I-franchise yensizakalo endaweni ethile ilula lapho uvula ibhizinisi esifundeni sakho. Ake sithi ufuna ukuqala ibhizinisi lakho ngokunikezela ngezinsizakalo zezokwelapha noma izinsizakalo zezimonyo, ezemfundo, noma emkhakheni wezohwebo, kepha awazi ukuthi ungaqala kuphi, futhi kulapho ochwepheshe emkhakheni wabo bezokusiza khona. I-franchise izosiza abafikayo ukuba bayijwayele, bavule ngokushesha ibhizinisi labo ngezinsizakalo, baqinisekise izindleko futhi banciphise izindleko, bakhuphule ukufunwa nokwakha isisekelo samakhasimende akhona, baphume bathole imali ngokushesha okukhulu. Ama-Franchise akuvumela ukuthi wandise ibhizinisi lakho lamaphupho ngaphandle kwengozi, ucabangela ukuvulwa okukude kwamaphoyinti amasha. Ukuthenga i-franchise, kungenzeka ukuthi ubheke kochwepheshe, ikhathalogu yama-franchise lapho kukhona zonke izinhlobo zezinsizakalo, ngokuya ngezinqubomgomo ezahlukahlukene zamanani, imibandela, imigomo, neminye imingcele. Imininingwane ekukhathalogi yama-franchise ivuselelwa njalo, ivumela ukuhlolwa okunengqondo kokunikezwayo okunikezwayo.

I-franchisor ingakwazi ukubala izindleko ze-franchise ngokuzimela, khona kanye esitolo, isebenzisa imininingwane enikezwe i-franchisor. i-franchisor ingabeka isithembiso sayo yodwa noma ngosizo lochwepheshe bethu, ekhombisa indawo, izindleko, izindleko zemishini namanye amadivayisi, izimpahla, kucatshangelwa imali yesamba semali noma ubukhosi. I-franchisee ingabona okunikezwayo kwamanje, futhi uma yazi ukuthi yiziphi izinhlobo zezinsizakalo ezifuna ukuzenza, khona-ke ingasebenzisa injini yokusesha, ukuhlukaniswa kolwazi ngezigaba. Okokuqala, udinga ukutadisha imakethe, uqonde ukuthi amakhasimende aphendula ini nokuthi yiziphi izinsizakalo, yiluphi uhla lwensizakalo ngayinye, njll. Ngemuva kokwenza isinqumo, kufanelekile ukuthi ukhethe i-franchise. Uma kunesidingo, ababonisi bethu abangochwepheshe bekhathalogi yama-franchise bazokusiza ukhethe okunikezwayo okulungile ngesikhathi sokuhlaziywa nokuqapha, kucatshangelwa isilinganiso senani, intengo nekhwalithi. Izinsizakalo zama-franchisors azibandakanyi nje ukuhlinzekwa kwamalungelo okunikeza izintshisekelo ngaphansi kwe-franchise kepha futhi nosizo ekuvuleni, ekufikeni, nasekuhambeleni amaphuzu amasha, ukuqasha kanye nokuqeqesha abasebenzi, ukwakha idizayini, ukuthola izimfihlo namanye amathuba.

Futhi, sonke isikhathi sesivumelwano kuzoba ukusekelwa okuhlala njalo kwe-franchisee yi-franchisor. Futhi, ukudluliswa kwesisekelo samakhasimende, ukuthuthukiswa kwewebhusayithi, nokuhlanganiswa kwawo wonke amaphuzu emakethe esifundeni nakwamanye amazwe. Kuzoba lula kumakhasimende ukuthola insizakalo ayidingayo, abone ukuthi lolu hlobo lwensizakalo lunikezwa kuziphi izifunda, lubiza malini nokuthi lwenziwa kanjani. Isayithi elihlanganisiwe nalo lilula ngoba amakhasimende azothemba kakhulu, lapho ebona izibalo zababekhona kanye nesidingo salezi zinsizakalo. Lapho kuqoshwa, iklayenti lizokhombisa indawo eliyidingayo, futhi uhlelo oluzenzakalelayo, lufunda idatha ye-geolocation, luzohlinzeka ngokuzenzakalela irekhodi kochwepheshe kusuka kuleli phuzu, ngamarekhodi aphelele. Ukuvula izindawo ezintsha ze-franchisor ngaphansi kwe-franchise kuyafana nokuzivulela ngokwazo ngoba emakethe nakwezamabhizinisi lokhu kuzoba nomthelela omuhle ekuthengiseni nasenzuzo. Ngakho-ke, ukusebenza ngokubambisana nokuthola abantu abanomqondo ofanayo emhlabeni wonke kuzoba nomthelela omuhle emisebenzini yebhizinisi lakho.

Izinsizakalo zingahluka, okwandisa amathuba okuqala ibhizinisi, ngokunikezwa komncintiswano okhula njalo. Izindleko ze-franchise ziyehluka kuye ngemisebenzi yenhlangano, kusukela esikalini, amaphuzu avulekile emhlabeni jikelele, kucatshangelwa i-franchise ethengisiwe nokubambisana ne-franchisee. Futhi, ungakhohlwa ngemali yesamba semali, encike futhi yehluka ngokuya ngezindleko ezichithwe ukulungiselela ukuthengiswa kwe-franchise. Izinkampani eziningi ziyayenqaba imali eyisamba futhi lokhu kwenzeka ngenxa yokuncintisana emakethe yama-franchise. Kunokunikezwa okuhlukahlukene kukhathalogi ye-franchise, ngakho-ke ungaphuthelwa yithuba futhi wenqabe i-franchise, ngoba iyabiza, iyashesha, futhi isebenza kahle. Ungabala izindleko, uhlaziye izinzuzo, isikhathi sokukhokha sokutshalwa kwezimali, kanye nesikhathi semali yokuqala, kukhathalogi ye-franchise. Izinsizakalo zingaxhunyaniswa neminikelo efanayo ukuthuthukisa ulwazi.

Lapho uthinta ikhathalogi ye-franchise, uzokonga kumasevisi wokukhangisa, wandise ukufunwa nge-SEO traffic futhi ukwazi ukuvuselela i-database. Ngokwanda kwesifunda, ibhizinisi lizogxila ezimakethe, landise amakhasimende alo usuku nosuku.

Ukuthola izeluleko kochwepheshe bethu, ungaxhumana nezinombolo zokuxhumana ezibalwe kukhathalogi. Futhi, esitolo se-franchise, izotholakala ukuthola ulwazi, ukufunda izibuyekezo zamakhasimende ethu, ukuqapha imakethe, bese ukhetha okunikezwayo okufanelekile okutholakala kubhajethi yakho. Sikubonga kusengaphambili ngokuthembela kwakho nentshisekelo yakho, sibheke phambili ekubambisaneni okukhiqizayo.

I-franchise yesitolo eshibhile kungumsebenzi webhizinisi okhethekile, owusebenzisa lapho ungathuthukisa khona inhlalakahle yakho ephathekayo. Lokhu kuzokwenzeka hhayi kuphela ngenxa yokuthi uzosebenzisa ubuchwepheshe obusezingeni eliphezulu futhi usebenze ngaphansi kophawu lwentengiso oludumile. Ukuba nelogo akuqinisekisi impumelelo yesikhathi eside. Ukufeza lokhu, i-franchise yakho kufanele ifakwe kahle. Ngaphezu kwalokho, kuzodingeka ukhokhe imali ethile, kokubili ekuqaleni futhi njalo ngenyanga. Lapho usebenza nge-franchise yamanani entengo aphansi wokuthengisa, kuzodingeka ukuthi ukhokhe imali eyisamba kuqala.

Umthamo wayo ungahluka futhi kuya ngokuthi ufuna ukutshala imali engakanani esigabeni sokuqala. Futhi, iphesenti lokutshalwa kwemali lingahluka, kusuka ku-9 kuye ku-11%. Isitolo esishibhile se-franchise sibonakala ngezimpahla eziningi kakhulu. Ngaphezu kwalokho, zonke zibiza kakhulu. Kodwa-ke, umehluko kubathengi uzosiza ukuqonda isitolo eshibhile. Ukusebenza ku-franchise, udinga ukuqinisekisa ukuthi ufunwa njalo njalo. Ukuze wenze lokhu, udinga ukumboza inani elikhulu kakhulu lamasegmenti entengo.

Nweba okunezinhlobonhlobo zakho ngokuthenga ngentengo esitolo eshibhile. Ungadlulela ebangeni lemikhiqizo oyithola ku-franchisor. Kodwa-ke, lapho unweba ububanzi, kuyadingeka ukuthi uthintane nommeleli we-franchise. Ngemuva kwakho konke, izenzo zakho zesibindi zingaphikisana nenqubomgomo yenkampani. I-franchise yesitolo eshibhile yithuba lakho lokufinyelela kubantu abaningi kakhulu ngoba abantu bayathanda ukonga. I-franchise ephumelelayo ikunikeza ngomkhiqizo othuthukiswe kahle, ubuchwepheshe obusebenzayo, ulwazi oluyingqayizivele, kanye nolunye uhla lwezinye izinzuzo.

I-franchise yesitolo eshibhile akuyona neze imali enjalo engenathemba. Ngemuva kwakho konke, ngenxa yenani elikhulu lezinguquko, uzokwazi ukuzihlinzeka ngokungenela kwemali kumcashier. Vele, ukusebenza nge-franchise yesitolo eshibhile, awukwazi ukwandisa imali oyongile kuphela kepha futhi ukhokhe kalula i-franchisor. Ngemuva kwakho konke, ulindele kuwe inzalo yanyanga zonke ngendlela yomnikelo obizwa ngama-royalties nokudonswa kwezikhangiso zomhlaba wonke.

I-franchise eKiev ingumsebenzi webhizinisi onenzuzo enkulu kakhulu, kepha-ke, izingcuphe kufanele zibhekwe. I-Kiev ingelinye lamadolobha amahle kakhulu e-Ukraine, futhi inhloko-dolobha yayo. I-Kiev ibonakala ngezakhiwo ezinhle; ngakho-ke, abanikazi bama-franchise banamathuba onke okuheha ukufunwa okusebenzayo kubavakashi. Thatha i-franchise engenabungozi obukhulu ngokwenza ukuhlaziywa kokuqala kwe-swot. Le datha yokuhlaziya izokusiza uqonde ukuthi yini okudingeka yenziwe ukunciphisa izingcuphe futhi ithuthukise amathuba akho okuhola imali ephezulu. Ukusebenza nge-franchise eKiev kuyinkqubo enzima kakhulu, ngoba uzoba nokuncintisana okuningi.

Ngemuva kwakho konke, iKiev idolobha elidumile laseYurophu, okusho ukuthi imikhiqizo eminingi isivele inikeze ithuba lokusebenzisa ama-franchise kubasabalalisi bendawo. Udinga ukukhetha kahle i-niche eqondisiwe nezithameli ongasebenzisana nazo. Ngokunjalo, ukuhlolwa kwemisebenzi yokuncintisana endaweni yaseKiev kuyimfuneko yokuthola impumelelo ekukhuthazeni i-franchise.

I-franchise eKiev yithuba lakho lokuzuza imiphumela emihle emncintiswaneni ngokusebenza kwephrojekthi eyenziwe ngomumo. Ngokuthenga i-franchise, uthola nemininingwane eminingi ongayisebenzisa. Le yincwadi ebizwa ngokuthi yibhizinisi, imithetho ebhalwe ngempumelelo evumela imisebenzi yokuhlela ngokuya ngemodeli ye-franchisor ephumelelayo. Kukhona futhi incwadi yomkhiqizo, ebala imithetho yokwakha nokusebenzisa izinto zesitayela ezinikezwa yinkampani, umnikazi womkhiqizo. I-franchise eKiev inamathemba amahle ngenxa yezinga eliphakeme lokuxazululwa kwabahlali bendawo abeza ibhizinisi kanye nabavakashi. I-franchise eKiev izosebenza ngokungenaphutha, ngokuya ngokuhambisana nemithetho yezomthetho kanye naleyo mithetho nemithethonqubo oyithola kumnikazi we-copyright wophawu lwentengiso.

Thuthukisa i-franchise eKiev ngezinga eliphezulu lokusebenza kahle, usebenzisa inzuzo yomthengisi we-franchisee.

I-franchise yesigaba somnotho ithola amakhasimende ayo womabili amadolobha amakhulu kanye nasenkabeni yesifunda esincane. Njengamanje, esimweni sokwehla okujwayelekile kwamazinga okuphila, ukwanda kokuntuleka kwemisebenzi, ukwehla kwamandla emali, neminye imiphumela emibi yezinkinga zezomnotho, ubhadane, kanye nokukhiya okubangelwe yilo, izimo zentuthuko ezinhle kakhulu zithuthukiselwe isitolo esihlinzeka umnotho izinto ezisezingeni. Ngakho-ke, kosomabhizinisi abakhetha i-franchise ukuqala ibhizinisi labo, kunengqondo ukunaka izinketho ezinjalo futhi bafunde ngokucophelela amathuba namathemba esitolo esinjalo esifundeni sabo. Ukuze unikeze i-franchise isiqalo esisheshayo nokubuyiselwa kwemali, kuyadingeka ukuthi ufunde ngokucophelela okuthandwa ngabathengi kanye nezinga lesidingo esisebenzayo esizinzile. Isitolo sesigaba sezomnotho singaphansi kwesigaba sentengo yesitolo esiphakathi nendawo naphakathi, kepha banganikela ngezimpahla ezahlukahlukene, okufunwayo kungahluka kakhulu emadolobheni ahlukene, kuya ngemikhuba nokuthandwa ngabantu. Ngakho-ke, lapho ukhetha i-franchise, kubalulekile ukukhetha amaqembu womkhiqizo ofanele futhi uhlele kahle okunezinhlobonhlobo zesitolo.

Ukukhethwa kwama-franchise amaningana noma elilodwa ezitolo zesigaba sezomnotho zezimpahla nemikhiqizo ehambisanayo nakho kubonakala kuthembisa.

Isitolo esinezimpahla ezishibhile ezitolo sesiphenduke indawo ethandwa kakhulu eminyakeni yamuva nje, ngenxa yenkinga yesikhathi eside emnothweni, ukwanda kokuntuleka kwemisebenzi phakathi kwesifo esiwumqedazwe kanye nokwehla kwamandla emali, ukwehla kwamandla emali, nokwehla okujwayelekile kwezinga lempilo yabantu cishe kuwo wonke amazwe . Ngeshwa, inqwaba yabantu iphoqeleka ukuthi icabange kabusha ubhasikidi wabathengi bayo ivune imikhiqizo eshibhile, yona ethinta ukunikezwa kwama-franchise. Lokhu kusebenza nasezitolo ezinkulu ezidayisa ukudla nasezitolo ezinkulu kanye nezindawo ezikhethekile zokuthengisa izicathulo, okokwembatha, ifenisha, njll. Ngakho-ke, ilungelo lokuthenga esitolo lapho kuvezwa khona izimpahla ezishibhile nalo liyadingeka kakhulu namuhla. Ngaphezu kwalokho, lokhu akujwayelekile hhayi kuphela ezindaweni zokuhlala ezincane kepha nakwezindawo ezincane. Izakhamizi zamadolobha amakhulu ziya ngokuya zisebenzisa isitolo esiku-inthanethi, esinikeza ithuba lokuthenga izingubo ezishibhile (ikakhulukazi zezingane), izinto zasendlini, imishini yezemidlalo, nezinsiza, njll.

Kumele kubhekwe lapho kusebenza nelungelo lokuthenga nelikhetha inketho engcono kakhulu. Nokho, emadolobheni amancane ukunakekelwa kwabantu ezitolo ezinjalo ezisebenza ngezinto ezishibhile kuqinisekiswa kakhulu. Impela, amanani aphansi, ngakolunye uhlangothi, enza kube nokwenzeka ukubala ukugeleza kwemali okuncane okuhlinzekwa yi-franchise. Kepha, ngokubuka komunye umbono, imali engenayo evela kwi-franchise enjalo ingaqina futhi igcineke, okugcina okunikeza izimpahla ngezigaba zamanani aphezulu akunakuziqhayisa namuhla.