Ngokuhamba kwesikhathi, wonke umuntu uzama ukushintshela kwimpilo enempilo, ngoba i-franchise yezemidlalo ifaneleka kakhulu, futhi yethulwe ezinhlobonhlobo. Kukhathalogi ye-franchise, ungathola izikhungo zokuzivocavoca umzimba, izingcezu ezahlukahlukene zokuqeqeshwa kanye namaphrojekthi wezifundo, ibhola, ukuqina, ukudansa, ithenisi, njll. Kungani lolu hlobo lwebhizinisi lufunwa kangaka? Njengogwayi nje, lokhu kungukuncika okufanayo futhi ngokutshalwa kwemali okuthile, kungenzeka ukuthi kwandiswe imali. Ukuvulwa kwenani elikhulu lezitolo kuthinta kahle ukukhushulwa kwenkampani, igama, kepha kunzima ukuyilawula, ikakhulukazi lapho kuvulwa izindawo ezintsha emhlabeni jikelele. Kulula ukuthengisa i-franchise futhi unamalungelo okusebenza kunokukwenza ngokwakho. I-franchise yezemidlalo izuzisa i-franchisor kanye ne-franchisee.

Akunasidingo sokuthi umuntu othenga imali avule ibhizinisi lakhe lezemidlalo kusukela ekuqaleni, ukukhulisa nokwakha amakhasimende. Kulula kakhulu ukuthola i-franchise efunwayo kanye nenkampani ebisemakethe isikhathi esingaphezu konyaka, enesisekelo samakhasimende anqwabelene, futhi futhi lokho akudingi ukukhangisa. Amanani angahluka ngokuya ngokunikezwa kwe-franchisor, kucatshangelwa izindleko zemali yesamba semali. Vele, ungathola izinkampani zezemidlalo okuthi, uma unikezwa umncintiswano okhula ngamandla, unganikezi isamba semali, kepha lokhu kuyivelakancane. Imali yesamba semali iyikhadi lesiqinisekiso se-franchisor, ngakho-ke ikhokhwa ngesikhathi sokusayina inkontileka nangaphambi kokudluliswa kwamalungelo nezimfihlo zenkampani yezemidlalo. Ngaphezu kwamalungelo, i-franchisor inikeza i-franchisee imininingwane ephelele ngentuthuko, kumagatsha akhona, ekuhlaziyweni, nasekuphathweni kwezindleko eziphansi lapho kuvulwa amagatsha amasha namaqembu. I-franchisor iza ekuvuleni ngakunye, ngokunikezwa koqeqesho lwabasebenzi.

Uma izinto zezemidlalo zitholakala ukudayiswa, khona-ke futhi kunikezwa ngokulandela imigomo yesivumelwano. Ngesikhathi sokukhetha i-franchise nokuthenga ibhizinisi lezemidlalo, awukwazi ukulinganisa izindleko kuphela kepha nesikhathi sokukhokha, idatha yemali engenayo yokuqala, nezinye izindleko. Ochwepheshe bethu kukhathalogi ye-franchise basiza ukuthola okunikezwayo okunenzuzo emkhakheni wezemidlalo, kanye nokubamba imihlangano, okuhambisana nomthetho ngesikhathi sokusayina isivumelwano. Ngemininingwane engaphezulu, kuyatholakala ukubonisana ngokudayela inombolo yokuxhumana ebaluliwe. Futhi, ikhathalogu ye-franchise iyatholakala ukuthola izindaba zamanje, hlaziya ukubuyekezwa kwamakhasimende ethu, qhathanisa zonke izinzuzo nezingozi. Ama-Franchisees ahlukaniswa ngesigaba, amanani entengo, nolunye ulwazi. Siyabonga kusengaphambili ngentshisekelo yakho futhi sibheke phambili ekubambisaneni kwesikhathi eside nasekuthuthukiseni okuphumelelayo kwebhizinisi lakho kwi-franchise yezemidlalo esiyinikezayo.

I-franchise yokukhula kwengane izohlala ifunwa njalo futhi. Noma imuphi umzali ufuna ukukhula kwengane yakhe yonke indawo, kokubili ngokomzimba nangokwengqondo, ngolwazi lwezilimi zakwamanye amazwe, izisekelo zesayensi ngqo, ukucabanga kohlelo, ikhompyutha neminye imishini ezenzakalelayo. I-franchise yokukhula kwezingane ivula umnyango wokuthuthuka kwamakhono ezwi nawokudansa, ukufunda ngomculo, isigqi, amakhono okudweba, ubuciko beshashalazi. Izikhungo zasenkulisa kanye nezikole zamabanga aphansi azikwazi ukunika izigceme zazo ulwazi olwengeziwe olwedlula ikharikhulamu yasenkulisa noma yamabanga aphansi. Lapha, ukusiza, ukukhuthaza ukuthuthuka okuqhubekayo kwezingane, i-franchise ixhunyiwe ukudala iklabhu, isigaba, isikhungo, isikole ukukhulisa ukwakheka kwamakhono ngamanye ezingane. I-franchise etholakalayo inhle ngoba asikho isidingo "sokusungula ibhayisikili".

Izazi zezindlela ezinolwazi zenkampani yabazali ye-franchisor sezivele zithuthukise zonke izincwadi zendlela nezemfundo ohlangothini ngalunye lokuhlelelwa, kohlelo lokuthuthukiswa kwezingane. Ama-methodologists asevele ebhalile izindlela zokupheka ezenziwe ngomumo zekhono lokwethula i-franchise etholakele kahle, ukugcina amaklayenti ezingane zabo nokuqhubeka nokwandisa isisekelo sezingane namakhasimende nokwenza ngcono izinga lezinsizakalo ezinikezwayo. Ngokomqondo webhizinisi osulungele ukwenziwa, osomabhizinisi abasha noma osomabhizinisi abasafufusa abanolwazi baziqonda kahle zonke izici ezibalulekile zebhizinisi futhi bazi ukuthi bangahamba ngokunembile, ngenzuzo enkulu, enkambweni ekhethiwe yokuqondiswa kokukhula kwengane. I-franchise eyenziwe ngomumo inendawo yayo yokuqeqesha nobuchwepheshe bokufunda bezingane nothisha, zonke izinhlobo zezinkontileka zawo wonke amacala wemodeli yebhizinisi. Izincwajana zokukhangisa kanye nesixhumi esibonakalayo esenziwe ngomumo sesiza esithuthukisiwe silungisiwe, ngezilungiselelo kumanethiwekhi omphakathi kanye nohlelo lwe-SRM. Kubalingani bayo, i-franchisor iqhuba ukuqeqeshwa kanye nama-webinars abasebenzi bokufundisa, inikela ngezinhlelo ezivuselelwe zezindlela ngezincomo zendlela. Bayanda abazali ababa ngabasekeli nabalandeli bokukhula kwengane zisencane ukwakheka komzimba wengane.

Futhi i-franchise etholakalayo yokwakhiwa kwesikhungo sokukhulisa izingane ingumqondo webhizinisi onokwethenjelwa futhi onenzuzo, onesikhathi sokukhokha esimaphakathi sezinyanga eziyi-12.

I-franchise yesikhungo sokukhulisa izingane iwumsebenzi ofanele wehhovisi, ngesikhathi sokuqalisa okudingekayo ukubhekana nezingozi futhi usebenzise wonke amathuba kuze kube sezingeni eliphezulu. Ukuzinquma, udinga ukuhlaziywa kwe-swot. Ithuluzi elinjalo lifanelekile esigabeni sokuqala sokuqashelwa kwe-franchise nasesikhathini esizayo lapho usuvele unombono wokuthi iphrojekthi isebenza kanjani. Ungakunaki ukusetshenziswa kwemininingwane yezibalo ukuze uhlale unolwazi ngesimo samanje semakethe. Ngaphandle kwalokho, ngaphakathi kwenkampani ye-franchise yezingane zakho, kufanele wenze ama-analytics njalo. Kukunika umbono wokuthi yiziphi izindawo zomsebenzi ezidinga ukwenziwa ngcono, nokuthi konke kuhleleke kuphi.

Uma usebenzisa i-franchise yesikhungo sezingane, bese unikeza induduzo ephezulu kuzivakashi zakho. Kumele bazizwe bekhulu ngokufisa ukubuya futhi. Uma uzifeza kahle izibopho zakho, lapho-ke ngeke ube nezimangalo. Nikeza isikhungo sakho sokuthuthukiswa kwe-franchise ukunakwa okudingayo. Isibonelo, lapho ufunda imininingwane yezibalo, sebenzisa amagrafu, amageji, izikali zikagesi namashadi. Lokhu kuhlukahluka kwamathuluzi okubona kukuqinisekisa ukuthi uhlola ngempumelelo izibalo ezomile. Uma ukhula njengesikhungo sengane ye-franchise, khona-ke udlala izikhangiso eziqonde kubazali.

Kufanele babe nentshisekelo yokukucela usizo. Naka intuthuko bese amakhasimende angaba khona anentshisekelo esikhungweni se-franchise sezingane zakho.

Ngesikhathi kwenziwa imisebenzi, umuntu akufanele aphazanyiswe yimininingwane emincane. Ukuze wenze lokhu, udinga ukuthi ube nesoftware onayo. Isoftware efanelekile kwi-franchise yeklabhu yezentuthuko yezingane ingatholakala ngqo kumnikazi womkhiqizo. Ummeleli womkhiqizo ngokuqinisekile uzokujabulela ukusebenzisana nawe futhi anikeze lonke ulwazi oludingekayo. Uma ungene esivumelwaneni se-franchise, kuzofanela ukhokhe imali yesamba. Yibukhosi bokuqala obuzotholwa i-franchisor evela kuwe.

Uhambisa imali ngokubona kwakhe. Ngaphezu kwalokho, uma uthola imali engenayo yanyanga zonke esikhungweni sokuvela kwezingane, iphesenti elithile lemali etholiwe kufanele lidluliselwe kumnikazi wohlobo. Ngaphakathi kohlaka lolu hlobo lomsebenzi, kunezitolimende ezimbili zanyanga zonke. Isitolimende sokuqala somnikazi wophawu lokuhweba kungukubanjwa kwesamba semali. Uyakwenza ukuqala umsebenzi. Gcwalisa i-franchise yesikhungo sokuthuthukisa ngendlela engangqubuzani nemithetho yendawo nganoma iyiphi indlela. Ngemuva kwalokho, ukwazi ukugwema izinhlawulo, ngakho-ke, wonga imali.

Lezi zinsizakusebenza zezezimali zingasetshenziswa ukuqhubeka nokwakha umkhiqizo wakho. Nikeza isikhungo sezingane ze-franchise inani elifanele lokunaka okungenani ukusetha ngokusobala ukuhamba komsebenzi kwehhovisi. Ngokuqinisekile kuzoba usizo.

I-franchise yesikhungo sokukhulisa izingane iphrojekthi eyinkimbinkimbi. Ngesikhathi sokuqaliswa kwayo, awunabo ubunzima obungenakunqotshwa, udinga ukwenza ukulungiselela okuphelele, okubaluleke kakhulu. I-franchise yakho idala izinga eliphezulu lemali engenayo uma ungavumeli amaphutha abalulekile kuhlelo ngenkathi uqaphela. Ukuze ukwenze, udinga ukuba nohlelo olucacile, oqondiswa njalo ngalo. Uhlaka lwe-franchise yezingane lungakhiwa ngokususelwa kulwazi oluvela ku-warrantor. Ukunikeza isethi ephelele yolwazi oludingekayo.

I-franchise yokukhulisa izingane iyindlela efanelekile futhi ebaluleke kakhulu yomsebenzi wehhovisi. Ungaphumelela kuphela uma unaka imininingwane yezobuchwepheshe. Imininingwane kufanele ifundwe njalo ukwenza izinqumo zokuphatha ezilungile nezinekhono. Nikeza isikhungo sokukhulisa izingane ilungelo lokunaka inani elifanele ukuze zingaphuli umthetho futhi zinikeze insizakalo enhle kakhulu. Ngale ndlela, uthola yonke imiphumela etholakalayo yemiphumela. Isikhungo sokukhulisa izingane sakho sinezinga eliphakeme lemali engenayo, okusho ukuthi kulula ukukhokha izibopho ezithathwe esikhungweni. Akukona nje ukuthi kufanele ukhokhe intela.

Ngemuva kwakho konke, ukhipha ithuba lokusebenza nge-franchise. Ngokuphindaphindiwe, i-waranti ihlinzeka isikhungo sakho sokuthuthuka ngaphezu kwezindlela nje. Ungathembela nasekuxhashazweni kophawu lwentengiso olusezingeni eliphakeme, oludumile, nolwaziwayo. Ngisho nemishini ivame ukuhlinzekwa yi-franchisor kubasabalalisi bayo. Qaphela amasu amasha lapho usebenzisa isikhungo sengane yakho. Ngemuva kwalokho uzowuthola umphumela olindelekile.

Ngesikhathi sokuqaliswa kwe-franchise yezingane ngezindlela ezintsha, udinga ukwenza iminikelo njalo ngenyanga. Kuyinto yokudluliswa kwezikhangiso zasebukhosini kanye nomhlaba jikelele. Ngaphezu kwalokho, esigabeni sokuqala, kufanele ukhokhe imali kanye, ebizwa ngokuthi ukudonswa kwesamba. I-franchisor isebenzisa imali ukugcina njalo izinga eliphakeme lokuthandwa kwe-franchise ngezindlela zesimanje. Kuyinto elula kakhulu futhi esebenzayo, ngakho-ke, isebenza ngokuya ngemithetho enikeziwe. Ukuze ungaphazami, hlola njalo nohlaka lwebhizinisi olwenziwe ngaphambilini.

Ngayo, unethuba elihle lokuthola imiphumela ephezulu. Yilandele futhi ungaphuli umthetho, zama ukusiza abathengi kangcono kunabancintisana nabo. Njengengxenye yesikhungo sokukhulisa izingane, unakho konke okufunayo. Okokuqala, lezi yizixazululo zobuchwepheshe, futhi okwesibili, kungumkhiqizo ofunwayo futhi othandwayo. Okwesithathu, ngesikhathi sokugcwaliseka kwe-franchise, uyakwazi ukufinyelela okwazi okuhlukile. Vele uphinda umphumela wewaranti ngokukopisha uhlaka lwebhizinisi lakhe. Ngemuva kwalokho, ungasungula ngempumelelo umfudlana njalo wemali kwisabelomali.

Lezi zimali zingasetshenziswa ngokubona kwakho. Impela, ukhokha i-franchisor futhi ukhokha intela njalo ngenyanga. Ngesikhathi sokusebenza kwesikhungo sokuthuthukiswa ngezingeniso ezintsha, kubalulekile futhi ukuqaphela abancintisana nabo. Ezinye zazo zivame ukuphendukela ezindleleni zokungqubuzana ezingathembeki ngokuphelele nezingavumelani nazo. Ungayilungiselela futhi uma wenza uhlelo olufanele.