Wese muzvinabhizimusi anoda kuwana anodiwa mafrancise echiratidzo chinozivikanwa pamabasa avo ekutengesa, nekushandisa kusingadhuri, mubhizinesi, uye nekukurumidza kubhadhara. Nekudaro, heino gangaidzo yekupokana kwekubatana kunonzwisisika pakati peyakakurumbira trademark, zita rezita, uye isingadhuri mashandisirwo inomuka, sezvo iri pamusoro iyo kirasi, modhi, uye brand, iyo inodhura zvakanyanya kushandisa uye kuichengetedza mune franchises bhizinesi . Mari yekubhadharisa muchimiro chemubhadharo wenguva imwechete, mari yemubhadharo yemwedzi, uye mari yekushambadzira yenguva dzose, yekushandisa inozivikanwa uye inozivikanwa chigadzirwa chigadzirwa, inoda mari hombe yekudyara, majekiseni, uye mutengo. Kubhadharisa panguva yakakodzera kweese anoenderana bhizimusi mutengo kubva kune anodiwa mafranchise zvinoda kudzikisira kudzoka kwemari kuyerera, kuburikidza neakaundi account, rakanaka rebasa sangano, yakavandudzwa uye yakawedzerwa chitoro network, yakakwira traffic kuyerera, uye mazhinji maresitore, mativi nzvimbo, ine yakafara huwandu hwezvinhu. Saizvozvowo, pakusimudzira bhizinesi, unoda kumwe kushambadzira, kuwanikwa, uye kurodha pasi zvekutengeserana nemidziyo yekugadzira, uchiwedzera huwandu hwevatengesi vekutengesa, mamaneja, vanachipangamazano, tekinoroji, kugadzira, uye vashandi vebasa. Paunenge uchishanda pamwe neakatengwa anodikanwa mafranchise, chinhu chikuru ndechekuverenga nemazvo mutengo wekutengesa wezvigadzirwa uye zvigadzirwa, pamwe nekudzoserwa kwese kwekutanga uye kwekubatsira mari nekuverenga mutengo wemitengo.

Mari yakakwira yekutengesa zvinhu uye zvigadzirwa uchishandisa iyo franchisor brand inogona 'kuvhundutsa mutengi mutengi, uye iye acharamba kuramba kutenga chinodhura chigadzirwa. Mukuita, maketeni ezvitengesi anotengesa anozivikanwa uye anodhura emarkmark ane yavo yakasimbiswa vatengi uye yakasarudzwa, yega, inoremekedzwa, yakasimba vatengi base inotenga chaiko imwe brand. Kune vashoma vashoma vashanyi, kunyanya vatengi vazhinji, munzvimbo dzakadai. Kune vakawanda vanotengesa contingent, zvinoreva chikuru strata yevagari, zvakafanira kuti tiende kuzviitiko zvine zvinoda franchise zvine hunhu hwakakosha, kuti uone 'goridhe zvinoreva', kumaki ekutengesa aikwanisika kwavari uye vakavimba nemhando ye zvinhu uye masevhisi pachawo. Mukuita kwepasirese, zvigadzirwa, maindasitiri, uye mabhizinesi emabhizimusi aripo uye akapararira, nepo zvigadzirwa zvemari zvinomiririra makumi mapfumbamwe muzana emitero. Iwo anonyanya kufarirwa mafranchise ezvekutengesa franchise zvine chekuita nekutengeswa kwepitsa, kofi yakagadzirirwa, zvipfeko, shangu, zvemagetsi nemidziyo yemumba, mota, uye nekutengesa kwavo vanamuzvinabhizinesi vanovhura zvitoro zvezvitoro nemaboutique. Kubudirira kwekutengesa muzvinhu zvekutengesa zvakanyanya kunoenderana nehunyanzvi kugona kwevanopa mazano uye maneja wekutengesa kuendesa chakapedzwa chigadzirwa kumutengi kuitira kuti vafare, vade kutenga zvinhu, uye, vagutsikane nekutenga kwakabudirira, vasiye zvitoro.

Kuwana kushanda mumafranchise anodikanwa kunoenderana nekuenderera mberi nekudzidziswa kwevashandi, mumidziyo ine hunyanzvi uye hunyanzvi hwakawanikwa, nehunyanzvi uye nekuziva kwebhizimusi kutengesa chigadzirwa. Zvinosungirwa kudzidziswa uye mawebhusain pane maitiro ekudzidziswa pakati pevashandi vane chekuita nekutengesa zvigadzirwa, pavanowana tarenda uye basa rehunyanzvi, zvine mutsindo, nehunyanzvi uye nehunyanzvi kumanikidza mutengi kutenga, izvo zvinoratidza zvekare chokwadi chekuti 'vashandi ndizvo zvese '. Iwo akadaidzwa mafranchise ari kudiwa, nekuti neine musoro, sangano, system-yakasanganiswa nzira, vanokurumidza kubhadhara, vachiunza mari yakanaka kune muzvinabhizimusi-franchisee. Iyi inzira inosanganisirwa uye nemaune yekuronga bhizinesi rekutengesa, riine chirongwa chebhizinesi rakanyatsogadzirwa, kunyatso kudzidza, uye kuongororwa kwehukama hwepamusika, uye kuongororwa kwevatengi vanobvunzwa vanoshanda, izvo zvinounza mubhadharo nekukurumidza uye zvinounza mafranchise ku iwo chikamu uye runyorwa rweanodiwa iwo. Kuitisa basa rekutanga rekuongorora pamasimba ekuyerera kwemari kubva muzvikwereti zvakadyarwa, nehupfumi, hwakaverengerwa kuverengerwa kwebhizinesi fungidziro, pakubuda kwemari, kuverenga kweprojekti yemari, mari, uye purofiti zvinopa chikonzero chega chega chekuita mari inobhadharwa iri kudiwa. Kugadzira zvinangwa zvekuronga zvine hungwaru uye kuronga kugona kugovera mashandiro emabasa, huwandu hwekudyara kwekutanga, kuwedzera purofiti, kuchengetedza muyero wakasimba uye 'kuenzanisa' pakati pemutengo wema franchise nemari iri kuuya yekuita bhizinesi, chiratidzo uye chimiro mhedzisiro inofunga kuti kusarudzwa kwemafranchise kwakagadziriswa.

Bump-sum franchise nhasi inzira yekumira kubva kune zvakafanana zvinopihwa pamusika wekutengesa. Iyo yemari-yemari mubhadharo haisi chimwe chinhu kunze kwemari yekupinda kuti uwane kodzero yekumiririra zvido zvechiratidzo, uchishanda pasi pemitemo nemamiriro avo. Mari yemubhadharo-mubhadharo mubhadharo wekutanga kumunhu ane kodzero yekubhadhara mari kubva kumuchengeti mushure mekupedzwa kwekutengesa uye kusati kwachinjirwa kodzero dzekushanda mune imwe nharaunda, zvinoenderana nemamiriro ezvinhu. Iyo bundu-sum franchise zvakare inosanganisira franchisee kudzidziswa, kurairirwa, rubatsiro mukusimudzira bhizinesi, kushanyira kuvhura zvitoro, kupihwa kwevatengi base, nezvimwewo Nhasi, apo makwikwi awedzera, havasi vese vanoshandisa bundu-remari kubhadhara. Huwandu hwemari-yemubhadharo inobhadharwa nemitengo yekambani kutanga uye kubatsira mumwe wako kuchengetedza, kunyangwe achifunga nezve purofiti. Hazvirevi hazvo kuti hazvisi nyore kutanga bhizinesi uri wega, nekudaro franchise ndiko kutanga chaiko kwekuita bhizinesi, kupinda mumusika pasi pezita rinozivikanwa, kubvira pakutanga kubva pakutanga avo vanovimba nekwaniso yavo, mikana uye uve nenguva yakawanda yekusununguka.

Ruzivo uye hunyanzvi hwe manejimendi, kuwanikwa kwevatengi, kuratidzwa kweruzivo, uye kushambadza zvinodiwa. Kuti urege kupinda mumamiriro ezvinhu asina kunaka, sarudza mukana wakakodzera wekutengesa kana usina bundu-remari, unofanirwa kushanda nezvitoro zvakavimbika, senge katarogu yemafranchise. Izvo zviri nyore kwazvo kusarudza franchise kuburikidza nekatalog, uchiona mutengo wehomwe-sum, mamiriro, uye zvimwe zviratidzo. Chitoro chinoratidza zvese data, chiyero, uye chinzvimbo chekuda, zvave nemakore mangani zviri pamusika, zvinobatsira chii franchisee ari kutarisira, zvinopihwa nemuridzi, nezvimwe.Kuwedzera pakutsvaga mudiwa, chitoro chiri nyore se shambadza kuiswa, ine nzvimbo yakakura, ichipararira pasirese. Izvo zvakakosha kuti urangarire kuti kuwanda kwenzvimbo zviripo, iko kwakakwira kudiwa, kuzivikanwa, purofiti, uye purofiti. Iyo bundu-sum rinobvisirwa rinoratidzwa mukuverenga seyakawanikwa purofiti kubva mukutengesa kwezvinhu, masevhisi, nezvimwe.

Mari yemubhadharo inosiyana zvichienderana nemutengo wefranchise pachayo, zvichipiwa kuwanikwa kwemhando dzakachipa uye dzinodhura. Kutendeukira kuchitoro, zviri nyore kwazvo kusarudza zvaunoda. Semuenzaniso, hausati wafunga nezve sarudzo uye chiitiko chebhizinesi rako, hazvina basa. Unogona kuona zvese zvinopihwa uine bundu-remari kana kuisa franchise inodiwa muinjini yekutsvaga. Kune mamwe zvakare mapoka uye madiki. Paunenge uchisarudza kupihwa, iwe unofanirwa kutarisisa dunhu, mutengo, mamiriro, kudzorera dhata, kubhadharwa kwemari, nezvimwe. Semutemo, mhando dzinonyanya kudiwa dzemabhuru-sum franchise ndezvitoro zvinokurumidza zvekudya, zvinhu, nzvimbo dzekushandira, mumarabhoritari, marunako, nezvimwe.

Unogona kutenga mari yakachipa isina mari yemari. Iyo yemari-yemupiro mupiro rudzi rwevimbiso yeiyo franchisor mukuenderera pamwe nekubatana neyeye franchisee, nekudaro bhizinesi rese rinotanga kubva panguva yemubhadharo wemari, zvichiita kuti uve nehunhu hwakakomba uye maitiro. Semutemo, pasina mubhadharo wemari, iyo franchise inoshanda chete kune zvigadzirwa, uchifunga nezve kutenga kwavo uye kutengesa, uye zvimwe zvekubvisirwa hazvina basa pano. Iyo lump-sum franchise kana zvirinani mubhadharo haidzoreke. Iyo franchise bundu-sum kubhadhara inguva imwe uye yakagadziriswa. Chitoro chefranchise chinobvumira kuchengetedza pakushambadzira, kuwedzera kudiwa, uye kutsvaga vanhu vane mafungiro akafanana pakati pevashandi vema franchisees nema franchisors. Zvese zviito zvinoratidzwa uye zvinobudirira.

Nyanzvi dzedu dzinopa rutsigiro rwekutenderera-kwewachi, kubvunza, uye kutaurirana, kupa ruzivo uye kuraira nezve kukwidziridzwa uye kushambadzira. Nei zvimwe zvichibatsira kutenga franchise? Nekuti ivo vanokubatsira iwe mukudzidzisa vashandi, kupa nekuverenga kwehuwandu hweiyo chaiyo nguva kubatsirwa, uchifunga nezve dhizaini dhizaini, nekugadzira webhusaiti webhusaiti, kuwedzera nzvimbo yevatengi, nezvimwe. Njodzi diki, kunyangwe uchifunga bundu rekutanga. -sum kubhadhara. Iyo yemari-yemupiro mupiro haigone kudarika makumi maviri neshanu muzana muzana emutengo wefranchise, nekuti iyo franchisee anogona kuverenga zvese zvakazvimiririra, achifunga iro riripo capital. Izvo zvakakosha kuti unzwisise kuti kushambadzira hakuwanzo kudikanwa, tichifunga nezve kufukidzwa uye kupinda kweiyo franchise catalog zuva nezuva. Mushure mekupfuura nekatalog, iwe unogona kuzivana kwete chete neiyo franchise asiwo neyemari-yemari yekubhadhara, nezvakakurumbira zvinopihwa uye zvazvino anodhura marudzi ebhizinesi, mazano nemapurojekiti, mamiriro ekugara, pamwe nekurongedza.

Rumwe ruzivo rwunowanikwa kubva kune edu nyanzvi, vanopa kuraira pane yakatarwa manhamba ekuonana, pamwe nekuenda kuchitoro, verenga kuongororwa kwevatengi vedu, tora yakakosha data, nezvimwe. Tiri kutarisira kutora chikamu kwako uye kuvimba. Tinotarisira kushandira pamwe kwemakore mazhinji anouya.

Franchise yemusuwo purojekiti ine bhizinesi inobatsira iyo inogona kuunza huwandu hwakawanda hwemari kukambani inosarudza kuisimudzira. Paunenge uchishandisa franchise, iwe unofanirwa kunyatsonzwisisa kuti iri ibasa rinobhadharwa kubva kune yakasarudzika mhando. Naizvozvo, iwe uchafanirwa kubhadhara masevhisi eufranchisor nguva dzese, uchibvisa imwe huwandu kubva pamari yawakawana. Iyo muzana yefranchise yemikova panguva yekuitwa kwebhizinesi chirongwa ichave inosvika ku11%, iyi ndiyo inonzi mari yemari, iyo inofanirwa kubhadharwa padanho rekutanga rekudyidzana kwakanaka. Kupfuurirazve, kana uchishanda nemusuwo franchise, iwe uchawana mari yemubhadharo uye mari yekushambadzira. Iyi mari ichaenda kumubati weanotengesa mari uye iye achanoigovera mukufunga kwake.

Kana iwe uchibatirana mumba, saka iyo franchise inofanirwa kuitiswa zvinoenderana nemirau. Ichi ndicho chikonzero iwe unowana kodzero yekushandisa mabhizimusi mamodheru kuitira kuti iwe usave nechero dambudziko mune ramangwana, uye iwe unogona kunyatso kutevedzera yakatemwa mitemo. Bata pamwe nemikova nenzira yekuti iwe usave nematambudziko ane chekuita nemutemo. Vanamuzvinabhizimusi vemuno kana vamiririri vefranchise vese vakaenzana pamberi penyika, nekudaro unofanirwa kutevedzera mutemo kwete kuutyora.

A franchise yemusuwo chirongwa, umo iwe chaunofanira kuyeuka kuti iyi niche yemakwikwi zvikuru. Naizvozvo, iwe unofanirwa kuita analytics yemakwikwi zviitiko pamberi kuitira kuti uve wakagadzirira chero mamiriro ezvinhu. Uye zvakare, iwe unoda kuongororwa kweswot kuitira kuti uve wakagadzirira chero njodzi uye kutyisidzira, pamwe nekuziva kugona kwako, kushaya simba, uye simba. Paunenge uchitengesa franchise yemusuwo, unofanirwa kuzivisa kuti wapinda mumusika uye kuti une zvakwakanakira zvinoenderana. Imwe yemakwikwi ekubatsira ichave iko chaiko kuvapo kwemukana wekushandisa chakakurumbira brand. Kuve neako logo inozivikanwa pane chako chigadzirwa yatove magineti yekukwezva nhamba hombe yevatengi.

A franchise yemusuwo inokupa iwe mukana wekuronga vatengi vako uchishandisa mamwe maitiro. Mushure mezvose, iwe unenge uine seti yakazara yeakasiyana matekinoroji, kuziva-sei, ruzivo, uye ruzivo rwuchakubatsira iwe kufamba nemamiriro ezvinhu uye nekuita chete rakakodzera manejimendi sarudzo. Tevedzera franchise yemusuwo zvakanaka uye mushevedzo nekuve anoshanda kwazvo uye anokwikwidzana muzvinabhizinesi.

Musuo wechitoro franchise inogona kuve inoenderana uye inogona kubatsira purojekiti. Kuti uite izvi, unofanirwa kushanda nayo nenzira kwayo uye nehunyanzvi. Kune izvi zvinangwa, zvinofanirwa kushandiswa kwepamusoro-kirasi matekinoroji, yakasarudzika kuziva, pamwe nekugona kuita panzvimbo yechiratidzo chinozivikanwa. Zvese izvi zvichave zvaunogona kana iwe ukapedzisa chibvumirano neanokwanisa franchise mumiriri. Kuti uite izvi, unofanirwa kusarudza sarudzo yakanakisa inowanikwa pamusika. Enda kuchitoro kana franchise katarogu ipapo chete iwe unowana zvese zviripo zvino uye iwe unogona kuita enzaniso.

Mushure mekuenzanisa sarudzo, sarudza yakanyanya kunaka imwe. Mhanya chitoro chako kuitira kuti madhoo ave emhando yepamusoro. Kana iwe uchida kushanda nefranchise yemikova, saka iwe unofanirwa kugara uchitevedzera zvakatemwa. Sarudza chete idzi sarudzo dzekudyidzana dzinokodzera zvaunofarira. Ipapo, iwe unozogona kuve neyakakwira mwero wemari. Kana iwe uchifarira mhando dzakasiyana dzemadhoo uye uchida kuvhura iyo franchise chitoro, saka ichi ndicho chisarudzo chakakodzera. Rudzi urwu rwechiitiko chinovimbisa mari yakati wandei, zvisinei, kuti uwane mugumisiro wakanaka, uchafanirwa kukunda matambudziko akasiyana siyana.

Sechikamu chemusuwo wechitoro franchise, iwe unenge uchitarisana nevanokwikwidza. Izvi hazvigone kunzvengwa; saka, iwe unongofanirwa kugadzirira. Izvo zvakanaka kana vakwikwidzi vako vakaita zvinoenderana neyakajairwa mafomati fomati. Zvakaipisisa kana wako musuo chitoro franchise yakatarisana neasingaenderane uye asina kurongeka makwikwi nzira. Nekudaro, iyi sarudzo inofanirwa zvakare kutarisirwa uye iwe unofanirwa kuve wakagadzirira chero chinhu. Mushure mezvose, haungatombo nyatso kuona kuti chii chichaitika, saka, usati wagadzira franchise yechitoro chemusuwo, unofanirwa kuongorora zvese zvingangoitika.

Ngozi nemikana inoongororwa uchishandisa chishandiso chinonzi swot kuongorora. Iye anokupa iwe zano rezvino mamiriro ezvinhu mukati nekunze kwekambani yako wega. Kutsvaga kwemusika ndechimwe chezvinhu zvebudiriro. Gadzira yako franchise yechitoro neunyanzvi hwekuita uye ubhadhare zvakanyanya kune huwandu hwehuwandu hweruzivo. Ipapo bhizinesi rekambani yako rinozovandudza zvakanyanya, uye iwe uchave unokwanisa kukwikwidza nechero vapikisi padanho rakaenzana, kana kunyangwe kazhinji kunyangwe kuvapfuura.

Iyo franchise yeiyo yemukati chitoro chitoro ichaita zvisina tsananguro mabasa ayo nekukasira, chero ikave nekufungisisa uye zvinehunyanzvi kugadziridzwa. Gonesa yako franchise kuitira kuti iyo mari yaunogamuchira kubva pairi ive yakakwira zvakanyanya sezvinobvira. Kana iwe ukashanda nefranchise, saka chitoro chinoda kupihwa kutarisisa kwakawanda. Anosungirwa kushanda nemazvo. Iwe uchakwanisa kubata ese mabasa kana iwe ukawana vepamusoro-soro vashandi. Iyo franchise yeiyo yemukati partition chitoro ichabatsira.

Iwe unozogona kunyatsokwanisa kubata neiri basa, uchichiita zvisina mhosva. Chengetedza zvakanyanya kumasuo emukati kana uchitengesa chitoro sechikamu chefranchise. Izvi zvinokubatsira iwe mukunda kushorwa kwevakwikwidzi, ivo havazokwanise kukurwisa iwe. Mukati mikova inofanirwa kubatwa zvinehunyanzvi. Izvi zvinofanirwa kutariswa kana iwe uri kutengesa chitoro uchishandisa franchise. Batsirwa kubva kune yepamusoro-mhando chiitiko chemufranchisor. Iye anodisa kuigovera.

Izvi zvinoita kuti zvikwanisike kuzadzikisa zviri nyore zvese zvirongwa. Usaregeredza kushandiswa kwezvishandiso zvekuongorora. Rudzi urwu rwekushandisa runobatsira kubata nemabasa epi neapo kuomarara.

Iyo franchise yeiyo yemukati chitoro chitoro inounza yakanyanya kwazvo purofiti. Ichave nechokwadi kuti iwe unoshandisa seti yemhando yepamusoro maturusi. Iwe uchavagashira sechikamu chekushanda kwechiratidzo uye neropafadzo dzakabatana. Iyo franchise haisi chimwe chinhu kunze kwemukana wekurenda kodzero yekuve mumiriri wechigadzirwa. Iwe unenge uri wega wekugovera. Mune mamwe mazwi, inonzi franchisee.

Iyo franchise yeiyo yemukati chitoro chitoro inounza yakanyanya yakakwira mwero wemari. Kambani yako inonakidzwa nerudo rwevatengi vayo. Izvo zvichave zvinogoneka kuita nemazvo kuita chero basa chero iwe uri kutengesa franchise. Uchave nemitemo yako wega pazvinhu zvese. Inofanira kuitwa chaizvo kune iyo tsamba. Izvo zvakare zvichave zvakakosha kuti ushande nefranchise yeiyo yemukati chitoro chitoro nenzira yekuti hapana mumwe wevanokwikwidza angave nemukana wekusvika kwauri maererano nenhanho yebasa. Mumwe nemumwe wehunyanzvi anofanirwa kuve neayo seti yezivo yaanoda.

Izvi zvinokutendera iwe kuti uwane nekukurumidza kubudirira. Kushanda nefranchise yechitoro chemukati chemukova hakusangane nematambudziko. Iwe unogona kutarisira izvi nekubata iyo franchisor zvakananga.