I-franchise embonini yezokwakha iyafaneleka futhi inikezwa ngezinhlobonhlobo kukhathalogi yama-franchise. Abantu abaningi bajwayele ukwethemba izikhangiso futhi noma ngabe bazibona kuphi. Vele, ngemuva kokubonisana nokwamukela izeluleko kumngane, abaningi baphetha ngokuthi umkhiqizo wokwakha wenkampani ethile ungcono, noma ngabe ikuphi inkampani. Uku-oda imishini yokwakha noma izinto ezivela phesheya akunanzuzo, kufaka phakathi ezokuthutha, kepha uma kunophawu olunikeziwe lwezinto zokwakha emakethe, kuzoba nesidingo futhi imali engenayo izokwanda. Ukuvula izindawo ezintsha zokwakha emhlabeni wonke kunenzuzo ngokombono wezezimali, kanye nokufunwa, isimo sizohlala sisezingeni eliphezulu kakhulu, kepha akufanele ukhohlwe ngokulawulwa nokuphathwa. Ngokomzimba, kunzima kumenzi ukuphatha nokuphatha ibhizinisi kwamanye amazwe, kucatshangelwa imithetho nokuncintisana, inani elikhulu lemikhiqizo, ngakho-ke sekubalulekile ukunikeza amalungelo okuthengisa imikhiqizo kuma-franchisees.

Ukuze bangachithi isikhathi bebodwa futhi bangayi kubahlinzeki, kunkampani eyaziwayo, kunezinhlu ezikhethekile ze-franchise, lapho wonke umuntu angathola khona ibhizinisi lakhe, ngokuthanda kwakhe, kucatshangelwa imali yokuqala amanye amapharamitha. Kufanele kuqondwe ukuthi kukhona ubungozi kuwo wonke amabhizinisi, futhi akekho ongavikelekile kulokhu. Kepha ngokuthola i-franchise, kuba lula ukujwayela imboni yezokwakha, ukuqonda ukuthi yini, ukuthola izeluleko zesikhashana ekukhuthazeni umkhiqizo, ngaphandle kokuchitha isikhathi nezinsizakusebenza zezezimali ekukhangiseni, kucatshangelwa ukutshalwa kwemali komkhiqizi emikhiqizweni emisha. Kukhathalogi yemishini yokwakha noma ama-franchise wezinto zokwakha, kuyatholakala ukubona okunikezwayo kwamanje kusuka kuma-franchisor angakwazi ukubeka isipho sawo ngokuzimela, kepha angasebenzisa usizo lwababonisi bethu. Ngaphandle kwalokho, ama-franchisees akwazi ukuhlaziya imakethe, abone ukuthi amaphuzu avulekile kusiphi isifunda, imiphi imikhiqizo edingeka kakhulu, futhi abale ngisho nesikhathi sokubuyiselwa, kucatshangelwa yonke imishini, umkhiqizo, intela, njll. Lapho uthenga i-franchise, kunikezwa inkokhelo yesamba, esuselwa ekubalweni kwezindleko zabasunguli bomkhiqizo, lapho kuthengiswa i-franchise. Ngakho-ke, akufanele wethuke, abantu abaningi bayakwenqaba ukukhokhwa kwesamba sokuqala, kucatshangelwa umncintiswano okhona, kepha ngokuyisisekelo, bekuyikho, kunjalo futhi kuzoba njalo.

Ngokuthenga i-franchise, uzihlinzeka ngebhizinisi elisunguliwe, kepha ungakhohlwa ngesifunda sakho futhi ufune kule ndawo ethile. Futhi, ukusekelwa cishe kwewashi lonke akuhlinzekwanga nje kuphela ngama-franchisers kepha nama-franchisees, aqinisekisa ukuphathwa kwekhwalithi ephezulu, ukubalwa kwezimali, nokulawulwa, ngokudluliswa kwamalungelo hhayi kuphela wokunikeza igama, umkhiqizo kepha futhi namakhono, ama-chip, okuthile izimbangi ezingazi ngazo. Vele, ngokuzayo, i-franchisor ingahlupheka, ngoba isikhathi senkontileka siyaphela, kepha amakhono ahlala, kepha lena yimakethe futhi akukho ukuphunyuka kulokhu. Imininingwane, isisekelo samakhasimende sidluliselwe kumuntu onelungelo lokwenza amalungelo, ngomsebenzi owengeziwe kule ndawo, ngemikhiqizo yokwakha yalolu hlobo. Ngokuvula ukuthengiswa okusha kwezitolo zemikhiqizo yokwakha nabalingani bakho, ngokunikeza izinsizakalo zokwakha, ukhulisa ukufunwa nenzuzo yomkhiqizo. I-franchise iya ngokuya ifaneleka usuku nosuku, kudinga utshalomali oluncane lomzamo, isikhathi nemali. Ukuhlaziya ama-franchise atholakalayo, qhathanisa isilinganiso senani nezimo, imigomo, kanye neminye imingcele, kufanele ulandele isixhumanisi sekhathalogi ye-franchise engezansi bese uthola eminye imininingwane.

Kukhona ukubuyekezwa kwamakhasimende okungangabazeki okusiza ekukhetheni. Ngeminye imininingwane nge-franchise, kufanele uxhumane nochwepheshe bethu usebenzisa izinombolo zokuxhumana eziboniswe kukhathalogi. Siyajabula kusengaphambili ngentshisekelo yakho nokwethembela kwakho, sithemba ukubambisana okukhiqizayo nokwandiswa kwebhizinisi lakho, ukufinyelela ezingeni lesifunda, kanye nemali engenayo ephezulu.

I-franchise yobhuki iphrojekthi yebhizinisi elinobungozi kodwa engaba yimpumelelo. Ingozi ngukuthi ubhuki ngohlobo lomsebenzi okhethekile ongavinjelwa emazweni amaningi. Ukusebenza nge-franchise kuyindaba yokucabanga okucabangayo futhi ngemuva kokuthi ukwazile ukuhlola amakhono wabancintisana nabo. Vele, amathuba alo nezingozi ibhizinisi elichayeke kulo, kuyadingeka futhi ukuhlola ngokucophelela nokusebenzisa lolu lwazi ngenkathi kwenziwa umsebenzi wasehhovisi. Sebenzisa i-franchise kahle, ulungiselele kusengaphambili, khona-ke uzokwazi ukuphendula ngokushesha kunoma isiphi isimo, ngisho nalezo eziyingozi enkulu. Isibonelo, uma ekusetshenzisweni kwe-franchise yobhuki unenkinga engxenyeni yombuso, kuzodingeka ukuthi usebenzise uhlelo lwezinyathelo olwalulungiselelwe ngaphambilini.

I-franchise kabhuki kunzima ukuyikhangisa. Akuyona yonke imithombo yolwazi ezosebenza. Yingakho kufanele uqaphele ngokweqile futhi wazi ukuthi iyiphi ingozi oyithathayo. Lapho usebenza nge-franchise yobhuki, kufanele futhi ukhumbule ukuthi kubiza imali. Ungakhokhiswa kuze kufike ku-11% ekuqaleni kwephrojekthi yebhizinisi njengenkokhelo yesamba. Ngaphezu kwalokho, lapho wenza umsebenzi wasehhovisi, njalo ngenyanga kuzofanela ukhokhe inani elithile lezinsizakusebenza zezezimali uvuna i-franchisor.

Ukusebenza nge-franchise yobhuki kuyinqubo yebhizinisi, lapho udinga khona ukunaka imininingwane ebonakala ingabalulekile. Yonke imininingwane kufanele ihlanganiswe futhi igxilwe ezandleni zabantu ababhekele lokho. Izibalo zokufunda zizokunikeza ukutholakala kolwazi futhi, ngakho-ke, uzokwazi ukukhuphula izinga lokuncintisana kwebhizinisi ezinkomba eziphezulu.

Ukusebenza nge-franchise kabhuki kungabandakanya nokuxhumana nabathengi ngendlela ekhethekile. Ngemuva kwakho konke, uzobe ukhangisa ibhizinisi lakho egameni lophawu lokuhweba oludume umhlaba wonke. Ngaphezu kwalokho, uzodinga ukugqugquzela abantu ukuthi bathenge izimpahla zakho noma izinsizakalo. Ukuze wenze lokhu, ungasebenzisa uhlelo lwezaphulelo nokuphromotha. I-franchise yobhuki nayo iyinqubo lapho uchitha khona kuze kufike ku-3% ngemali ekhangiswayo yomhlaba wonke ebhekise ku-franchisor. Kepha lokhu akugcini ngesethi yakho yezibopho.

Ungadinga futhi ukuthenga izinsizakalo nezimpahla ku-franchisor, okuzobekwa ngokusobala enkontilekeni. Kepha akupheleli lapho. Lapho usebenzisa i-franchise yokubheja, kufanele futhi ukhumbule ukuthi futhi wenza isibopho sokukhokha imali ebizwa ngama-royalties. Kungu-2, 3, 4, 5, noma u-6% wenani lemali okwazile ukulithola njengomholo wenyanga.

I-franchise yobubhuki iphrojekthi yebhizinisi elihlokwayo, ngesikhathi sokuthuthukiswa okuyizingozi ezahlukahlukene ezingenakugwenywa. Ukuvimbela izingozi zezezimali, udinga ukuthi wazi kahle. Ukuhlaziywa kwe-SWOT kufanele lokhu. Ithuluzi elinjalo likuvumela ukuba uqoqe zonke lezo zinsongo ezingase zivele ngendlela yenhlangano yakho. Lapho wenza i-franchise, kufanele uqonde kahle ukuthi ungusomabhizinisi obhekele i-franchisor. Ngaphezu kwalokho, imithetho yezwe nayo kufanele ilandelwe, iqondiswe ngokusobala yimithetho yendawo.

Sebenzisa i-franchise yokubheja ngendlela engaletheli intukuthelo yezinhlaka zikahulumeni, ngoba lokhu kungumsebenzi ocacile okungenzeka ukuthi izikhulu zikahulumeni zingawuthandi. Ngemuva kwakho konke, kunemikhawulo ehlukahlukene ekukhangiseni kwehhovisi likabhuki. Ngakho-ke, uma uthuthukisa lolu hlobo lwe-franchise; udinga ukubuza kusengaphambili mayelana nokuthi yimiphi imikhawulo efakiwe ezweni lakho. Vele, i-franchisor izophinde ikunikeze ngolwazi olusesikhathini nalezo zindlela ezisiza ukukhuthaza lolu hlobo lwephrojekthi yebhizinisi. Uma uyinhloko yehhovisi lobhuki le-franchise, ngakho-ke akumele ukhohlwe ngokuzibophezela kuhulumeni. Ngokufanayo, abathengi bakho banesibopho sokujabula. Ngakho-ke, bakhonze kangcono kunanoma yiziphi izimbangi zakho.

Umncintiswano uthembisa ukuthi uzoshisa kwazise umbango kule niche uphakeme kakhulu ngoba kunemithombo eminingi yezezimali esengozini.

Uma usungula i-franchise yobhuki, ungahlangabezana nobunzima obengeziwe ebusweni bezimbangi zakho. Lokhu kungumsebenzi othile oqondile futhi oyingozi. Imvamisa, ababhuki bahlotshaniswa kakhulu nobugebengu. Ngakho-ke, udinga ukucacisa ukuthi yiziphi izinkampani ezisemakethe ngokwenza ukuhlaziywa kokuncintisana. Esikhathini sokuthuthuka kwama-franchise, udinga ukuthi wazi kahle ukuthi udinga imali ebekiwe, uhlobo oluthile lwesigqiki sokuphepha. Kuzosiza ukunqoba izimo eziyingozi futhi uphume kuzo, usuthole imali engenayo.

Ukuqaliswa kwe-franchise kabhuki kuyinqubo yebhizinisi eyenziwa kuphela ngokuhambisana ngokuqinile nemithetho nezimiso. Ungakhohlwa imininingwane ebalulekile, yenza ngokuzethemba futhi nakanjani uzophumelela ngokuhamba kwesikhathi. Ukuqaliswa kwe-franchise kabhuki kuzoletha izinzuzo ezinkulu. Ngemuva kwakho konke, usebenza ngemali, ngamanani, ngakho-ke, inzuzo ithembisa ukuheha kakhulu. Sebenzisa i-franchise yakho yobhuki ngokucophelela ukuze ungahlangabezani nobunzima obuzayo kamuva. Uzokwazi ukuphatha kahle noma yimuphi umsebenzi wasehhovisi bese, nakanjani uzophumelela. Ungakunaki ukutadisha imininingwane efanele futhi njalo wenze izinqumo zokuphatha ezifanele.

I-franchise yebhuki izoletha izinga eliphezulu lemali engenayo bese ungajabulela imali engenayo yokutshala imali.