I-franchise yensizakalo endaweni ethile ilula lapho uvula ibhizinisi esifundeni sakho. Ake sithi ufuna ukuqala ibhizinisi lakho ngokunikezela ngezinsizakalo zezokwelapha noma izinsizakalo zezimonyo, ezemfundo, noma emkhakheni wezohwebo, kepha awazi ukuthi ungaqala kuphi, futhi kulapho ochwepheshe emkhakheni wabo bezokusiza khona. I-franchise izosiza abafikayo ukuba bayijwayele, bavule ngokushesha ibhizinisi labo ngezinsizakalo, baqinisekise izindleko futhi banciphise izindleko, bakhuphule ukufunwa nokwakha isisekelo samakhasimende akhona, baphume bathole imali ngokushesha okukhulu. Ama-Franchise akuvumela ukuthi wandise ibhizinisi lakho lamaphupho ngaphandle kwengozi, ucabangela ukuvulwa okukude kwamaphoyinti amasha. Ukuthenga i-franchise, kungenzeka ukuthi ubheke kochwepheshe, ikhathalogu yama-franchise lapho kukhona zonke izinhlobo zezinsizakalo, ngokuya ngezinqubomgomo ezahlukahlukene zamanani, imibandela, imigomo, neminye imingcele. Imininingwane ekukhathalogi yama-franchise ivuselelwa njalo, ivumela ukuhlolwa okunengqondo kokunikezwayo okunikezwayo.

I-franchisor ingakwazi ukubala izindleko ze-franchise ngokuzimela, khona kanye esitolo, isebenzisa imininingwane enikezwe i-franchisor. i-franchisor ingabeka isithembiso sayo yodwa noma ngosizo lochwepheshe bethu, ekhombisa indawo, izindleko, izindleko zemishini namanye amadivayisi, izimpahla, kucatshangelwa imali yesamba semali noma ubukhosi. I-franchisee ingabona okunikezwayo kwamanje, futhi uma yazi ukuthi yiziphi izinhlobo zezinsizakalo ezifuna ukuzenza, khona-ke ingasebenzisa injini yokusesha, ukuhlukaniswa kolwazi ngezigaba. Okokuqala, udinga ukutadisha imakethe, uqonde ukuthi amakhasimende aphendula ini nokuthi yiziphi izinsizakalo, yiluphi uhla lwensizakalo ngayinye, njll. Ngemuva kokwenza isinqumo, kufanelekile ukuthi ukhethe i-franchise. Uma kunesidingo, ababonisi bethu abangochwepheshe bekhathalogi yama-franchise bazokusiza ukhethe okunikezwayo okulungile ngesikhathi sokuhlaziywa nokuqapha, kucatshangelwa isilinganiso senani, intengo nekhwalithi. Izinsizakalo zama-franchisors azibandakanyi nje ukuhlinzekwa kwamalungelo okunikeza izintshisekelo ngaphansi kwe-franchise kepha futhi nosizo ekuvuleni, ekufikeni, nasekuhambeleni amaphuzu amasha, ukuqasha kanye nokuqeqesha abasebenzi, ukwakha idizayini, ukuthola izimfihlo namanye amathuba.

Futhi, sonke isikhathi sesivumelwano kuzoba ukusekelwa okuhlala njalo kwe-franchisee yi-franchisor. Futhi, ukudluliswa kwesisekelo samakhasimende, ukuthuthukiswa kwewebhusayithi, nokuhlanganiswa kwawo wonke amaphuzu emakethe esifundeni nakwamanye amazwe. Kuzoba lula kumakhasimende ukuthola insizakalo ayidingayo, abone ukuthi lolu hlobo lwensizakalo lunikezwa kuziphi izifunda, lubiza malini nokuthi lwenziwa kanjani. Isayithi elihlanganisiwe nalo lilula ngoba amakhasimende azothemba kakhulu, lapho ebona izibalo zababekhona kanye nesidingo salezi zinsizakalo. Lapho kuqoshwa, iklayenti lizokhombisa indawo eliyidingayo, futhi uhlelo oluzenzakalelayo, lufunda idatha ye-geolocation, luzohlinzeka ngokuzenzakalela irekhodi kochwepheshe kusuka kuleli phuzu, ngamarekhodi aphelele. Ukuvula izindawo ezintsha ze-franchisor ngaphansi kwe-franchise kuyafana nokuzivulela ngokwazo ngoba emakethe nakwezamabhizinisi lokhu kuzoba nomthelela omuhle ekuthengiseni nasenzuzo. Ngakho-ke, ukusebenza ngokubambisana nokuthola abantu abanomqondo ofanayo emhlabeni wonke kuzoba nomthelela omuhle emisebenzini yebhizinisi lakho.

Izinsizakalo zingahluka, okwandisa amathuba okuqala ibhizinisi, ngokunikezwa komncintiswano okhula njalo. Izindleko ze-franchise ziyehluka kuye ngemisebenzi yenhlangano, kusukela esikalini, amaphuzu avulekile emhlabeni jikelele, kucatshangelwa i-franchise ethengisiwe nokubambisana ne-franchisee. Futhi, ungakhohlwa ngemali yesamba semali, encike futhi yehluka ngokuya ngezindleko ezichithwe ukulungiselela ukuthengiswa kwe-franchise. Izinkampani eziningi ziyayenqaba imali eyisamba futhi lokhu kwenzeka ngenxa yokuncintisana emakethe yama-franchise. Kunokunikezwa okuhlukahlukene kukhathalogi ye-franchise, ngakho-ke ungaphuthelwa yithuba futhi wenqabe i-franchise, ngoba iyabiza, iyashesha, futhi isebenza kahle. Ungabala izindleko, uhlaziye izinzuzo, isikhathi sokukhokha sokutshalwa kwezimali, kanye nesikhathi semali yokuqala, kukhathalogi ye-franchise. Izinsizakalo zingaxhunyaniswa neminikelo efanayo ukuthuthukisa ulwazi.

Lapho uthinta ikhathalogi ye-franchise, uzokonga kumasevisi wokukhangisa, wandise ukufunwa nge-SEO traffic futhi ukwazi ukuvuselela i-database. Ngokwanda kwesifunda, ibhizinisi lizogxila ezimakethe, landise amakhasimende alo usuku nosuku.

Ukuthola izeluleko kochwepheshe bethu, ungaxhumana nezinombolo zokuxhumana ezibalwe kukhathalogi. Futhi, esitolo se-franchise, izotholakala ukuthola ulwazi, ukufunda izibuyekezo zamakhasimende ethu, ukuqapha imakethe, bese ukhetha okunikezwayo okufanelekile okutholakala kubhajethi yakho. Sikubonga kusengaphambili ngokuthembela kwakho nentshisekelo yakho, sibheke phambili ekubambisaneni okukhiqizayo.

I-Franchise yedolobha inikeza ikhathalogu yezinketho ezinhle kakhulu. Noma isiphi isiphequluli sikhipha izixhumanisi eziningana ezinsizakalweni zenethiwekhi ezahlukahlukene, ezinikeza osomabhizinisi abafuna ukuthenga ilungelo lokuqhuba ibhizinisi elenziwe ngomumo edolobheni labo, ukukhetha okunikezwayo okufanelekile futhi okunenzuzo kwe-franchise. Ngesikhathi esifanayo, kubalulekile ukuqonda ukuthi ekwakhiweni kwekhathalogi enjalo, isimo sokuhlala singabaluleka kakhulu. Isibonelo, idolobha elikhulu lizobeka izidingo zalo kuma-franchisees, futhi isikhungo esincane sesifunda sizobeka esaso. Kusobala ukuthi inani lamadolobha amakhulu, imikhuba yawo yansuku zonke, indlela aphila ngayo, ubhasikidi wezimpahla zabathengi kanye nezinsizakalo kungahluka kakhulu kunemingcele efanayo ejwayelekile yezindawo zokuhlala ezincane, futhi lokhu kufanele kuboniswe kukhathalogi ye-franchise. Esikhathini esidlule, kunesidingo esithile, noma esilinganiselwe, sezimpahla nezinsizakalo ze-premium, futhi kukhona noqweqwe olubonakalayo lwabathengi abangazinaki kangako izinguquko entengweni yemikhiqizo abayithenga njalo.

Akukhathalekile kangako kubo. Kepha bayasazisa isikhathi sabo nobulula babo, ngakho-ke bafuna ukubona izimpahla ezijwayelekile zokusetshenziswa kwansuku zonke ebangeni lokuhamba futhi abakulungele ukubasukela ngaphesheya kwedolobha. Kodwa-ke, kunoma yiliphi idolobha elikhulu, kukhona neqembu labantu elinemiholo ephansi futhi, ngokufanele, izimfuno eziphansi maqondana nentengo nekhwalithi yokudla, okokugqoka, izicathulo, ezokuzijabulisa, njalonjalo. Ngamanye amagama, uhla lwama-franchise adingeka endaweni yokuhlala enkulu noma engaphansi lungabanzi kakhulu futhi lwehluke ngokuhlukahluka okukhulu ngokwenani lentengo, ikhwalithi, insizakalo ehlobene, nezinye izinto ezinomthelela ekukhetheni lapho ufunda ikhathalogi. Ngokwemvelo, indawo yokuhlala enkulu, ngenxa yenani labantu abaningi futhi, ngokufanele, izinga eliphezulu lokufunwa ngempumelelo, linikeza ijubane elisheshayo lokuthuthukiswa kwebhizinisi kanye nezinga elihle lenzuzo. Ubungozi bokuhluleka uma kwenzeka kutholakala ilungelo lomkhiqizo owaziwa kakhulu futhi othandwayo enhlokodolobha liphansi kakhulu kunasenkabeni yedolobha lesifunda.

Lokhu kufanele kubhekwe lapho kusebenza nekhathalogi yama-franchise, kanye nezinga eliphakeme lezidingo zabasebenzisi bamasayithi wokuqukethwe nokuhlelwa kwendawo yolwazi. Ngamanye amagama, idolobha linezintandokazi zalo kanye nezidingo zabathengi okudingeka zikhunjulwe lapho kulungiswa ikhathalogi eneziphakamiso zokuhweba, kufaka phakathi izincazelo eziningiliziwe zama-franchise, ukubalwa kwezikhathi zokukhokha, oxhumana nabanikazi bezokuxhumana okuphuthumayo, njalonjalo.

I-Franchise yedolobha elincane inekhathalogu yezinketho ezinhle kakhulu. Ukukhethwa okuhle kwama-franchise wedolobha lakho elincane. Osomabhizinisi abafuna ukuthenga ilungelo lokuqhuba ibhizinisi elenziwe ngomumo, kungaba ngezinga elincane noma elikhulu bangathola kalula izixhumanisi ezinjalo kunoma iyiphi injini yokusesha. Ezimweni eziningi, ukusebenza nge-franchise kulula kakhulu, kunokwethenjelwa, futhi kunenzuzo uma kuqhathaniswa nokwakhiwa kwephrojekthi ethile yebhizinisi, njengoba besho, 'kusukela ekuqaleni'. Akudingeki ukuthi ufunde imakethe nezintandokazi zabathengi, usungule umkhiqizo noma insizakalo enezakhiwo ezihlukile, konke okudingayo ukwehluka ngandlela thize kwabancintisana nabo, ikakhulukazi edolobhaneni elincane, dala uhlobo lomkhiqizo nokuhambisana nezithombe ezinemifanekiso nezimpawu zomlomo, njenge-logo, isiqubulo, imiyalezo yokukhangisa, njalo njalo, tshala imali eningi imali emkhankasweni wokuletha umkhiqizo emakethe nokuqhubeka nokuwukhuthaza. Futhi ngasikhathi sinye, kuhlale kunengozi yokuthi uyaphazama, abathengi abanandaba nomkhiqizo wakho, futhi ibhizinisi lizogcina liphelile.

Futhi uzosala nokudumala ngamandla akho nezikweletu zakho, kungaba kuncane noma kukhulu, kuya ngezimangalo zakho zokuqala. Kodwa-ke, lapho kukhethwa, kulungiswa ikhathalogu ekhethekile ye-elekthronikhi futhi kuqhutshekwa nokusebenza nama-franchise, into efana nobukhulu bedolobha kumele ibhekwe nakanjani. Inquma kakhulu indlela yokuphila yabantu, futhi, ngenxa yalokho, okuthandwa ngokuya ngokudla, ukuzijabulisa, izicathulo nezingubo, imfundo eyisisekelo neyengeziwe, ezemidlalo, izinto zokuzilibazisa, njalonjalo. Emadolobheni amancane, akukho sidingo semikhiqizo nezinsizakalo ze-premium, ngakho-ke akunangqondo ukuthenga ilungelo lokuthengisa ubucwebe, izimpahla zikanokusho, izingubo ezibiza kakhulu, izicathulo nezimpahla zesikhumba, izimoto zikanokusho, noma yini yalolo hlobo .

Ngokunjalo, akunasisekelo ekwakheni amakhathalogi afaka phakathi leyo mikhiqizo. Kepha ukufunwa kwezinguqulo ezingabizi kakhulu zezinto ezingenhla, okwethulwe ngokuhlala okuncane, kungaletha imali engenayo impela. Okufanayo kusebenza kuma-franchise wokuqeqeshwa nokuqhubeka nezinsizakalo zemfundo, izinhlangano zezemidlalo, njengezikhungo zokuqina, amakilabhu, noma amachibi okubhukuda. Imvamisa kukhathalogi, ngaphezu kwencazelo ye-franchise, ukuxhumana nabanikazi ukuxoxa ngemininingwane yokubambisana, njalonjalo, kukhona futhi izibalo ezilinganiselwe zesikhathi sokubuyiselwa kwebhizinisi. I-franchise ithatha isidingo sokukhokha kokuqala kanye nezinkokhelo ezilandelayo zenyanga, ezincike ngqo kunani lomkhiqizo kanye nezibalo zokuqala zenzuzo yephrojekthi edolobheni elincane. Izibalo ezinjalo kufanele zihlolwe ngokuningiliziwe, kucatshangelwa inani lezakhamizi edolobheni elincane, ubhasikidi wabathengi ojwayelekile, izinga eliphakathi leholo, neminye imingcele ebalulekile.

Ama-Franchise emadolobheni amancane namuhla angatholakala kuwo wonke amandla wezezimali ahlukile. Intshisekelo kuma-franchise ikhula minyaka yonke futhi imakethe ye-franchise ithuthuka kakhulu. Izimo ze-Franchising zinikeza izimo ezidingekayo zale ntuthuko. Eqinisweni, ukuqala ibhizinisi lama-franchise kulula kakhulu kunokuqala ibhizinisi lakho. Ngenxa yokuthi umkhiqizo, umkhiqizo, noma insizakalo inikezwa i-franchisor ngendlela eseyenziwe ngomumo, ngobuchwepheshe bokukhiqiza nokuthengisa, izinqubo zebhizinisi ezifakazelwe zokuhlela, ukulawula, kanye nokubalwa kwezimali, izincomo zokukhethwa nokuqeqeshwa kwabasebenzi, inqubo yenhlangano ishesha kakhulu futhi iphumelele kakhulu. Vele, okuningi kuncike kubukhulu bensimu lapho kuhlelwe ukusungula inkampani.

Amadolobha amancane kulokhu anemikhawulo ebucayi uma kuqhathaniswa nezimbudumbudu. Kuyacaca ukuthi idolobha elincane lilifanele kakhulu ibhizinisi elincane nge-franchise ngesisekelo sebhizinisi elikhulu. Futhi ingxenye yamanani kufanele ifanele (maphakathi nangaphansi kwesilinganiso). Izimpahla zikanokusho, okokugqoka okuphambili, nezicathulo, izimoto zikanokusho, njll. Ngakho-ke, i-franchisee idinga ukutadisha imakethe edolobheni lapho ihlela ukusebenza khona, ihlole amathuba namathuba okufunwa kwabathengi, isimo sokuncintisana, njll. izibalo. Ngemuva kwakho konke, kutholakala i-franchise ngethemba lokuphumelela nokuzuza kwebhizinisi.

Ukuhlola okungalungile kwesimo semakethe, isikhathi sokukhokha sokuqala kwenkokhelo, inani elilinganiselwe lama-royalties wenyanga, intela, amaholo, nezinye izindleko zokusebenza kungaqeda konke okulindelwe namathemba. Imvamisa, izinsizakusebenza ze-Intanethi eziqukethe amakhathalogu e-franchise, ngaphezu kwencazelo ejwayelekile kanye noxhumana nabo bama-franchisors, futhi zinikeza ngemininingwane yenkokhelo yokuqala, izikhathi zokukhokha, kanye nezinto ezengeziwe ezinikezwa ngumnikazi womkhiqizo (inqubomgomo yekhwalithi, amamodeli wobuchwepheshe nezikimu, ukuqeqeshwa izinhlelo zabasebenzi, imininingwane yokukhangisa, njll.). Ngakho-ke, i-franchise ihlala inesingeniso se-franchise. Ukuphumelela kwebhizinisi elincane (kanye nanoma yiliphi elinye) kuzoxhomeka ngokuphelele ekunakekelweni, ekuzibophezeleni, futhi, ngezinga elithile, ngobuhlakani, kukasomabhizinisi osemusha.

I-franchise yedolobha elincane inezici eziningi okufanele zicatshangelwe lapho kuhlaziywa imakethe, izintandokazi zabathengi, ukuzinza kwesidingo esisebenzayo, nezinye izinto ezithinta ngqo amathemba ebhizinisi nezinga lenzuzo elindelekile. Ukuhlala okuncane akudali izimo ezikahle ngokukhethekile zokuthuthuka okusheshayo kwezamabhizinisi. Iningi lazo lincane, imvamisa amafemu aphethwe ngumndeni aqonda kahle izidingo nezidingo zabantu abahlala emadolobheni. Ngakho-ke, edolobhaneni elincane elinjalo, kudingeka ukukhethwa kwama-franchise angabizi kakhulu, ngaphandle kwezidingo eziyinkimbinkimbi zezinqubo zebhizinisi, imithetho yokubalwa kwezimali, ukukhethwa nokuqeqeshwa kwabasebenzi.

Idolobhana elincane licabanga inqubo engeyona inkimbinkimbi yokuxhumana nabaphakeli nabathengi, imvamisa indlela yomuntu ngamunye yeklayenti ngalinye. Njengoba kunikezwe ukuthi inani lamakhasimende endaweni enjalo yokuhlala lilinganiselwe, impumelelo ye-franchise iyonke izoncika ezingeni lomsebenzi. Lapho esebenza kwi-franchise, usomabhizinisi akadingi ukuzakhela ibhizinisi lakhe, empeleni uthola izindlela zokupheka ezenziwe ngomumo, izikimu zebhizinisi, inqubo yokuhlela imisebenzi yansuku zonke nokubalwa kwemali, izinto zokwaziswa, kanye nezidingo zabasebenzi, kufaka phakathi izinhlelo zabo zokuqeqesha . Kodwa-ke, nguyena kuphela ozokwazi ukutadisha imakethe futhi anqume ukuthi ngabe lezi zimpahla nezinsizakalo ziyafuneka yini kuleli dolobha elincane, noma ngabe ukufunwa okusebenzayo kuzinzile ngokwanele yini, ukuthi kukhona yini amathuba okuthuthuka kwamabhizinisi, njalonjalo. Ngakolunye uhlangothi, ngokukhethwa okulungile kwe-franchise, idolobha elincane lihlinzeka ukwehla kwezingcuphe zamabhizinisi, ngoba ubunzima bomncintiswano, usongo lwabaphangi, nezinye izindlela ezimbi zivezwa kancane uma kuqhathaniswa nedolobha elikhulu . Ibhizinisi elincane edolobheni elincane likhona ngokuthula nangokuthula, ngaphandle kwama-spikes amaningi nokwehluleka uma, impela, lithola abathengi balo abathembekile.

Imvamisa, izinhlu zama-franchise ezisebenza ngogesi azihlinzeki nje kuphela ngemininingwane eyanele kanye nomlando webhizinisi kepha futhi noxhumana nabo abanikazi bezokuxhumana, kanye nezibalo ezilinganiselwe zokubuyiselwa kwephrojekthi yezohwebo. Lezi zibalo zibheka imali yokuqala ye-franchise, encike enanini lentengo, kanye nemali yasebukhosini yanyanga zonke, evame ukubalwa njengephesenti lemali engenayo ebekiwe. Kunconywa ukuthi usomabhizinisi osemusha ahlole lezi zinhlelo kanye nezibalo, izindleko ezingaguquguquki nezishintshashintshayo, imali engenayo, izinguquko zonyaka ezifunwayo, nokunye okunjalo ngokuningiliziwe ukuze kungabi nephutha kulokho abakulindele.