I-franchise embonini yezokwakha iyafaneleka futhi inikezwa ngezinhlobonhlobo kukhathalogi yama-franchise. Abantu abaningi bajwayele ukwethemba izikhangiso futhi noma ngabe bazibona kuphi. Vele, ngemuva kokubonisana nokwamukela izeluleko kumngane, abaningi baphetha ngokuthi umkhiqizo wokwakha wenkampani ethile ungcono, noma ngabe ikuphi inkampani. Uku-oda imishini yokwakha noma izinto ezivela phesheya akunanzuzo, kufaka phakathi ezokuthutha, kepha uma kunophawu olunikeziwe lwezinto zokwakha emakethe, kuzoba nesidingo futhi imali engenayo izokwanda. Ukuvula izindawo ezintsha zokwakha emhlabeni wonke kunenzuzo ngokombono wezezimali, kanye nokufunwa, isimo sizohlala sisezingeni eliphezulu kakhulu, kepha akufanele ukhohlwe ngokulawulwa nokuphathwa. Ngokomzimba, kunzima kumenzi ukuphatha nokuphatha ibhizinisi kwamanye amazwe, kucatshangelwa imithetho nokuncintisana, inani elikhulu lemikhiqizo, ngakho-ke sekubalulekile ukunikeza amalungelo okuthengisa imikhiqizo kuma-franchisees.

Ukuze bangachithi isikhathi bebodwa futhi bangayi kubahlinzeki, kunkampani eyaziwayo, kunezinhlu ezikhethekile ze-franchise, lapho wonke umuntu angathola khona ibhizinisi lakhe, ngokuthanda kwakhe, kucatshangelwa imali yokuqala amanye amapharamitha. Kufanele kuqondwe ukuthi kukhona ubungozi kuwo wonke amabhizinisi, futhi akekho ongavikelekile kulokhu. Kepha ngokuthola i-franchise, kuba lula ukujwayela imboni yezokwakha, ukuqonda ukuthi yini, ukuthola izeluleko zesikhashana ekukhuthazeni umkhiqizo, ngaphandle kokuchitha isikhathi nezinsizakusebenza zezezimali ekukhangiseni, kucatshangelwa ukutshalwa kwemali komkhiqizi emikhiqizweni emisha. Kukhathalogi yemishini yokwakha noma ama-franchise wezinto zokwakha, kuyatholakala ukubona okunikezwayo kwamanje kusuka kuma-franchisor angakwazi ukubeka isipho sawo ngokuzimela, kepha angasebenzisa usizo lwababonisi bethu. Ngaphandle kwalokho, ama-franchisees akwazi ukuhlaziya imakethe, abone ukuthi amaphuzu avulekile kusiphi isifunda, imiphi imikhiqizo edingeka kakhulu, futhi abale ngisho nesikhathi sokubuyiselwa, kucatshangelwa yonke imishini, umkhiqizo, intela, njll. Lapho uthenga i-franchise, kunikezwa inkokhelo yesamba, esuselwa ekubalweni kwezindleko zabasunguli bomkhiqizo, lapho kuthengiswa i-franchise. Ngakho-ke, akufanele wethuke, abantu abaningi bayakwenqaba ukukhokhwa kwesamba sokuqala, kucatshangelwa umncintiswano okhona, kepha ngokuyisisekelo, bekuyikho, kunjalo futhi kuzoba njalo.

Ngokuthenga i-franchise, uzihlinzeka ngebhizinisi elisunguliwe, kepha ungakhohlwa ngesifunda sakho futhi ufune kule ndawo ethile. Futhi, ukusekelwa cishe kwewashi lonke akuhlinzekwanga nje kuphela ngama-franchisers kepha nama-franchisees, aqinisekisa ukuphathwa kwekhwalithi ephezulu, ukubalwa kwezimali, nokulawulwa, ngokudluliswa kwamalungelo hhayi kuphela wokunikeza igama, umkhiqizo kepha futhi namakhono, ama-chip, okuthile izimbangi ezingazi ngazo. Vele, ngokuzayo, i-franchisor ingahlupheka, ngoba isikhathi senkontileka siyaphela, kepha amakhono ahlala, kepha lena yimakethe futhi akukho ukuphunyuka kulokhu. Imininingwane, isisekelo samakhasimende sidluliselwe kumuntu onelungelo lokwenza amalungelo, ngomsebenzi owengeziwe kule ndawo, ngemikhiqizo yokwakha yalolu hlobo. Ngokuvula ukuthengiswa okusha kwezitolo zemikhiqizo yokwakha nabalingani bakho, ngokunikeza izinsizakalo zokwakha, ukhulisa ukufunwa nenzuzo yomkhiqizo. I-franchise iya ngokuya ifaneleka usuku nosuku, kudinga utshalomali oluncane lomzamo, isikhathi nemali. Ukuhlaziya ama-franchise atholakalayo, qhathanisa isilinganiso senani nezimo, imigomo, kanye neminye imingcele, kufanele ulandele isixhumanisi sekhathalogi ye-franchise engezansi bese uthola eminye imininingwane.

Kukhona ukubuyekezwa kwamakhasimende okungangabazeki okusiza ekukhetheni. Ngeminye imininingwane nge-franchise, kufanele uxhumane nochwepheshe bethu usebenzisa izinombolo zokuxhumana eziboniswe kukhathalogi. Siyajabula kusengaphambili ngentshisekelo yakho nokwethembela kwakho, sithemba ukubambisana okukhiqizayo nokwandiswa kwebhizinisi lakho, ukufinyelela ezingeni lesifunda, kanye nemali engenayo ephezulu.

I-Franchise. Amaphathi wezingane ayinsimu enkulu yokubonakaliswa kobuciko kosomabhizinisi - i-franchisee. Amaphathi wezingane e-Franchise angamathuba angenamkhawulo wokubamba noma imuphi umcimbi onemibala wezingane, ukuqhuma komthombo wemibono kanye nemicabango yeziqhumane ezimnandi, zomkhosi. I-Franchise yamaqembu ezingane iyinkambu engatshalwanga yokubamba imicimbi ejabulisayo, nejabulisayo yezingane, neqembu layo lokugqwayiza, futhi ngokuqinisekile ibhizinisi elinenzuzo yokutshala imali kumkhiqizo onedumela elihle kakhulu. Emakethe ye-franchise network, yokuhlela imicimbi yezingane, kunenani elanele lalabo abafisa ukwenza isivumelwano se-franchise nosomabhizinisi. Kodwa-ke, akuwona wonke ama-franchisor angabalingani bebhizinisi abahlanganyelwe abavumelekile.

Abaningi babo bazi kuphela ukuthi baqoqa kanjani imali eyisamba, bese “begeza izandla” futhi bavinjelwe ekunikezeni usizo lwangempela. Impikiswano eyinhloko yokukhetha okufanelekile kozakwethu - ukwenza ilungelo lokwenza imali, wudumo lobungcweti lokuthola amalungelo, ukukhonza amanani alo avunyelwe kanye nobizo lokwenza imicimbi yezingane, imicimbi, imikhosi yangempela yokuzijabulisa nenjabulo yezingane, hhayi ukushaywa, yonke imicimbi eyisicefe ne iqembu eligijima kumbuthano. Ngokusho kwemithombo evulekile yolwazi, ukutshalwa kwemali ekuhleleni ukwakhiwa kwesimo semikhosi yezingane kuyakhokha ezinyangeni ezintathu. Kepha ukuze leli bhizinisi likhule futhi lingami, kuyadingeka ukuthi kuthuthukiswe njalo izimo zemicimbi nemithethonqubo yokubamba amaholide. Amazinga wenhlangano yokuthengisa nokuxhumana namakhasimende-izingane nabazali bazo kufanele zibuyekezwe ngokuhlelekile. Osomabhizinisi bama-Franchisee kumele baqhubeke njalo nokwenza ucwaningo lokumaketha emakethe yezinsizakalo endaweni yabo, edolobheni, nokuthi kude kangakanani nabancintisana nabo, ekwethuleni imidlalo emibalabala yezingane, ngokujabula nokuhleka okujabulisayo.

I-ejensi yamaqembu wezingane i-franchise isebenza ngokungenaphutha, kodwa kuphela ngombandela wokuqalisa ukusebenza okunekhono nokungaguquguquki. Esigabeni sokulungiselela, kubalulekile ukwenza izinqubo ezahlukahlukene ezisiza ekunciphiseni ukulahleka. Ukuba necebo, ekufezeni ukuthi i-franchise iyinzuzo enkulu kangakanani. Kufanele uyisebenzise ngokuphelele. Hlela izenzo zakho ngokuya ngesimo sangempela semakethe. Uma uthatha isinqumo sokusebenzisa i-franchise, i-ejensi yakho idinga ukunakwa ngokufanele.

Kuyiqiniso ikakhulukazi ngomklamo wangaphandle. Ikhodi yokugqoka yabasebenzi, ikhodi yokwakhiwa kwezakhiwo kufanele ibonwe ngokuhambisana ngokuphelele nemithethonqubo enqunyiwe. Uma usebenzisa i-ejensi ye-franchise futhi uhlela amaphathi wezingane, kuzodingeka ucabange ngokuphepha kwezingane. Ngemuva kwakho konke, ubophezelekile kulabo obaphathisiwe. Ngakho-ke, le migubho yamaqembu akufanele ihlotshaniswe nezenzo ezingamukeleki kulabo ababhekiswe kibo. Naka amaholide ezingane enhlangano yawo, uthathe i-ejensi yama-franchise iye ezingeni elisha lobuchwepheshe. Kuyadingeka ukuthi usebenze ngamandla nangendlela efanele ngenkathi uvikela amaphutha kuhlelo olubalulekile.

Landela imithethonqubo ye-franchisor futhi ngeke abe nezicelo. Uma usebenza kusihlwa sezingane njengengxenye ye-ejensi ye-franchise, khona-ke imininingwane etholwe kummeleli womkhiqizo ikusiza ukuthi ufinyelele ezingeni elisha lobuchwepheshe. Yisebenzise ngempumelelo ngangokunokwenzeka.

Ukusebenza ne-ejensi yamaqembu angaphansi kweminyaka kuyiphrojekthi, okwenzayo, okudingeka uqaphele ngokucacile ukuthi kufanele uzuze izinga elingaphezu kwanoma yikuphi kokungasebenzisi izimbangi zama-franchising. Lokhu kungenxa yokuthi udinga ukukhokhela ilungelo lokwenza imisebenzi egameni le-franchise. Inkokhelo ingaba kufika ku-9% njalo ngenyanga. Impela, iphesenti lenzuzo ekhokhwa njengeminikelo ingaba ngaphansi kuka-9%. Imvamisa, izitolimende ezimbili njalo ngenyanga zifaka ku-3 kuye ku-9%, ebalwa njengephesenti lemali engenayo yenyanga. Kungumkhuba ojwayelekile, ojwayelekile hhayi nje kuphela kuma-franchise amaqembu wezingane.

Cishe yonke imisebenzi ye-franchise yenziwa ngale ndlela. Ngakho-ke, vele ugcine leli qiniso engqondweni. Nciphisa amaroyal ngokuxoxisana nabanikazi bama-franchise ejensi yabantwana bezokuzijabulisa.

I-franchise ye-ejensi yeholide wumsebenzi webhizinisi ongasho lutho. Ekusebenzeni nayo, njengabanye abaningi, kuyadingeka ukuthi wazi izingozi nezinsongo. Ukusebenza kule ndawo ye-franchise, lungela ukuhlukunyezwa okuvela kubancintisana nabo, gwema izimo ezingathandeki, lungiselela kusengaphambili. Kanye nezinye izingozi, amandla, nobuthakathaka be-franchise kungabonakala ngethuluzi elibizwa ngokuthi yi-SWOT analysis. Phatha i-ejensi yakho ngokusebenza kahle okuphezulu, uyinikeze inani elifanele lokunakwa futhi ulethe inhlangano yakho yeholide esikhundleni somholi wemakethe, okuholele ekuholeni okukhulu okuvela kubaphikisi. Ukukhishwa kweholide uqobo kunikeza isethi ekahle yamathuluzi okusebenza.

Imiyalo yabo futhi ebaluleke kakhulu enikezwe i-franchisor, onentshisekelo yomuntu ekukhiqizeni okuphezulu kwezezimali kwento ye-franchise.

Imisebenzi ye-franchise ifaka izimali eziningana. Eyokuqala inkokhelo yesamba. Kakade esigabeni sokuqala, i-ejensi yakho yeholide iyikhokha ku-franchisor. Ngemuva kokuqhubeka kokufezeka kwe-ejensi, izibopho zakho zifaka phakathi izinkokhelo ezimbili: ama-royalties, kuze kufike ku-6% wemali engenayo, nemali yokukhangisa. Konke lokhu kuyadingeka ngoba umphathi unikeza inani elikhulu lezinto zokwaziswa ezahlukahlukene, ubuchwepheshe, amasu, izindlela, izinhlelo zebhizinisi nezinye izinto. Ngokwenza ngokugcwele konke lokhu, uthola i-bang enkulu ngemali yakho, ngakho-ke i-franchise ye-ejensi yeholide neyemicimbi iqinisekisa izinga eliphezulu lemali engenayo.

Ama-Franchise eSlovenia azothola ukuthandwa okukhulu phakathi kwamakhasimende emazingeni ahlukahlukene kanye nezinsizakusebenza zezezimali. Nge-franchise eSlovenia, uzoletha imibono emisha ehlukahlukene eminingi yokwakha ibhizinisi lakho. I-franchise ezweni elifana neSlovenia izokhuphula izinga lesimo sezomnotho ngokufinyelela ezingeni lamazwe omhlaba. Singasho ukuthi uzokwazi ukuvimbela ngokuphelele izingozi ezahlukahlukene ngoba ngombono okhethiwe kunohlelo oluthuthukisiwe okufanele lulandelwe. Ukuze uthole i-franchise, uzokwazi ukusebenzisa uhlu oluhlanganisiwe lwemiyalo eqondile, oyisebenzisayo ozokwazi ukugwema ukuwa, futhi ngaphezu kwalokho, iklayenti lizothola ukuqeqeshwa okukhethekile kwezici zokumaketha nezokukhangisa ukwandisa ama-wholesale. Ekwakheni ubudlelwano obufanele phakathi kwamaqembu, kuzodingeka ukuthi kudlule inqubo yokuphothula isivumelwano, lapho uhlu lwezintshisekelo zamaqembu kufanele lubekwe ngokuningiliziwe khona.

Ngokutholwa kwe-franchise eSlovenia, uzokwakha uhlelo olusobala lomsebenzi, ngenqubo yokuthuthuka, onikezwe yona nebhizinisi lakho, nokufinyelela ezimakethe zomhlaba wonke.