Franchise kumujyi itanga kataloge yuburyo bwiza. Mucukumbuzi iyo ari yo yose itanga amahuza menshi kumikoreshereze itandukanye, itanga ibitekerezo kuri ba rwiyemezamirimo bashaka kugura uburenganzira bwo gukora ubucuruzi bwiteguye mumujyi wabo, guhitamo ibyifuzo byingenzi kandi byunguka. Muri icyo gihe, birakenewe ko twumva ko mugushinga urutonde nkurwo, imiterere yo gutura irashobora kuba ingirakamaro. Kurugero, umujyi munini uzagena ibyo usabwa kuri francisees, naho ikigo gito cyo mukarere kizategeka icyacyo. Biragaragara ko abaturage b'imijyi minini, ingeso zabo za buri munsi, imibereho yabo, agaseke k'ibicuruzwa na serivisi byabaguzi birashobora gutandukana cyane nibipimo bisa nkibisanzwe bituwe, kandi ibi bigomba kugaragarira murutonde rwaba francise. Mubihe byashize, hari ikintu runaka, nubwo kigarukira, gikenera ibicuruzwa na serivisi bihebuje, kandi hariho nuburyo bugaragara bwabaguzi batitaye cyane kubihinduka ryibiciro byibicuruzwa bagura buri gihe.

Gusa ntacyo bibatwaye. Ariko baha agaciro umwanya wabo nuburyo bworoshye, nuko bashaka kubona ibicuruzwa bisanzwe bikoreshwa buri munsi mumaguru kandi ntibiteguye kwihuta kubakurikira kugera hakurya yumujyi. Nyamara, mumijyi minini iyo ari yo yose, hariho kandi itsinda ryabaturage bafite amikoro make, bityo, ibisabwa bike kubijyanye nigiciro nubwiza bwibiribwa, imyambaro, inkweto, imyidagaduro, nibindi. Muyandi magambo, urutonde rwaba francises basabwa murwego runini cyangwa ruto rushobora kwaguka cyane kandi rutandukanye muburyo butandukanye ukurikije urwego rwibiciro, ubuziranenge, serivisi zijyanye, nibindi bintu bigira ingaruka kumahitamo mugihe wiga kataloge. Mubisanzwe, gutura kwinshi, kubera abaturage benshi kandi, kubwibyo, urwego rwo hejuru rusabwa neza, rutanga umuvuduko wihuse witerambere ryubucuruzi nurwego rwiza rwinyungu. Ibyago byo gutsindwa mugihe habaye francise yikimenyetso kizwi kandi kizwi mumurwa mukuru ni gito cyane ugereranije no mumujyi rwagati.

Ibi bigomba kwitabwaho mugihe ukorana na catalog ya francises, kimwe nurwego rwohejuru rwibisabwa kubakoresha imbuga kubirimo no gutunganya umwanya wamakuru. Mu yandi magambo, umujyi ufite ibyo ukunda hamwe nibisabwa n’umuguzi bigomba kuzirikanwa mugihe utegura kataloge ifite ibyifuzo byubucuruzi, harimo ibisobanuro birambuye bya francises, kubara ibihe byo kwishyura, guhuza ba nyirubwite kugirango itumanaho ryihutirwa, nibindi.

Franchise kumujyi muto ifite kataloge yuburyo bwiza. Guhitamo neza francises kumujyi wawe muto. Ba rwiyemezamirimo bashaka kugura uburenganzira bwo gukora ubucuruzi bwiteguye, haba ku gipimo gito cyangwa kinini barashobora kubona byoroshye amahuza nkaya moteri ishakisha. Mu bihe byinshi, gukora kuri francise biroroshye cyane, byizewe, kandi byunguka ugereranije no gushiraho umushinga runaka wubucuruzi, nkuko babivuga, 'guhera kera'. Ntugomba kwiga isoko nibyifuzo byabaguzi, guhimba a ibicuruzwa cyangwa serivisi bifite imitungo idasanzwe, icyo ukeneye nukugirango utandukanye nabanywanyi, cyane cyane mumujyi muto, kora ikirango hamwe nuherekeza amashusho ashushanyije namagambo, nkikirangantego, intero, ubutumwa bwamamaza, nibindi, shora byinshi amafaranga mu bukangurambaga bwo kuzana ibicuruzwa ku isoko no kurushaho kubuteza imbere. Kandi mugihe kimwe, burigihe harikibazo ko wibeshye, abaguzi ntibashishikajwe nibicuruzwa byawe, kandi ubucuruzi amaherezo buzashira.

Kandi uzasigara utengushye imbaraga zawe nideni, byaba bito cyangwa binini, ukurikije ibyo wasabye bwa mbere. Ariko, mugihe uhisemo, gutegura kataloge yihariye ya elegitoronike no gukomeza gukorana na francises, ibintu nkubunini bwumujyi bigomba kwitabwaho nta kabuza. Igena ahanini imibereho yabaturage, kandi, kubwibyo, ibyifuzo byabo mubiribwa, imyidagaduro, inkweto n'imyambaro, uburezi bwibanze ninyongera, siporo, kwishimisha, nibindi. Mu mijyi mito, usanga nta bisabwa ibicuruzwa na serivisi bihebuje, ntabwo rero byumvikana kugura francise yo kugurisha imitako, ibicuruzwa byiza, imyenda ihenze cyane, inkweto n'ibicuruzwa by'uruhu, imodoka nziza, cyangwa ikindi kintu cyose.

Kubwibyo, ntampamvu yo gukora kataloge irimo ibicuruzwa nkibi. Ariko icyifuzo cya verisiyo zidahenze yibintu byavuzwe haruguru, cyerekanwe no gutuza gato, kirashobora kuzana inyungu ihamye. Ni nako bigenda kuri francises yo guhugura no gukomeza serivisi zuburezi, amashyirahamwe yimikino, nkibigo ngororamubiri, clubs, cyangwa pisine. Mubisanzwe muri kataloge, usibye ibisobanuro bya francise, imibonano na ba nyirayo kugirango baganire kubijyanye nubufatanye, nibindi, hariho no kubara hafi yigihe cyo kwishyura cyubucuruzi. Ubufaransa buvuga ko hakenewe ubwishyu bwambere hamwe nubwishyu buri kwezi, biterwa cyane nagaciro kikirango no kubara mbere yinyungu yumushinga mumujyi muto. Ibarura nk'iryo rigomba kugenzurwa ku buryo burambuye, ukurikije umubare w'abatuye mu mujyi muto, igitebo gisanzwe cy'umuguzi, urwego mpuzandengo rw'imishahara, n'ibindi bipimo by'ingenzi.

Amafranga yo mumijyi mito uyumunsi irashobora kuboneka mubushobozi bwubukungu butandukanye. Inyungu muri francises ziriyongera buri mwaka kandi isoko rya francise riratera imbere cyane. Ibihe bya francising bitanga ibisabwa bikenewe kugirango iterambere ryiyongere. Mubyukuri, gutangiza ubucuruzi bwa francise biroroshye cyane kuruta gutangiza umushinga wawe. Bitewe nuko ikirango, ibicuruzwa, cyangwa serivise bitangwa na francisor muburyo bwiteguye, hamwe nikoranabuhanga ryo kugurisha no kugurisha, ibikorwa byubucuruzi byagaragaye byerekana igenamigambi, kugenzura, no kubara, ibyifuzo byo gutoranya no guhugura abakozi, gahunda yumuryango irihuta cyane kandi iratsinda. Nibyo, byinshi biterwa nubunini bwubutaka buteganijwe gushinga sosiyete.

Imijyi mito muriyi ngingo ifite aho igarukira cyane ugereranije na megalopolise. Biragaragara ko umujyi muto ubereye ubucuruzi buciriritse hashingiwe kuri francise kuruta umushinga munini wubucuruzi. Kandi igice cyibiciro kigomba kuba gikwiye (hagati no munsi yikigereranyo). Ibicuruzwa bihenze, imyenda ihebuje, n'inkweto, imodoka nziza, nibindi ntibazabona umuguzi wabo wabishoboye mumujyi muto. Noneho, francisee ikeneye kwiga isoko mumujyi ateganya gukoreramo, gusuzuma ibishoboka nibyifuzo byabaguzi, ibihe byapiganwa, nibindi. Nubwo ari ubucuruzi buciriritse gusa, ntugomba kuba udakabije muburyo bwambere. kubara.

Nyuma ya byose, francise iboneka twizeye gutsinda no kunguka ubucuruzi. Isuzuma ritari ryo ryerekana uko isoko ryifashe, igihe cyo kwishyura cyo kwishyura cyambere, umubare ugereranije wamafaranga yimisoro ya buri kwezi, imisoro, imishahara, nibindi bikorwa byakoreshwaga birashobora guhagarika ibyateganijwe byose. Mubisanzwe, umutungo wa interineti urimo kataloge ya francise, usibye ibisobanuro rusange hamwe nubusabane bwaba francisors, inatanga amakuru kubyerekeye ubwishyu bwambere, igihe cyo kwishyura, hamwe nibindi bikoresho byatanzwe na nyir'ikirango (politiki yubuziranenge, imiterere yikoranabuhanga na gahunda, amahugurwa gahunda kubakozi, amakuru yo kwamamaza, nibindi). Noneho, francise burigihe ifite intangiriro kuri francise. Intsinzi yubucuruzi buto (nibindi byose) bizaterwa rwose nubwitonzi, inshingano, kandi, kurwego runaka, guhanga, byumucuruzi mushya.

Ubufaransa bwumujyi muto bufite ibintu byinshi bigomba kwitabwaho mugihe cyo gusesengura isoko, ibyifuzo byabaguzi, ihame ryibisabwa neza, nibindi bintu bigira ingaruka zitaziguye mubyifuzo byubucuruzi nurwego rwinyungu ziteganijwe. Gutura gato ntabwo gushiraho uburyo bwiza cyane bwiterambere ryihuse ryo kwihangira imirimo. Benshi muribo ni bato, akenshi bafite ibigo byumuryango bumva neza ibikenewe nabatuye umujyi. Kubera iyo mpamvu, kuri uyu mujyi muto, harasabwa guhitamo francises zihenze cyane, nta bisabwa cyane cyane mubikorwa byubucuruzi, amategeko y'ibaruramari, guhitamo, no guhugura abakozi.

Umujyi muto uteganya uburyo butoroshye bwo gukorana nabatanga ibicuruzwa n’abaguzi, akenshi usanga buri muntu ku giti cye. Urebye ko umubare wabakiriya muburyo bwo gukemura ari muto, intsinzi ya francise muri rusange izaterwa nurwego rwa serivisi. Iyo akora kuri francise, rwiyemezamirimo ntakeneye kwihangira imirimo ye, mubyukuri yakira ibisubizo byateguwe, gahunda zubucuruzi, uburyo bwo gutegura ibikorwa bya buri munsi nibaruramari, ibikoresho byamakuru, ndetse nibisabwa kubakozi, harimo na gahunda zabo zo guhugura. Icyakora, we wenyine niwe uzashobora kwiga isoko no kumenya niba ibyo bicuruzwa na serivisi bikenewe muri uyu mujyi muto, niba ibisabwa neza bihagaze neza bihagije, niba hari amahirwe yo guteza imbere ubucuruzi, nibindi. Ku ruhande rumwe, hamwe no guhitamo neza francise, umujyi muto utanga kugabanuka kwingaruka zo kwihangira imirimo, kubera ko ubukana bwamarushanwa, iterabwoba ryabafata ibitero, nibindi byerekezo bibi bigaragarira muburyo buke ugereranije na metero nkuru. Ubucuruzi buciriritse mumujyi muto bubaho mumahoro no gutuza, nta spike nyinshi no kunanirwa niba, byanze bikunze, ibona abaguzi bayo bizewe.

Mubisanzwe, kataloge ya elegitoronike ya francises ntabwo itanga gusa ibisobanuro birambuye bihagije n'amateka yubucuruzi ahubwo inatanga imikoranire ya ba nyirayo kugirango bavugane, kimwe no kubara hafi yo kwishyura umushinga wubucuruzi. Iyi mibare izirikana amafaranga yambere yubufaransa, biterwa nigiciro cyikirango, kimwe nubukode bwukwezi, akenshi bibarwa nkijanisha ryamafaranga ateganijwe. Nibyiza ko rwiyemezamirimo mushya agenzura iyi gahunda no kubara, ibiciro byagenwe kandi bihinduka, amafaranga yinjiza, impinduka zigihe cyibisabwa, nibindi bintu nkibyo kugirango bitibeshya mubyo bategereje.

Ubufaransa kububiko bwibicuruzwa ni umushinga wubucuruzi ugomba gushyirwa mubikorwa neza kandi udakoze amakosa akomeye. Muri rusange, utitaye ko ukorana na francise cyangwa uteza imbere ubucuruzi bwigenga rwose, ugomba gukora imyiteguro ibanza. Kurugero, isesengura rya swot rirakwiriye, rizagufasha gusobanukirwa ningaruka zishobora guhungabanya umushinga wawe, ndetse nuburyo amahirwe ahari kugirango ugere kubisubizo bitangaje. Ubufaransa bwububiko bugomba gushyirwa mubikorwa kuburyo aho bizabera biguha amahirwe yo gukurura umubare munini wabaguzi. Niba ushishikajwe nububiko uzagurisha ibicuruzwa kandi ushaka kugura francise, birumvikana kuvugana nurubuga rwihariye. Kurugero, birashobora kuba ubwoko bwububiko bwa interineti cyangwa ubwoko bumwe bwo guhanahana francise.

Izi ni urubuga rutanga amakuru agezweho kuri francises iboneka kugurishwa.

Mugihe ugurisha ibicuruzwa mububiko, ugomba kwibuka ko urimo ukora kuri francise, kandi hagomba gukurikizwa ibyiciro bitandukanye. Ubwa mbere, ibi nibisabwa kode yimyambarire y'abakozi bawe, icya kabiri, ni igishushanyo mbonera cyahantu ukurikije imiterere yibigo, haba hanze ndetse no imbere. Gukorana na francise kububiko bwibicuruzwa bigomba kubahiriza amabwiriza atandukanye. Uzabakira kuva muri francisor mugitangira ubucuruzi bwawe. Na none, mubyiciro byambere, uzakenera gutanga umusanzu umwe, aya mafaranga arashobora kugera kuri 11% yumubare wishoramari utanga. Gukorana na francise kububiko bwibicuruzwa nigikorwa cyingirakamaro cyane mubucuruzi, kubishyira mubikorwa, ntugomba kwibagirwa ko ukora nk'umugabuzi wemewe.

Ibyemezo byose byigenga bigomba gufatwa hakurikijwe ibisabwa na francisor. Byongeye kandi, bizashoboka kugisha inama abahagarariye ikirango cyubucuruzi.

Gukorana na francise kububiko bwibicuruzwa bikubiyemo gukenera kugenzura abakiriya. Niba isohoka ryabakiriya ryatangiye, noneho bizaba ngombwa gufata byihutirwa ingamba zikenewe. Iyi nzira ni mbi cyane kandi ikosoye kandi guhagarika igihe bizagufasha kugera kubisubizo bitangaje. Bizashoboka gukumira ibintu bibi mugihe, kubwibyo, ingaruka zawe zizagabanuka. Gukorana na francise kububiko bwibicuruzwa biguha amahirwe yo gutezimbere umutungo wububiko muburyo bunoze. Uzashobora gukwirakwiza neza ububiko mububiko, kandi ibi bizagufasha guhangana neza nububiko bwabo.

Bizashoboka gukora urebye imbaraga zo kugura ubucuruzi niba ufite amakuru yimibare ajyanye. Mugice cya francise kububiko bwibicuruzwa, ugomba gukenera ibice byose byibiciro, bizaguha amahirwe yo kuba rwiyemezamirimo watsinze.

Ububiko bwa interineti bwibicuruzwa francise ikora neza cyane hamwe nubushobozi kandi bukurikiza neza amategeko. Amagambo amwe arakenewe kugirango asohoze imirimo yose yashinzwe. Intsinzi rero ntabwo ari ndende. Mugihe ukora kuri francise, ibuka ko uri umuntu ubazwa uwabikoze, leta, nabakiriya. Bakwitezeho urwego rwo hejuru rwakazi, leta - kubahiriza amategeko, hamwe naba francisor - imikorere myiza yubufaransa, amafaranga menshi, no kubungabunga izina ryikirango. Ububiko bwa interineti bwibintu francise ifite amahirwe yose yo kongera amafaranga yingengo yimari bitewe no gukundwa kwimikoranire isanzwe, ituma imikorere ikora neza, byongera abaguzi bifuza kwishyura.

Ni muri urwo rwego, inyungu kuri buri duka rya interineti nayo iratangwa.

Urubuga rwa interineti franchise rutanga kugurisha neza ibicuruzwa. Nubufasha bwayo, urashobora kandi gutegura ibikorwa byo mubiro no gukemura ibibazo byinshi nurwego ntarengwa rwumwuga. Ibicuruzwa byo kumurongo bigomba kubikwa ahantu runaka, tanga ibikoresho byo kubika ibicuruzwa. Kora ubugororangingo mugihe kugirango wirinde akajagari. Ibi biragufasha hamwe na software zimwe zishobora kuboneka muri francisor. Iyo idahari, birashoboka kubikora wenyine, ariko wibuke gutangiza inzira ni urufunguzo rwo gutsinda, bitabaye ibyo ntibishoboka rwose gukorana na francise.

Ububiko bwibicuruzwa byabashinwa ni umushinga ufite akamaro, mugihe cyo kubishyira mu bikorwa ugomba kugengwa cyane namabwiriza hamwe nubuziranenge ufite. Ibi byemeza ko uhanganye kandi urashobora gukemura byoroshye ubwoko ubwo aribwo bwose. Iyo uhuye na francise, uba ufite inshingano gusa, inshingano, ariko kandi ufite amahirwe yo guhatanira. Mugihe ushyira mubikorwa francise yawe, iduka rikeneye kwishyura neza. Ugomba kandi kwishyura amafaranga runaka niba ukorana na francisor. Arateganya ko wishyura amafaranga rimwe mugihe cyububiko bwa francise yo muri Aziya.

Umubare w'amafaranga woherezwa mubyiciro byambere kandi ukoreshwa na francisor kubushake bwe. Ububiko bugomba gucungwa neza, neza, kandi ibicuruzwa byabashinwa bigomba kubahiriza amategeko, amabwiriza, nibihinduka. Nyiri francise araguha amakuru yibicuruzwa bigezweho, amabwiriza, amategeko, amategeko, ikoranabuhanga, nibikoresho. Ibikoresho bivuga ibicuruzwa ushobora kugurisha. Niba ukorana nibicuruzwa byabashinwa mububiko bwa francise, amahirwe yawe yo gutsinda amarushanwa ni menshi.

Isohozwa ryumushinga wubucuruzi rirashobora guhura ningorane, ariko, urashobora kuzitsinda byoroshye mugihe ukurikiza byimazeyo ibipimo. Ibikoresho byubushinwa byateguwe neza francise ninzira yawe yo gutsinda. Birakenewe gusohoza neza intego ninshingano zahawe, gukoresha gahunda yubucuruzi, no guhora ugenzura nayo. Niba utandukiriye kubikorwa byateganijwe kandi byateganijwe, noneho ugomba kwitondera ibi. Gukorana nu maduka yubushinwa, franchisee ifite inshingano nyinshi. Byongeye kandi, ntabwo ari ngombwa gusa gukurikiza amabwiriza no gukomeza urwego rwo hejuru rwo kumenyekana.

Nibisabwa kandi na francisor gutanga amafaranga atandukanye. Hariho ubwoko butatu bwintererano. Naya mafranga ugomba gutanga mugihe ugurisha ubwoko ubwo aribwo bwose. Buri kimwe muri byo kibarwa kugiti cye.