I-franchise yomkhakha wezokudoba izosebenza ngokungenaphutha uma isetshenziswe kahle ngokulandela isethi yonke yamazinga ahlukahlukene usomabhizinisi, ngokuba ngumsabalalisi okhethekile, awathola ku-franchisor. I-franchise yokudoba kufanele isetshenziswe ngaphansi komthetho wesifunda ukuze ingayephuli nganoma iyiphi indlela. Ngaphezu kwalokho, uzobandakanyeka kwi-franchise yokudoba ngezinga eliphezulu lokusebenza kahle uma wenza ukuhlaziywa kwe-swot ngaphambi kwesikhathi. Lolu hlobo lwezibalo lunikela ngolwazi lokuthi ubhekana kanjani ngempumelelo nezibopho ozicabangayo. Ngaphezu kwalokho, esigabeni sohlobo lokulungiselela, ukuhlaziywa kwe-swot kusiza ukunquma ukuthi yimaphi amandla nobuthakathaka bephrojekthi yebhizinisi lakho. Akufanele ungakunaki ukuqaliswa kokuhlaziywa kokuncintisana.

Uma wenza umsebenzi wokudoba noma olunye uhlobo lomsebenzi, udinga ukwazi kahle ukuthi yibuphi ubunzima ohlangabezana nabo endleleni yakho ekufezeni le phrojekthi. I-franchise yokudoba kufanele isetshenziswe ngendlela yokuthi izinga lekhwalithi yemikhiqizo ethengisiwe idlula wonke ama-analogs emakethe. Lokhu akukuniki kuphela ngokufunwa okusebenzayo kepha futhi nezinga eliphakeme ledumela lomkhiqizo. I-franchisor mhlawumbe ifuna ukukuhlola, ngakho-ke, kufanele ukulungele lokhu.

I-franchise yokudoba ngumsebenzi othile. Impela, ezinye izinkampani sezivele zibambe iqhaza kuphrojekthi enjalo edolobheni lakho. Kuyadingeka ukuhlola amandla nobuthakathaka babo kusengaphambili ukuze wazi ukuthi ungancintisana kanjani nabo emzabalazweni wezimakethe zokuthengisa. Kungenzeka ukuthi ususe i-stale inventory uma uthengisa i-franchise. Lokhu kuqinisekisa ukuthi ungahlala uthengisa izinsizakusebenza ezintsha futhi, ngaleyo ndlela, ugcine izinga lomkhiqizo ezikhundleni lapho kufanele libe khona. Cishe noma yimuphi usomabhizinisi onenani elithile lezinsizakusebenza zezezimali angahlanganyela kwi-franchise yokudoba.

Azidingi ukutshalwa kwemali hhayi kuphela ekukhuthazeni ibhizinisi, kepha futhi nokubeka izindleko zokuqalisa zemisebenzi ngendlela yokuhlangabezana namazinga aphezulu. Kepha lokhu akukhawuleli uhlu lwalezo zidingo onazo ekusetshenzisweni uma uphoqelela ilungelo lokudoba. Kufanele futhi ukhokhe imali ethile elindelwe i-franchisor kuwe njalo ngenyanga - lena yimali yokukhangisa, kanye nemali yasebukhosini. Inani labo eliphelele lingaba cishe yi-9% yemali okwazile ukuyithola esikhathini esithile. Ungasiphosi isiphakamiso esikhangayo esinjalo, esingahle sehle kanye eminyakeni eyikhulu, kepha kunalokho uhambele ikhasi lewebhu elisemthethweni lenhlangano yethu ethembekile nephephile.

I-franchise yezezimali ikuvumela ukuthi utshale imali kumishini ehlukahlukene, kusuka kuzinto zokusebenza kuya kwezezimali zezimpahla, ukubalwa kwezimali kanye nezeluleko zentela. Ukuze ungachithi isikhathi ubheka i-franchise efanelekile yezimali, kuyatholakala ukuya kukhathalogi ye-franchise futhi ujwayelane nakho konke okunikezwayo emakethe esifundeni esithile futhi kulokhu, awulahlekelwa lutho, kepha okuphambene uthole ulwazi nobudlelwano nochwepheshe abaqeqeshiwe kakhulu bezindaba zakho. Kukhathalogi yama-franchise, kungenzeka ukuthi uhlaziye imakethe, uthole izeluleko, ubheke ukunikezwa okunenzuzo, uhlole ikhwalithi nokuthandwa, ukunikezwa kwebhizinisi okunenzuzo enkulu, ngaphandle kwezindleko ezingeziwe zezezimali. Khetha ibhizinisi elifanele ngaphandle kokutshalwa kwezimali okwengeziwe, ucabangela ubukhona noma ukungabi bikho kwemali eyisamba noma yasebukhosini. Imali eyisamba ikhokhwa kucatshangelwa ukufingqwa kwakho konke ukutshalwa kwezimali kwe-franchisor futhi ikhokhwa ngesikhathi sokusayina isivumelwano nangaphambi kokudluliswa kwawo wonke amalungelo okumela izinzuzo kusifunda sakho noma kwesinye isifunda. Ngaphezu kwemali yesamba kanye nezindleko ze-franchise, ukutshalwa kwezimali akudingeki, ngoba kusengaphambili ubala zonke izindleko ebhizinisini elithile, hlaziya isidingo esifundeni lapho uzovula khona indawo yezezimali, umnyango, noma ihhovisi elimele.

Ngokuqala ibhizinisi lezezimali, uzihlinzeka ngemali engenayo iminyaka ezayo. Namuhla, ama-franchise afanele kakhulu ukudla okusheshayo, ama-salon, izimpahla, okunenzuzo ngokubuka kwezezimali. I-Franchising ithola umfutho futhi kungumnikelo oyingqayizivele wosomabhizinisi abangahle bacabange ngebhizinisi labo futhi ne-franchise izosiza amaphesenti ayikhulu kulokhu. Izinzuzo ze-franchise zisobala ngoba asikho isidingo sokuvula ibhizinisi lakho, cabanga ngokwenyuswa komkhiqizo, umkhiqizo, kwanele ukuphendukela emithonjeni nakumenzi, ukuthola izincomo, usizo, nokuzimela kwezezimali. Futhi, lapho uthenga i-franchise, akunikezwa kuphela ilungelo lokumelela izintshisekelo nokuthengisa izimpahla, kepha futhi nokubonisana, usizo kuzo zonke izindaba, ukuhlaziywa kokuqala nokubalwa kwezindleko zezinto zokusebenza, ukuqasha indawo, usizo ekuqeqeshweni, kanye nabasebenzi Ukukhetha, vakashela ukuvulwa kwamaphoyinti amasha, njll. Ukubonisana nochwepheshe, ukuhlaziya imakethe hhayi yodwa, ukubala izindleko zama-franchise noma ngaphandle kwemali yesamba, thinta ikhathalogu engezansi ngesixhumanisi. Ngokusishayela ucingo, uzothola imininingwane eningiliziwe evela kubaluleki.

Siyakubonga kusengaphambili ngentshisekelo yakho futhi sibheke phambili ebudlelwaneni obuhlangene obuzuzisayo kwi-franchise.

I-franchise yendawo yokudlela yezinhlanzi iphrojekthi efanelekile, futhi lapho uyithuthukisa, kufanele futhi ukhumbule ukuthi ungummeleli womkhiqizo owaziwayo edolobheni lakho. Yenza umsebenzi wasehhovisi ngokuphelele, ngakho-ke akekho umuntu onesikhalazo ngokumelene nawe. Kuyiqiniso, abathengi bangase bangagculiseki, noma kunjalo, ngaphakathi kohlaka lwenhlanzi yezinhlanzi, kubalulekile ukuqeqesha abasebenzi ngendlela yokuthi bakwazi ukuxhumana nabathengi ngenhlonipho nangokwethembeka ngangokunokwenzeka. Thuthukisa i-franchise ngokuya ngemithethonqubo ukuze umphathi wakho angabi nezikhalazo. Indawo yokudlela yezinhlanzi idinga inani elikhulu lamakhasimende; ngakho-ke, udinga ukuwaheha, ukukhangisa kufanelekile kulokhu. Kumele yenziwe ngokufanele nangendlela efanele, iqondiswe ngamathuluzi wakamuva avela ku-franchisor.

Uma usebenzisa i-franchise yokudlela yezinhlanzi, ibhizinisi lakho lidinga ukuba nekhwalithi ephezulu futhi lisebenze kahle. Ekuthuthukisweni kwemisebenzi, kuyadingeka ukuthembela kuhlelo lwebhizinisi olwenziwe ngaphambilini ukuze uhlole njalo ngalo.

Uma kuvela ubunzima ekukhuleni kwe-franchise yesitolo sezinhlanzi, udinga ukubunqoba, usebenzisa ulwazi nobuchwepheshe be-franchisor. Impela umngani omkhulu uzokwabelana nawe ngolwazi nesipiliyoni sakhe, nobuchwepheshe obutholakalayo. Izinzuzo ezinjalo ezibalulekile zokuncintisana azinakubukelwa phansi. Uzokwazi ukuxhumana ngempumelelo nanoma ibaphi abathengi uma ulandela ngokuqinile yonke imithethonqubo. I-franchise yesitolo sezinhlanzi iphrojekthi yebhizinisi efaka izingozi ezithile. Isibonelo, ukuncintisana okungafanele.

Ngaphezu kwalokho, amasheya asezinqolobaneni angonakala kabi, ngakho-ke, kubalulekile ukwenza ngcono inqubo yokugcina. Kepha inqubo yokwakha i-franchise yendawo yokudlela yezinhlanzi nayo ingabhekana nobunzima obuhlotshaniswa nezinhlaka zikahulumeni. Inkohlakalo isabalele kwamanye amazwe. Ngenxa yalokho, izikhulu ezingathembekile zingazibandakanya nokuqola, okusho ukuthi kuyadingeka ukuthi zikulungele ukuthuthukiswa kwemicimbi enjalo. Umsebenzi we-franchise yendawo yokudlela yezinhlanzi uzoletha inani elikhulu lenzuzo, unikeze indlela yokuphatha efanele, futhi wandise imisebenzi ngokunaka imininingwane ehlukahlukene. Ukufunda izibalo nakho kuyisidingo, le nqubo kumele yenziwe ngokunakekelwa okukhethekile. I-franchise iqoqa idatha ebalulekile engashayela umugqa ophansi wendawo yokudlela yakho.