Ama-franchise eRussia ayengajwayelekile njengakwamanye amazwe. Muva nje, nokho, bathola ukuthandwa okukhulu kuwo wonke amakhona eRussia, baba umkhuba webhizinisi. Kunezizathu eziningi zalokhu, kepha okuyinhloko yisifiso sabantu sokuqala ibhizinisi labo eRussia ngaphandle kwesikhathi eside sokuzama nokwenza amaphutha okuvimbela noma yisiphi isifiso sokuqala ibhizinisi labo. Mayelana nalokhu, iRussia ayihlukile kwamanye amazwe: abantu bamane besaba ukuzibeka engcupheni ngokutshala imali kakhulu embonweni ongase ungasuki.

Kungenxa yalokhu kwesaba ukuthi abantu baya ngokuya bephendukela kumqondo wama-franchise. Ukunikezwa okunjalo kubonakala kwabaningi kunenzuzo ngoba kukuvumela ukuthi uqale ibhizinisi lakho ngaphandle kokutshala imali okukhulu. Uzoba nezimali kuphela, hhayi wonke lowo msebenzi omkhulu onganciphisa noma yisiphi isifiso sokuthatha ibhizinisi elihlukile eRussia. Chaza bonke ubunzima obuhambisana nokuqala ibhizinisi lakho eRussia, njengokudala uhlobo lomkhiqizo, indlela, ukutadisha okulindelwe yizethameli, ukwakha idumela, nokunye okuningi isikhathi eside. Kungaba ngcono ukuya ngqo ekucabangeni kokuthi iyini i-franchise.

Iqiniso ukuthi i-franchise, empeleni, ibhizinisi elenziwe ngomumo. I-Russia nayo ayizange isindiswe ngalo mkhuba. Lapho uthenga i-franchise eRussia, uzokwazi ukufinyelela egameni lomkhiqizo, entuthukweni yalo yokwakhiwa, futhi eziningi kakhulu, ngokwesibonelo, ilogo, isiqubulo, imibala yezinkampani, izincwajana, amabhanela, nokunye, kusungulwe kahle indlela, kwifomula yokusetshenziswa ngempumelelo kwezinqubo ezithile, ezingatholwa kuphela ngokuzama okuningi nephutha. Uzothola iphakethe eliphelele lemibhalo nokusekelwa kwe-franchise ngokuzayo.

Ekugcineni, ungabheka izinketho ezahlukahlukene zemisebenzi ekhona eRussia, funda izibuyekezo ngenkampani ngayinye, uziqhathanise nomunye nomunye, wakhe umbono othile. Lokhu kulula kakhulu kunokuhlaziya hhayi imiphumela eqediwe, kepha amathuba akhona embonini ethile eRussia. Ama-Franchise maqondana nalokhu akhombisa kakhulu futhi anentshisekelo ekwenzeni ezinye izinqumo. Ungahlulela futhi umehluko phakathi kokukhetha i-franchise ngokwakho nokuxhumana nomuntu wesithathu. Ngomxhumanisi, ngokuvamile ungathembela kulwazi lwakhe olunzulu futhi ukhethe okungase kukuthakazelise kakhulu.

Kuzwakala kulinga, akunjalo?

Kodwa-ke, ukunikezwa okunenzuzo okunjalo kungadala izinsolo ezilindelekile, ngoba, njengoba wazi, ushizi wamahhala usemgwaqweni wamagundane kuphela. Kungakho udinga ukuqonda ngokushesha ukuthi kungani uthenga i-franchise nokuthi yiziphi izinzuzo umlingani wakho, umnikazi webhizinisi lokuqala, anakho kulokhu. Iqiniso ngukuthi, okokuqala, uzokhokha amanani athile, abizwa ngamaroyalties, avela enzuzweni yakho. Ngale ndlela, umhlinzeki we-franchise angahlomula ngokuthengisa okunjalo. Okwesibili, osomabhizinisi abaningi abafuni ukuchitha isikhathi nomzamo bevula amagatsha emakhoneni akude wabo, njengaseRussia. Kodwa-ke, ukunwetshwa kwenethiwekhi yezitolo, izitolo ezidayisa ukudla okusheshayo, izindawo zokukhiqiza, njll.

Kunomthelela omuhle kusithunzi, kukuvumela ukuthi ufinyelele kozakwethu abasha, futhi kwenyuse amaholo jikelele. Njengoba ukwazi ukubona, kukhona nezinzuzo eziningi kusomabhizinisi ngokuthengisa i-franchise, kepha-ke, kukhona labo abafuna ukwenza kahle kakhulu ebhizinisini labo. Ngakho-ke, ukuthola i-franchise yomthengi ongenalwazi kusuka eRussia kungabiza kakhulu.

Ngenhlanhla, kunezindlela ezahlukahlukene zokugwema lolu hlobo lwenkohliso. Ukuqala ngokutadisha kahle izinto futhi kuphele ngokuseshwa kozakwethu abathintekayo abangalandela yonke inqubo kusukela ekuqaleni kuze kube sekupheleni futhi banikeze izeluleko ezidingekayo. Kosomabhizinisi abasafufusa eRussia, kuzoba lula, kunjalo, ukuphendukela kumuntu wesithathu, onolwazi oluningi onentshisekelo efanayo ekuxazululeni ngobuqotho isimo sawo wonke amaqembu amathathu. Ngale ndlela, kuzoba lula kakhulu ukwenza amalungiselelo okuqala, nawo angaba nzima kakhulu. Kuyiphutha ekuqaleni okungadala ukulahleka okukhulu, ukwenqatshwa komqondo wokusebenzisa ama-franchise, noma ukwehluleka ukubuyisa ibhizinisi olitholile ngesikhathi esifushane. Ngenhlanhla, manje usungathola abalamuli abathembekile eRussia abakulungele ukuqinisekisa ukuthi udaba lwakho luxazululwa ngokuthembeka nangokusebenza kahle ngangokunokwenzeka.

Ngakho-ke, ukuze kuthuthukiswe ngempumelelo i-franchise eRussia, kufanele unake ngokushesha ukuthola umlingani ongasiza ekuqinisekiseni ukuqala kahle ekuqaleni kohambo lwakho. Inkampani yethu ihlinzeka ngezinsizakalo zokulamula ukukusiza kuzo zonke izinqubo ezinkulu zokufuna nokuthola amalungelo. Ngezinsizakalo zabachwepheshe bethu, uzothola ithuba eliyingqayizivele lokugwema wonke amaphutha kasomabhizinisi osafufusa eRussia. Uzothola i-franchise oyidingayo bese uqala ngombono oyingqayizivele wokusebenzisa imibono yakho enesibindi kakhulu.

Okokuqala, ochwepheshe bethu bazokusiza uthathe isinqumo kubhajethi yakho. Lo ngumbuzo obucayi futhi onzima, njengoba kungaba nzima kumthengi ongenalwazi ukuthi aqonde ukuthi uzimisele kangakanani ukutshala imali, okuzozikhokhela, futhi okuzoba wudoti. Yonke imibuzo ephathelene nezezezimali ingaba ngumthwalo impela, kepha ongoti bethu bazozama ukukusiza. Sizokwakha isabelomali sakho, ukhethe izinketho ezinhle kakhulu ezinikezwa ngozakwethu abafakazelwe bese sixoxa ngazo nawe. Ukukhetha okunjalo okulinganiselayo kuzokusiza ukhethe inketho engcono kakhulu.

Ngaphezu kwalokho, kosomabhizinisi abaningi eRussia, kuvela inkinga yokwethembana. Ungahlukanisa kanjani umkhwabanisi nosomabhizinisi wangempela? Ungaqiniseka kanjani ukuthi imithetho efanayo izosebenza endaweni yaseRussia njengasezweni losomabhizinisi? Inkampani yethu nayo ibhekane nalo msebenzi. Ekuqaleni sikhethe ozakwethu abanokwethenjelwa futhi abaphumelele okuzophepha ukusebenza nabo. Maduze nje uzobona ukuthi kunzima ukukhetha ebangeni lezinketho zethu - konke ukunikezwa kuyathandeka, kuthembekile futhi kunenzuzo! Kepha kungcono ukuhlupheka, ukhetha phakathi kwezinketho ezinhle kakhulu kunokuhlupheka ngokungathembani kanye nemiphumela engaba khona yokubhoboza okukodwa.

Esinye isici esibalulekile ukugada okulandelwayo. Ubunzima abuveli ngaso sonke isikhathi kusukela ekuqaleni, kwesinye isikhathi kuthatha isikhathi ukuthola ukuthi yini onenkinga nayo. Ngaleso sikhathi, ongoti bethu bazokusiza, ukubhekana nemibuzo evele phambi kwakho, banikeze izimpendulo ezidingekayo, futhi babonisane. Uzizwa usekelwa, kungenzeka ukuthi uxazulule ubunzima obukhona futhi uzuze imiphumela ehlaba umxhwele ye-franchise eyodwa noma enye.

Ama-Franchise eRussia ayindawo esathuthuka kuphela lapho ongaphatha khona ukuthola i-niche yakho eyingqayizivele. Uma ukhetha i-franchise yakho yokuqala ngokuzibophezela, ungazuza imiphumela emangalisa ngempela, ube ngowokuqala kunoma iyiphi indlela futhi uthathe imakethe ngaphambi kokuba kube khona izimbangi nhlobo. Ungenza konke kahle futhi uthole inzuzo enkulu ngokuxhumana nenkampani yethu. Ochwepheshe bethu bazokusiza kuzo zonke izigaba zentuthuko ye-franchising, bakusize ukhethe ibhizinisi lamaphupho akho, uhlele isabelomali sakho bese uqala ukuthola inzuzo yakho yokuqala enkulu!

I-franchise yezezimali ikuvumela ukuthi utshale imali kumishini ehlukahlukene, kusuka kuzinto zokusebenza kuya kwezezimali zezimpahla, ukubalwa kwezimali kanye nezeluleko zentela. Ukuze ungachithi isikhathi ubheka i-franchise efanelekile yezimali, kuyatholakala ukuya kukhathalogi ye-franchise futhi ujwayelane nakho konke okunikezwayo emakethe esifundeni esithile futhi kulokhu, awulahlekelwa lutho, kepha okuphambene uthole ulwazi nobudlelwano nochwepheshe abaqeqeshiwe kakhulu bezindaba zakho. Kukhathalogi yama-franchise, kungenzeka ukuthi uhlaziye imakethe, uthole izeluleko, ubheke ukunikezwa okunenzuzo, uhlole ikhwalithi nokuthandwa, ukunikezwa kwebhizinisi okunenzuzo enkulu, ngaphandle kwezindleko ezingeziwe zezezimali. Khetha ibhizinisi elifanele ngaphandle kokutshalwa kwezimali okwengeziwe, ucabangela ubukhona noma ukungabi bikho kwemali eyisamba noma yasebukhosini. Imali eyisamba ikhokhwa kucatshangelwa ukufingqwa kwakho konke ukutshalwa kwezimali kwe-franchisor futhi ikhokhwa ngesikhathi sokusayina isivumelwano nangaphambi kokudluliswa kwawo wonke amalungelo okumela izinzuzo kusifunda sakho noma kwesinye isifunda. Ngaphezu kwemali yesamba kanye nezindleko ze-franchise, ukutshalwa kwezimali akudingeki, ngoba kusengaphambili ubala zonke izindleko ebhizinisini elithile, hlaziya isidingo esifundeni lapho uzovula khona indawo yezezimali, umnyango, noma ihhovisi elimele.

Ngokuqala ibhizinisi lezezimali, uzihlinzeka ngemali engenayo iminyaka ezayo. Namuhla, ama-franchise afanele kakhulu ukudla okusheshayo, ama-salon, izimpahla, okunenzuzo ngokubuka kwezezimali. I-Franchising ithola umfutho futhi kungumnikelo oyingqayizivele wosomabhizinisi abangahle bacabange ngebhizinisi labo futhi ne-franchise izosiza amaphesenti ayikhulu kulokhu. Izinzuzo ze-franchise zisobala ngoba asikho isidingo sokuvula ibhizinisi lakho, cabanga ngokwenyuswa komkhiqizo, umkhiqizo, kwanele ukuphendukela emithonjeni nakumenzi, ukuthola izincomo, usizo, nokuzimela kwezezimali. Futhi, lapho uthenga i-franchise, akunikezwa kuphela ilungelo lokumelela izintshisekelo nokuthengisa izimpahla, kepha futhi nokubonisana, usizo kuzo zonke izindaba, ukuhlaziywa kokuqala nokubalwa kwezindleko zezinto zokusebenza, ukuqasha indawo, usizo ekuqeqeshweni, kanye nabasebenzi Ukukhetha, vakashela ukuvulwa kwamaphoyinti amasha, njll. Ukubonisana nochwepheshe, ukuhlaziya imakethe hhayi yodwa, ukubala izindleko zama-franchise noma ngaphandle kwemali yesamba, thinta ikhathalogu engezansi ngesixhumanisi. Ngokusishayela ucingo, uzothola imininingwane eningiliziwe evela kubaluleki.

Siyakubonga kusengaphambili ngentshisekelo yakho futhi sibheke phambili ebudlelwaneni obuhlangene obuzuzisayo kwi-franchise.

I-franchise yokuphrinta iphrojekthi yebhizinisi lefomethi yamanje. Ukuze i-franchise isebenze ngokungenaphutha, ngesikhathi sokuqalisa udinga ukutadisha ngokucacile imithethonqubo futhi uyilandele ngokungaqondakali. Imiyalo namazinga uzonikezwa wona vele ngesikhathi sokuqaliswa kwe-franchise, lapho wenza uhlelo lwebhizinisi. Ngaphezu kwalokho, ngokushesha udinga ukubeka entweni yezindleko kuze kufike ku-11% njengomnikelo wesamba semali. Leli nani lemali lidluliselwa kummeleli we-franchise ukuze liphrintwe futhi limele iphesenti elithile lemali ohlose ukuyisebenzisa njengotshalomali. Ukuphrinta kunenzuzo, futhi uma futhi usebenzisa i-franchise, khona-ke amathuba akho okuphumelela azokhula kakhulu.

Lapho uphrinta, umuntu akumele akhohlwe ukuthi i-franchise idinga ukudonswa okuthile. Isibonelo, lena yimali oyisebenzisayo ekusebenzeni kwemisebenzi yehhovisi ukudlulisa ingxenye yemithombo yezimali esivuna i-franchisor. Lokhu kufinyelela ku-9% njalo ngenyanga. Isibonelo, uma uthengisa ilungelo lokuphrinta, uzodonsa imali yesikhangiso engu-1, 2, noma u-3% wemali yakho engenayo. Ngaphezu kwalokho, kufanele usebenze ngamaroyalties. Lokhu futhi kuyiphesenti leholo lakho noma inzuzo yakho, ebalwa njengephesenti lemali engenayo etholiwe. Ukusebenza nge-franchise yokuphrinta kuzokunika amandla okwenza kahle ukwedlula isakhiwo esincintisanayo.

Lokhu kuzoba ngenxa yokuthi uzokwazi ukusebenzisa uhlobo oludumile lomkhiqizo kanye nezindlela zokuziphatha ezisezingeni eliphakeme.

Ukuklama ubunikazi benkampani ye-franchise ukuphrinta nakho kufanele. Okokuqala, uzodinga ukulandela ikhodi yokugqoka lapho unikeza abasebenzi bakho izingubo. Okwesibili, ikhodi yedizayini kufanele ibhekwe ngokuqinile lapho kuhlobiswa izakhiwo, zangaphandle nezangaphakathi. I-franchise yokuphrinta isebenza kahle kuphela uma isetshenziswa ngokuya ngemithetho yezomthetho. Ngaphezu kwalokho, kuzodingeka ukopishe ngokunembile zonke izenzo zomkhiqizo osebenzisana nazo. I-franchise yokuphrinta akufanele ibe nzima kakhulu ukuyethula ngoba unabo bonke ubuchwepheshe obudingayo onabo.

Ukufinyelela ekwazini okuyingqayizivele kungenye yamaphuzu akhuluma ngokukhetha i-franchise njengesimiso somsebenzi. I-franchise yokuphrinta ikuvumela ukuthi uphathe kahle noma yimuphi umsebenzi wehhovisi, uwenze kahle nangendlela efanele. Ngemuva kwakho konke, uzoba nesibonelo senkampani ezuze imiphumela emihle. Ungasebenza ngezimo ezahlukahlukene njengoba ukwazi ukuxoxisana ukwehlisa amaphesenti esitolimende sanyanga zonke. Kodwa-ke, lapho uthengisa i-franchise yokuphrinta, kuzodingeka ngandlela thile ubuyisele i-franchisor ngemali engenayo elahlekile. Isibonelo, kuzoba yisidingo sokuthenga izimpahla noma izinsiza kuye ngenani elithile.