I-franchise yensizakalo endaweni ethile ilula lapho uvula ibhizinisi esifundeni sakho. Ake sithi ufuna ukuqala ibhizinisi lakho ngokunikezela ngezinsizakalo zezokwelapha noma izinsizakalo zezimonyo, ezemfundo, noma emkhakheni wezohwebo, kepha awazi ukuthi ungaqala kuphi, futhi kulapho ochwepheshe emkhakheni wabo bezokusiza khona. I-franchise izosiza abafikayo ukuba bayijwayele, bavule ngokushesha ibhizinisi labo ngezinsizakalo, baqinisekise izindleko futhi banciphise izindleko, bakhuphule ukufunwa nokwakha isisekelo samakhasimende akhona, baphume bathole imali ngokushesha okukhulu. Ama-Franchise akuvumela ukuthi wandise ibhizinisi lakho lamaphupho ngaphandle kwengozi, ucabangela ukuvulwa okukude kwamaphoyinti amasha. Ukuthenga i-franchise, kungenzeka ukuthi ubheke kochwepheshe, ikhathalogu yama-franchise lapho kukhona zonke izinhlobo zezinsizakalo, ngokuya ngezinqubomgomo ezahlukahlukene zamanani, imibandela, imigomo, neminye imingcele. Imininingwane ekukhathalogi yama-franchise ivuselelwa njalo, ivumela ukuhlolwa okunengqondo kokunikezwayo okunikezwayo.

I-franchisor ingakwazi ukubala izindleko ze-franchise ngokuzimela, khona kanye esitolo, isebenzisa imininingwane enikezwe i-franchisor. i-franchisor ingabeka isithembiso sayo yodwa noma ngosizo lochwepheshe bethu, ekhombisa indawo, izindleko, izindleko zemishini namanye amadivayisi, izimpahla, kucatshangelwa imali yesamba semali noma ubukhosi. I-franchisee ingabona okunikezwayo kwamanje, futhi uma yazi ukuthi yiziphi izinhlobo zezinsizakalo ezifuna ukuzenza, khona-ke ingasebenzisa injini yokusesha, ukuhlukaniswa kolwazi ngezigaba. Okokuqala, udinga ukutadisha imakethe, uqonde ukuthi amakhasimende aphendula ini nokuthi yiziphi izinsizakalo, yiluphi uhla lwensizakalo ngayinye, njll. Ngemuva kokwenza isinqumo, kufanelekile ukuthi ukhethe i-franchise. Uma kunesidingo, ababonisi bethu abangochwepheshe bekhathalogi yama-franchise bazokusiza ukhethe okunikezwayo okulungile ngesikhathi sokuhlaziywa nokuqapha, kucatshangelwa isilinganiso senani, intengo nekhwalithi. Izinsizakalo zama-franchisors azibandakanyi nje ukuhlinzekwa kwamalungelo okunikeza izintshisekelo ngaphansi kwe-franchise kepha futhi nosizo ekuvuleni, ekufikeni, nasekuhambeleni amaphuzu amasha, ukuqasha kanye nokuqeqesha abasebenzi, ukwakha idizayini, ukuthola izimfihlo namanye amathuba.

Futhi, sonke isikhathi sesivumelwano kuzoba ukusekelwa okuhlala njalo kwe-franchisee yi-franchisor. Futhi, ukudluliswa kwesisekelo samakhasimende, ukuthuthukiswa kwewebhusayithi, nokuhlanganiswa kwawo wonke amaphuzu emakethe esifundeni nakwamanye amazwe. Kuzoba lula kumakhasimende ukuthola insizakalo ayidingayo, abone ukuthi lolu hlobo lwensizakalo lunikezwa kuziphi izifunda, lubiza malini nokuthi lwenziwa kanjani. Isayithi elihlanganisiwe nalo lilula ngoba amakhasimende azothemba kakhulu, lapho ebona izibalo zababekhona kanye nesidingo salezi zinsizakalo. Lapho kuqoshwa, iklayenti lizokhombisa indawo eliyidingayo, futhi uhlelo oluzenzakalelayo, lufunda idatha ye-geolocation, luzohlinzeka ngokuzenzakalela irekhodi kochwepheshe kusuka kuleli phuzu, ngamarekhodi aphelele. Ukuvula izindawo ezintsha ze-franchisor ngaphansi kwe-franchise kuyafana nokuzivulela ngokwazo ngoba emakethe nakwezamabhizinisi lokhu kuzoba nomthelela omuhle ekuthengiseni nasenzuzo. Ngakho-ke, ukusebenza ngokubambisana nokuthola abantu abanomqondo ofanayo emhlabeni wonke kuzoba nomthelela omuhle emisebenzini yebhizinisi lakho.

Izinsizakalo zingahluka, okwandisa amathuba okuqala ibhizinisi, ngokunikezwa komncintiswano okhula njalo. Izindleko ze-franchise ziyehluka kuye ngemisebenzi yenhlangano, kusukela esikalini, amaphuzu avulekile emhlabeni jikelele, kucatshangelwa i-franchise ethengisiwe nokubambisana ne-franchisee. Futhi, ungakhohlwa ngemali yesamba semali, encike futhi yehluka ngokuya ngezindleko ezichithwe ukulungiselela ukuthengiswa kwe-franchise. Izinkampani eziningi ziyayenqaba imali eyisamba futhi lokhu kwenzeka ngenxa yokuncintisana emakethe yama-franchise. Kunokunikezwa okuhlukahlukene kukhathalogi ye-franchise, ngakho-ke ungaphuthelwa yithuba futhi wenqabe i-franchise, ngoba iyabiza, iyashesha, futhi isebenza kahle. Ungabala izindleko, uhlaziye izinzuzo, isikhathi sokukhokha sokutshalwa kwezimali, kanye nesikhathi semali yokuqala, kukhathalogi ye-franchise. Izinsizakalo zingaxhunyaniswa neminikelo efanayo ukuthuthukisa ulwazi.

Lapho uthinta ikhathalogi ye-franchise, uzokonga kumasevisi wokukhangisa, wandise ukufunwa nge-SEO traffic futhi ukwazi ukuvuselela i-database. Ngokwanda kwesifunda, ibhizinisi lizogxila ezimakethe, landise amakhasimende alo usuku nosuku.

Ukuthola izeluleko kochwepheshe bethu, ungaxhumana nezinombolo zokuxhumana ezibalwe kukhathalogi. Futhi, esitolo se-franchise, izotholakala ukuthola ulwazi, ukufunda izibuyekezo zamakhasimende ethu, ukuqapha imakethe, bese ukhetha okunikezwayo okufanelekile okutholakala kubhajethi yakho. Sikubonga kusengaphambili ngokuthembela kwakho nentshisekelo yakho, sibheke phambili ekubambisaneni okukhiqizayo.

I-Franchise ne-franchisee imiqondo ehlobene kakhulu. Uma unentshisekelo ku-franchise, lapho ekutholakaleni uba yi-franchisee. Leli ibhizinisi elinenzuzo enkulu, ekusebenzeni lapho udinga kuphela ukulandela imithetho futhi unikezwe yimithetho ye-franchise. Akudingeki ukuthi uze nento entsha, uqambe kabusha inqubo yebhizinisi, wenze eminye imisebenzi enzima. Kudingeka kuphela ukuthenga ibhizinisi elenziwe ngomumo, elibizwa ngokuthi i-franchise. I-franchisee umuntu othola ilungelo lokusebenzisa amathuluzi noma iyiphi inkampani evelele ayisebenzisayo ukwakha ibhizinisi.

Awudingi ukuqhamuka nanoma yini kusuka ekuqaleni, udinga nje ukusebenzisa umqondo owenziwe ngomumo. Ngaphezu kwalokho, leli gama selivele liyaziwa, okusho ukuthi izindleko zokwandisa izinga lokuqwashisa ngomkhiqizo zehliswe kakhulu.

Njengengxenye ye-franchise, i-franchisee kufanele idlulisele kubathengi bayo kuphela iqiniso lokuthi kuvulwe ihhovisi labamele esifundeni. Kushibhile kakhulu kunokukhuthaza umkhiqizo ongaziwa kusukela ekuqaleni. I-franchise kungaba ikhofi oyothenga ikhefi eliseduze ekuseni, isitolo lapho uthenga khona, i-pizzeria enegama lomhlaba futhi etholakala endaweni yomthengi wendawo.

Ama-Franchise akuyo yonke indawo futhi akhula ngokuthandwa. Ibhizinisi elenziwe ngomumo lokuvula imodeli ye-franchise livumela i-franchisee ukuthi imane itshale izimali ezitholakalayo kumodeli yebhizinisi esivele ihlolwe futhi isebenza. Udinga nje ukusebenzisa kahle okunikezwe yimiyalo ye-franchise. I-franchisee cishe ayifaki engozini lutho, ngoba kunebhizinisi ngemuva kwayo, umkhiqizo owaziwayo, ulwazi olukhulu oluqoqwe eminyakeni eminingi noma ngisho namashumi eminyaka omsebenzi onamandla.

I-Franchising ibonakala ngezinga eliphakeme lokuthandwa kunoma yiliphi izwe. Umuntu onquma ukuba yi-franchisee angavele atshale izinsizakusebenza zezezimali, aqashe abasebenzi ngokuya ngemibandela, akhe izinqubo zebhizinisi, bese ethola umphumela. Ngisho nemikhiqizo ivame ukutholakala ezweni lapho i-franchise ivela khona. Lokhu kulula kakhulu njengoba ungonga izinsiza zabasebenzi nezezezimali. Akunasidingo sokwenza isu noma ukusebenza ngomkhiqizo. Konke lokhu sekutholakale kuwe futhi okusele ukwethula imodeli ye-biz eyenziwe ngomumo eletha imithombo yezezimali njengebhonasi.

I-franchisee ikwazi ukusebenzisa kahle i-franchise etholakalayo, ithola isabelo esikhulu semithombo yezimali enayo. Imibandela ye-franchise ixoxwa ngqo nomhlinzeki wayo futhi ingahluka. Isibonelo, ungahlala udonsa isabelo senzuzo, noma ungavumelana neminye imibandela, konke kuya ngomnikazi wohlobo lomkhiqizo ohlukunyezwayo.

Kwanele nje ukuthenga i-franchise bese usebenzisa lonke ulwazi olutholwe yizizukulwane ezedlule zabantu uma kukhulunywa ngophawu lwentengiso oludala. Kufanele uqaphele kakhulu futhi ugweme amaphutha ngoba noma yikuphi ukungalungi ekwenziweni kwe-franchise kungabonwa bese kuthi i-franchisee ithole izinkinga esikhundleni senzuzo. Kepha lesi akusona isimo esivame kakhulu, ngakho-ke, udinga ukugxila ekusetshenzisweni okulungile kwemisebenzi yehhovisi.

Ukulandela i-franchise nokungeza okungeziwe okungaguquki emaphethelweni enkampani yakho wokuncintisana. Ngemuva kwakho konke, ama-franchise amaningi asebenzisa indlela yokwenza okwasendaweni, ngokwesibonelo, kwaMcDonald's athengisa ama-pancake uma atholakala eRussia. Uma i-franchise kaMcDonald ehambisanayo ivula endaweni yaseKazakhstan, i-cafe yokudla okusheshayo inikeza inketho yezinketho ze-burger eziqukethe inyama yamahhashi yabantu bendawo.