'Big franchise' - Niki? Nigute wabihitamo? Hariho ibirango bizwi kwisi bifite inyungu nini no kuzamurwa byihuse, kubera izina nigihe kirekire kumasoko yigihugu runaka. Niba ushaka no gushora umutungo wamafaranga, umwanya, nimbaraga, birashoboka rwose guteza imbere ubucuruzi bwawe wigenga, udafite francise hamwe n’amasano manini, birahagije kumenya amahame yubuyobozi no gukurura abakiriya, noneho ikiguzi kinini ntabwo giteganijwe. Niba uri intangiriro ukaba ushaka gutangira umushinga wawe, ariko ukaba utazi uburyo n'aho watangirira, nibyiza rero kujya mububiko bunini bwa francise, ukamenyera ibyifuzo byatanzwe, politiki yibiciro hanyuma ugahitamo umutima wawe wumvikana. Biroroshye cyane kubantu basanzwe bazi murwego rwibikorwa bashaka gufungura ubucuruzi bunini kuruta uko byoroshye kubona francise kubera moteri ishakisha iboneka mububiko. Mbere ya byose, ugomba kumenyera ingingo zitangwa, gahunda y'ibikorwa, ntoya, iciriritse, cyangwa nini yo gutangiza igishoro, n'inyungu. Ububiko bwa franchise bwakozwe kubwa francisees naba francisors.

Gutoranya birashobora kuba ubwoko ubwo aribwo bwose buto, buciriritse, ubucuruzi bunini, kuva mubucuruzi, serivisi, kugaburira, nibindi. Hariho ibice nibice, urashobora guhitamo umujyi wawe, igihugu, kumenyera ibintu byiza binini, politiki y'ibiciro, kugisha inama, soma ibisobanuro byabakiriya kurubuga. Iraboneka kandi kureba igihe ubucuruzi bwumuryango runaka bumaze gukora, amafaranga yinjira nogusubiza, imiterere ya francise, hamwe nibyiciro kuva bihendutse kugeza kuri francise nini. Iyo uguze francise nini, ntampamvu yo gushyira amatangazo yamamaza, ibirango bizwi kwisi yose bizwi nabantu bose ndetse bifite abakiriya babo. Ibyo ari byo byose, mugura francise nini, ukora ubucuruzi hamwe na francisor, akubwira ibyerekeye chip no kurushaho guteza imbere ibitekerezo bya serivisi cyangwa ubufasha. Kandi, hariho umubare munini wubufaransa mububiko ku giciro cyiza. Mugura francise, ubona amahirwe yo guhagararira inyungu yikimenyetso runaka mukarere kawe, kongera imikorere ninyungu, no kwishura ikiguzi cyawe ako kanya.

Igiciro kinini cya francise, amafaranga menshi. Na none, mugihe uguze francise, iraboneka kugirango ubone ubufasha muguhitamo abakozi, kuyobora, no kugenzura, guteza imbere ubucuruzi. Hariho kandi amasaha-nijoro yo kugisha inama inzobere zitanga ibitekerezo byihuse byo kwamamaza ibicuruzwa. Kurubuga, birashoboka kubona ibyiciro bisabwa gusa ariko no kubona imibare yumunsi, icyumweru, ukwezi, umwaka. Hariho gufungura, kubungabunga, no guteza imbere amashami yubufaransa, guteza imbere ubucuruzi muburusiya, Qazaqistan, nibindi bihugu. Kwishura byihuse kubera ubufatanye nububiko bwa francise nini. Ubwiza buhanitse bwabantu, hamwe no guhitamo neza, kumenyekana, hamwe nurujya n'uruza rwa SEO.

Ba umufatanyabikorwa kandi ntugahungabanye ubucuruzi bwawe cyangwa umutungo wawe. Cataloge ya francise nuburyo bwiza bwo gukura biz muburyo bukomeye, buri gihe ukora ibikorwa. Abayobozi bagize uruhare mu iterambere kuva batangiye kugeza barangije, bazanye kuzamurwa mu ntera nshya, imiterere yo gushyira, gukurura no gushimisha abafaransa naba francisees hamwe nibikorwa bihuriweho. Ingingo nyinshi, nini yaguka, hamwe ninjiza nyinshi kandi igera kubakoresha benshi. Dutanga akazi gahuriweho imyaka myinshi, hamwe nubufasha bukurikira. Abafaransa bagomba kuzirikana ko usibye abakiriya, wakira kwamamaza. Iterambere ryuburyo bwihuse bwo gutangira, byoroshye, byoroshye, kandi byihuse, bituma umuntu agera kubisubizo byifuzwa, azana ibigo kurwego rwa federasiyo.

Inshingano nyamukuru yimirimo yacu nukwagura isoko, guteza imbere imishinga mito, iciriritse, cyangwa imishinga minini kwisi. Dutanga amahirwe yo kohereza ibicuruzwa byacu cyangwa ibicuruzwa hafi cyangwa kure mumahanga, kuberako hariho ububiko bwa elegitoronike, kataloge yubufaransa. Ihuriro ryaba francisors naba francisees ryemeza iterambere niterambere ryinshi, bishyirwa mubikorwa mubikorwa byose. Gukoresha uburyo budasanzwe no kwitabira cyane kataloge ya franchise bituma byoroshye kandi byoroshye kuzana isosiyete kurwego mpuzamahanga. Amasosiyete menshi yamaze kwinjira ku isoko afite kataloge ya francise, kandi ntutindiganya. Dufite itsinda ryo guhura nabakiriya. Nibyoroshye kandi byoroshye kuba francisors gushyira francise yabo muri catalog.

Urashobora kwishura muburyo ubwo aribwo bwose bworoshye, mumafaranga kandi atari amafaranga.

Kugirango ubone ibisobanuro birambuye, birashoboka kuvugana nabahanga bacu, kimwe no gusiga icyifuzo kuri e-imeri. Kugirango umenye uburyo no gushyira imiterere ya francise, ibyifuzo bikunzwe, jya mububiko. Urashobora gukora wigenga cyangwa muguhuza ibintu byose hamwe ninzobere zacu.

Ubufaransa nabafatanyabikorwa bagomba gukorana neza kugirango bagere ku ngaruka zo gukorera hamwe. Niba ushishikajwe na francise, ugomba rero no gushakisha umufatanyabikorwa ubereye ubucuruzi kugirango bukore neza. Ubufaransa butandukanye bukora kuburyo butuma utezimbere neza ubucuruzi bwawe, mubyukuri nta kintu gishya kivuye muri wewe. Umuntu asanzwe afata imishinga yubucuruzi yiteguye kandi arayikoresha kugirango aganze isoko neza. Ubu buryo buroroshye cyane kubantu bashaka gushaka amafaranga kandi bafite uburyo bwo gushora imari. Ubufaransa burashobora kugurwa ugereranije bidahenze mugihe muganira neza.

Byongeye kandi, birakenewe gukora ibikorwa byose bikurikiza amabwiriza yatanzwe numufatanyabikorwa. Ibi ni ngombwa cyane kugirango tugere ku gisubizo cyiza. Niba uri umufatanyabikorwa wa francise, noneho urashobora kongera byoroshye umubare winjiza ingengo yimari gusa uyobowe namahame namategeko yashyizweho ukurikije amabwiriza yabigenewe. Gukoresha ibikoresho biriho kandi bimaze kugeragezwa bitanga intangiriro yihuse. Ubufaransa bukora neza niba umuguzi wabwo azirikana imiterere yubucuruzi bubaho mukarere runaka agiye gushyira mubikorwa umushinga. Umufatanyabikorwa wa francise agomba kumva itandukaniro ryakarere kandi akayikoresha neza. Kubwibyo, kuba hari francise no kuzirikana umwihariko waho biha umufatanyabikorwa amahirwe yo kubaka neza imishinga yabo yubucuruzi ashingiye kumakuru yatanzwe.

Ubufaransa buzakora neza niba umufatanyabikorwa akurikiza byimazeyo amabwiriza yatanzwe nikigo. Uretse ibyo, ntugomba kwinjiza ikintu gishya mubikorwa byubucuruzi, bityo ukabika umwanya. Ubufaransa bwaguzwe kubwibyo kugirango ukoreshe moderi yundi muntu hanyuma ukore amafaranga icyarimwe. Ubufaransa bukora neza bugomba gukorwa buri gihe namaboko yabafatanyabikorwa bafite igitekerezo cyukuntu bakora imirimo yo mu biro. Ibikoresho byikora bitangwa na nyirubwite franchise byaba byiza. Ariko, ibi ntibikenewe, nkumufatanyabikorwa wa francise ashoboye gukoresha ibisubizo byabo niba bikenewe.

Franchising ikoreshwa muburyo butandukanye bwubucuruzi. Nta gushidikanya, iratera imbere cyane mu nganda na serivisi nk'inganda zitwara ibinyabiziga na serivisi zitanga imodoka, ubufasha mu gutegura no gukora ubucuruzi (ibaruramari, imirimo yo mu biro, kwamamaza, n'ibindi), ubwubatsi, serivisi zijyanye no gusana no gufata neza amazu , serivisi z'uburezi, imyidagaduro n'imyidagaduro, resitora yihuta y'ibiribwa, resitora, utubari twinshi, aho bahurira ibiryo, serivisi z'ubuvuzi n'ubwiza, serivisi zo murugo, gucuruza, kimwe na USU Software.

Isoko rya sausage francise nigikorwa gishobora kubyara inyungu ariko gishobora guteza akaga. Ingaruka ntiziva gusa kubanywanyi bawe, batazifuza ko francise nshya itanga umusaruro ushimishije kumasoko. Isosi ya sausage irashobora kandi guhura nibibazo mubijyanye nubuzima bwibicuruzwa. Byongeye kandi, Ubugenzuzi bw’isuku n’ibyorezo nabwo ntibusinzira kandi burashobora gukora igenzura ritandukanye. Niba ugurisha francise ya sausage, ugomba rero gutanga amanota yawe yo kugurisha numubare ukwiye wa firigo. Ububiko bwa sosiso bukorera munsi ya francise bugomba kwinjiza amafaranga arenze ayo yakora iyo yakoraga wenyine.

Nyuma ya byose, ufata inshingano zose. Ubwa mbere, ugura ibicuruzwa bya francisor, icya kabiri, iduka rya sausage francised rigomba gukuramo hafi 10% yinjiza buri kwezi. Nibikorwa bisanzwe mugihe ukorana na francise. Utitaye kubyo ushyira mubikorwa, ubu bwoko bwo kwishyura byanze bikunze buhari. Ubwa mbere, ni amafaranga yubukode, icya kabiri, ni umusanzu mukwamamaza mpuzamahanga.

Niba ukoresha francise iduka rya sausage, noneho uzamenya rwose kwambara abakozi. Abakozi bawe bazahabwa umwambaro umwe kandi bazambara igihe cyose bakora. Amaduka ya sausage akora neza azakora neza. Ukeneye gusa kuzuza firigo ibikoresho byinyama kugirango abaguzi bavuganye bagire icyo bagurisha. Nka francisee kumaduka ya sosiso, ugomba kuzirikana ko ugomba kuba rwiyemezamirimo ukora neza. Nyuma ya byose, abakiriya benshi, niko ubukungu bwawe bumeze neza.

Igicuruzwa cyateguwe neza na francise ni umushinga wubucuruzi ushobora kukuzanira inyungu nini. Ariko, ugomba gusobanura neza ingaruka zishobora kukugiraho ingaruka. Kugirango ubahagarike neza, vugana naba francisor. Azatanga amakuru akenewe kandi asangire ubunararibonye bwe. Igenamigambi ryateguwe neza rya francise izagira intangiriro yihuse kandi iguhe hafi yinjiza murwego rwohejuru. Ikintu cyingenzi ntabwo ari ukuruhuka, ahubwo ni ugukorera ishusho yawe, kubera ko uhagarariye akarere kandi uracyakeneye kubona ibyifuzo byabaguzi.

Franchising i Kabul nubucuruzi bugira ingaruka, ariko, ibyago birakwiye ibibazo. Nyuma yabyose, aho hantu francises idakunzwe cyane nta marushanwa ayo ari yo yose. Umuturage wese waho arashobora gukoresha francise i Kabul niba afite ubuhanga bwo gutunganya, ubuhanga bwo kuyobora, namafaranga runaka. Umubare w'amafaranga uratandukanye bitewe nibikenewe kugirango uzamure francise runaka. Kabul ni umurwa mukuru wa Afuganisitani, kandi francise ku butaka bwayo igomba gutezwa imbere yubahiriza amahame yose, kandi harebwa urwego rushinzwe umutekano. Ibintu muri Afuganisitani bikunze kuba imidugararo, ariko, ibi bikurwaho n’amarushanwa make hamwe nubushobozi bwo gutangiza vuba kandi neza.

Ubushobozi bwabaturage bwo kwishyura nabwo bugira uruhare runini mugihe bakorana na francise, bivuze ko Kabul ari ahantu heza ho gukorera ibikorwa nkibi. Kabul irashobora kwihanganira ugereranije nindi mijyi ya Afuganisitani, ariko, irashimishije kubafite francise.

Kabul irangwa n’umwihariko w’idini, kubera ko abantu bahatuye bakurikiza byimazeyo imyizerere y’abayisilamu. Niyo mpamvu ari ngombwa kuzirikana iki kintu, kandi ku butaka bwa Kabul, francise igurisha ibikomoka ku nyama zakozwe mu ngurube ntabwo bishoboka ko zishobora kugera ku bisubizo bikomeye. Ubufaransa buzana inyungu zingenzi ukoresheje uburyo bwubucuruzi bwiteguye, bukora. Gukora francise i Kabul ukoresheje amategeko n'amabwiriza wakiriye na francisor. Ugomba kandi kwibuka ko mugihe utangiye francise i Kabul, ugomba kwishyura amafaranga runaka kuri francisor. Byongeye kandi, ubwishyu burakorwa, haba murwego rwambere rwimikoranire ndetse no mubikorwa.

Ubufaransa muri Kabul nigikorwa gishobora kwihangira imirimo ariko gishimishije cyane.

Isosi hamwe na foromaje yububiko francise igufasha kubona inyungu zingenzi zo guhatanira. Kurangiza, uzaba umugabuzi ukora mugihe kimwe na francise. Ibi bimaze kuba indashyikirwa cyane. Ugomba kuyikoresha kuri byinshi, ukabona inyungu nyinshi. Ububiko bwa franchise bufite amahirwe yose yo gutsinda nkumushinga wubucuruzi. Icy'ingenzi ni ugukurikiza amabwiriza yateganijwe kandi yateguwe mu masezerano.

Kubahiriza ntacyo byababaje. Ibinyuranye, niba ugurisha francise yawe neza, ububiko bwawe buzaba bufite umubare munini wabaguzi. Niba ugurisha inyama cyangwa sosiso, komeza witegereze ubuziranenge nubuzima bwacyo. Kugirango ugumane urwego rwo hejuru rwubudahemuka, ntugomba kugurisha ibicuruzwa byarangiye. Amaherezo, igitekerezo cyabakiriya ni ingenzi kuri wewe. Niba ugurisha sosiso na foromaje nkigice cyububiko bwa francise, ugomba rero kwitondera guhangana nubushobozi bwimpapuro. Witondere abo muhanganye kugirango batsinde amarushanwa.

Tugomba kwiga imbaraga zabo n'intege nke zabo. Ni nako bigenda kuri sosiyete yawe. Nkigice cyububiko bwibiribwa francise, ugomba kumva neza amahirwe ushobora gukoresha ningaruka ushobora guhura nazo. Noneho urashobora kubahagarika mugihe kandi byiza. Niba uri foromaje na sausage iduka francise, iraguha ubuhanga bukomeye bwo guhangana. Urashobora kwitegereza kubibona biturutse kuri francisor usaba ubufasha. Uhagarariye ikirango ahora yiteguye kuguha inama zumwuga.

Afite inyungu zumvikana kumuntu kugushaka kubona ibisubizo bitangaje no kongera amafaranga yawe hamwe na francise. Urwego rwo hejuru rwinjiza rutanga kwishyura inshingano ntakibazo. Hamwe no kwiyemeza leta, ugomba no gutanga imisanzu muri francisor. N'ubundi kandi, wamugurije francise kuri frankfurter kandi ukora nk'umuntu ukwirakwiza wenyine. Nkumukwirakwiza, franchisee igomba gutanga premium. Aya mafaranga aratandukanye kandi biterwa nibisabwa na francise. Shaka amasezerano meza ukurikije francise yawe muganira neza.

Urashobora gufata izindi nshingano zose kugirango umubare wintererano utaba mwinshi. Niba ugurisha ifunguro rya depot francise, noneho ufite ibyiza byose byo guhatanira ukeneye. Gerageza kubikoresha kuri byinshi kugirango utinjira mubihe bitoroshye.