Bonke osomabhizinisi bafuna ukuthola ama-franchise afunwayo omkhiqizo owaziwayo ngemisebenzi yabo yezentengiselwano, ngokusetshenziswa okungabizi kakhulu, ebhizinisini, nokubuyiselwa ngokushesha. Kodwa-ke, nayi impikiswano yokuphikisana kokuxhumana okunengqondo phakathi kophawu lwentengiso oludumile, igama lomkhiqizo, nokusetshenziswa okungabizi kakhulu kuvela, kusukela lapho kuphakama isigaba, imodeli nomkhiqizo, kubiza kakhulu ukukusebenzisa nokukugcina ebhizinisini lama-franchise . Ukukhokhwa kwemali ngohlobo lokukhokhwa kwesamba esisodwa, izinkokhelo zanyanga zonke, nezimali zokukhangisa ezijwayelekile, ukuze kusetshenziswe ilogo yomkhiqizo eyaziwayo nedumile, kudinga imali enkulu, imijovo nezindleko. Ukukhokhwa ngesikhathi kwazo zonke izindleko zebhizinisi ezihlobene kusuka kuma-franchise afunwayo kudinga inzuzo engenayo yokugeleza kwemali, nge-akhawunti yasebhange, inhlangano yomsebenzi omuhle, inethiwekhi yokuthengisa ethuthukile neyandisiwe, ukugeleza okuphezulu kwezimoto, nezindawo eziningi zokuthengisa, zesikwele, ezinendawo ebanzi uhla lwezimpahla. Ngakho-ke, ukukhushulwa kwebhizinisi, udinga okunye ukukhangisa, ukutholakala, nokulanda kwemishini yokuhweba neyokukhiqiza, ukwandisa inani labomabhalane bezentengiso, abaphathi, ababonisi, ezobuchwepheshe, ezokukhiqiza, nezabasebenzi. Lapho usebenza nama-franchise athengiwe athengiwe, into esemqoka ukubala kahle intengo yokuthengisa yezimpahla nemikhiqizo, ngokubuyiselwa kwazo zonke izindleko eziyisisekelo nezisizayo ngokubala izindleko zezindleko.

Izindleko eziphezulu zokuthengisa izimpahla nemikhiqizo usebenzisa uhlobo lomthengisi we-franchisor ‘zingethusa umthengi omkhulu, futhi uzokwenqaba ukuthenga umkhiqizo obizayo. Ngokwenzayo, amaketanga okuthengisa athengisa izimpawu zokuhweba ezaziwayo futhi ezibizayo anamakhasimende awo asunguliwe kanye namakhasimende akhethiwe, angawodwana, ahloniphekile, aqinile athenga uhlobo oluthile lomkhiqizo. Zimbalwa kakhulu izivakashi ezikhululekile, ikakhulukazi abathengi bezitolo, kulezi zitolo. Kwimbangi yokuhweba ngobuningi, okusho uhlaka olukhulu lwesibalo sabantu, kuyadingeka ukusondela emisebenzini ngama-franchise afunwayo ngesimo esikhethekile, ukuthola ukuthi 'kusho okuyigolide', kwizimpawu zokuthengisa bekungabiza kubo futhi bathembele kwikhwalithi izimpahla nezinsiza ngokwazo. Ekusebenzeni komhlaba, izimpahla, izimboni nezamabhizinisi zikhona futhi zisabalele, kanti ama-franchise wezimpahla enza amaphesenti angamashumi ayisishiyagalolunye enzuzo. Ama-franchise athandwa kakhulu ama-franchise wezimpahla ahlotshaniswa nokuthengiswa kwe-pizza, ikhofi elenziwe ngomumo, okokugqoka, izicathulo, izinto zikagesi nezasendlini, izimoto, kanye nabathengisi bazo osomabhizinisi abavula izitolo zemikhiqizo nezitolo. Impumelelo yokuthengisa kuma-franchise wezimpahla ixhomeke kakhulu ekhonweni lobuchwepheshe lababonisi nabaphathi bezentengiso lokwethula umkhiqizo ophelile kumthengi ukuze bajabule, bazimisele ukuthenga izimpahla, futhi, benelisekile ngokuthenga ngempumelelo, bashiye ezitolo.

Ukuthola ukusebenza kahle kuma-franchise afunwayo kuhlotshaniswa nokuqeqeshwa okuqhubekayo kwabasebenzi, kwimishini efanelekile kakhulu namakhono atholakele, ngobuciko nangokwazi kwebhizinisi ukuthengisa umkhiqizo. Ukuqeqeshwa okuyimpoqo nama-webinars ngenqubo yokuqeqeshwa kwabasebenzi ababandakanyeka ekuthengisweni kwemikhiqizo, ekufinyeleleni ithalente nobizo lomsebenzi, ukuphoqa, ngobuciko nangobuciko ukuphoqa ikhasimende ukuthi lithenge, okuphinde kufakazele ubuqiniso bokuthi 'abasebenzi bayikho konke '. Ama-franchise afunwayo ayadingeka, ngoba ngendlela enengqondo, yenhlangano, ehlanganiswe nohlelo, bayakhokha masinyane, beletha imali efanelekile kosomabhizinisi-i-franchisee. Kuyindlela edidiyelwe nenenhloso yokuhlela iphrojekthi yebhizinisi lama-franchise, ngohlelo lwebhizinisi olwenziwe kahle, ucwaningo olunzulu, kanye nocwaningo lobudlelwano bemakethe, kanye nokuhlaziywa kwabathengi abafunwa ngempumelelo, okuletha ukubuyiselwa okusheshayo futhi okuletha ama-franchise isigaba nohlu lwezinto ezifunwayo. Ukwenza umsebenzi wokuqala wokuhlaziya kumandla wokugeleza kwemali okuvela kutshalo-mali olutshaliwe, ngokubalwa kwezomnotho, okubaliwe kwesibikezelo sebhizinisi, ekuhambeni kwemali, ukubalwa kwephrojekthi kwemali engenayo, izindleko, kanye nenzuzo kunika zonke izizathu zokwenza i-franchise ekhokhelwayo efunwayo. Ukwenza imigomo yokuhlela ngamasu nokuhlela imisebenzi efanelekile yokusabalalisa amasu, inani lotshalo-mali lokuqala, ukukhulisa inzuzo, ukugcina ibhalansi eqinile kanye 'nokulinganisa' phakathi kwezindleko zama-franchise nezindleko ezizayo zokwenza ibhizinisi, kungubufakazi nefomu isiphetho esizwakalayo sokuthi ukukhethwa kwama-franchise kwenziwa okulungile futhi kuthengwe ama-franchise athengiwe.

Ngokuhamba kwesikhathi, wonke umuntu uzama ukushintshela kwimpilo enempilo, ngoba i-franchise yezemidlalo ifaneleka kakhulu, futhi yethulwe ezinhlobonhlobo. Kukhathalogi ye-franchise, ungathola izikhungo zokuzivocavoca umzimba, izingcezu ezahlukahlukene zokuqeqeshwa kanye namaphrojekthi wezifundo, ibhola, ukuqina, ukudansa, ithenisi, njll. Kungani lolu hlobo lwebhizinisi lufunwa kangaka? Njengogwayi nje, lokhu kungukuncika okufanayo futhi ngokutshalwa kwemali okuthile, kungenzeka ukuthi kwandiswe imali. Ukuvulwa kwenani elikhulu lezitolo kuthinta kahle ukukhushulwa kwenkampani, igama, kepha kunzima ukuyilawula, ikakhulukazi lapho kuvulwa izindawo ezintsha emhlabeni jikelele. Kulula ukuthengisa i-franchise futhi unamalungelo okusebenza kunokukwenza ngokwakho. I-franchise yezemidlalo izuzisa i-franchisor kanye ne-franchisee.

Akunasidingo sokuthi umuntu othenga imali avule ibhizinisi lakhe lezemidlalo kusukela ekuqaleni, ukukhulisa nokwakha amakhasimende. Kulula kakhulu ukuthola i-franchise efunwayo kanye nenkampani ebisemakethe isikhathi esingaphezu konyaka, enesisekelo samakhasimende anqwabelene, futhi futhi lokho akudingi ukukhangisa. Amanani angahluka ngokuya ngokunikezwa kwe-franchisor, kucatshangelwa izindleko zemali yesamba semali. Vele, ungathola izinkampani zezemidlalo okuthi, uma unikezwa umncintiswano okhula ngamandla, unganikezi isamba semali, kepha lokhu kuyivelakancane. Imali yesamba semali iyikhadi lesiqinisekiso se-franchisor, ngakho-ke ikhokhwa ngesikhathi sokusayina inkontileka nangaphambi kokudluliswa kwamalungelo nezimfihlo zenkampani yezemidlalo. Ngaphezu kwamalungelo, i-franchisor inikeza i-franchisee imininingwane ephelele ngentuthuko, kumagatsha akhona, ekuhlaziyweni, nasekuphathweni kwezindleko eziphansi lapho kuvulwa amagatsha amasha namaqembu. I-franchisor iza ekuvuleni ngakunye, ngokunikezwa koqeqesho lwabasebenzi.

Uma izinto zezemidlalo zitholakala ukudayiswa, khona-ke futhi kunikezwa ngokulandela imigomo yesivumelwano. Ngesikhathi sokukhetha i-franchise nokuthenga ibhizinisi lezemidlalo, awukwazi ukulinganisa izindleko kuphela kepha nesikhathi sokukhokha, idatha yemali engenayo yokuqala, nezinye izindleko. Ochwepheshe bethu kukhathalogi ye-franchise basiza ukuthola okunikezwayo okunenzuzo emkhakheni wezemidlalo, kanye nokubamba imihlangano, okuhambisana nomthetho ngesikhathi sokusayina isivumelwano. Ngemininingwane engaphezulu, kuyatholakala ukubonisana ngokudayela inombolo yokuxhumana ebaluliwe. Futhi, ikhathalogu ye-franchise iyatholakala ukuthola izindaba zamanje, hlaziya ukubuyekezwa kwamakhasimende ethu, qhathanisa zonke izinzuzo nezingozi. Ama-Franchisees ahlukaniswa ngesigaba, amanani entengo, nolunye ulwazi. Siyabonga kusengaphambili ngentshisekelo yakho futhi sibheke phambili ekubambisaneni kwesikhathi eside nasekuthuthukiseni okuphumelelayo kwebhizinisi lakho kwi-franchise yezemidlalo esiyinikezayo.

I-franchise yesitolo se-tile ingaba iphrojekthi ethile kodwa engaba yinzuzo. Ukuyisebenzisa kahle, sebenzisa ubuchwepheshe bekhwalithi ephezulu obutholwe kulo mkhiqizo. Ngokusebenzisana ne-franchise, hhayi nje kuphela ukuthi ungajabulela izinzuzo eziningi. Udinga futhi ukwazi kahle ukuthi wenze nezibopho ezahlukahlukene. Okokuqala, lapho uthengisa i-franchise yesitolo, ubophezelekile ukuthi ukhokhe imali eyisamba ekuqaleni. Lokhu kufinyelela ku-11% wenani lemali ozoyitshala esigabeni sokuqala sephrojekthi yebhizinisi.

Isitolo sakho sizobalwa nabancintisana nabo, futhi amakhasimende azimisele kakhulu ukuthenga amathayili uma ukopisha ngokucacile imodeli yebhizinisi ye-franchise. Ngemuva kwakho konke, le phrojekthi isivele isetshenzisiwe futhi yaphumelela kakhulu, ngakho-ke, unethuba lokuyiphinda. Ukukopisha i-franchise yesitolo se-tile akusizi ngaso sonke isikhathi. Imvamisa, ukucatshangelwa kwesifunda, okuthandwa amakhasimende endawo, kanye nemithetho nemithethonqubo yezomthetho kudinga ukucatshangelwa. Ukucabangela lonke ulwazi olufakwe kuhlu, udinga ukuqala imisebenzi futhi uyenze ngokusebenza kahle okukhulu, ngokunamathela ngokucacile kuhlelo olwenziwe ngaphambilini.

Uma ufuna ukwenza amathayili, isitolo sakho sidinga ukwakheka okufanele. Ukuhlanganiswa kwe-franchise ukunamathela kumakhodi wokugqoka kuyindlela edingekayo ngokuphelele. Ngaphezu kwalokho, okokugqoka kwabasebenzi bakho kufanele kuhambisane nokwangempela. Vele, uma uthenga i-franchise yesitolo sethayela, ngeke unikezwe kuphela amakhodi wokuklama kepha futhi nezindleko zokwenza abasebenzi babukeke beyingxenye. Uzokwazi ukwenza ukuhlaziywa kwe-swot esigabeni sokuqala. Kukunika ithuba lokuqonda ngokucacile izinzuzo zephrojekthi yebhizinisi, ubunzima bayo, kanye namathuba nezinsongo engahle ibhekane nazo ngokuzayo.

I-franchise yesitolo samathayili kufanele ikhangiswe kahle nangekhono. Ngalokhu, uzoba namazinga akhethekile akhona. Lapho uwasebenzisa, udinga ukunamathela ngokuqinile emithethweni, lapho-ke uzobe usulungile.

I-franchise eKherson yiphrojekthi ethembisayo, esadinga ukwenziwa ngokuqapha futhi kubhekwe zonke izingozi ezingasongela. I-franchise ayiyona nje inqubo yokuqasha umkhiqizo odumile ngokukhokha okulandelayo kwemali ethile. Ngaphezu kwalokho, esigabeni sokuphothula isivumelwano se-franchise, ukhokha u-11% wemali eyisamba. Inani lemali lingahluka ngokuya ngesivumelwano. IKherson yindawo ekhangayo yezivakashi, nayo okufanele icatshangelwe uma usebenza nge-franchise. Thuthukisa ilungelo ngezinga eliphezulu lokusebenza kahle, ekubeni ngaphambilini wenze izenzo zokuhlaziya.

Ukuhlaziywa kuhle kulokhu ukuthola kahle wonke amathuba nezingozi ezikhona. Osomabhizinisi abaningi kanye nezivakashi banesithakazelo kuKherson, ngakho-ke, unganikezwa isidingo esisebenzayo.

I-franchise eKherson ingabhekwa ngezinga eliphezulu lokusebenza kahle uma ucabangela izici zesifunda kanye nemininingwane yomthetho wendawo kusengaphambili. Vula i-franchise kuleyo nsimu bese unikeza izimpahla nezinsizakalo ezivela kumkhiqizo owaziwayo ukuqinisekisa ukungena kwamakhasimende njalo. Lapho usebenzisa ilungelo lokusebenzisa ilungelo elithile e-Kherson, kufanele ucabangele ukuthi, njengomthetho, ama-brand ahlinzeka ngesidingo salowo onelungelo lokuthengisa ukwenza umnikelo wokukhangisa, kanye nezimali zasebukhosini. Lokhu kufinyelela ku-6% wemali yakho engenayo noma inzuzo, okudingeka uyidlulisele kummeleli womkhiqizo njalo ngenyanga. Ilungelo endaweni enjalo lingahlinzeka nangesidingo sokudlulisa ama-3% wokukhangisa emhlabeni wonke. Ngosizo lwensizakalo ye-franchising, yenza imikhankaso yokukhangisa futhi ugcine izinga lokuqwashisa ngomkhiqizo ezingeni elithile.

I-franchise eKherson izosebenza ngokungenaphutha uma yonke imigomo yezomthetho ibonwa, futhi kubhekelwa imithetho yezokuziphatha yabasebenzi bakho.