana kwayo ukuze uqhubeke nokuhlala ungumsabalalisi woqobo futhi uthole imali engenayo enkulu yalokhu.

Ngokuhamba kwesikhathi, wonke umuntu uzama ukushintshela kwimpilo enempilo, ngoba i-franchise yezemidlalo ifaneleka kakhulu, futhi yethulwe ezinhlobonhlobo. Kukhathalogi ye-franchise, ungathola izikhungo zokuzivocavoca umzimba, izingcezu ezahlukahlukene zokuqeqeshwa kanye namaphrojekthi wezifundo, ibhola, ukuqina, ukudansa, ithenisi, njll. Kungani lolu hlobo lwebhizinisi lufunwa kangaka? Njengogwayi nje, lokhu kungukuncika okufanayo futhi ngokutshalwa kwemali okuthile, kungenzeka ukuthi kwandiswe imali. Ukuvulwa kwenani elikhulu lezitolo kuthinta kahle ukukhushulwa kwenkampani, igama, kepha kunzima ukuyilawula, ikakhulukazi lapho kuvulwa izindawo ezintsha emhlabeni jikelele. Kulula ukuthengisa i-franchise futhi unamalungelo okusebenza kunokukwenza ngokwakho. I-franchise yezemidlalo izuzisa i-franchisor kanye ne-franchisee.

Akunasidingo sokuthi umuntu othenga imali avule ibhizinisi lakhe lezemidlalo kusukela ekuqaleni, ukukhulisa nokwakha amakhasimende. Kulula kakhulu ukuthola i-franchise efunwayo kanye nenkampani ebisemakethe isikhathi esingaphezu konyaka, enesisekelo samakhasimende anqwabelene, futhi futhi lokho akudingi ukukhangisa. Amanani angahluka ngokuya ngokunikezwa kwe-franchisor, kucatshangelwa izindleko zemali yesamba semali. Vele, ungathola izinkampani zezemidlalo okuthi, uma unikezwa umncintiswano okhula ngamandla, unganikezi isamba semali, kepha lokhu kuyivelakancane. Imali yesamba semali iyikhadi lesiqinisekiso se-franchisor, ngakho-ke ikhokhwa ngesikhathi sokusayina inkontileka nangaphambi kokudluliswa kwamalungelo nezimfihlo zenkampani yezemidlalo. Ngaphezu kwamalungelo, i-franchisor inikeza i-franchisee imininingwane ephelele ngentuthuko, kumagatsha akhona, ekuhlaziyweni, nasekuphathweni kwezindleko eziphansi lapho kuvulwa amagatsha amasha namaqembu. I-franchisor iza ekuvuleni ngakunye, ngokunikezwa koqeqesho lwabasebenzi.

Uma izinto zezemidlalo zitholakala ukudayiswa, khona-ke futhi kunikezwa ngokulandela imigomo yesivumelwano. Ngesikhathi sokukhetha i-franchise nokuthenga ibhizinisi lezemidlalo, awukwazi ukulinganisa izindleko kuphela kepha nesikhathi sokukhokha, idatha yemali engenayo yokuqala, nezinye izindleko. Ochwepheshe bethu kukhathalogi ye-franchise basiza ukuthola okunikezwayo okunenzuzo emkhakheni wezemidlalo, kanye nokubamba imihlangano, okuhambisana nomthetho ngesikhathi sokusayina isivumelwano. Ngemininingwane engaphezulu, kuyatholakala ukubonisana ngokudayela inombolo yokuxhumana ebaluliwe. Futhi, ikhathalogu ye-franchise iyatholakala ukuthola izindaba zamanje, hlaziya ukubuyekezwa kwamakhasimende ethu, qhathanisa zonke izinzuzo nezingozi. Ama-Franchisees ahlukaniswa ngesigaba, amanani entengo, nolunye ulwazi. Siyabonga kusengaphambili ngentshisekelo yakho futhi sibheke phambili ekubambisaneni kwesikhathi eside nasekuthuthukiseni okuphumelelayo kwebhizinisi lakho kwi-franchise yezemidlalo esiyinikezayo.

I-franchise yebhizinisi lekhemisi ngumsebenzi onenzuzo enkulu, kepha kufanele ithuthukiswe ngokuya ngamazinga ahlinzekiwe. I-franchise ebhizinisini lekhemisi iqukethe ubunzima obuningi, ngokwesibonelo, ngesimo sokuvinjelwa kokuthengiswa komuthi othile, nawo, osemthethweni ngokuphelele ngaphandle kwezwe lakubo le-franchise. Lokhu kungumkhuba ojwayelekile, futhi kulokhu, kuyadingeka ukwazi kusengaphambili ukuthi yimiphi imikhiqizo yokwelapha efanele ukuthengiswa nokuthi iyiphi engafanele. Lapho ukhetha ibhizinisi lekhemisi kanye ne-franchise, kufanele uqonde kahle ukuthi lokhu kuyizindleko ezinkulu zezezimali ngendlela yezitolimende ezijwayelekile zanyanga zonke. Enye yazo umnikelo wesamba, okhokhwa kanye, kepha ngasikhathi sinye, ngu-11% wenani lotshalo-mali lwakho lokuqala. Lapho usebenza nge-franchise ebhizinisini lekhemisi, umsebenzi omkhulu ukugqamisa ukusebenza kahle.

Ukusebenza ebhizinisini lekhemisi nge-franchise kufaka ukuncintisana, ngakho-ke, ukuze uveze inzuzo yakho, kufanele ufunde ubuchwepheshe futhi uhlale wazi zonke izinhlobo zokwazi. Kulokhu, nakanjani uzophumelela.

Enqubeni yokusebenza ebhizinisini lekhemisi kwi-franchise, amaphuzu okuthengiswa kwempahla nawo adlala indima ebalulekile: ukungena kwamakhasimende ngokuqinisekile kuzoncika kulokhu. Noma ngabe uqhuba ibhizinisi lekhemisi ngaphansi kwe-franchise eyaziwayo, kepha ukhethe indawo engafanelekile, ukungena nenani lamakhasimende angaba khona kuzokhawulelwa. Kulokhu, khetha futhi usebenzise zonke izinzuzo zakho, ekugcineni eziqinisekisa ukunqoba emncintiswaneni. Ngokwemvelo, iphuzu elibalulekile ikhwalithi yomsebenzi, ezophinde iholele ekwandeni kwenani lamakhasimende futhi ikunikeze ithuba emzabalazweni wemakethe yokuthengisa. Uma ucabanga ngalokhu okungenhla, iphrojekthi ye-pharmacy franchise izoletha izinzuzo, okuzohlinzeka ngokubuya ngokushesha ekusetshenzisweni kwemali.