Rwiyemezamirimo wese arashaka kubona francises isabwa ikirango kizwi kubikorwa byabo byubucuruzi, hamwe no gukoresha bihendutse, mubucuruzi, no kwishyura byihuse. Nyamara, hano paradox yo kwivuguruza kwihuza ryumvikana hagati yikimenyetso kizwi cyane, izina ryikirango, hamwe no gukoresha bihendutse bivuka, kubera ko urwego rwinshi, icyitegererezo, nikirangantego, niko bihenze cyane kubikoresha no kubigumana mubucuruzi bwa francises . Amafaranga yishyurwa muburyo bwo kwishyura inshuro imwe, amafaranga yishyurwa buri kwezi, hamwe namafaranga yo kwamamaza asanzwe, kugirango akoreshe ikirango kizwi kandi kizwi cyane, bisaba ishoramari rinini, inshinge, nibiciro. Kwishura mugihe cyose ibiciro byubucuruzi bijyanye bijyanye na francises isabwa bisaba ko hajyaho amafaranga neza, binyuze kuri konti ya banki, ishyirahamwe ryiza ryakazi, umuyoboro w’ibicuruzwa byateye imbere kandi wagutse, urujya n'uruza rwinshi, hamwe n’ibicuruzwa byinshi, ahantu hareshya, hamwe na hamwe urutonde rw'ibicuruzwa. Kubera iyo mpamvu, kugirango uzamure ubucuruzi, ukeneye iyamamaza, kubona, no gukuramo ibikoresho byubucuruzi n’ibicuruzwa, kongera umubare w’abanditsi bagurisha, abayobozi, abajyanama, ikoranabuhanga, umusaruro, n’abakozi ba serivisi. Iyo ukorana na francises yaguzwe isabwa, icyingenzi nukubara neza igiciro cyo kugurisha ibicuruzwa nibicuruzwa, hamwe no kwishura ibiciro byose byibanze nubufasha mukubara ikiguzi cyibiciro.

Igiciro kinini cyo kugurisha ibicuruzwa nibicuruzwa ukoresheje ikirango cya francisor birashobora 'gutera ubwoba umuguzi rusange, kandi azanga kugura ibicuruzwa bihenze. Mubikorwa, urunigi rwo kugurisha rugurisha ibicuruzwa bizwi kandi bihenze bifite abakiriya bashinzwe kandi byatoranijwe, umuntu ku giti cye, wubahwa, umukiriya ukomeye ugura ikirango runaka. Hano hari abashyitsi basanzwe, cyane cyane abaguzi benshi, mubicuruzwa nkibi. Ku itsinda ry’ubucuruzi rusange, bivuze ko ibyiciro nyamukuru byabaturage, birakenewe ko wegera ibikorwa hamwe n’ubufaransa busabwa bafite imyumvire idasanzwe, kumenya 'uburyo bwa zahabu', kubirango byari bihendutse kuri bo kandi bizeye ubuziranenge. ibicuruzwa na serivisi ubwabo. Mubikorwa byisi, ibicuruzwa, inganda, nubucuruzi byubucuruzi birahari kandi birakwiriye, mugihe francises yibicuruzwa bingana na mirongo cyenda kwijana ryibicuruzwa. Amashanyarazi azwi cyane kubucuruzi bwibicuruzwa bifitanye isano no kugurisha pizza, ikawa yiteguye, imyenda, inkweto, ibikoresho bya elegitoroniki n’ibikoresho byo mu rugo, imodoka, no kugurisha abacuruzi bafungura amaduka na butike.

Intsinzi yo kugurisha muri francises yibicuruzwa ahanini biterwa nubushobozi bwumwuga bwabajyanama nabashinzwe kugurisha kwerekana ibicuruzwa byarangiye kubaguzi kugirango bishimye, bafite ubushake bwo kugura ibicuruzwa, kandi, banyuzwe nubuguzi bwiza, bava mububiko. Kubona imikorere myiza muri francises isabwa bijyana no guhugura abakozi guhoraho, mubikoresho byujuje ubuziranenge hamwe nubuhanga bungutse, ubuhanga hamwe nubwenge bwubucuruzi bwo kugurisha ibicuruzwa. Amahugurwa ateganijwe hamwe na webinari mugikorwa cyamahugurwa mubakozi bagize uruhare mugurisha ibicuruzwa, bamaze kugera kubuhanga no guhamagarira umwuga, guhatira ikinyabupfura, ubuhanga nubuhanga guhatira umukiriya kugura, ibyo bikaba byongeye kwerekana ukuri ko 'abakozi ari byose '. Amashanyarazi asabwa arasabwa, kubera ko hamwe nuburyo bushyize mu gaciro, butunganijwe, bwinjizwamo sisitemu, bahita bishyura vuba, binjiza amafaranga meza kuri rwiyemezamirimo-franchisee. Nuburyo bwuzuye kandi nkana mugutegura umushinga wubucuruzi bwa francises, hamwe na gahunda yubucuruzi yateye imbere neza, ubushakashatsi bwimbitse, nubushakashatsi bwumubano wamasoko, hamwe nisesengura ryabaguzi basabwa neza, bizana inyungu byihuse kandi bizana francises kuri icyiciro nurutonde rwabasabwe. Gukora ibikorwa byambere byisesengura kubyerekeranye ningaruka zamafaranga aturuka mubushoramari bwashowe, hamwe nubukungu, kubara kubiteganijwe mubucuruzi, kumafaranga yinjira, kubara umushinga winjiza, amafaranga yakoreshejwe, ninyungu bitanga impamvu zose zo gukora francise yishyuwe mubisabwa. Gutegura intego zo gutegura igenamigambi no gutegura igenamigambi rifite ubushobozi bwo gukwirakwiza, umubare w’ishoramari ryatangiye, kugirango wunguke byinshi, ukomeze kuringaniza no 'kuringaniza' hagati yikiguzi cya francises nigiciro kiri imbere cyo gukora ubucuruzi, ni gihamya nuburyo umwanzuro utekereje ko guhitamo francises byakozwe neza kandi byasabwe francises.

Igishushanyo cya francise nuburyo bwawe budasanzwe bwo kubona amafaranga menshi ukoresheje uburyo bwubucuruzi bumaze gushingwa kandi bukora neza. Mugihe ukorana na francise, ugomba kwibuka ko ugomba gukuramo amafaranga runaka mumitungo yinjije kugirango ubone francisor. Izi nintererano zitandukanye, zimwe murizo zaciwe kugirango zamamazwe ku rwego rwisi, mugihe izindi zagiye bidasubirwaho nyirubwite. Imitako igomba gukemurwa mubushobozi, buri kimwe, kandi francise igomba guhitamo muburyo bwo kwirinda amakosa yose ya gahunda yingenzi. Tanga imitako yawe neza niba ushaka kugurisha mu izina rya francise izwi ku isoko. Bizashoboka gukorana na raporo zerekana imbaraga zo kugura abaturage baho kugirango twirinde amakosa akomeye mu mikoranire n’abaguzi.

Raporo nkiyi izagufasha kumva amahirwe yawe mugihe ugurisha ibicuruzwa bitandukanye mubyiciro bitandukanye.

Ubufaransa ntakindi kirenze amahirwe yihariye yo gukoresha abandi bantu kumurimo, ikirango kizwi, hamwe nubumenyi butandukanye, hamwe nikoranabuhanga rigezweho. Igishushanyo mbonera gishobora kugufasha gukemura vuba ibibazo bitandukanye bishobora kuvuka mugihe ukorana nabaguzi. Nyuma ya byose, uzagira gahunda nziza yubucuruzi mumaboko yawe yamaze gukora mumaboko yundi rwiyemezamirimo. Imiterere yimitako irangwa gusa no kuboneka kwamakuru agezweho yerekeye guteza imbere ubucuruzi nuburenganzira bwo gukora ikirango kizwi. Wungutse kandi uburambe butagereranywa bugufasha gufata ibyemezo byiza byo kuyobora murwego urwo arirwo rwose rwubucuruzi bwawe. Birumvikana ko ugomba kwishyura izo nyungu zose.

Mugihe ushyira mubikorwa francise, ugomba gukuramo ama francisor. Ubwa mbere, ni ubwishyu bwo kwamamaza, bikorwa na mugenzi wawe. Ibikorwa byo kwamamaza ku isi yose bizafasha mu kumenyekanisha ibicuruzwa bitari mu karere ka leta gusa ahubwo no ku isi yose. Mubyongeyeho, mugihe ugurisha francise yimitako, ugomba kwibuka ko hariho amafaranga yiswe ubwami. Numubare wamafaranga wishyura buri kwezi kandi ingano yayo irashobora kuva kuri 2 kugeza kuri 6%, byongeye kandi, ijanisha ribarwa haba mubyinjira cyangwa mubicuruzwa. Nibikorwa bisanzwe kuri francise iyariyo yose ntabwo byanze bikunze bijyanye no gushushanya.

Mubyongeyeho, uzakenera gushushanya ibibanza byawe muburyo bukwiye bwibigo. Mubyongeyeho, akenshi hariho imyambarire idasanzwe kubakozi bawe bakorera abakiriya basabye.

Franchise muri Buenos Aires ikora ikurikije ihame ryemewe kubigo byose bikora. Mu rwego rwamafaranga yatanzwe na francise, ubwishyu buri hagati ya 2 na 6% bibarwa hashingiwe kumasezerano yubufaransa, haba mubicuruzwa cyangwa mumafaranga francisee yakiriye. Kwamamaza gutembera murwego rwuburenganzira, bwakorewe kubutaka bwimyidagaduro bitera, nabyo bifite aho bigomba kuba. Amafaranga yo kwamamaza yishyurwa buri kwezi kandi francisor yakira aya mafranga kugirango akore ibikorwa byo kwamamaza. Iyo ukorana na francise, kwamamaza byafashwe igice na francisor, byanze bikunze, yakira ijanisha kuri wewe kugirango urangize iki gikorwa. Amahirwe agomba kuzamurwa no guhabwa imbaraga zo kurenza abanywanyi baho.

Hano haribishoboka byose kuberako hari ibicuruzwa bidasanzwe mububiko butuma ukora ibikorwa byihariye.

Buenos Aires ni umurwa mukuru wa leta ya Buenos Aires yo muri Amerika kandi ikarangwa n’ahantu nyaburanga ba mukerarugendo baza muri iki gihugu bishimiye kubona. Uburenganzira muri Buenos Aires bukora neza nkumubare munini wabaturage baho kandi ba mukerarugendo basura bagize itsinda bakoresheje serivisi zawe nibicuruzwa. Ubufaransa bumaze igihe kinini bukora kubutaka bwa Buenos Aires, bivuze ko ugomba guhangana naya marushanwa. Kurushanwa mugihe utangije francise, ibintu byinshi bigomba kuba byujujwe. Icyambere, ugomba gukora isesengura ryukuri rya swot. Icya kabiri, ukurikije isesengura ryabonetse no mugushyira mubikorwa ibikorwa byo mu biro, irinde amakosa.

Mubyongeyeho, mugihe ufunguye francise muri Buenos Aires, niba ukeneye kwitondera uburyohe bwaho gakondo. Ibi nibyingenzi cyane kuko byemerera kugera kubisubizo byingenzi kuruta niba utarafashe ingamba nkizo.