Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Igishushanyo cya francise nuburyo bwawe budasanzwe bwo kubona amafaranga menshi ukoresheje uburyo bwubucuruzi bumaze gushingwa kandi bukora neza. Mugihe ukorana na francise, ugomba kwibuka ko ugomba gukuramo amafaranga runaka mumitungo yinjije kugirango ubone francisor. Izi nintererano zitandukanye, zimwe murizo zaciwe kugirango zamamazwe ku rwego rwisi, mugihe izindi zagiye bidasubirwaho nyirubwite. Imitako igomba gukemurwa mubushobozi, buri kimwe, kandi francise igomba guhitamo muburyo bwo kwirinda amakosa yose ya gahunda yingenzi. Tanga imitako yawe neza niba ushaka kugurisha mu izina rya francise izwi ku isoko. Bizashoboka gukorana na raporo zerekana imbaraga zo kugura abaturage baho kugirango twirinde amakosa akomeye mu mikoranire n’abaguzi.

Raporo nkiyi izagufasha kumva amahirwe yawe mugihe ugurisha ibicuruzwa bitandukanye mubyiciro bitandukanye.

Ubufaransa ntakindi kirenze amahirwe yihariye yo gukoresha abandi bantu kumurimo, ikirango kizwi, hamwe nubumenyi butandukanye, hamwe nikoranabuhanga rigezweho. Igishushanyo mbonera gishobora kugufasha gukemura vuba ibibazo bitandukanye bishobora kuvuka mugihe ukorana nabaguzi. Nyuma ya byose, uzagira gahunda nziza yubucuruzi mumaboko yawe yamaze gukora mumaboko yundi rwiyemezamirimo. Imiterere yimitako irangwa gusa no kuboneka kwamakuru agezweho yerekeye guteza imbere ubucuruzi nuburenganzira bwo gukora ikirango kizwi. Wungutse kandi uburambe butagereranywa bugufasha gufata ibyemezo byiza byo kuyobora murwego urwo arirwo rwose rwubucuruzi bwawe. Birumvikana ko ugomba kwishyura izo nyungu zose.

Mugihe ushyira mubikorwa francise, ugomba gukuramo ama francisor. Ubwa mbere, ni ubwishyu bwo kwamamaza, bikorwa na mugenzi wawe. Ibikorwa byo kwamamaza ku isi yose bizafasha mu kumenyekanisha ibicuruzwa bitari mu karere ka leta gusa ahubwo no ku isi yose. Mubyongeyeho, mugihe ugurisha francise yimitako, ugomba kwibuka ko hariho amafaranga yiswe ubwami. Numubare wamafaranga wishyura buri kwezi kandi ingano yayo irashobora kuva kuri 2 kugeza kuri 6%, byongeye kandi, ijanisha ribarwa haba mubyinjira cyangwa mubicuruzwa. Nibikorwa bisanzwe kuri francise iyariyo yose ntabwo byanze bikunze bijyanye no gushushanya.

Mubyongeyeho, uzakenera gushushanya ibibanza byawe muburyo bukwiye bwibigo. Mubyongeyeho, akenshi hariho imyambarire idasanzwe kubakozi bawe bakorera abakiriya basabye.

Amashanyarazi muri Iraki akora neza cyane, ariko, iki gihugu gikunze kurangwa n’ibyago byinshi. Vuba aha, ibintu byifashe neza kandi urashobora gushora imari mugura francise muburyo bwiza. Ugomba kumvikana mbere nisosiyete yiteguye gushyira ikoranabuhanga ryayo nibiranga. Ubufaransa bwiza ntibushobora gukorwa muri Iraki gusa ahubwo no mubindi bihugu. Ubu bucuruzi bwunguka cyane kandi buragufasha kongera cyane umubare winjiza ingengo yimari ukimara kuyitangira. Nyuma ya byose, mubyukuri ntacyo ukoresha mugutezimbere ishusho yawe nibirango.

Iraki, kimwe n'ibindi bihugu byo mu burasirazuba bwo hagati, ifite ibiyiranga kandi igomba kwitabwaho kugira ngo francise ikore neza. Nyuma ya byose, ibyiza kandi byiza wujuje ibi bisabwa byimikoranire, nibyiza franchise izakora. Abanyayiraki bishimira abayituye kandi bakoresha francises kubushake.

Ikintu cyingenzi kugirango umuntu abone francise muri Iraki ni amafaranga agomba kwishyurwa ashyigikira francisor. Aya mafaranga yishyurwa mugihe cyambere mugihe utangiye umushinga. Ubufaransa muri Iraki bushobora gutanga amafaranga 9, 10, cyangwa 11 ku ijana, abarwa uhereye kumafaranga wishyuye mugihe utangiye umushinga. Ubufaransa muri Iraki bushobora kandi gutanga uburyo bushoboka bwo gukuramo ijanisha runaka kumatangazo, iyo francisor ikora wenyine. Mubyongeyeho, wishyura kandi amafaranga runaka, yitwa royalties, yoherezwa buri kwezi kuri konti ya francisor yawe. Mugihe utezimbere francise muri Iraki, ugomba kwiga isoko no kumva ubwoko bwibikorwa bitanga icyizere.

Ndetse no muri Iraki, francises zimwe ntizishobora gukora kuko zidahuye neza nakarere.