Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

'Franchise yububiko ifite ibicuruzwa bihendutse' - icyifuzo nkicyo cyoherejwe kuri moteri ishakisha nabacuruzi bashya. Impamvu iri mumikoro make, icyifuzo gikomeye cyo gushaka amafaranga, hanyuma, gutangira umushinga wawe. Franchises iratandukanye, icy'ingenzi ni uguhitamo gukora, no kutagura dummy. Abatekamutwe bihisha inyuma yizina ryikirango kizwi cyo kugurisha ibicuruzwa bisanzwe mububiko bwa interineti, nkigisubizo, aho kugirango inyungu zasezeranijwe, ushobora gusa kubona inzozi zacitse nubushobozi budashoboka. Nigute ushobora kwirinda ibi? Ubufaransa bwububiko bufite ibicuruzwa bihendutse burashobora guhagararirwa nibirango mpuzamahanga cyangwa murugo. Nibyiza guhitamo francise mukarere kegereye.

Ubucuruzi rero buzazana kunyurwa hiyongereyeho inyungu. Ububiko burashobora gufungurwa mumujyi, cyangwa muburyo busanzwe. Byose biterwa namafaranga yawe hamwe nuburyo bwatoranijwe bwakazi. Ibicuruzwa bihendutse bihora bisabwa, bityo ingaruka zishoramari ni nto. Ibicuruzwa bihendutse birangwa nubwiza buke, ugomba rero kwitegura kurega kubyerekeye iduka ryawe kandi ugateganya mbere uburyo byakemura ibibazo bitoroshye. Muri kataloge yacu urashobora kubona itangwa ryububiko bwa francise kuri wewe, twakiriye gusa abafaransa bizewe. Turagufasha guhitamo francise ikora no gufungura ibikorwa byawe byubucuruzi bitagira ingaruka.

Twabibutsa ko ku bukungu bwacu, francise muri iki gihe ari ibintu bishya, mu gihe mu bihugu byateye imbere byakorwaga mu binyejana byinshi nk'uburyo bwo gukemura ibibazo bya sosiyete mu bicuruzwa na serivisi zitandukanye. Ni mubijyanye no kwiyongera kwamamare yibi bintu twateje imbere porogaramu itangaje ya USU, nta gushidikanya ko yashoboye kuba umufasha wingenzi mu myitwarire ya biz.