Rwiyemezamirimo wese arashaka kubona francises isabwa ikirango kizwi kubikorwa byabo byubucuruzi, hamwe no gukoresha bihendutse, mubucuruzi, no kwishyura byihuse. Nyamara, hano paradox yo kwivuguruza kwihuza ryumvikana hagati yikimenyetso kizwi cyane, izina ryikirango, hamwe no gukoresha bihendutse bivuka, kubera ko urwego rwinshi, icyitegererezo, nikirangantego, niko bihenze cyane kubikoresha no kubigumana mubucuruzi bwa francises . Amafaranga yishyurwa muburyo bwo kwishyura inshuro imwe, amafaranga yishyurwa buri kwezi, hamwe namafaranga yo kwamamaza asanzwe, kugirango akoreshe ikirango kizwi kandi kizwi cyane, bisaba ishoramari rinini, inshinge, nibiciro. Kwishura mugihe cyose ibiciro byubucuruzi bijyanye bijyanye na francises isabwa bisaba ko hajyaho amafaranga neza, binyuze kuri konti ya banki, ishyirahamwe ryiza ryakazi, umuyoboro w’ibicuruzwa byateye imbere kandi wagutse, urujya n'uruza rwinshi, hamwe n’ibicuruzwa byinshi, ahantu hareshya, hamwe na hamwe urutonde rw'ibicuruzwa. Kubera iyo mpamvu, kugirango uzamure ubucuruzi, ukeneye iyamamaza, kubona, no gukuramo ibikoresho byubucuruzi n’ibicuruzwa, kongera umubare w’abanditsi bagurisha, abayobozi, abajyanama, ikoranabuhanga, umusaruro, n’abakozi ba serivisi. Iyo ukorana na francises yaguzwe isabwa, icyingenzi nukubara neza igiciro cyo kugurisha ibicuruzwa nibicuruzwa, hamwe no kwishura ibiciro byose byibanze nubufasha mukubara ikiguzi cyibiciro.

Igiciro kinini cyo kugurisha ibicuruzwa nibicuruzwa ukoresheje ikirango cya francisor birashobora 'gutera ubwoba umuguzi rusange, kandi azanga kugura ibicuruzwa bihenze. Mubikorwa, urunigi rwo kugurisha rugurisha ibicuruzwa bizwi kandi bihenze bifite abakiriya bashinzwe kandi byatoranijwe, umuntu ku giti cye, wubahwa, umukiriya ukomeye ugura ikirango runaka. Hano hari abashyitsi basanzwe, cyane cyane abaguzi benshi, mubicuruzwa nkibi. Ku itsinda ry’ubucuruzi rusange, bivuze ko ibyiciro nyamukuru byabaturage, birakenewe ko wegera ibikorwa hamwe n’ubufaransa busabwa bafite imyumvire idasanzwe, kumenya 'uburyo bwa zahabu', kubirango byari bihendutse kuri bo kandi bizeye ubuziranenge. ibicuruzwa na serivisi ubwabo. Mubikorwa byisi, ibicuruzwa, inganda, nubucuruzi byubucuruzi birahari kandi birakwiriye, mugihe francises yibicuruzwa bingana na mirongo cyenda kwijana ryibicuruzwa. Amashanyarazi azwi cyane kubucuruzi bwibicuruzwa bifitanye isano no kugurisha pizza, ikawa yiteguye, imyenda, inkweto, ibikoresho bya elegitoroniki n’ibikoresho byo mu rugo, imodoka, no kugurisha abacuruzi bafungura amaduka na butike.

Intsinzi yo kugurisha muri francises yibicuruzwa ahanini biterwa nubushobozi bwumwuga bwabajyanama nabashinzwe kugurisha kwerekana ibicuruzwa byarangiye kubaguzi kugirango bishimye, bafite ubushake bwo kugura ibicuruzwa, kandi, banyuzwe nubuguzi bwiza, bava mububiko. Kubona imikorere myiza muri francises isabwa bijyana no guhugura abakozi guhoraho, mubikoresho byujuje ubuziranenge hamwe nubuhanga bungutse, ubuhanga hamwe nubwenge bwubucuruzi bwo kugurisha ibicuruzwa. Amahugurwa ateganijwe hamwe na webinari mugikorwa cyamahugurwa mubakozi bagize uruhare mugurisha ibicuruzwa, bamaze kugera kubuhanga no guhamagarira umwuga, guhatira ikinyabupfura, ubuhanga nubuhanga guhatira umukiriya kugura, ibyo bikaba byongeye kwerekana ukuri ko 'abakozi ari byose '. Amashanyarazi asabwa arasabwa, kubera ko hamwe nuburyo bushyize mu gaciro, butunganijwe, bwinjizwamo sisitemu, bahita bishyura vuba, binjiza amafaranga meza kuri rwiyemezamirimo-franchisee. Nuburyo bwuzuye kandi nkana mugutegura umushinga wubucuruzi bwa francises, hamwe na gahunda yubucuruzi yateye imbere neza, ubushakashatsi bwimbitse, nubushakashatsi bwumubano wamasoko, hamwe nisesengura ryabaguzi basabwa neza, bizana inyungu byihuse kandi bizana francises kuri icyiciro nurutonde rwabasabwe. Gukora ibikorwa byambere byisesengura kubyerekeranye ningaruka zamafaranga aturuka mubushoramari bwashowe, hamwe nubukungu, kubara kubiteganijwe mubucuruzi, kumafaranga yinjira, kubara umushinga winjiza, amafaranga yakoreshejwe, ninyungu bitanga impamvu zose zo gukora francise yishyuwe mubisabwa. Gutegura intego zo gutegura igenamigambi no gutegura igenamigambi rifite ubushobozi bwo gukwirakwiza, umubare w’ishoramari ryatangiye, kugirango wunguke byinshi, ukomeze kuringaniza no 'kuringaniza' hagati yikiguzi cya francises nigiciro kiri imbere cyo gukora ubucuruzi, ni gihamya nuburyo umwanzuro utekereje ko guhitamo francises byakozwe neza kandi byasabwe francises.

Ubufaransa bwikipe yabategarugori ni umushinga ushimishije kandi ushobora gutsinda mubucuruzi, kugirango ubishyire mubikorwa neza, witondere ibisabwa namategeko agenga akarere. Gukora kuri francise, ufite umutwe wingenzi utangirira imbere yabiyandikishije. Iyi nyungu yo guhatana ntabwo ikorwa gusa hakoreshejwe ikirangantego kizwi kandi kizwi. Gukorana na francise yimyidagaduro yumugore, urashobora gutunganya rwose akazi ko mubiro nkuko francisor iguteganyiriza. Ibi bizatuma bishoboka guhangana ningorane zose no kuzitsinda. Ugomba gukora bike kubakiriya bawe kuruta abo mukurwanya.

Noneho, club y'abagore ya francise izaba ifite urwego rwo hejuru rwo gukundwa nabakiriya. Club y'abagore ya francise ikeneye gukora neza itarenze ku mategeko. Abahagarariye leta barashobora kukugenzura igihe icyo aricyo cyose, kubwibyo, ntukeneye kugurisha inzoga nyuma yigihe runaka, ugomba kandi kwanga kugera kubantu babujije ibintu cyangwa intwaro mumaboko yabo. Niba uyobora club y'abagore munsi ya francise, noneho shiraho gahunda yumutekano ukurikije amabwiriza yakiriwe na francisor. Ibi bizakubohora mubintu byinshi bidashimishije.

Igishushanyo mbonera cya sorority franchise ninzira yawe yo gutsinda. Kora isesengura ryambere rya swot izagufasha kumenya imbaraga nintege nke zumushinga, kimwe no gusobanukirwa neza amahirwe ningaruka ugomba guhangana nabyo. Kwisi yose, sorority franchise ifite urwego rwo hejuru rwo gukundwa, igihugu cyawe rero kigomba kubimenya. Ikirangantego kizwi ni ubwoko bwa rukuruzi ikurura abaguzi. Ariko, uracyafite kuzuza ibirimo kugirango abantu bataza rimwe gusa ahubwo bashaka no kugaruka. Ubufaransa bwikipi yabagore bugomba gutanga serivise nziza, serivise zibishoboye, no kuba abakozi bafite ikinyabupfura.

Ibinyobwa nifunguro mubigo byimyidagaduro nabyo bigomba kuba biryoshye kandi byubahiriza amabwiriza ushobora kwiringira. Ubusabane bwa sorority bugomba kuba inzira yikora itarimo gukora amakosa nkuko ukorana nabaguzi bakunda kumenya neza ko ibintu byose bigenda neza.

Muri iki gihe, club y'abagore ya francise irimo gukoreshwa cyane muburyo bwagutse. Club hamwe na francise yabagore ikoreshwa mugutezimbere ibikorwa bitandukanye byubucuruzi. Ubufaransa hamwe na club yabagore iboneka kumurongo wabigenewe wemerera guhitamo uwabikoze neza. Hamwe nuburenganzira bwa club, abakiriya barashobora guteza imbere ubucuruzi bwihariye bushobora kujya mumahanga. Niba ushoboye gushyikirana nuwabitanze, bijyanye nibigomba gufatwa ko wemerewe gukoresha francise. Nyuma yo gusinyana amasezerano nubufatanye, urashobora gukora ubuziranenge, bwiza, bwiza, butanga umusaruro, imbaraga, agaciro, butangaje, kandi bujijura, buganirwaho nuwabikoze.

Mubyongeyeho, mugihe habaye ingorane zose zavutse zijyanye na francise, urashobora guhita ubaza ba nyiri ibitekerezo byateye imbere. Igiciro cyicyubahiro gifite intego yibanze kumwanya wazamuye ikirango, gisiga ikimenyetso cyumushinga. Mugihe ukoresheje francise yabategarugori, ugomba gutekereza no gutekereza neza guteza imbere ubucuruzi bufite icyerekezo kigezweho. Kugeza ubu, ibitekerezo nko guhanga udushya bigenda byiyongera. Guhanga udushya twinjiye mubuzima bwacu kandi byabaye ingirakamaro mugutezimbere ibice byose byumunsi wabantu: muri politiki, mumashuri, ubuvuzi, no mubisirikare. Nta na kimwe mu bihe byabanjirije ubwihindurize bw’abantu cyigeze cyita cyane ku bishya, kandi nta na rimwe byigeze bibaho gahunda nyinshi zishimishije, iterambere, ibisubizo by’inganda mu byiciro bitandukanye.

Franchise muri Buenos Aires ikora ikurikije ihame ryemewe kubigo byose bikora. Mu rwego rwamafaranga yatanzwe na francise, ubwishyu buri hagati ya 2 na 6% bibarwa hashingiwe kumasezerano yubufaransa, haba mubicuruzwa cyangwa mumafaranga francisee yakiriye. Kwamamaza gutembera murwego rwuburenganzira, bwakorewe kubutaka bwimyidagaduro bitera, nabyo bifite aho bigomba kuba. Amafaranga yo kwamamaza yishyurwa buri kwezi kandi francisor yakira aya mafranga kugirango akore ibikorwa byo kwamamaza. Iyo ukorana na francise, kwamamaza byafashwe igice na francisor, byanze bikunze, yakira ijanisha kuri wewe kugirango urangize iki gikorwa. Amahirwe agomba kuzamurwa no guhabwa imbaraga zo kurenza abanywanyi baho.

Hano haribishoboka byose kuberako hari ibicuruzwa bidasanzwe mububiko butuma ukora ibikorwa byihariye.

Buenos Aires ni umurwa mukuru wa leta ya Buenos Aires yo muri Amerika kandi ikarangwa n’ahantu nyaburanga ba mukerarugendo baza muri iki gihugu bishimiye kubona. Uburenganzira muri Buenos Aires bukora neza nkumubare munini wabaturage baho kandi ba mukerarugendo basura bagize itsinda bakoresheje serivisi zawe nibicuruzwa. Ubufaransa bumaze igihe kinini bukora kubutaka bwa Buenos Aires, bivuze ko ugomba guhangana naya marushanwa. Kurushanwa mugihe utangije francise, ibintu byinshi bigomba kuba byujujwe. Icyambere, ugomba gukora isesengura ryukuri rya swot. Icya kabiri, ukurikije isesengura ryabonetse no mugushyira mubikorwa ibikorwa byo mu biro, irinde amakosa.

Mubyongeyeho, mugihe ufunguye francise muri Buenos Aires, niba ukeneye kwitondera uburyohe bwaho gakondo. Ibi nibyingenzi cyane kuko byemerera kugera kubisubizo byingenzi kuruta niba utarafashe ingamba nkizo.