Ubufaransa kuva kera ni intego yifuzwa kandi ni igisitaza kuri benshi mukanya. Bamaze kwihitiramo ubwabo ko badashaka kwiyubakira minus hamwe na zeru mugitangira, benshi bitondera francise. Nyamara, imitego itandukanye igaragara vuba, ishobora kugora cyane ibikorwa bya rwiyemezamirimo mushya. Mubyukuri, nubwo hamwe no kubona francise, ibibazo byinshi birashobora kuvuka, uhereye kumafaranga yabazwe nabi kugeza guhura gusa nabashuka!

Ibyiza bya francise birazwi bihagije kugirango utajya kure mubisobanuro birambuye. Birahagije kuvuga ko murubu buryo ukemura ibibazo byinshi icyarimwe, wagira ngo ukemure kuva kera niba atari ubucuruzi bwiteguye. Ugomba gushora imbaraga zeru mu buryo butaziguye kubaka no guhitamo ingamba. Bagerageza amakosa ashoboka kuri wewe hakiri kare, kuyakosora no gutanga tekinoroji yiteguye. Hanyuma, urashobora kumenya hakiri kare ko francise yatoranijwe ifite akamaro, igitekerezo 'kurasa' kandi cyungutse abumva. Ikibazo gikomeye ni ugutangira.

Nkuko bikunze kubaho, biragoye guhera kubitangira ndetse no kubucuruzi bwarangiye, nka francise. Ikigaragara ni uko ibibazo byinshi bigomba gukemurwa na mbere yo kugura imwe muri francises. Ugomba kubara bije, unyuze kumatangazo menshi, uhanagura kuruhande ushidikanya. Mumaze kuzunguruka, sibyo? Benshi mubatangiye bahura nibi, kandi bisa nkaho nta guhunga iyi ntangiriro iteye ubwoba guhera. Cyangwa sibyo?.

Ubwoba no gutinya nibisanzwe, kuburyo hariho inzira nyinshi zo kwikuramo icyabateye. Nuburyo isosiyete yacu yunga muguhitamo francise yambere, kuva kuyubaka kuva kera kugeza kwishura byuzuye mugihe cyambere. Inzobere zizewe za sosiyete yemejwe ifite uburambe bunini itanga ingengo yimari, gushakisha abafatanyabikorwa bizewe mubipimo byatoranijwe, kwemeza gutangira neza guhera no kugenzura ejo hazaza. Ishyirwa mu bikorwa rya gahunda yawe itinyutse yo gufungura umushinga wawe biba byoroshye kandi byiza, kandi amafaranga yose arishura vuba bishoboka!

Akamaro k'abunzi ni nini niba ushaka gutangiza umushinga guhera. Ubwa mbere, abantu bafite uburambe birashoboka cyane kubona imitego yose ishoboka. Icyakabiri, uhita uhabwa uruziga rwabatanga ibyiringiro badashuka kandi ntibakugurishe impuzu yubusa idafite amafaranga yimisoro irangiye. Hanyuma, kandi icy'ingenzi, wakiriye inama zinyangamugayo kubibazo byose byinyungu zinzobere mubyiciro byabo, bagufasha guhitamo ibisubizo byiza no kugera kubisubizo bitangaje mugitangira urugendo rwawe, mubyukuri guhera. Ubufaransa kuva kera ntabwo aribintu byoroshye. Hamwe nubufasha bujuje ibisabwa bwabunzi, uhita ugera kubisubizo wifuza mugushinga no guteza imbere ubucuruzi bwawe munsi yikimenyetso kizwi.

Umaze kubona ibikoresho byose byo gutangira, hamwe nabafasha bacu uzabona kandi abafatanyabikorwa bizewe, ubone inyungu vuba, kandi byihuse usubize francise yaguzwe. Ibiciro bihanitse byubwiza nubushobozi bwa franchise biragushimisha igihe kirekire, kandi amaherezo urashobora kureka akazi kawe udakunda ugahinduka nyiri sosiyete yawe. Gutangira kubara igishoro, inama zirambuye, urutonde rwa francises yizewe yatanzwe nibindi byinshi bituma intangiriro yawe yoroshye, ikora neza, n'umutekano. Urashobora kandi kwizera neza kwizerwa kwabo bantu mukorana. Twe nk'abunzi, dukurikirana iyubahirizwa ry'amasezerano yose.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa bwo gukora ibicuruzwa byimiti yimodoka bigomba gukora neza kandi bihuye nibyumwimerere. Iyo ukorana na francise, akenshi ugomba guhindura bimwe biterwa nibiranga akarere. Ariko, ibi ntabwo byifuzwa cyane, kubera ko ukeneye guharanira kopi nyayo yumwimerere. Ubufaransa bwa chimie, buguha uburenganzira bwawe bwose ibyangombwa bisabwa, ikoranabuhanga, ubumenyi-burya, nuburenganzira bwo gukora mwizina ryumuryango uzwi. Gukoresha ikirango kizwi ninyungu zawe zo guhatanira kuko usanzwe ufite amahirwe yo kwishimira kwamamara kwikirango no gukurura umubare munini wabaguzi kuva mubyiciro byambere. Birakenewe kwishora mubikorwa byo gutunganya imiti yimodoka witonze, twubahiriza ingamba zose.

Birashoboka cyane, nyiri francise azaguha tekinoroji ikenewe, amakuru, nibipimo kugirango udakora amakosa, bityo ukiyemeza akazi gahamye mugihe kizaza.

Mu gukora ibicuruzwa biva mu binyabiziga, francise ifasha kandi gushiraho imirimo yo mu biro hakurikijwe amahame francisor ubwe yateje imbere kandi agakoresha. Birumvikana ko amategeko yemewe agomba no kwitabwaho mugihe cyo gukora. Chimie yimodoka yawe irashobora kugenzurwa kandi, niba idahuye nibiranga byatangajwe, barashobora gutanga ibihano. Byongeye kandi, cheque irashobora kuba kuruhande rwaba francisor no kuruhande rwinzego zubugenzuzi bwimbaraga za leta.

Gushyira mubikorwa francise ya chimie yimodoka birashobora kandi kuba birimo ibihe bishobora guteza akaga kuko abanywanyi ntibazifuza gusangira nawe ibyo bicuruzwa byamasoko batwaye mugihe kirekire. Gusa kora ukurikize gahunda yambere hanyuma ntuzagira ingorane. Imikorere ikora neza izatanga umusaruro ubishoboye, kandi abaguzi bazashishikazwa na chimie yimodoka yawe. Ibi bizatanga amafaranga ahoraho uzakoresha kugirango ukemure inshingano kandi ukore ibindi bikorwa.

Imiti yimodoka hamwe nogukora amamodoka yo kwisiga itanga amahirwe menshi kandi akomeye yo guhatanira guhangana nabanywanyi, bityo uzaba umuyobozi wuzuye ufite amahirwe yose yo kugera kubintu byiza cyane. Shyira mubikorwa francise yawe mubushobozi bushoboka, wibande kumibare. Kwiga amakuru ajyanye nibigufasha gukemura neza ibibazo byuburyo ubwo aribwo bwose. Niba ugurisha francise, noneho umusaruro uhindurwa ukurikije umwimerere, urashobora no kwiringira kubona ibikoresho byihariye kandi byujuje ubuziranenge. Niba uhisemo gutangira umusaruro wimiti yimodoka, koresha amahirwe yawe yose kurenza. Ibi biguha ubushobozi bwo kuganza imbuto no guhora wagura ubuyobozi bwawe, bikwemerera gutsinda abo muhanganye.

Mugurishe neza imiti yimodoka nubundi kwisiga nyuma yo gushiraho ibihimbano byawe. Ubufaransa bugufasha guhangana nibikorwa byo gukora. Ufite amahirwe menshi yo kuba umuyobozi ntagereranywa mukurwanya guhangana. Witondere imiti n'ibicuruzwa ubishoboye, witondere umusaruro. Uburenganzira buguha amahirwe yo gukora neza igikorwa icyo aricyo cyose, kabone niyo cyaba kijyanye nibibazo. Urashobora gutsinda inzitizi zose, inzitizi, nimbogamizi, nkuko ubonye inkunga idashidikanywaho na francisor inararibonye. Nkigice cyumusaruro wubufaransa, igishushanyo ni ngombwa.

Imiti yawe yimodoka hamwe no kwisiga byimodoka bigomba kuba bipakiye mubintu bikwiye. Imiti igomba gushushanya muburyo bwa societe kugirango itanyuranya nuburenganzira. Niba warafashe ingamba zo gushyira mu bikorwa ibintu byo kwisiga byimodoka, koresha amahirwe yatanzwe kuri byinshi. Amahirwe yawe yo gutsinda yiyongera cyane, bityo, birakenewe gushyira mubikorwa ingamba zubucuruzi. Iyo ukorana nuburenganzira, uba ufite amahirwe mashya rwose utari ahari mbere yawe. Imodoka ikora francise itandukanye nubundi bwoko bwa francising. Urashobora kongeraho kubitangwa kubikoresho bidasanzwe.

Niba ugurisha imiti yimodoka umaze gutangiza umusaruro wawe, francise ifasha gufungura ingingo zo kugurisha. Ingingo zo kugurisha zigomba kubahiriza byimazeyo amabwiriza kandi zigashushanywa muburyo rusange. Shakisha kode yawe, koresha neza. Ibi ni ngombwa cyane, kuko birakenewe kwitegereza ibintu bisa. Mugihe ukora francise yibicuruzwa byimodoka na cosmetike yimodoka, birakenewe guharanira umwanya wambere. Urashobora kubajyana kumasoko niba utanze inyungu zibitekerezo. Mu rugamba rwo guhatana, ugomba guhora uri umuyobozi wuzuye, byibuze ugomba guharanira ibi.

Iyo ukora ibikorwa byo kwisiga byimodoka, francise ifasha kunoza imikorere yibiro, kubona amakuru yose ajyanye, no kuyakoresha kurenza.

Franchises muri Bangladesh izafasha ibigo byinshi kugera kurwego rushya rwose rwo kugurisha, ukoresheje ibitekerezo byateye imbere mugukora ibikorwa byabo bwite. Kuri francise ya Bangladesh, uzashobora gukora ingamba nyinshi zitandukanye hamwe no guhindura muburyo bwiterambere ryakazi, bizakenerwa kubatangiye mbere. Bangladesh ishoboye gukoresha francise igezweho, hamwe nurutonde rwayo rwa ba rwiyemezamirimo baziga byimazeyo icyerekezo kiboneka, ndetse no kubaza igiciro cyimishinga. Ibigo byinshi bizasobanukirwa nuburyo bukwiye kandi bwunguka kugura francise yiteguye kuruta guteza imbere no kuzamura ubucuruzi bonyine kuva kera. Kubwibyo, nibyiza cyane guhita utangira inzira yo kumenyera ibicuruzwa no kwamamaza ibicuruzwa bigira uruhare mukuzamuka kwiterambere. Inzobere mu gutanga imishinga y'uruganda zizafasha gutangiza ingamba, hamwe no kongera amajwi murwego ruhoraho.

Niba utangiye kubaka ubucuruzi bwawe bwite muri francise muri Bangladesh, birakwiye ko uvuga ko wahisemo neza rwose kugirango ubone francise.