I-franchise yekhemisi yiphrojekthi yebhizinisi engaba nenzuzo, kepha ungahle ubhekane nobunzima obuthile ekuyithuthukiseni. Ukuhlola ubungozi namathuba wale phrojekthi yebhizinisi, lokho okuthiwa ukuhlaziywa kwe-swot kulungile. Akulungele ukubhekana ne-franchise kuphela. Lolu uhlobo lwama-analytics olungena ngokuphelele kunoma yiluphi uhlobo lwebhizinisi. Uma usebenzisa i-franchise, esimweni esinjalo, kuyadingeka kakhulu ukuhlola kahle amandla nobuthakathaka bakho, kanye nokuqonda ukuthi yiziphi izinsongo ongahlangabezana nazo endleleni. Futhi, amathuba okuvimba izinsongo kufanele ahlolwe kahle ukuze abe khona ukuze abhekane nanoma yisiphi isimo esibucayi.

Uma uphromotha ikhemisi njenge-franchise, udinga ukubuza ngezimo zephrojekthi yebhizinisi enjalo phansi. Lokhu kubalulekile ukuze kuzuzwe imiphumela emihle. Uma unentshisekelo ekhemisi nasekukhuthazeni i-franchise kulolu hlobo lomsebenzi, ungasebenzisa isoftware efanelekile ngalezi zinhloso. Isixazululo sesoftware singahlinzekwa yi-franchisor, noma wena ngokwakho udinga ukwenza ukhetho olufanele ngokwenza isinqumo esifanele sokuphatha.

Lapho usebenzisa i-franchise yekhemisi, udinga ukukhumbula ukuthi vele ekuqaleni komsebenzi wakho udinga ukufaka ezindlekweni ezisuka ku-9 kuye ku-11% wezinciphiso ezivumela umlingani wakho kusuka kulo mkhiqizo. Le nkokhelo eyisamba ingumkhuba ojwayelekile futhi, njengoba kunjalo, ifanekisela inani lephrojekthi yebhizinisi oyitholile kanye nelungelo lokuthengisa izimpahla egameni lomkhiqizo owaziwayo. Sebenza nge-franchise yekhemisi kahle nangendlela efanelekile, phambilini wenze ukuhlaziywa kwalabo bancintisana nabo okuzofanele wabelane nabo ngokufunwa okusebenzayo. Ukuthola inzuzo ebaluleke kakhulu yokuncintisana, khetha uhlobo lomkhiqizo olwaziwa kakhulu ozoxhumana nalo. Imikhiqizo edumile ikhiqiza imali eningi ngoba nje ithembekile futhi izimisele ukusebenzisana nayo. Okufanayo kusebenza ku-franchise yekhemisi.

Uma lo mkhiqizo waziwa edolobheni lakho, lapho-ke unamathuba onke okuphumelela. Lokhu kunganqunywa ngenhlolovo noma eminye imisebenzi yokuhlaziya.

Uma usebenza nge-franchise yekhemisi, uzobuye ukhokhe iphesenti elithile lemali ephelele etholiwe. Le phesenti ingahluka futhi ifike kunani elihlukile, konke kuya ngenkontileka oyiphethe. Inkontileka iphothulwa ngesisekelo sethempulethi yendawo yonke; noma kunjalo, ungaxoxisana ngokuthi yiziphi izimo ezithile ozitholayo lapho uxhumana nommeleli womkhiqizo. I-Franchising ngokuvamile idinga imali yokukhangisa yanyanga zonke. Le mali itholwa yi-franchisor futhi isetshenziselwa ukukhangisa okusebenzayo emhlabeni wonke. Ngakho-ke, uthola ithuba lokugcina izinga eliphakeme lokuqwashisa ngomkhiqizo, kufaka phakathi ezweni lakini.

Kepha lokhu akugcini ngesethi yakho yezibopho. Uzodinga futhi ukukhokha amaroyalties, inani lezinsizakusebenza zezezimali, okungaba cishe yi-6% yenzuzo oyitholile.

I-franchise yekhemisi iphrojekthi yebhizinisi, ukuqaliswa kwayo kungabandakanya nesidingo sokuthenga izinsiza ezithile zezimpahla kubalingani bakho. Lokhu futhi kuyindlela ejwayelekile futhi kungafakwa nezinye izinkokhelo nezibopho. Uxoxa ngayo yonke imibandela ngawodwana bese uthola inkontileka okufanele ivumelane zombili izinhlangothi esenzweni. Iqembu lokuqala yi-franchisor, umnikazi oqondile womkhiqizo. Umsabalalisi ubizwa nge-franchisee futhi konke ukuqaliswa kwephrojekthi yebhizinisi kuwela emahlombe akhe. Vele, uma usebenzisa i-franchise yekhemisi, uzothola isethi ephelele yolwazi olufanele ukuze ulusebenzise ekufezeni iphrojekthi eshiwo ngenhla.

I-franchise yekhemisi igcwele izingozi namathuba. Ukuhlola okunekhono, indlela ephumelela kakhulu ukuhlaziywa kwe-swot. Ngosizo lwayo, uzokwazi kahle ukuthi yini ubuthakathaka obungakudonsela ezansi nokuthi imaphi amandla azokunika ithuba lokubhekana nobunzima, ukubunqoba futhi uqine ngokwengeziwe. I-franchise yekhemisi yithuba lokusebenza nokwenziwa kwemithombo yokugcina impahla uma imibandela enjalo ihlinzekelwa esivumelwaneni. Futhi, ungabhekana ne-inventory ngempumelelo nangempumelelo uma uhlangana ne-franchise esebenza kahle. Khetha umkhiqizo owaziwa kahle edolobheni lakho.

Lokhu kuzoba ngenye yezindlela ezibalulekile zokuthola impumelelo emncintiswaneni.

Ukuhlola ngokufanele izimbangi zakho lapho unyusa i-franchise yekhemisi kuyadingeka ukuze ungangeni esimweni esinzima futhi esibucayi kamuva. Yenza isinqumo esifanele sokuphatha ngokuhlola zonke izici zemisebenzi yakho yesikhathi esizayo. Futhi, zonke izindleko ezidinga ukwenziwa kumele zifakwe kuphrojekthi yebhizinisi. Lokhu kuzoqinisekisa impumelelo yakho ngokuzayo, njengoba ukulungiselela kuyinkqubo okungafanele nanini ibukelwe phansi. Uma usebenzisa i-franchise yekhemisi, futhi udinga ukuthola abasebenzi abafanele. Laba bantu kumele bagqoke ngokuhambisana namaphethini ohlobo lomkhiqizo, futhi kufanele futhi baziphathe ngokuhambisana namazinga athile.

Ikhodi yokugqoka nemithetho yokuziphatha uyanikezwa yona lapho usebenzisa i-franchise, okuyinto ejwayelekile. Lo mkhuba uzokusiza ukuthi ukopishe ngokunembile i-franchise yekhemisi futhi, ngaleyo ndlela, uvikele isidingo esisebenzayo kuwe, udlule abaphikisi abakhulu futhi uzimise njengomholi wemakethe.

Ukuqaliswa kwe-franchise yekhemisi kuyithuba lokuthi ukhuphule kakhulu inani lamarisidi wesabelomali. Vimbela ukukhwabanisa kwesisekelo samakhasimende akho ngokuchaza le nqubo kusengaphambili usebenzisa amathuluzi akhethekile. Impela, uma usebenza nomlingani osebenzayo, uzokunikeza lonke ulwazi olufanele namathuluzi ukuze abhekane nezimo ezingalindelekile. Udinga futhi ukumboza ngokuphelele zonke izingxenye zamanani ozodinga ukusebenzisana nazo ngokuzayo. Futhi, lapho kwenziwa i-inventory, ukutholakala kolwazi mayelana ne-franchise yekhemisi kuzosiza ukubhekana nezincwadi ezingeni elifanele lekhwalithi.

Ukusebenza nge-franchise yekhemisi kufaka inani elikhulu leminikelo ku-franchisor, kanye nesethi ethile yezibopho ezithile. Kodwa-ke, ungafinyelela ekunciphiseni okuzuzisa ngokuqhuba izingxoxo ezisebenzayo nabalingani bakho bakusasa. Ukufakwa ngempumelelo kwezingxenye zamanani kuzokunikeza ithuba lokukhulisa kakhulu ivolumu yemali engenayo yesabelomali. Ungasebenza ne-Population Purchasing Power Report usebenzisa i-franchise yekhemisi okudingeka uyithole kulo mkhiqizo ophumelele kakhulu. Ngemuva kwakho konke, umkhiqizo odume kakhulu futhi ophumelela ngokwengeziwe, kunengqondo ngokwengeziwe ukusebenzisana nawo. Sebenza nendawo yakho futhi unqume izinga lokuhlala ukuze ubhekane kalula nokutheleka kwamakhasimende.

Udinga futhi ukusebenza nabasebenzi ukuqinisekisa ukuthi baziphatha ngokuhambisana nemithetho. Vele, ikhodi yokugqoka ye-franchise yekhemisi ibaluleke kakhulu. I-franchisor ingenza amasheke ahlukahlukene esizeni. Futhi, abathengi bemfihlakalo bangafika kuwe bevela kummeleli womkhiqizo ukuze bahlole ikhwalithi yezinsizakalo ezinikeziwe noma ukuthengiswa kwezimpahla. Kuyadingeka ukunamathela ngokuqinile kuyo yonke imisebenzi ngokulandelana kwayo ukuze uqhubeke nokuhlala ungumsabalalisi woqobo futhi uthole imali engenayo enkulu yalokhu.

I-franchise yensizakalo endaweni ethile ilula lapho uvula ibhizinisi esifundeni sakho. Ake sithi ufuna ukuqala ibhizinisi lakho ngokunikezela ngezinsizakalo zezokwelapha noma izinsizakalo zezimonyo, ezemfundo, noma emkhakheni wezohwebo, kepha awazi ukuthi ungaqala kuphi, futhi kulapho ochwepheshe emkhakheni wabo bezokusiza khona. I-franchise izosiza abafikayo ukuba bayijwayele, bavule ngokushesha ibhizinisi labo ngezinsizakalo, baqinisekise izindleko futhi banciphise izindleko, bakhuphule ukufunwa nokwakha isisekelo samakhasimende akhona, baphume bathole imali ngokushesha okukhulu. Ama-Franchise akuvumela ukuthi wandise ibhizinisi lakho lamaphupho ngaphandle kwengozi, ucabangela ukuvulwa okukude kwamaphoyinti amasha. Ukuthenga i-franchise, kungenzeka ukuthi ubheke kochwepheshe, ikhathalogu yama-franchise lapho kukhona zonke izinhlobo zezinsizakalo, ngokuya ngezinqubomgomo ezahlukahlukene zamanani, imibandela, imigomo, neminye imingcele. Imininingwane ekukhathalogi yama-franchise ivuselelwa njalo, ivumela ukuhlolwa okunengqondo kokunikezwayo okunikezwayo.

I-franchisor ingakwazi ukubala izindleko ze-franchise ngokuzimela, khona kanye esitolo, isebenzisa imininingwane enikezwe i-franchisor. i-franchisor ingabeka isithembiso sayo yodwa noma ngosizo lochwepheshe bethu, ekhombisa indawo, izindleko, izindleko zemishini namanye amadivayisi, izimpahla, kucatshangelwa imali yesamba semali noma ubukhosi. I-franchisee ingabona okunikezwayo kwamanje, futhi uma yazi ukuthi yiziphi izinhlobo zezinsizakalo ezifuna ukuzenza, khona-ke ingasebenzisa injini yokusesha, ukuhlukaniswa kolwazi ngezigaba. Okokuqala, udinga ukutadisha imakethe, uqonde ukuthi amakhasimende aphendula ini nokuthi yiziphi izinsizakalo, yiluphi uhla lwensizakalo ngayinye, njll. Ngemuva kokwenza isinqumo, kufanelekile ukuthi ukhethe i-franchise. Uma kunesidingo, ababonisi bethu abangochwepheshe bekhathalogi yama-franchise bazokusiza ukhethe okunikezwayo okulungile ngesikhathi sokuhlaziywa nokuqapha, kucatshangelwa isilinganiso senani, intengo nekhwalithi. Izinsizakalo zama-franchisors azibandakanyi nje ukuhlinzekwa kwamalungelo okunikeza izintshisekelo ngaphansi kwe-franchise kepha futhi nosizo ekuvuleni, ekufikeni, nasekuhambeleni amaphuzu amasha, ukuqasha kanye nokuqeqesha abasebenzi, ukwakha idizayini, ukuthola izimfihlo namanye amathuba.

Futhi, sonke isikhathi sesivumelwano kuzoba ukusekelwa okuhlala njalo kwe-franchisee yi-franchisor. Futhi, ukudluliswa kwesisekelo samakhasimende, ukuthuthukiswa kwewebhusayithi, nokuhlanganiswa kwawo wonke amaphuzu emakethe esifundeni nakwamanye amazwe. Kuzoba lula kumakhasimende ukuthola insizakalo ayidingayo, abone ukuthi lolu hlobo lwensizakalo lunikezwa kuziphi izifunda, lubiza malini nokuthi lwenziwa kanjani. Isayithi elihlanganisiwe nalo lilula ngoba amakhasimende azothemba kakhulu, lapho ebona izibalo zababekhona kanye nesidingo salezi zinsizakalo. Lapho kuqoshwa, iklayenti lizokhombisa indawo eliyidingayo, futhi uhlelo oluzenzakalelayo, lufunda idatha ye-geolocation, luzohlinzeka ngokuzenzakalela irekhodi kochwepheshe kusuka kuleli phuzu, ngamarekhodi aphelele. Ukuvula izindawo ezintsha ze-franchisor ngaphansi kwe-franchise kuyafana nokuzivulela ngokwazo ngoba emakethe nakwezamabhizinisi lokhu kuzoba nomthelela omuhle ekuthengiseni nasenzuzo. Ngakho-ke, ukusebenza ngokubambisana nokuthola abantu abanomqondo ofanayo emhlabeni wonke kuzoba nomthelela omuhle emisebenzini yebhizinisi lakho.

Izinsizakalo zingahluka, okwandisa amathuba okuqala ibhizinisi, ngokunikezwa komncintiswano okhula njalo. Izindleko ze-franchise ziyehluka kuye ngemisebenzi yenhlangano, kusukela esikalini, amaphuzu avulekile emhlabeni jikelele, kucatshangelwa i-franchise ethengisiwe nokubambisana ne-franchisee. Futhi, ungakhohlwa ngemali yesamba semali, encike futhi yehluka ngokuya ngezindleko ezichithwe ukulungiselela ukuthengiswa kwe-franchise. Izinkampani eziningi ziyayenqaba imali eyisamba futhi lokhu kwenzeka ngenxa yokuncintisana emakethe yama-franchise. Kunokunikezwa okuhlukahlukene kukhathalogi ye-franchise, ngakho-ke ungaphuthelwa yithuba futhi wenqabe i-franchise, ngoba iyabiza, iyashesha, futhi isebenza kahle. Ungabala izindleko, uhlaziye izinzuzo, isikhathi sokukhokha sokutshalwa kwezimali, kanye nesikhathi semali yokuqala, kukhathalogi ye-franchise. Izinsizakalo zingaxhunyaniswa neminikelo efanayo ukuthuthukisa ulwazi.

Lapho uthinta ikhathalogi ye-franchise, uzokonga kumasevisi wokukhangisa, wandise ukufunwa nge-SEO traffic futhi ukwazi ukuvuselela i-database. Ngokwanda kwesifunda, ibhizinisi lizogxila ezimakethe, landise amakhasimende alo usuku nosuku.

Ukuthola izeluleko kochwepheshe bethu, ungaxhumana nezinombolo zokuxhumana ezibalwe kukhathalogi. Futhi, esitolo se-franchise, izotholakala ukuthola ulwazi, ukufunda izibuyekezo zamakhasimende ethu, ukuqapha imakethe, bese ukhetha okunikezwayo okufanelekile okutholakala kubhajethi yakho. Sikubonga kusengaphambili ngokuthembela kwakho nentshisekelo yakho, sibheke phambili ekubambisaneni okukhiqizayo.

I-franchise yebhizinisi lekhemisi ngumsebenzi onenzuzo enkulu, kepha kufanele ithuthukiswe ngokuya ngamazinga ahlinzekiwe. I-franchise ebhizinisini lekhemisi iqukethe ubunzima obuningi, ngokwesibonelo, ngesimo sokuvinjelwa kokuthengiswa komuthi othile, nawo, osemthethweni ngokuphelele ngaphandle kwezwe lakubo le-franchise. Lokhu kungumkhuba ojwayelekile, futhi kulokhu, kuyadingeka ukwazi kusengaphambili ukuthi yimiphi imikhiqizo yokwelapha efanele ukuthengiswa nokuthi iyiphi engafanele. Lapho ukhetha ibhizinisi lekhemisi kanye ne-franchise, kufanele uqonde kahle ukuthi lokhu kuyizindleko ezinkulu zezezimali ngendlela yezitolimende ezijwayelekile zanyanga zonke. Enye yazo umnikelo wesamba, okhokhwa kanye, kepha ngasikhathi sinye, ngu-11% wenani lotshalo-mali lwakho lokuqala. Lapho usebenza nge-franchise ebhizinisini lekhemisi, umsebenzi omkhulu ukugqamisa ukusebenza kahle.

Ukusebenza ebhizinisini lekhemisi nge-franchise kufaka ukuncintisana, ngakho-ke, ukuze uveze inzuzo yakho, kufanele ufunde ubuchwepheshe futhi uhlale wazi zonke izinhlobo zokwazi. Kulokhu, nakanjani uzophumelela.

Enqubeni yokusebenza ebhizinisini lekhemisi kwi-franchise, amaphuzu okuthengiswa kwempahla nawo adlala indima ebalulekile: ukungena kwamakhasimende ngokuqinisekile kuzoncika kulokhu. Noma ngabe uqhuba ibhizinisi lekhemisi ngaphansi kwe-franchise eyaziwayo, kepha ukhethe indawo engafanelekile, ukungena nenani lamakhasimende angaba khona kuzokhawulelwa. Kulokhu, khetha futhi usebenzise zonke izinzuzo zakho, ekugcineni eziqinisekisa ukunqoba emncintiswaneni. Ngokwemvelo, iphuzu elibalulekile ikhwalithi yomsebenzi, ezophinde iholele ekwandeni kwenani lamakhasimende futhi ikunikeze ithuba emzabalazweni wemakethe yokuthengisa. Uma ucabanga ngalokhu okungenhla, iphrojekthi ye-pharmacy franchise izoletha izinzuzo, okuzohlinzeka ngokubuya ngokushesha ekusetshenzisweni kwemali.