I-franchise yensizakalo endaweni ethile ilula lapho uvula ibhizinisi esifundeni sakho. Ake sithi ufuna ukuqala ibhizinisi lakho ngokunikezela ngezinsizakalo zezokwelapha noma izinsizakalo zezimonyo, ezemfundo, noma emkhakheni wezohwebo, kepha awazi ukuthi ungaqala kuphi, futhi kulapho ochwepheshe emkhakheni wabo bezokusiza khona. I-franchise izosiza abafikayo ukuba bayijwayele, bavule ngokushesha ibhizinisi labo ngezinsizakalo, baqinisekise izindleko futhi banciphise izindleko, bakhuphule ukufunwa nokwakha isisekelo samakhasimende akhona, baphume bathole imali ngokushesha okukhulu. Ama-Franchise akuvumela ukuthi wandise ibhizinisi lakho lamaphupho ngaphandle kwengozi, ucabangela ukuvulwa okukude kwamaphoyinti amasha. Ukuthenga i-franchise, kungenzeka ukuthi ubheke kochwepheshe, ikhathalogu yama-franchise lapho kukhona zonke izinhlobo zezinsizakalo, ngokuya ngezinqubomgomo ezahlukahlukene zamanani, imibandela, imigomo, neminye imingcele. Imininingwane ekukhathalogi yama-franchise ivuselelwa njalo, ivumela ukuhlolwa okunengqondo kokunikezwayo okunikezwayo.

I-franchisor ingakwazi ukubala izindleko ze-franchise ngokuzimela, khona kanye esitolo, isebenzisa imininingwane enikezwe i-franchisor. i-franchisor ingabeka isithembiso sayo yodwa noma ngosizo lochwepheshe bethu, ekhombisa indawo, izindleko, izindleko zemishini namanye amadivayisi, izimpahla, kucatshangelwa imali yesamba semali noma ubukhosi. I-franchisee ingabona okunikezwayo kwamanje, futhi uma yazi ukuthi yiziphi izinhlobo zezinsizakalo ezifuna ukuzenza, khona-ke ingasebenzisa injini yokusesha, ukuhlukaniswa kolwazi ngezigaba. Okokuqala, udinga ukutadisha imakethe, uqonde ukuthi amakhasimende aphendula ini nokuthi yiziphi izinsizakalo, yiluphi uhla lwensizakalo ngayinye, njll. Ngemuva kokwenza isinqumo, kufanelekile ukuthi ukhethe i-franchise. Uma kunesidingo, ababonisi bethu abangochwepheshe bekhathalogi yama-franchise bazokusiza ukhethe okunikezwayo okulungile ngesikhathi sokuhlaziywa nokuqapha, kucatshangelwa isilinganiso senani, intengo nekhwalithi. Izinsizakalo zama-franchisors azibandakanyi nje ukuhlinzekwa kwamalungelo okunikeza izintshisekelo ngaphansi kwe-franchise kepha futhi nosizo ekuvuleni, ekufikeni, nasekuhambeleni amaphuzu amasha, ukuqasha kanye nokuqeqesha abasebenzi, ukwakha idizayini, ukuthola izimfihlo namanye amathuba.

Futhi, sonke isikhathi sesivumelwano kuzoba ukusekelwa okuhlala njalo kwe-franchisee yi-franchisor. Futhi, ukudluliswa kwesisekelo samakhasimende, ukuthuthukiswa kwewebhusayithi, nokuhlanganiswa kwawo wonke amaphuzu emakethe esifundeni nakwamanye amazwe. Kuzoba lula kumakhasimende ukuthola insizakalo ayidingayo, abone ukuthi lolu hlobo lwensizakalo lunikezwa kuziphi izifunda, lubiza malini nokuthi lwenziwa kanjani. Isayithi elihlanganisiwe nalo lilula ngoba amakhasimende azothemba kakhulu, lapho ebona izibalo zababekhona kanye nesidingo salezi zinsizakalo. Lapho kuqoshwa, iklayenti lizokhombisa indawo eliyidingayo, futhi uhlelo oluzenzakalelayo, lufunda idatha ye-geolocation, luzohlinzeka ngokuzenzakalela irekhodi kochwepheshe kusuka kuleli phuzu, ngamarekhodi aphelele. Ukuvula izindawo ezintsha ze-franchisor ngaphansi kwe-franchise kuyafana nokuzivulela ngokwazo ngoba emakethe nakwezamabhizinisi lokhu kuzoba nomthelela omuhle ekuthengiseni nasenzuzo. Ngakho-ke, ukusebenza ngokubambisana nokuthola abantu abanomqondo ofanayo emhlabeni wonke kuzoba nomthelela omuhle emisebenzini yebhizinisi lakho.

Izinsizakalo zingahluka, okwandisa amathuba okuqala ibhizinisi, ngokunikezwa komncintiswano okhula njalo. Izindleko ze-franchise ziyehluka kuye ngemisebenzi yenhlangano, kusukela esikalini, amaphuzu avulekile emhlabeni jikelele, kucatshangelwa i-franchise ethengisiwe nokubambisana ne-franchisee. Futhi, ungakhohlwa ngemali yesamba semali, encike futhi yehluka ngokuya ngezindleko ezichithwe ukulungiselela ukuthengiswa kwe-franchise. Izinkampani eziningi ziyayenqaba imali eyisamba futhi lokhu kwenzeka ngenxa yokuncintisana emakethe yama-franchise. Kunokunikezwa okuhlukahlukene kukhathalogi ye-franchise, ngakho-ke ungaphuthelwa yithuba futhi wenqabe i-franchise, ngoba iyabiza, iyashesha, futhi isebenza kahle. Ungabala izindleko, uhlaziye izinzuzo, isikhathi sokukhokha sokutshalwa kwezimali, kanye nesikhathi semali yokuqala, kukhathalogi ye-franchise. Izinsizakalo zingaxhunyaniswa neminikelo efanayo ukuthuthukisa ulwazi.

Lapho uthinta ikhathalogi ye-franchise, uzokonga kumasevisi wokukhangisa, wandise ukufunwa nge-SEO traffic futhi ukwazi ukuvuselela i-database. Ngokwanda kwesifunda, ibhizinisi lizogxila ezimakethe, landise amakhasimende alo usuku nosuku.

Ukuthola izeluleko kochwepheshe bethu, ungaxhumana nezinombolo zokuxhumana ezibalwe kukhathalogi. Futhi, esitolo se-franchise, izotholakala ukuthola ulwazi, ukufunda izibuyekezo zamakhasimende ethu, ukuqapha imakethe, bese ukhetha okunikezwayo okufanelekile okutholakala kubhajethi yakho. Sikubonga kusengaphambili ngokuthembela kwakho nentshisekelo yakho, sibheke phambili ekubambisaneni okukhiqizayo.

I-franchise yesitolo sezingane kungumsebenzi webhizinisi, okusebenzisa ukuthi ngubani okufanele aqonde ngokusobala ukuthi lolu hlobo lomsebenzi luhlotshaniswa nezibopho ezithile. Okokuqala, kungukubanjwa kwenani elithile emalini etholwe kuma-akhawunti e-franchisor njalo ngenyanga. Ngaphezu kwalokho, wenza isibopho sokwenza umsebenzi wasehhovisi ngokuhambisana ngokugcwele nemithethonqubo. Ngaphezu kwalokho, lapho usebenzisa i-franchise yesitolo sezingane, kufanele futhi ugcine engqondweni isidingo sokwenza isamba semali. Lokhu kufinyelela ku-11% wenani lemali ofuna ukulitshala esigabeni sokuqala sephrojekthi. Njengoba usebenza kwi-franchise yezingane, futhi ungaba nesibopho sokuthengwa kwezinsizakusebenza ezithile ku-franchisor, okuyiqiniso ukuthi izophawulwa kwinkontileka.

Lokhu kungumkhuba ojwayelekile futhi kukuvumela ukuthi wenze imisebenzi yokubhala ngendlela efanele ngaphandle kokubhekana nobunzima. I-franchise yengane izokhiqiza ukuphuma kwemali okukhulu ngoba nje abantu bayayithanda inzalo yabo ngakho-ke bazimisele ukuyikhokhela. Isitolo sezingane esinama-franchised naso sidinga ukuchaza ngokusobala izinzuzo zokuncintisana inkampani enazo. Futhi, ukushiyeka kwephrojekthi yebhizinisi kufanele kuqondwe ngokucacile ukubadambisa. Ithuluzi elisebenza kahle elibizwa nge-swot analysis likulungele lokhu. Ngosizo lwayo, ungaqonda ngokusobala ukuthi yini okudingeka yenziwe ukuthola impumelelo nokuthi ungenza kanjani kunoma yisiphi isimo.

Uma usebenzisa i-franchise yesitolo sezingane, iphrojekthi yebhizinisi kufanele isetshenziswe ngokushesha okukhulu futhi kucatshangelwe zonke izici zesifunda. Uzonikeza ukuqala kwesincintisana nabo uma ukhetha okungcono kakhulu kwephrojekthi. Uzodinga ukwenza okuthe xaxa kumakhasimende akho athengisa ilungelo lokuthenga lezingane kunabaphikisi bakho. Lokhu kungathinta impumelelo yezinkampani ngokuhamba kwesikhathi. Yenza imisebenzi yakho yokukhangisa ngempumelelo futhi ngaphandle kokwenza amaphutha abalulekile, ube ngusomabhizinisi ophumelela kakhulu. Umsebenzi wenkampani yakho uzokwenziwa ngokuya ngemithetho ebekiwe kusengaphambili, futhi nawe uzokwenza umnikelo ekukhangiseni emhlabeni wonke.

Lapho usebenzisa i-franchise yesitolo sezingane, udonsa kuze kufike ku-3% wemali engenayo yanyanga zonke ukugcina izinga lokuthandwa komkhiqizo ezikhundleni eziphakeme. Le mali yokukhangisa isetshenziswa ngendlela yokuthi uphawu lwaziwe emhlabeni wonke ngoba uma ukuthandwa komkhiqizo kungakhuli, nakanjani kuyawa. Kungakho i-franchisor, lapho isebenzisa i-franchise yezingane, ihlinzeka ngesidingo sakho sokwenza izinzuzo ezinjalo. Lo mkhuba ovamile futhi awuhlukile kakhulu kwamanye ama-franchise. I-franchise yezingane izohlinzeka ngokuhamba njalo kwezinsizakusebenza, ezilula kakhulu.

I-franchise yesikole sebhizinisi lezingane inephrojekthi ethuthukile engathengwa ngamakhasimende afisa ukwenzeka ngale ndlela. I-Franchise yebhizinisi lezingane esikoleni ithole ukufunwa okukhulu phakathi kwabathengi abacabangisisa ngalesi siqondiso sebhizinisi. Kulula ukuletha i-franchise enebhizinisi lezingane nesikole ezingeni elamukelekayo kunokukhuthaza iphrojekthi ngaphansi kwezimo ezizimele. I-biz yesikole i-franchise yezingane inemibuzo yokwakheka okuhlukahlukene, lapho abamele umphakeli womqondo ngecebo bethola izeluleko ezifanelekile. Ukuze uthole inzuzo oyifunayo, udinga ukuqhubekela phambili ekwakhiweni kwamagatsha nezigaba, nazo ezimele ingxenye ebalulekile yomkhiqizo okhona. Isikole sebhizinisi lengane sithola isilinganiso uma zonke izinyathelo zihambelana ngokuphelele nomenzi, zinikeze indlela eyakhiwe yokuthola impumelelo oyifunayo.

I-Franchise ezindaweni zezingane okwamanje isetshenziswa kabanzi emhlabeni lapho iklayenti lingadingi ukudala iphrojekthi eyedwa, kepha ungathola inzuzo ngesikhathi esifushane, ube nombono wefomethi eyenziwe ngomumo. Ngokutholwa kwe-franchise emkhakheni wezingane, ukwazile ukuthola impumelelo oyifunayo namathemba ahlukile emhlabeni wonke ngesikhathi esifushane. I-franchise yamahhala uhlobo olubanzi kakhulu nolulula kakhulu lwe-franchising eRussia nakwamanye amazwe e-CIS. Inikeza inkululeko ephelele kumthengisi ekuhleleni i-biz. Ekujuleni kwawo, uhlobo olunjalo lwe-franchise liseduze nokuthengiswa okujwayelekile, kepha ngokungezelwa kophawu lokuhweba, ukuqeqeshwa, izeluleko, amanani akhethekile nemibandela. Kuleli fomu, kungaba nemali ekhokhwayo eyisamba noma isamba semali, kanye nezidingo ezithambile kakhulu kumuntu onelungelo lokuthenga.