I-franchise yebhizinisi lokuhweba inefomethi enwetshiwe futhi ifunwa ngamanani akhokhelekayo. Izitolo ezithengisa izingubo, imikhiqizo yemikhiqizo yokwakha, imikhiqizo namanye amagama emikhiqizo. Akunasidingo sokwenza ngokuzimela ukuvula ibhizinisi. Ikakhulukazi uma umusha kulolu daba, lapho-ke udinga usizo nezeluleko ezivela kochwepheshe abazosiza ekuvuleni nasekuphatheni ibhizinisi endaweni ethile, kufaka phakathi ukuhweba. Amakhasimende amaningi odabeni lwezohwebo akhetha imikhiqizo ethembekile futhi noma ngabe avelaphi, umbuzo kuphela izindleko, kepha akekho ofuna ukukhokha ngaphezulu. Lapho uthengisa okokuthengisa noma imikhiqizo yokuhweba, kufanelekile ukuqonda ukuthi ngaphezu kwentengo eyisisekelo (izindleko), kucatshangelwa ezokuthutha, abathengisi bagoqa kusukela kunani eliphelele.

Ngakho-ke, izimpahla zasekhaya zishibhile, kepha amakhasimende awakhathazeki ngakho. Ukuletha imikhiqizo, kufanelekile ukuvumelana nomenzi wayo nokugwema ukuncintisana, bese ubhalisa amalungelo okuthengisa ukuze kube nguyena kuphela omele udaba lwezohwebo. Lokhu kudluliswa kwamalungelo okuhlinzeka ngezintshisekelo kubizwa ngokuthi yi-franchising. I-franchise ithola umfutho usuku nosuku futhi ifunwa kakhulu. Kunezinhlu ezikhethekile ezinama-franchise ezinkampani ezahlukahlukene, ezahlukile ngezinga lazo, inzuzo, nokukhiqizwa kwazo. Kukhathalogi ye-franchise, ungathola konke okuzohambisana nomphefumulo wakho. Ukuhlukaniswa nokuhlungwa ngesigaba kukuvumela ukuthi ubone ilungelo lobunikazi kusuka kumkhiqizo othile, ungacacisa isilinganiso senani, isifunda, neminye imingcele eyengeziwe.

Nge-franchise, ngokungangabazeki kulula futhi kuyashesha ukuvula ibhizinisi lakho, uphathe futhi ulawule, ngoba ama-franchisors azohlala ethintana, esiza i-franchisee kulokhu noma kulolo daba. Futhi, kufanele ucabangele umncintiswano, futhi ukuqala ibhizinisi kusuka ekuqaleni kuyingozi impela. Udinga ukutshala imali ekukhangiseni, wenze ukukhushulwa okuhlukahlukene, uzuze amakhasimende, kepha nge-franchise, asikho isidingo salokhu ngoba awuthengi nje i-franchise enamalungelo, kepha futhi negama elisesiteji. Ama-franchise ahlukaniswe ngezinhlobo, ngezigaba ngokwezindawo zomsebenzi, indawo yokuhweba kufanele iqhakanjiswe, njll. Ngaphandle kokudla, le yilungelo lokuhweba elifunwa kakhulu. Uzobona intengo ngokushesha, ucabangele izindleko ezingeziwe zemishini ehlukahlukene yokuhweba noma izesekeli, futhi kufanelekile ukucubungula imali eyisamba, ebalwa ngokususelwa kuzindleko eziphelele ze-franchisor yokuthengisa i-franchise yokuhweba . Izinkampani eziningi, zibheka umncintiswano, ziyenqaba ukukhokhwa kwemali eyisamba, ziya ezimweni ezikahle kakhulu, ngoba ngokuvula ezinye izitolo ngaphansi kwe-franchise, uqinisekisa ikhwalithi, ukwanda kwesimo nenzuzo yomkhiqizo.

Yebo, ungazithuthukisa ngokuzimela kulo mkhakha wokuthengisa, kepha kufanele uvume ukuthi ngokomzimba lokhu akunangqondo, unikezwe ukude, ikakhulukazi uma kuvulwa izindawo ezintsha kwamanye amazwe. I-franchise ukudluliswa kwamalungelo wokunikeza izintshisekelo, hhayi ukuthengiswa kwalo lonke ibhizinisi, ngakho-ke bobabili amaqembu ayazuza esivumelwaneni. Ukunikezwa kwe-franchise akubandakanyi kuphela ukudluliswa kwamalungelo kepha futhi nokubonisana okugcwele kuso sonke isikhathi sesivumelwano, usizo ekuphathweni, ekulawulweni, ekuqasheni, ekunqunyweni kwephuzu lokuthengiswa kwemikhiqizo yokuhweba, ukuhlinzekwa kwesisekelo samakhasimende, ukuvakashelwa konke ukuvuleka kwezitolo ezintsha, njll.

Kukhathalogi yama-franchise, kungenzeka ukuthi uhlole ikhwalithi yokunikezwa, wenze ukuhlaziywa, ubone isilinganiso nemingcele eyengeziwe. Izindleko zezinkampani zama-franchise ziyehluka. Futhi, ikhathalogu ikhombisa igama lamaphoyinti avulekile esifundeni esithile, enemininingwane ephelele, umlando wokuvula, kanye nemali engenayo. Kungenzeka ubale izindleko zembuyiselo, izindleko, nemali engenayo yokuqala uwedwa noma ngosizo lwabaluleki bethu abangochwepheshe. Imininingwane esesitolo se-franchise ivuselelwa njalo, ihlela ukubambisana okusezingeni eliphakeme phakathi kwama-franchisors nama-franchisees. Ukuqinisekisa ubukhulu nokusebenza komsebenzi, ungavumelanisa zonke izitolo ezithengisa ama-franchise ohlelweni olulodwa ukuze amakhasimende abone zonke izifunda, futhi ahlele ukulethwa kwemikhiqizo kunoma iyiphi ingxenye yomhlaba.

Isibonelo, iklayenti lifaka i-oda futhi lapho licacisa idolobha lakho, opharetha uzoshintshela endaweni oyifunayo.

Ukuze uthole okwengeziwe ngama-franchise, ukuthola okunikezwayo okulungile, landela isixhumanisi kwikhathalogu ye-franchise engezansi. Isitolo sinepaneli elula yokuhlunga isigaba esithile, okwenza kube lula ukusesha. Futhi, esitolo se-franchise, ungathola ulwazi kuzibuyekezo zamakhasimende ethu, futhi uxhumane nochwepheshe bethu. Siyabonga ngentshisekelo yakho nokwethembela kwakho. Silangazelele ukubambisana okuzuzisayo ngoba iphuzu lokusungula ikhathalogi ukuhlanganisa izinkampani ezinama-franchisees, ukukhulisa ibhizinisi, isimo, imali engenayo kanye nenzuzo.

I-franchise yesitolo eshibhile kungumsebenzi webhizinisi okhethekile, owusebenzisa lapho ungathuthukisa khona inhlalakahle yakho ephathekayo. Lokhu kuzokwenzeka hhayi kuphela ngenxa yokuthi uzosebenzisa ubuchwepheshe obusezingeni eliphezulu futhi usebenze ngaphansi kophawu lwentengiso oludumile. Ukuba nelogo akuqinisekisi impumelelo yesikhathi eside. Ukufeza lokhu, i-franchise yakho kufanele ifakwe kahle. Ngaphezu kwalokho, kuzodingeka ukhokhe imali ethile, kokubili ekuqaleni futhi njalo ngenyanga. Lapho usebenza nge-franchise yamanani entengo aphansi wokuthengisa, kuzodingeka ukuthi ukhokhe imali eyisamba kuqala.

Umthamo wayo ungahluka futhi kuya ngokuthi ufuna ukutshala imali engakanani esigabeni sokuqala. Futhi, iphesenti lokutshalwa kwemali lingahluka, kusuka ku-9 kuye ku-11%. Isitolo esishibhile se-franchise sibonakala ngezimpahla eziningi kakhulu. Ngaphezu kwalokho, zonke zibiza kakhulu. Kodwa-ke, umehluko kubathengi uzosiza ukuqonda isitolo eshibhile. Ukusebenza ku-franchise, udinga ukuqinisekisa ukuthi ufunwa njalo njalo. Ukuze wenze lokhu, udinga ukumboza inani elikhulu kakhulu lamasegmenti entengo.

Nweba okunezinhlobonhlobo zakho ngokuthenga ngentengo esitolo eshibhile. Ungadlulela ebangeni lemikhiqizo oyithola ku-franchisor. Kodwa-ke, lapho unweba ububanzi, kuyadingeka ukuthi uthintane nommeleli we-franchise. Ngemuva kwakho konke, izenzo zakho zesibindi zingaphikisana nenqubomgomo yenkampani. I-franchise yesitolo eshibhile yithuba lakho lokufinyelela kubantu abaningi kakhulu ngoba abantu bayathanda ukonga. I-franchise ephumelelayo ikunikeza ngomkhiqizo othuthukiswe kahle, ubuchwepheshe obusebenzayo, ulwazi oluyingqayizivele, kanye nolunye uhla lwezinye izinzuzo.

I-franchise yesitolo eshibhile akuyona neze imali enjalo engenathemba. Ngemuva kwakho konke, ngenxa yenani elikhulu lezinguquko, uzokwazi ukuzihlinzeka ngokungenela kwemali kumcashier. Vele, ukusebenza nge-franchise yesitolo eshibhile, awukwazi ukwandisa imali oyongile kuphela kepha futhi ukhokhe kalula i-franchisor. Ngemuva kwakho konke, ulindele kuwe inzalo yanyanga zonke ngendlela yomnikelo obizwa ngama-royalties nokudonswa kwezikhangiso zomhlaba wonke.

I-franchise yesigaba somnotho ithola amakhasimende ayo womabili amadolobha amakhulu kanye nasenkabeni yesifunda esincane. Njengamanje, esimweni sokwehla okujwayelekile kwamazinga okuphila, ukwanda kokuntuleka kwemisebenzi, ukwehla kwamandla emali, neminye imiphumela emibi yezinkinga zezomnotho, ubhadane, kanye nokukhiya okubangelwe yilo, izimo zentuthuko ezinhle kakhulu zithuthukiselwe isitolo esihlinzeka umnotho izinto ezisezingeni. Ngakho-ke, kosomabhizinisi abakhetha i-franchise ukuqala ibhizinisi labo, kunengqondo ukunaka izinketho ezinjalo futhi bafunde ngokucophelela amathuba namathemba esitolo esinjalo esifundeni sabo. Ukuze unikeze i-franchise isiqalo esisheshayo nokubuyiselwa kwemali, kuyadingeka ukuthi ufunde ngokucophelela okuthandwa ngabathengi kanye nezinga lesidingo esisebenzayo esizinzile. Isitolo sesigaba sezomnotho singaphansi kwesigaba sentengo yesitolo esiphakathi nendawo naphakathi, kepha banganikela ngezimpahla ezahlukahlukene, okufunwayo kungahluka kakhulu emadolobheni ahlukene, kuya ngemikhuba nokuthandwa ngabantu. Ngakho-ke, lapho ukhetha i-franchise, kubalulekile ukukhetha amaqembu womkhiqizo ofanele futhi uhlele kahle okunezinhlobonhlobo zesitolo.

Ukukhethwa kwama-franchise amaningana noma elilodwa ezitolo zesigaba sezomnotho zezimpahla nemikhiqizo ehambisanayo nakho kubonakala kuthembisa.

Isitolo esinezimpahla ezishibhile ezitolo sesiphenduke indawo ethandwa kakhulu eminyakeni yamuva nje, ngenxa yenkinga yesikhathi eside emnothweni, ukwanda kokuntuleka kwemisebenzi phakathi kwesifo esiwumqedazwe kanye nokwehla kwamandla emali, ukwehla kwamandla emali, nokwehla okujwayelekile kwezinga lempilo yabantu cishe kuwo wonke amazwe . Ngeshwa, inqwaba yabantu iphoqeleka ukuthi icabange kabusha ubhasikidi wabathengi bayo ivune imikhiqizo eshibhile, yona ethinta ukunikezwa kwama-franchise. Lokhu kusebenza nasezitolo ezinkulu ezidayisa ukudla nasezitolo ezinkulu kanye nezindawo ezikhethekile zokuthengisa izicathulo, okokwembatha, ifenisha, njll. Ngakho-ke, ilungelo lokuthenga esitolo lapho kuvezwa khona izimpahla ezishibhile nalo liyadingeka kakhulu namuhla. Ngaphezu kwalokho, lokhu akujwayelekile hhayi kuphela ezindaweni zokuhlala ezincane kepha nakwezindawo ezincane. Izakhamizi zamadolobha amakhulu ziya ngokuya zisebenzisa isitolo esiku-inthanethi, esinikeza ithuba lokuthenga izingubo ezishibhile (ikakhulukazi zezingane), izinto zasendlini, imishini yezemidlalo, nezinsiza, njll.

Kumele kubhekwe lapho kusebenza nelungelo lokuthenga nelikhetha inketho engcono kakhulu. Nokho, emadolobheni amancane ukunakekelwa kwabantu ezitolo ezinjalo ezisebenza ngezinto ezishibhile kuqinisekiswa kakhulu. Impela, amanani aphansi, ngakolunye uhlangothi, enza kube nokwenzeka ukubala ukugeleza kwemali okuncane okuhlinzekwa yi-franchise. Kepha, ngokubuka komunye umbono, imali engenayo evela kwi-franchise enjalo ingaqina futhi igcineke, okugcina okunikeza izimpahla ngezigaba zamanani aphezulu akunakuziqhayisa namuhla.