Ngokuhamba kwesikhathi, wonke umuntu uzama ukushintshela kwimpilo enempilo, ngoba i-franchise yezemidlalo ifaneleka kakhulu, futhi yethulwe ezinhlobonhlobo. Kukhathalogi ye-franchise, ungathola izikhungo zokuzivocavoca umzimba, izingcezu ezahlukahlukene zokuqeqeshwa kanye namaphrojekthi wezifundo, ibhola, ukuqina, ukudansa, ithenisi, njll. Kungani lolu hlobo lwebhizinisi lufunwa kangaka? Njengogwayi nje, lokhu kungukuncika okufanayo futhi ngokutshalwa kwemali okuthile, kungenzeka ukuthi kwandiswe imali. Ukuvulwa kwenani elikhulu lezitolo kuthinta kahle ukukhushulwa kwenkampani, igama, kepha kunzima ukuyilawula, ikakhulukazi lapho kuvulwa izindawo ezintsha emhlabeni jikelele. Kulula ukuthengisa i-franchise futhi unamalungelo okusebenza kunokukwenza ngokwakho. I-franchise yezemidlalo izuzisa i-franchisor kanye ne-franchisee.

Akunasidingo sokuthi umuntu othenga imali avule ibhizinisi lakhe lezemidlalo kusukela ekuqaleni, ukukhulisa nokwakha amakhasimende. Kulula kakhulu ukuthola i-franchise efunwayo kanye nenkampani ebisemakethe isikhathi esingaphezu konyaka, enesisekelo samakhasimende anqwabelene, futhi futhi lokho akudingi ukukhangisa. Amanani angahluka ngokuya ngokunikezwa kwe-franchisor, kucatshangelwa izindleko zemali yesamba semali. Vele, ungathola izinkampani zezemidlalo okuthi, uma unikezwa umncintiswano okhula ngamandla, unganikezi isamba semali, kepha lokhu kuyivelakancane. Imali yesamba semali iyikhadi lesiqinisekiso se-franchisor, ngakho-ke ikhokhwa ngesikhathi sokusayina inkontileka nangaphambi kokudluliswa kwamalungelo nezimfihlo zenkampani yezemidlalo. Ngaphezu kwamalungelo, i-franchisor inikeza i-franchisee imininingwane ephelele ngentuthuko, kumagatsha akhona, ekuhlaziyweni, nasekuphathweni kwezindleko eziphansi lapho kuvulwa amagatsha amasha namaqembu. I-franchisor iza ekuvuleni ngakunye, ngokunikezwa koqeqesho lwabasebenzi.

Uma izinto zezemidlalo zitholakala ukudayiswa, khona-ke futhi kunikezwa ngokulandela imigomo yesivumelwano. Ngesikhathi sokukhetha i-franchise nokuthenga ibhizinisi lezemidlalo, awukwazi ukulinganisa izindleko kuphela kepha nesikhathi sokukhokha, idatha yemali engenayo yokuqala, nezinye izindleko. Ochwepheshe bethu kukhathalogi ye-franchise basiza ukuthola okunikezwayo okunenzuzo emkhakheni wezemidlalo, kanye nokubamba imihlangano, okuhambisana nomthetho ngesikhathi sokusayina isivumelwano. Ngemininingwane engaphezulu, kuyatholakala ukubonisana ngokudayela inombolo yokuxhumana ebaluliwe. Futhi, ikhathalogu ye-franchise iyatholakala ukuthola izindaba zamanje, hlaziya ukubuyekezwa kwamakhasimende ethu, qhathanisa zonke izinzuzo nezingozi. Ama-Franchisees ahlukaniswa ngesigaba, amanani entengo, nolunye ulwazi. Siyabonga kusengaphambili ngentshisekelo yakho futhi sibheke phambili ekubambisaneni kwesikhathi eside nasekuthuthukiseni okuphumelelayo kwebhizinisi lakho kwi-franchise yezemidlalo esiyinikezayo.

I-Franchise. Amaphathi wezingane ayinsimu enkulu yokubonakaliswa kobuciko kosomabhizinisi - i-franchisee. Amaphathi wezingane e-Franchise angamathuba angenamkhawulo wokubamba noma imuphi umcimbi onemibala wezingane, ukuqhuma komthombo wemibono kanye nemicabango yeziqhumane ezimnandi, zomkhosi. I-Franchise yamaqembu ezingane iyinkambu engatshalwanga yokubamba imicimbi ejabulisayo, nejabulisayo yezingane, neqembu layo lokugqwayiza, futhi ngokuqinisekile ibhizinisi elinenzuzo yokutshala imali kumkhiqizo onedumela elihle kakhulu. Emakethe ye-franchise network, yokuhlela imicimbi yezingane, kunenani elanele lalabo abafisa ukwenza isivumelwano se-franchise nosomabhizinisi. Kodwa-ke, akuwona wonke ama-franchisor angabalingani bebhizinisi abahlanganyelwe abavumelekile.

Abaningi babo bazi kuphela ukuthi baqoqa kanjani imali eyisamba, bese “begeza izandla” futhi bavinjelwe ekunikezeni usizo lwangempela. Impikiswano eyinhloko yokukhetha okufanelekile kozakwethu - ukwenza ilungelo lokwenza imali, wudumo lobungcweti lokuthola amalungelo, ukukhonza amanani alo avunyelwe kanye nobizo lokwenza imicimbi yezingane, imicimbi, imikhosi yangempela yokuzijabulisa nenjabulo yezingane, hhayi ukushaywa, yonke imicimbi eyisicefe ne iqembu eligijima kumbuthano. Ngokusho kwemithombo evulekile yolwazi, ukutshalwa kwemali ekuhleleni ukwakhiwa kwesimo semikhosi yezingane kuyakhokha ezinyangeni ezintathu. Kepha ukuze leli bhizinisi likhule futhi lingami, kuyadingeka ukuthi kuthuthukiswe njalo izimo zemicimbi nemithethonqubo yokubamba amaholide. Amazinga wenhlangano yokuthengisa nokuxhumana namakhasimende-izingane nabazali bazo kufanele zibuyekezwe ngokuhlelekile. Osomabhizinisi bama-Franchisee kumele baqhubeke njalo nokwenza ucwaningo lokumaketha emakethe yezinsizakalo endaweni yabo, edolobheni, nokuthi kude kangakanani nabancintisana nabo, ekwethuleni imidlalo emibalabala yezingane, ngokujabula nokuhleka okujabulisayo.

I-ejensi yamaqembu wezingane i-franchise isebenza ngokungenaphutha, kodwa kuphela ngombandela wokuqalisa ukusebenza okunekhono nokungaguquguquki. Esigabeni sokulungiselela, kubalulekile ukwenza izinqubo ezahlukahlukene ezisiza ekunciphiseni ukulahleka. Ukuba necebo, ekufezeni ukuthi i-franchise iyinzuzo enkulu kangakanani. Kufanele uyisebenzise ngokuphelele. Hlela izenzo zakho ngokuya ngesimo sangempela semakethe. Uma uthatha isinqumo sokusebenzisa i-franchise, i-ejensi yakho idinga ukunakwa ngokufanele.

Kuyiqiniso ikakhulukazi ngomklamo wangaphandle. Ikhodi yokugqoka yabasebenzi, ikhodi yokwakhiwa kwezakhiwo kufanele ibonwe ngokuhambisana ngokuphelele nemithethonqubo enqunyiwe. Uma usebenzisa i-ejensi ye-franchise futhi uhlela amaphathi wezingane, kuzodingeka ucabange ngokuphepha kwezingane. Ngemuva kwakho konke, ubophezelekile kulabo obaphathisiwe. Ngakho-ke, le migubho yamaqembu akufanele ihlotshaniswe nezenzo ezingamukeleki kulabo ababhekiswe kibo. Naka amaholide ezingane enhlangano yawo, uthathe i-ejensi yama-franchise iye ezingeni elisha lobuchwepheshe. Kuyadingeka ukuthi usebenze ngamandla nangendlela efanele ngenkathi uvikela amaphutha kuhlelo olubalulekile.

Landela imithethonqubo ye-franchisor futhi ngeke abe nezicelo. Uma usebenza kusihlwa sezingane njengengxenye ye-ejensi ye-franchise, khona-ke imininingwane etholwe kummeleli womkhiqizo ikusiza ukuthi ufinyelele ezingeni elisha lobuchwepheshe. Yisebenzise ngempumelelo ngangokunokwenzeka.

Ukusebenza ne-ejensi yamaqembu angaphansi kweminyaka kuyiphrojekthi, okwenzayo, okudingeka uqaphele ngokucacile ukuthi kufanele uzuze izinga elingaphezu kwanoma yikuphi kokungasebenzisi izimbangi zama-franchising. Lokhu kungenxa yokuthi udinga ukukhokhela ilungelo lokwenza imisebenzi egameni le-franchise. Inkokhelo ingaba kufika ku-9% njalo ngenyanga. Impela, iphesenti lenzuzo ekhokhwa njengeminikelo ingaba ngaphansi kuka-9%. Imvamisa, izitolimende ezimbili njalo ngenyanga zifaka ku-3 kuye ku-9%, ebalwa njengephesenti lemali engenayo yenyanga. Kungumkhuba ojwayelekile, ojwayelekile hhayi nje kuphela kuma-franchise amaqembu wezingane.

Cishe yonke imisebenzi ye-franchise yenziwa ngale ndlela. Ngakho-ke, vele ugcine leli qiniso engqondweni. Nciphisa amaroyal ngokuxoxisana nabanikazi bama-franchise ejensi yabantwana bezokuzijabulisa.

I-franchise ye-ejensi yeholide wumsebenzi webhizinisi ongasho lutho. Ekusebenzeni nayo, njengabanye abaningi, kuyadingeka ukuthi wazi izingozi nezinsongo. Ukusebenza kule ndawo ye-franchise, lungela ukuhlukunyezwa okuvela kubancintisana nabo, gwema izimo ezingathandeki, lungiselela kusengaphambili. Kanye nezinye izingozi, amandla, nobuthakathaka be-franchise kungabonakala ngethuluzi elibizwa ngokuthi yi-SWOT analysis. Phatha i-ejensi yakho ngokusebenza kahle okuphezulu, uyinikeze inani elifanele lokunakwa futhi ulethe inhlangano yakho yeholide esikhundleni somholi wemakethe, okuholele ekuholeni okukhulu okuvela kubaphikisi. Ukukhishwa kweholide uqobo kunikeza isethi ekahle yamathuluzi okusebenza.

Imiyalo yabo futhi ebaluleke kakhulu enikezwe i-franchisor, onentshisekelo yomuntu ekukhiqizeni okuphezulu kwezezimali kwento ye-franchise.

Imisebenzi ye-franchise ifaka izimali eziningana. Eyokuqala inkokhelo yesamba. Kakade esigabeni sokuqala, i-ejensi yakho yeholide iyikhokha ku-franchisor. Ngemuva kokuqhubeka kokufezeka kwe-ejensi, izibopho zakho zifaka phakathi izinkokhelo ezimbili: ama-royalties, kuze kufike ku-6% wemali engenayo, nemali yokukhangisa. Konke lokhu kuyadingeka ngoba umphathi unikeza inani elikhulu lezinto zokwaziswa ezahlukahlukene, ubuchwepheshe, amasu, izindlela, izinhlelo zebhizinisi nezinye izinto. Ngokwenza ngokugcwele konke lokhu, uthola i-bang enkulu ngemali yakho, ngakho-ke i-franchise ye-ejensi yeholide neyemicimbi iqinisekisa izinga eliphezulu lemali engenayo.