Inyungu ku ishoramari rya francise igira ingaruka zikomeye kumajyambere yumuryango ukora ubucuruzi bufatanije na software ya USU. Kugirango ubone inyungu kuri francise, ugomba kuvugana ninzobere zacu zishobora kwerekana abaterankunga muburyo busanzwe uburyo bwo guteza imbere ubucuruzi. Ugenda buhoro buhoro ushyiraho biz hamwe no kugaruka kumikoro yifaranga, bijyanye na franchise, nkigicuruzwa cyibikorwa byingenzi byakozwe, bizana inyungu zikenewe. Biroroshye cyane guteza imbere francise kuruta gutegura gahunda yawe yimirije. Twabibutsa ko ingaruka zo gukora igaruka ryishoramari rya francise zigabanuka cyane niba ukurikiza byimazeyo inama abahanga bacu batanga. Kugirango utangire ubucuruzi bwawe bwite, isosiyete USU Software irashobora gutanga gahunda zitandukanye hamwe nibitekerezo byubufatanye bijyanye no gushiraho biz.

Turashobora kuvuga ko uruhande rwakazi rwitsinda ryatoranijwe rya USU ryibanze ku iterambere ryimishinga muburyo bwiza, hamwe nintererano ikomeye mugutezimbere isosiyete kugirango hatoranijwe kugaruka kubitekerezo biz. Urashobora gufungura ibiro bifite ibyifuzo byubucuruzi bidasanzwe byikigo cyacu USU Software, gifite gahunda zishoramari, hamwe nimishinga itandukanye yishoramari yatunganijwe hamwe na gahunda yuzuye. Twabibutsa ko gufungura francise hamwe ninyungu zumutungo wishoramari bikwiye inyungu zamafaranga ukeneye gushora. Mugihe cyo kugaruka kwumushinga, birakwiye kubara neza ingaruka zose zihari, iyo, mugihe cyo kubona ingamba, zigabanuka kugeza kuri zeru. Gutanga uburenganzira bwo gukoresha ikirango, hamwe no gushiraho ibicuruzwa, amategeko nubucuruzi byo gucunga ingamba hamwe ninyungu mugihe, bifasha kugabanya ibyago byo gusenyuka mugushinga franchise biz. Ba ubucuruzi bwunguka, hamwe na francise yo kwishyura kandi, nyuma yigihe gito, umushinga wuzuye wuzuye aho imbaraga zose zigitutu zigaragara mugihe. Ubucuruzi bufite umushinga wo kugaruka gushora imari irakunzwe cyane, hamwe nibyerekezo byinshi bitandukanye, aho buri muguzi ashobora guhitamo umushinga ujyanye numufuka.

Nibyiza kugura igitekerezo cyo kugaruka muganira kuri buri kibazo cyimpanuka ninzobere zisosiyete USU Software,, kugirango, kugirango uteze imbere ibitekerezo byawe, ukora ikiganiro cyuzuye nawe hamwe nubushakashatsi burambuye kumushinga wingenzi wuburyo bwatoranijwe. Niba ushishikajwe no kumenya byinshi kubyerekeye isosiyete ikora software ya USU, turashobora kugusaba gusura urubuga rwacu rwa elegitoronike, aho uzakira urutonde rwuzuye muburyo burambuye bwamakuru yingirakamaro ajyanye no gutanga imishinga yacu yo gushora imari. Urubuga rutanga kandi urutonde rwumubare wandikirwa hamwe na aderesi imeri, hamwe namakuru yemewe kugirango afashe abaguzi nababishaka kuvugana nabakozi bacu. Muyandi magambo, isosiyete yacu USU Software, itanga ubucuruzi bwubukode, bigaragazwa nubwiza nubushobozi, kuko byoroshye gushyiraho ingamba zubushake kuruta gukora biz wenyine. Urashobora kubona francise yo kwishyura hamwe nurutonde rwuzuye rwamabwiriza yo gukora, hamwe nibisobanuro byuburyo bwo kugurisha, kugirango utezimbere byihuse kandi wagure ibikorwa, uhugura abakozi. Igiciro cyo gufungura francise yubucuruzi iratandukanye bitewe no kumenyekanisha ibicuruzwa no gukundwa kwishirahamwe ryabafatanyabikorwa. Turashobora kuvuga ko wishyura amafaranga inzira yamaze gutekerezwaho kugirango ugere ku ntsinzi, ahari umushinga witerambere wateguwe, aho uhera, nuburyo bwo gukora ejo hazaza kugirango uhangane nibibazo.

Mu bihe biri imbere, uzisanga munzira igana igitekerezo cyawe cyo kwishyura, hamwe n'amahirwe manini yiterambere binyuze mumishinga idasanzwe ya sosiyete yacu ishoramari USU Software. Igikorwa nyamukuru cyabakiriya nuguhitamo kwiza kwa franchise, kuzana umushinga wo kugaruka kubushoramari. Abakozi bacu baraguherekeza kugeza ubishoboye, gufasha no gutanga ibitekerezo byiza nkuko bikenewe. Twabibutsa ko francise yunguka nuburyo bwiza bwo gukoresha moderi yundi muntu kugirango utangire rwiyemezamirimo. mu murima udafite igishoro kinini, ukoresheje izina ryumuryango. Niyo mpamvu, buri kigo cyubucuruzi gifite uburenganzira bwo gufatanya ubufatanye no gufungura ishami ryacyo, gifite amahirwe yose yo kugera kubitsinzi mugihe gito gishoboka. Ugomba gusobanukirwa ko kugirango ushireho ubucuruzi bwawe bwujuje ubuziranenge kandi bunoze, ukeneye gusa gusaba francise yo kugaruka, ubishaka ufungura ubucuruzi bwawe bwite, ukorana nisosiyete yacu ya software ya USU yujuje ibyangombwa.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Uruganda rw’uburobyi ruzakora nta nenge niba rushyizwe mu bikorwa neza hakurikijwe ibipimo ngenderwaho bitandukanye rwiyemezamirimo, kuba umugabuzi wihariye, yakira na francisor. Uburobyi bugomba gushyirwa mubikorwa hakurikijwe amategeko yakarere kugirango butayarenga muburyo ubwo aribwo bwose. Mubyongeyeho, uzakora muri francise yuburobyi nurwego ntarengwa rwo gukora neza niba ukora isesengura rya swot hakiri kare. Ubu bwoko bwo gusesengura butanga amakuru yukuntu uhanganye neza ninshingano ufata. Byongeye kandi, murwego rwubwoko bwitegura, isesengura rya swot rifasha kumenya imbaraga nintege nke zumushinga wawe wubucuruzi. Ntugomba kwirengagiza ishyirwa mubikorwa ryisesengura ryapiganwa.

Niba ukora umwuga wo kuroba cyangwa ubundi bwoko bwibikorwa, ugomba kumenya neza ingorane uhura nazo munzira yawe mugushyira mubikorwa uyu mushinga. Uburobyi bwuburobyi bugomba gushyirwa mubikorwa kuburyo urwego rwibicuruzwa byagurishijwe birenze ibigereranyo byose ku isoko. Ibi ntibiguha gusa ibyifuzo bifatika ahubwo binaguha urwego rwo hejuru rwo kumenyekana. Birashoboka ko francisor ishaka kugenzura, bityo, ugomba kuba witeguye kubi.

Uburobyi bwuburobyi nigikorwa cyihariye. Nukuri, ibigo bimwe bimaze gukora umushinga nkuyu mumujyi wawe. Birakenewe gusuzuma imbaraga n'intege nke zabo hakiri kare kugirango tumenye guhangana nabo mumasoko yo kugurisha. Birashoboka gukuraho ibarura rishaje niba ugurisha francise. Ibi byemeza ko ushobora guhora ugurisha ibikoresho bishya kandi, bityo, ukagumana urwego rwikirango mumwanya ugomba kuba. Ba rwiyemezamirimo hafi ya bose bafite umutungo runaka wamafaranga barashobora kwishora muburobyi.

Ntibakeneye gushorwa mu guteza imbere ubucuruzi gusa, ahubwo banashyireho amafaranga yo gushyira mubikorwa ibikorwa kuburyo bujuje ubuziranenge. Ariko ibi ntibigabanya urutonde rwibyo nkenerwa ufite mugushira mubikorwa niba ushyize mubikorwa uburobyi. Ugomba kandi kwishyura amafaranga runaka francisor igutezeho buri kwezi - aya ni amafaranga yo kwamamaza, hamwe nubukode. Umubare wabo wose urashobora kuba hafi 9% yinjiza washoboye kwinjiza mugihe runaka. Ntugasibe icyifuzo gishimishije gishimishije, gishobora kugabanuka rimwe mumyaka ijana, hanyuma ukitabira urubuga rwemewe rwumuryango wizewe kandi ufite umutekano.

Ubufaransa bwa resitora y amafi numushinga ufite akamaro, kandi mugihe utezimbere, ugomba kandi kwibuka ko uhagarariye ikirango kizwi mumujyi wawe. Kora akazi ko mu biro neza, noneho ntamuntu ufite ikirego akurega. Birumvikana ko abaguzi bashobora kutanyurwa, ariko, murwego rwubufaransa bwamafi, birakenewe guhugura abakozi kuburyo basabana nabaguzi mu kinyabupfura no mu budahemuka bishoboka. Teza imbere francise ukurikije amabwiriza kugirango shobuja atagira ikibazo. Restaurant y amafi ikenera umubare munini wabakiriya; kubwibyo, ugomba kubakurura, kwamamaza birakwiriye. Igomba gukorwa neza kandi neza, iyobowe nibikoresho bigezweho biva muri francisor.

Niba ukoresha amafi ya resitora yuburobyi, ubucuruzi bwawe bugomba kuba bwiza kandi bunoze. Mugihe cyiterambere ryimirimo, birakenewe kwishingikiriza kuri gahunda yubucuruzi yashyizweho mbere kugirango duhore tuyisuzuma.

Niba ingorane zivutse mukuzamuka kwa francise kububiko bwamafi, ugomba kubitsinda, ukoresheje uburambe nubuhanga bwa francisor. Nukuri inshuti nkuru izasangira nawe ubumenyi nuburambe, hamwe nikoranabuhanga rihari. Ibyiza nkibi byo guhatanira inyungu ntibishobora gusuzugurwa. Uzashobora gukorana neza nabaguzi bose niba ukurikiza byimazeyo amabwiriza yose. Ubufaransa kububiko bwamafi ni umushinga wubucuruzi urimo ingaruka zimwe. Kurugero, ni amarushanwa arenganya.

Byongeye kandi, ububiko mububiko bushobora kugenda nabi, kubwibyo, ni ngombwa guhindura uburyo bwo kubika. Ariko inzira yo guteza imbere francise ya resitora y amafi irashobora kandi guhura ningorane zijyanye ninzego za leta. Ruswa ikwirakwira mu bihugu bimwe na bimwe. Kubera iyo mpamvu, abayobozi batiyubashye barashobora kwishora mu bikorwa byo kwambura abantu, bivuze ko ari ngombwa kwitegura iterambere nk'iryo. Igikorwa cya francise kuri resitora y amafi kizazana inyungu nini, gitange uburyo bwo gucunga neza, no kwagura ibikorwa hitawe kubintu bitandukanye. Kwiga imibare nabyo birakenewe, iki gikorwa kigomba gukorwa mubwitonzi budasanzwe. Ubufaransa bukusanya amakuru yingenzi ashobora gutwara resitora yo hasi.