Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa bwo gukora amasabune ni umushinga wubucuruzi bijyanye, mugushyira mubikorwa ari ngombwa kwirinda amakosa ya gahunda yingenzi. Ibi bizaguha amahirwe yo guhatanira ushobora gukoresha kubwinyungu zumushinga wawe. Gukorana na francise, ufata inshingano nyinshi zifatika kandi zidafatika. Umusanzu urashobora kongerwaho inshingano zingirakamaro mugushyira mubikorwa francise kumusaruro. Nkubwoko butatu bwo kwishyura uzabikora ushyira mubikorwa ubu bwoko bwubucuruzi. Ubwa mbere, niba ukoresha isabune francise, hari amafaranga yambere.

Ingano yacyo iri hagati ya 9 na 11% kandi ibarwa nkumugabane wishoramari rya nyuma. Nibyiza kwishora mubikorwa, kandi isabune ya franchise igomba guhura numwimerere mubwiza nibiranga shingiro. Ibi nibyingenzi cyane kuko ushobora kugenzurwa umwanya uwariwo wose kandi uburenganzira bwawe bwo kugabura bushobora kuvaho niba hari ibitagenda neza. Niba ushaka guhangana nisabune no gushiraho umusaruro wacyo muri francise, noneho umushinga wubucuruzi ufite amahirwe yose yo gutsinda. Nyuma ya byose, urimo ushyira mubikorwa ibikorwa byawe mwizina ryikirango kizwi, kubwibyo, ufite amahirwe yose yo kugera kubitsinzi.

Isabune ikora neza francise izakora neza niba ubanje gukora analyse. Ibi bivuze swot-gusesengura no kwiga abanywanyi kubwimbaraga zabo nintege nke zabo, hamwe nibyiza hamwe nibibi byawe, ugomba kubyumva neza kugirango utinjira mubibazo bitoroshye. Shyira mubikorwa isabune neza mugihe wirinze amakosa yibikorwa. Kugirango ukore ibi, uzaba ufite ibikoresho byose bikenewe mububiko. Koresha neza kugirango ugere kubisubizo bitangaje mumarushanwa. Isabune ikora neza francise irashobora gushiramo isesengura rya swot mbere yo gufata icyemezo cyo gushyira mubikorwa umushinga.

Gupfukirana ibiciro byose kugirango nyuma yawe ntugire ikibazo na kimwe cya gahunda ihambaye hamwe no gukurura abakiriya. Ibikorwa byo kwamamaza birashobora kandi gukorwa hakoreshejwe ibikoresho byakiriwe na francisor. Isabune ikora neza ni amahirwe yawe yo kwinjira mumasoko meza cyane. Koresha imbaraga zawe zose hanyuma uringanize intege nke, bityo urebe ko ishoramari rihoraho. Urashobora kumenya neza umubare wibarura ukeneye kubika mububiko niba uri francising yo gukora isabune.

Franchising i Kabul nubucuruzi bugira ingaruka, ariko, ibyago birakwiye ibibazo. Nyuma yabyose, aho hantu francises idakunzwe cyane nta marushanwa ayo ari yo yose. Umuturage wese waho arashobora gukoresha francise i Kabul niba afite ubuhanga bwo gutunganya, ubuhanga bwo kuyobora, namafaranga runaka. Umubare w'amafaranga uratandukanye bitewe nibikenewe kugirango uzamure francise runaka. Kabul ni umurwa mukuru wa Afuganisitani, kandi francise ku butaka bwayo igomba gutezwa imbere yubahiriza amahame yose, kandi harebwa urwego rushinzwe umutekano. Ibintu muri Afuganisitani bikunze kuba imidugararo, ariko, ibi bikurwaho n’amarushanwa make hamwe nubushobozi bwo gutangiza vuba kandi neza.

Ubushobozi bwabaturage bwo kwishyura nabwo bugira uruhare runini mugihe bakorana na francise, bivuze ko Kabul ari ahantu heza ho gukorera ibikorwa nkibi. Kabul irashobora kwihanganira ugereranije nindi mijyi ya Afuganisitani, ariko, irashimishije kubafite francise.

Kabul irangwa n’umwihariko w’idini, kubera ko abantu bahatuye bakurikiza byimazeyo imyizerere y’abayisilamu. Niyo mpamvu ari ngombwa kuzirikana iki kintu, kandi ku butaka bwa Kabul, francise igurisha ibikomoka ku nyama zakozwe mu ngurube ntabwo bishoboka ko zishobora kugera ku bisubizo bikomeye. Ubufaransa buzana inyungu zingenzi ukoresheje uburyo bwubucuruzi bwiteguye, bukora. Gukora francise i Kabul ukoresheje amategeko n'amabwiriza wakiriye na francisor. Ugomba kandi kwibuka ko mugihe utangiye francise i Kabul, ugomba kwishyura amafaranga runaka kuri francisor. Byongeye kandi, ubwishyu burakorwa, haba murwego rwambere rwimikoranire ndetse no mubikorwa.

Ubufaransa muri Kabul nigikorwa gishobora kwihangira imirimo ariko gishimishije cyane.