I-real estate franchise - kulabo abangakulungele ukutshala imali, kepha bafuna ukuvula ibhizinisi labo. Ukuphathwa kwempahla akulula. Imakethe yezezakhiwo iyanda njalo, izakhiwo ezintsha zakhiwa ngokushesha okukhulu, izindlu zesibili zihlala zifunwa njalo. Kepha kunzima kakhulu ukuthatha nokuvula i-ejensi yezezindlu kanjalo nje, umncintiswano kule ndawo uphakeme kakhulu. Kodwa-ke, uma uthanda le ndawo yezamabhizinisi, awufuni ukusebenzela inkampani, indlela yokuphuma ingaba ukuthenga i-franchise. Funda ngalokhu ngezansi.

Yini ama-franchise we-real estate? Bangamelwa yi-ejensi yezezakhiwo, izinkampani zokwakha nezokuvuselela, ukuqasha, amabhizinisi okubonisana, futhi kuze kuthinte nendawo yokuthengwa komphakathi. Kungani i-franchise ye-real estate ikhanga kangaka? Njengomthetho, izinkampani zinesifiso sokwazisa ngomkhiqizo wazo futhi zikulungele ukwamukela amanani amancane emali yasebukhosini kanye nokukhishwa okuphelele kwemali eyisamba. Usomabhizinisi kudingeka ukuthi atshale imali ngokuqasha ihhovisi, ngokuthenga imishini yasehhovisi, nokuqasha abasebenzi. Kungcono ukuvula ibhizinisi le-franchise ye-real estate ngesisekelo esenziwe ngomumo, okungukuthi, kuhle uma kukhona i-ejensi eyenziwe ngomumo edinga ukukhushulwa kuphela. Lokho kungukuthi uma usuvele unayo i-ejensi futhi ufuna ukuyikhangisa futhi usebenze ngaphansi kwegama elaziwa kakhulu. Le nketho izokhokha ngokushesha okukhulu kunokuqala ibhizinisi ekuqaleni. Ziyini izinzuzo ze-franchise? Ngokusekelwa okugcwele okuvela ku-franchisor.

Hhayi kuphela umphathi ohlukile oqondisayo ozosiza, kodwa futhi neqembu lonke labachwepheshe be-franchisor. Enye inzuzo ukuthi uthola i-portal eyenziwe ngomhlaba eyenziwe ngomumo amakhasimende nabathengisi bezindlu abazoyivakashela nsuku zonke. Ukuthola umhlahlandlela osebenzayo wokwenza ibhizinisi. Futhi, i-franchisor ingakuvulela izindlela ezingeziwe zokubambisana namabhange nabathuthukisi. Futhi lapho wethulwa yinkampani abayethembayo, amathuba akho okuphumelela azokwanda. Ama-franchisor we-real estate aqapha imakethe njalo, alungiselele okunikezwayo, enze umsebenzi omningi ukusungula ubudlelwano nabathuthukisi. Ungayithola kanjani i-franchise ehloniphekile futhi ungaweli kubakhwabanisi? Okokuqala, udinga ukusebenzisa insiza yokusesha ethembekile.

Ukufunwa kwe-franchise kwenziwa ikakhulukazi ngezikhombisi-ndlela ezikwi-inthanethi. Kumakhathalogi, ungakhetha isigaba esifanele noma usethe indawo yokusesha. Futhi, ukunikezwa kungaphulwa ekukhuphukeni noma ekwehleni kwe-investimenti ethenjisiwe. Lapho usuthathe isinqumo nge-franchise, kufanelekile ukucwaninga ngesithunzi se-franchisor. Lokhu kungenziwa ngemithombo evulekile yolwazi. Ukuthandwa komkhiqizo kufanele kubonwe ngothile (futhi lokhu kufanele nakanjani kuboniswe kwabezindaba), ungabona nokubuyekezwa. Ngaphambi kokuphothula inkontileka ye-franchise, naka amaphuzu abalulekile emigomo yokubambisana.

Ungayisayini inkontileka uma iqukethe ulimi olujwayelekile nolungaqondakali. Ukuthola ukuthula kwengqondo okuphelele, cela inkampani amakhophi amadokhumenti akhona bese uhlola isitifiketi nezinombolo zelayisense. Ungaboni amagama amakhulu, themba izinombolo nezinkomba kuphela. Singasiza ekukhetheni i-franchise, kukhathalogi yethu uzothola yonke iminikelo enenzuzo enkulu, ehlukaniswe ngokulingana nokutshalwa kwemali. Simele izinkampani zangaphandle nezasekhaya. Imakethe yezezakhiwo ayishintshi kodwa inenzuzo enkulu. Ngemuva kokwenza yonke imizamo ekuqaleni kwendlela futhi ucele ukwesekwa nguzakwethu onokwethenjelwa, uzokwazi ukubeka indlela yakho yokuphumelela, kuqala ngathi.

I-franchise embonini yezokwakha iyafaneleka futhi inikezwa ngezinhlobonhlobo kukhathalogi yama-franchise. Abantu abaningi bajwayele ukwethemba izikhangiso futhi noma ngabe bazibona kuphi. Vele, ngemuva kokubonisana nokwamukela izeluleko kumngane, abaningi baphetha ngokuthi umkhiqizo wokwakha wenkampani ethile ungcono, noma ngabe ikuphi inkampani. Uku-oda imishini yokwakha noma izinto ezivela phesheya akunanzuzo, kufaka phakathi ezokuthutha, kepha uma kunophawu olunikeziwe lwezinto zokwakha emakethe, kuzoba nesidingo futhi imali engenayo izokwanda. Ukuvula izindawo ezintsha zokwakha emhlabeni wonke kunenzuzo ngokombono wezezimali, kanye nokufunwa, isimo sizohlala sisezingeni eliphezulu kakhulu, kepha akufanele ukhohlwe ngokulawulwa nokuphathwa. Ngokomzimba, kunzima kumenzi ukuphatha nokuphatha ibhizinisi kwamanye amazwe, kucatshangelwa imithetho nokuncintisana, inani elikhulu lemikhiqizo, ngakho-ke sekubalulekile ukunikeza amalungelo okuthengisa imikhiqizo kuma-franchisees.

Ukuze bangachithi isikhathi bebodwa futhi bangayi kubahlinzeki, kunkampani eyaziwayo, kunezinhlu ezikhethekile ze-franchise, lapho wonke umuntu angathola khona ibhizinisi lakhe, ngokuthanda kwakhe, kucatshangelwa imali yokuqala amanye amapharamitha. Kufanele kuqondwe ukuthi kukhona ubungozi kuwo wonke amabhizinisi, futhi akekho ongavikelekile kulokhu. Kepha ngokuthola i-franchise, kuba lula ukujwayela imboni yezokwakha, ukuqonda ukuthi yini, ukuthola izeluleko zesikhashana ekukhuthazeni umkhiqizo, ngaphandle kokuchitha isikhathi nezinsizakusebenza zezezimali ekukhangiseni, kucatshangelwa ukutshalwa kwemali komkhiqizi emikhiqizweni emisha. Kukhathalogi yemishini yokwakha noma ama-franchise wezinto zokwakha, kuyatholakala ukubona okunikezwayo kwamanje kusuka kuma-franchisor angakwazi ukubeka isipho sawo ngokuzimela, kepha angasebenzisa usizo lwababonisi bethu. Ngaphandle kwalokho, ama-franchisees akwazi ukuhlaziya imakethe, abone ukuthi amaphuzu avulekile kusiphi isifunda, imiphi imikhiqizo edingeka kakhulu, futhi abale ngisho nesikhathi sokubuyiselwa, kucatshangelwa yonke imishini, umkhiqizo, intela, njll. Lapho uthenga i-franchise, kunikezwa inkokhelo yesamba, esuselwa ekubalweni kwezindleko zabasunguli bomkhiqizo, lapho kuthengiswa i-franchise. Ngakho-ke, akufanele wethuke, abantu abaningi bayakwenqaba ukukhokhwa kwesamba sokuqala, kucatshangelwa umncintiswano okhona, kepha ngokuyisisekelo, bekuyikho, kunjalo futhi kuzoba njalo.

Ngokuthenga i-franchise, uzihlinzeka ngebhizinisi elisunguliwe, kepha ungakhohlwa ngesifunda sakho futhi ufune kule ndawo ethile. Futhi, ukusekelwa cishe kwewashi lonke akuhlinzekwanga nje kuphela ngama-franchisers kepha nama-franchisees, aqinisekisa ukuphathwa kwekhwalithi ephezulu, ukubalwa kwezimali, nokulawulwa, ngokudluliswa kwamalungelo hhayi kuphela wokunikeza igama, umkhiqizo kepha futhi namakhono, ama-chip, okuthile izimbangi ezingazi ngazo. Vele, ngokuzayo, i-franchisor ingahlupheka, ngoba isikhathi senkontileka siyaphela, kepha amakhono ahlala, kepha lena yimakethe futhi akukho ukuphunyuka kulokhu. Imininingwane, isisekelo samakhasimende sidluliselwe kumuntu onelungelo lokwenza amalungelo, ngomsebenzi owengeziwe kule ndawo, ngemikhiqizo yokwakha yalolu hlobo. Ngokuvula ukuthengiswa okusha kwezitolo zemikhiqizo yokwakha nabalingani bakho, ngokunikeza izinsizakalo zokwakha, ukhulisa ukufunwa nenzuzo yomkhiqizo. I-franchise iya ngokuya ifaneleka usuku nosuku, kudinga utshalomali oluncane lomzamo, isikhathi nemali. Ukuhlaziya ama-franchise atholakalayo, qhathanisa isilinganiso senani nezimo, imigomo, kanye neminye imingcele, kufanele ulandele isixhumanisi sekhathalogi ye-franchise engezansi bese uthola eminye imininingwane.

Kukhona ukubuyekezwa kwamakhasimende okungangabazeki okusiza ekukhetheni. Ngeminye imininingwane nge-franchise, kufanele uxhumane nochwepheshe bethu usebenzisa izinombolo zokuxhumana eziboniswe kukhathalogi. Siyajabula kusengaphambili ngentshisekelo yakho nokwethembela kwakho, sithemba ukubambisana okukhiqizayo nokwandiswa kwebhizinisi lakho, ukufinyelela ezingeni lesifunda, kanye nemali engenayo ephezulu.

I-franchise ye-real estate agency iphrojekthi efanelekile futhi enesibindi. Ukuze ekusebenzeni kwayo ungadingeki ubhekane nobunzima obungenakunqotshwa, wenze ukulungiselela kahle esigabeni sokuqala. Ivumela ukunciphisa ubungozi i-franchise yakho evezwe kuyo. Udinga ukwenza ukuhlela kwakho kahle usebenzisa ithuluzi elibizwa ngokuthi ukuhlaziywa kwe-swot. Ngosizo lokuhlaziywa kwe-swot, ungaqonda ukuthi iziphi izingozi ezisongela i-franchise. I-ejensi yakho nayo inamandla ayo nobuthakathaka bayo.

Leli thuluzi lekhwalithi ephezulu likusiza ukuthi uzikhombe, uzihlukanise ngezigaba futhi uzisebenzise. Ngemuva kwakho konke, ukutholakala kolwazi olufanele kukunika ithuba lokumelana ngokuphelele nabancintisana nabo, ube ngusomabhizinisi ophumelele kakhulu futhi onekhono. Uma uthengisa izindlu nomhlaba ngaphakathi kwe-ejensi, khona-ke i-franchise ikusiza ukwenza umsebenzi ngamandla nangendlela enamandla ngangokunokwenzeka. Ngemuva kwakho konke, uqondiswa yimithethonqubo, imigomo yamanje, nokulungiswa kwangempela. Kuyasebenziseka impela, okusho ukuthi lelo thuba eliyingqayizivele akumele linganakwa. Izakhiwo ezithengiswayo, i-ejensi yakho ye-franchise ekwazi ukufinyelela ezingeni elisha lobuchwepheshe. Konke kwenzeka ngenxa yokuthi i-franchisor yabelana ngolwazi lwabo nawe.

Impela, kuyadingeka ukuqonda ulwazi olutholayo. Ukusetshenziswa kwabo okuhle kwandisa amathuba akho okuwina umncintiswano.

Sebenzisa i-franchise ukwenza lula ukusebenza kwebhizinisi lakho. Kuyadingeka futhi ukusebenza ngokuzenzekelayo, ukuthola inzuzo ephezulu yomsebenzi. I-franchise yakho ye-real estate inikeza ukufakwa okugcwele kwezidingo zebhizinisi lakho. Kungenzeka ukubhekana kalula nemisebenzi yanoma iyiphi ifomethi bese uyenza ngendlela ekhiqizayo ngangokunokwenzeka. Ngaphakathi kohlaka lwe-franchise, i-ejensi isebenza ngamandla kakhulu kunalokho uma wenza umsebenzi ngokuzimela. Ngemuva kwakho konke, wenza ngokuya ngesimo sikasomabhizinisi ophumelelayo.

Useyitholile imali yakhe futhi uselethile nezinga lokuqwashisa ngomkhiqizo wakhe ezikhundleni eziphezulu. Abathengi emhlabeni wonke bayayazi i-real estate franchise. Ngisho nasedolobheni lakho, izinga lokuthandwa kwalo mkhiqizo beliphezulu, nangaphambi kokuba ungene emakethe njengomhambisi okhethekile. Ngokunjalo, lowo muntu kuningi azokufunda futhi lelo thuba eliyingqayizivele akufanele liphuthelwe. Esikhathini sokuqalisa i-franchise ye-real estate agency, kungavela ubunzima obuhlukahlukene. Banganqotshwa kalula besebenzisa uhlelo lwebhizinisi olwenziwe ngaphambilini. Lo mbhalo ubala zonke izinyathelo ezidingekayo okufanele uzenze.

Sebenza ngokunembile nangobuchwepheshe, ngaleyo ndlela uzinikeze inzuzo enkulu empikiswaneni yokuncintisana. Ungayinqoba impi ngesikolo esibuhlungu kubaphikisi bakho ngoba unezinzuzo ezahlukahlukene zokuhleleka okuthelayo. Konke kwenzeka ngenxa yokuthi wenza imisebenzi ye-ejensi yezezakhiwo.

Ngaphezu kwenani elikhulu lezinzuzo, ukuba ngumsabalalisi we-real estate limb franchise, futhi uthola izindleko ezithile. Isibonelo, esigabeni sokuqala, lokhu kukhishwa kwesamba semali. Umthamo wayo uvame ukwehluka, kepha, njengomthetho, awunakuba ngaphansi kuka-9 nangaphezulu kuka-11% womnikelo wokuqala. Lokhu kutshalwa kwemali kukhokha ngokushesha okukhulu, ngakho ungakhathazeki. Ngaphezu kwalokho, ngenkathi kwenziwa i-franchise, udinga ukukhokha njalo ngenyanga kusuka ku-3 kuye ku-9%. Lezi izitolimende ezimbili, ngasinye sazo sibalwa ngamunye.

Isitolimende sokuqala sibizwa ngama-royalties. Lapho uthengisa i-franchise, isukela ku-2 kuye ku-6%. Leli nani libalwa njengephesenti lenani lemali etholakele phakathi nenyanga. Ngaphezu kwalokho, ngesikhathi sokusetshenziswa kwe-ejensi yezezindlu, kunikezwa esinye isitolimende. Ibizwa ngokuthi ama-royalties wokukhangisa. Le mali isetshenziswa yi-franchisor ukukhuphula njalo izinga lokuthandwa komkhiqizo. Ngaphezu kwalokho, imikhankaso yokukhangisa yenziwa emhlabeni wonke ukufinyelela izethameli ezibhekiswe kubaningi kakhulu.

Ngakho-ke, i-franchise ye-real estate agency izokhula ekuthandeni futhi ihehe abathengi abaningi ngokwengeziwe. Uthola futhi inzuzo engaqondile kulokhu, ngoba endaweni yedolobha lakho i-franchise ikhula ngokuthandwa.