Ubufaransa kuva kera ni intego yifuzwa kandi ni igisitaza kuri benshi mukanya. Bamaze kwihitiramo ubwabo ko badashaka kwiyubakira minus hamwe na zeru mugitangira, benshi bitondera francise. Nyamara, imitego itandukanye igaragara vuba, ishobora kugora cyane ibikorwa bya rwiyemezamirimo mushya. Mubyukuri, nubwo hamwe no kubona francise, ibibazo byinshi birashobora kuvuka, uhereye kumafaranga yabazwe nabi kugeza guhura gusa nabashuka!

Ibyiza bya francise birazwi bihagije kugirango utajya kure mubisobanuro birambuye. Birahagije kuvuga ko murubu buryo ukemura ibibazo byinshi icyarimwe, wagira ngo ukemure kuva kera niba atari ubucuruzi bwiteguye. Ugomba gushora imbaraga zeru mu buryo butaziguye kubaka no guhitamo ingamba. Bagerageza amakosa ashoboka kuri wewe hakiri kare, kuyakosora no gutanga tekinoroji yiteguye. Hanyuma, urashobora kumenya hakiri kare ko francise yatoranijwe ifite akamaro, igitekerezo 'kurasa' kandi cyungutse abumva. Ikibazo gikomeye ni ugutangira.

Nkuko bikunze kubaho, biragoye guhera kubitangira ndetse no kubucuruzi bwarangiye, nka francise. Ikigaragara ni uko ibibazo byinshi bigomba gukemurwa na mbere yo kugura imwe muri francises. Ugomba kubara bije, unyuze kumatangazo menshi, uhanagura kuruhande ushidikanya. Mumaze kuzunguruka, sibyo? Benshi mubatangiye bahura nibi, kandi bisa nkaho nta guhunga iyi ntangiriro iteye ubwoba guhera. Cyangwa sibyo?.

Ubwoba no gutinya nibisanzwe, kuburyo hariho inzira nyinshi zo kwikuramo icyabateye. Nuburyo isosiyete yacu yunga muguhitamo francise yambere, kuva kuyubaka kuva kera kugeza kwishura byuzuye mugihe cyambere. Inzobere zizewe za sosiyete yemejwe ifite uburambe bunini itanga ingengo yimari, gushakisha abafatanyabikorwa bizewe mubipimo byatoranijwe, kwemeza gutangira neza guhera no kugenzura ejo hazaza. Ishyirwa mu bikorwa rya gahunda yawe itinyutse yo gufungura umushinga wawe biba byoroshye kandi byiza, kandi amafaranga yose arishura vuba bishoboka!

Akamaro k'abunzi ni nini niba ushaka gutangiza umushinga guhera. Ubwa mbere, abantu bafite uburambe birashoboka cyane kubona imitego yose ishoboka. Icyakabiri, uhita uhabwa uruziga rwabatanga ibyiringiro badashuka kandi ntibakugurishe impuzu yubusa idafite amafaranga yimisoro irangiye. Hanyuma, kandi icy'ingenzi, wakiriye inama zinyangamugayo kubibazo byose byinyungu zinzobere mubyiciro byabo, bagufasha guhitamo ibisubizo byiza no kugera kubisubizo bitangaje mugitangira urugendo rwawe, mubyukuri guhera. Ubufaransa kuva kera ntabwo aribintu byoroshye. Hamwe nubufasha bujuje ibisabwa bwabunzi, uhita ugera kubisubizo wifuza mugushinga no guteza imbere ubucuruzi bwawe munsi yikimenyetso kizwi.

Umaze kubona ibikoresho byose byo gutangira, hamwe nabafasha bacu uzabona kandi abafatanyabikorwa bizewe, ubone inyungu vuba, kandi byihuse usubize francise yaguzwe. Ibiciro bihanitse byubwiza nubushobozi bwa franchise biragushimisha igihe kirekire, kandi amaherezo urashobora kureka akazi kawe udakunda ugahinduka nyiri sosiyete yawe. Gutangira kubara igishoro, inama zirambuye, urutonde rwa francises yizewe yatanzwe nibindi byinshi bituma intangiriro yawe yoroshye, ikora neza, n'umutekano. Urashobora kandi kwizera neza kwizerwa kwabo bantu mukorana. Twe nk'abunzi, dukurikirana iyubahirizwa ry'amasezerano yose.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Amashanyarazi yo gutwara amakamyo azatangira guhera mu iterambere ryikigo cyayo, kizashobora gushinga imishinga. Ibicuruzwa bitwara ibicuruzwa bimaze kumenyekana kwisi yose no kumenyekana, kandi bikoreshwa na ba rwiyemezamirimo benshi bashaka gutangira gukora. Ibicuruzwa bitwara ibicuruzwa, buri mukiriya ahitamo akurikije umufuka we muburyo bwumushinga, urebye kurutonde rwa serivisi zitangwa. Uzashobora gukoresha urubuga rwihariye rwo kureba abatanga ibitekerezo bakoze imyaka myinshi kugirango bakusanye ikirango kizwi kandi kizwi. Twabibutsa ko mugihe uhisemo francise, ikiguzi kizahinduka bitewe nubunini bwikirango. Buri mukiriya azatangira gukorana numushinga witeguye ufite ingamba zihamye zo kwinjira kurwego mpuzamahanga.

Kugeza ubu, urwego rwa francise yo gutwara imizigo rwakiriwe neza, kubera ko amasosiyete menshi arimo gukora kugirango yimenyekanishe muri iki cyerekezo. Hamwe ninzibacyuho yo gukora ubucuruzi bwawe bwite kugirango ubwikorezi bwo gutwara imizigo, ugabanye ingaruka zawe hamwe numutego kugeza byibuze, kubijyanye nigitekerezo cyateguwe cyateguwe neza kizatezwa imbere kumasoko.

Franchising i Kabul nubucuruzi bugira ingaruka, ariko, ibyago birakwiye ibibazo. Nyuma yabyose, aho hantu francises idakunzwe cyane nta marushanwa ayo ari yo yose. Umuturage wese waho arashobora gukoresha francise i Kabul niba afite ubuhanga bwo gutunganya, ubuhanga bwo kuyobora, namafaranga runaka. Umubare w'amafaranga uratandukanye bitewe nibikenewe kugirango uzamure francise runaka. Kabul ni umurwa mukuru wa Afuganisitani, kandi francise ku butaka bwayo igomba gutezwa imbere yubahiriza amahame yose, kandi harebwa urwego rushinzwe umutekano. Ibintu muri Afuganisitani bikunze kuba imidugararo, ariko, ibi bikurwaho n’amarushanwa make hamwe nubushobozi bwo gutangiza vuba kandi neza.

Ubushobozi bwabaturage bwo kwishyura nabwo bugira uruhare runini mugihe bakorana na francise, bivuze ko Kabul ari ahantu heza ho gukorera ibikorwa nkibi. Kabul irashobora kwihanganira ugereranije nindi mijyi ya Afuganisitani, ariko, irashimishije kubafite francise.

Kabul irangwa n’umwihariko w’idini, kubera ko abantu bahatuye bakurikiza byimazeyo imyizerere y’abayisilamu. Niyo mpamvu ari ngombwa kuzirikana iki kintu, kandi ku butaka bwa Kabul, francise igurisha ibikomoka ku nyama zakozwe mu ngurube ntabwo bishoboka ko zishobora kugera ku bisubizo bikomeye. Ubufaransa buzana inyungu zingenzi ukoresheje uburyo bwubucuruzi bwiteguye, bukora. Gukora francise i Kabul ukoresheje amategeko n'amabwiriza wakiriye na francisor. Ugomba kandi kwibuka ko mugihe utangiye francise i Kabul, ugomba kwishyura amafaranga runaka kuri francisor. Byongeye kandi, ubwishyu burakorwa, haba murwego rwambere rwimikoranire ndetse no mubikorwa.

Ubufaransa muri Kabul nigikorwa gishobora kwihangira imirimo ariko gishimishije cyane.