Wese muzvinabhizimusi anoda kuwana anodiwa mafrancise echiratidzo chinozivikanwa pamabasa avo ekutengesa, nekushandisa kusingadhuri, mubhizinesi, uye nekukurumidza kubhadhara. Nekudaro, heino gangaidzo yekupokana kwekubatana kunonzwisisika pakati peyakakurumbira trademark, zita rezita, uye isingadhuri mashandisirwo inomuka, sezvo iri pamusoro iyo kirasi, modhi, uye brand, iyo inodhura zvakanyanya kushandisa uye kuichengetedza mune franchises bhizinesi . Mari yekubhadharisa muchimiro chemubhadharo wenguva imwechete, mari yemubhadharo yemwedzi, uye mari yekushambadzira yenguva dzose, yekushandisa inozivikanwa uye inozivikanwa chigadzirwa chigadzirwa, inoda mari hombe yekudyara, majekiseni, uye mutengo. Kubhadharisa panguva yakakodzera kweese anoenderana bhizimusi mutengo kubva kune anodiwa mafranchise zvinoda kudzikisira kudzoka kwemari kuyerera, kuburikidza neakaundi account, rakanaka rebasa sangano, yakavandudzwa uye yakawedzerwa chitoro network, yakakwira traffic kuyerera, uye mazhinji maresitore, mativi nzvimbo, ine yakafara huwandu hwezvinhu. Saizvozvowo, pakusimudzira bhizinesi, unoda kumwe kushambadzira, kuwanikwa, uye kurodha pasi zvekutengeserana nemidziyo yekugadzira, uchiwedzera huwandu hwevatengesi vekutengesa, mamaneja, vanachipangamazano, tekinoroji, kugadzira, uye vashandi vebasa. Paunenge uchishanda pamwe neakatengwa anodikanwa mafranchise, chinhu chikuru ndechekuverenga nemazvo mutengo wekutengesa wezvigadzirwa uye zvigadzirwa, pamwe nekudzoserwa kwese kwekutanga uye kwekubatsira mari nekuverenga mutengo wemitengo.

Mari yakakwira yekutengesa zvinhu uye zvigadzirwa uchishandisa iyo franchisor brand inogona 'kuvhundutsa mutengi mutengi, uye iye acharamba kuramba kutenga chinodhura chigadzirwa. Mukuita, maketeni ezvitengesi anotengesa anozivikanwa uye anodhura emarkmark ane yavo yakasimbiswa vatengi uye yakasarudzwa, yega, inoremekedzwa, yakasimba vatengi base inotenga chaiko imwe brand. Kune vashoma vashoma vashanyi, kunyanya vatengi vazhinji, munzvimbo dzakadai. Kune vakawanda vanotengesa contingent, zvinoreva chikuru strata yevagari, zvakafanira kuti tiende kuzviitiko zvine zvinoda franchise zvine hunhu hwakakosha, kuti uone 'goridhe zvinoreva', kumaki ekutengesa aikwanisika kwavari uye vakavimba nemhando ye zvinhu uye masevhisi pachawo. Mukuita kwepasirese, zvigadzirwa, maindasitiri, uye mabhizinesi emabhizimusi aripo uye akapararira, nepo zvigadzirwa zvemari zvinomiririra makumi mapfumbamwe muzana emitero. Iwo anonyanya kufarirwa mafranchise ezvekutengesa franchise zvine chekuita nekutengeswa kwepitsa, kofi yakagadzirirwa, zvipfeko, shangu, zvemagetsi nemidziyo yemumba, mota, uye nekutengesa kwavo vanamuzvinabhizinesi vanovhura zvitoro zvezvitoro nemaboutique. Kubudirira kwekutengesa muzvinhu zvekutengesa zvakanyanya kunoenderana nehunyanzvi kugona kwevanopa mazano uye maneja wekutengesa kuendesa chakapedzwa chigadzirwa kumutengi kuitira kuti vafare, vade kutenga zvinhu, uye, vagutsikane nekutenga kwakabudirira, vasiye zvitoro.

Kuwana kushanda mumafranchise anodikanwa kunoenderana nekuenderera mberi nekudzidziswa kwevashandi, mumidziyo ine hunyanzvi uye hunyanzvi hwakawanikwa, nehunyanzvi uye nekuziva kwebhizimusi kutengesa chigadzirwa. Zvinosungirwa kudzidziswa uye mawebhusain pane maitiro ekudzidziswa pakati pevashandi vane chekuita nekutengesa zvigadzirwa, pavanowana tarenda uye basa rehunyanzvi, zvine mutsindo, nehunyanzvi uye nehunyanzvi kumanikidza mutengi kutenga, izvo zvinoratidza zvekare chokwadi chekuti 'vashandi ndizvo zvese '. Iwo akadaidzwa mafranchise ari kudiwa, nekuti neine musoro, sangano, system-yakasanganiswa nzira, vanokurumidza kubhadhara, vachiunza mari yakanaka kune muzvinabhizimusi-franchisee. Iyi inzira inosanganisirwa uye nemaune yekuronga bhizinesi rekutengesa, riine chirongwa chebhizinesi rakanyatsogadzirwa, kunyatso kudzidza, uye kuongororwa kwehukama hwepamusika, uye kuongororwa kwevatengi vanobvunzwa vanoshanda, izvo zvinounza mubhadharo nekukurumidza uye zvinounza mafranchise ku iwo chikamu uye runyorwa rweanodiwa iwo. Kuitisa basa rekutanga rekuongorora pamasimba ekuyerera kwemari kubva muzvikwereti zvakadyarwa, nehupfumi, hwakaverengerwa kuverengerwa kwebhizinesi fungidziro, pakubuda kwemari, kuverenga kweprojekti yemari, mari, uye purofiti zvinopa chikonzero chega chega chekuita mari inobhadharwa iri kudiwa. Kugadzira zvinangwa zvekuronga zvine hungwaru uye kuronga kugona kugovera mashandiro emabasa, huwandu hwekudyara kwekutanga, kuwedzera purofiti, kuchengetedza muyero wakasimba uye 'kuenzanisa' pakati pemutengo wema franchise nemari iri kuuya yekuita bhizinesi, chiratidzo uye chimiro mhedzisiro inofunga kuti kusarudzwa kwemafranchise kwakagadziriswa.

Iyo franchise yesangano reSMM ibasa rakakosha mukuitwa kwaro kwauchabatana nemidziyo yakasiyana siyana yemagariro. Muzhinji, kana uchiita franchise, iwe unofanirwa kubhadhara zvakanyanya kune iwo matekinoroji uye matekiniki iwe aunogashira kubva kune franchisor. Iye akagadzirira kukupa iwe yakazara seti yematurusi kuitira kuti iwe ugone kuwana yakawanda mari sezvinobvira. Mushure mezvose, iye pachake anofarira zvakananga kugamuchira kubva kwauri imwe chikamu chemari inowanikwa mari. Shanda neSMM franchise zvakanaka uye ipapo uchave nemukana wese wekuwana mukana wakakosha pakurwisa mamwe makambani pamusika.

Vanokwikwidza vanogona kukundwa kwete chete nekushandisa inozivikanwa uye inozivikanwa yekutengesa pasirese. Iwe zvakare unozogona kuitisa yako bhizinesi mashandiro mukuomerera zvichienderana neyese seti yemazvino mirau nemirau. SMM franchise agency inoda kuwana danho rakakwira kupfuura chero api zvawo makwikwi anomiririra yavo brand. Mushure mezvose, ivo havana kutakura chero zvisungo kune franchisor kubhadhara mipiro pamwedzi wega wega.

Sevamiriri vefranchise yesangano reSMM muguta rako, une mamwe mabasa. Chekutanga, yatove pakutanga kwebhizimusi kuitisa chirongwa, iwe uchaita bundu-remari mupiro. Iyi imari yakati wandei yemari inofanirwa kubhadharwa kare pakutanga kwekuitwa kwemahofisi mashandiro. Iwe unozobhadhara kusvika ku11% kutanga, saka, uchitengesa franchise yesangano reSMM, uchafanirwa kubvisa kusvika ku9% yemari mwedzi wega wega. Iyi mipiro miviri, mumwe nemumwe nechinangwa chakasiyana. Mari yekushambadzira yezvekushambadzira kwepasirese zviitiko zvinobva pa1 kusvika ku3% yemitero kana mari.

Kupfuurirazve, kune zvakare humambo hunotorwa husingachinjiki kubva kune franchisor. Anoishandisa sezvaanoona zvakakodzera. Kana iwe uri kuita muSMM franchise agency, saka vashandi vanofanirwa kurangarira kuchengeta yakajeka kodhi kodhi. Uye zvakare, dhizaini yezvivakwa inofanirawo kuitiswa zvizere maererano neyekutanga.

MaFranchise muCote d'Ivoire anga achishanda kwenguva yakareba uye achibudirira, achibvumira varidzi vawo kuvandudza zvakanyanya mamiriro avo ezvinhu. Iyo franchise inogona kushandiswa munharaunda yenharaunda chero ipi zvayo, chinhu chikuru ndechekuti mutemo haugadzi zvipingamupinyi. Izvi hazvishande kuCote d'Ivoire, sezvo nyika ino ichipa kodzero nezvose zvinodiwa kuti ubudirire. Nyika ino iri muEurope uye ndiyo imwe yenzvimbo dzinokwezva zvikuru apo nharaunda yekudyara ndiyo yakanyanya kunaka. A franchise muCote d'Ivoire ichashanda nenzira imwecheteyo seimwe nyika. Nekudaro, nekutenda kune wakanaka uye wakasununguka mutemo, iwe uchave nemukana wese wekubudirira.

Izvi zvinoreva kuti zvakakosha kufunga kuti pane atove akawanda mafranchise anoshanda munharaunda yeCote d'Ivoire, zvinoreva kuti nzvimbo zhinji dzagara kwenguva refu.

Kukwikwidza kwakakwirira kwenzvimbo yekutengesa muCote d'Ivoire kunoripwa kwete chete nemitemo yakanaka yemitemo asiwo nenhanho yepamusoro yehuwandu hwevanhu kugona kubhadhara. Uye zvakare, nyika ino izere nevashanyi, uye vashanyi vanoenda kuzororo kuCote d'Ivoire vane mari yakawanda yavanogona kushandisa kuti vafare kana kuwana chero masevhisi. Ndipo panosvika mukana wako wekutengesa. Mushure mezvose, unogona kuvapa chimwe chinhu chavanoziva, chimwe chinhu chavave kushandisa kwenguva yakareba padunhu renyika yavo. Inogona kunge iri cafe kana cheni yekudyira, hotera, kana chero imwe bhizinesi bhizinesi. Iko hakuna zviriko niches zvakasara mune chero ma franchise asina kutora nzvimbo yavo yakakodzera.

Ndokusaka iwe uchifanira kusanonoka bhizinesi rinobatsira zvikuru uye kutanga kugadzira franchise padunhu renyika yeCote d'Ivoire izvozvi.