Ubufaransa bwa cafe ni umushinga wubucuruzi ushobora kubyara inyungu, ubishyize mubikorwa, ufite amahirwe yose yo kugera kubisubizo byingenzi. Kugirango tutibeshya mugushyira mubikorwa ingamba zubucuruzi, birasabwa gukora hakiri kare ibikorwa byisesengura. Uzakenera gusuzuma abanywanyi bombi hamwe numushinga wawe wubucuruzi. Niba ukora muri francise, noneho usanzwe uyifite mugitangira ibikorwa ufite inyungu nini cyane kurenza abo bahanganye. Urimo kugurisha ikirango kizwi kwisi yose, bivuze ko ibyifuzo bifatika byemewe kuri wewe. Nibyiza kandi guteza imbere francise kuko ukoresha uburyo bwubucuruzi bwiteguye kandi bwageragejwe neza.

Iragufasha gutanga neza ibisubizo bitangaje mumarushanwa ku giciro gito. Nibyo, francise ya cafe nayo ifite ibiranga. Uzasabwa gukuramo umubare runaka wamafaranga winjiza kuruhande rwa francisor.

Niba ukoresha cafe franchise, ugomba kwitondera cyane kuruhande rwamafaranga yikibazo. Kubera ko utangiye gushyira mubikorwa gahunda yubucuruzi, ugomba guhita wohereza hafi 11% yumutungo wimari wahisemo gushora muri iki gikorwa. Aya mafranga yose ntasubizwa kandi akoreshwa na francisor kubushake bwayo. Ubufaransa bwa cafe buzakora neza kandi buzagufasha kubona amafaranga menshi kurenza niba watezimbere ubucuruzi kuva kera ukoresheje ikirango cyawe. Nibisanzwe, iyi gahunda irakora, kubera ko ikirangantego kizwi cyane kirenze cyane ibigo byaho, byibanze mubyamamare. Cafe franchise igezweho yashyizwe neza kugirango igende neza.

Ariko, abanywanyi barashobora kukubangamira bikomeye. Ugomba kubyiga no gufata ingamba hakiri kare kugirango utinjira mubihe bikomeye.

Cafe ikora neza izagufasha guhangana nimpapuro zose. Kurugero, ntugomba kongera kwandika gahunda yubucuruzi, guha akazi abashushanya imitako, no gukoresha amafaranga mugukora ikirango. Urabona ibi byose byiteguye; birahagije gushyira mubikorwa gusa inyandikorugero zihari. Ndetse nabantu bari muri cafe francised bagomba kwambara bakurikije urwego rwisi. Ibi nibikorwa bisanzwe, kandi niba franchisee ayirenze, francisor ifite uburenganzira bwo gutandukanya uburenganzira bwo gukoresha ikirango. Ibi byose bisabwa biteganijwe mumasezerano hakiri kare, bivuze ko hamwe nigikorwa gikwiye ufite ubwishingizi bwimpanuka zitunguranye.

Cafe francise ikora neza nukuri zahabu nziza kuri wewe. Mugutezimbere, uzakira umubare utari muto wumutungo wimari nkinjiza.

Ugomba kandi gusangira naba francisor amafaranga winjiza ukoresheje imishinga yubucuruzi nikirango. Niyo mpamvu francise ya cafe itegetswe gukuramo umubare runaka wumutungo winjiza kugirango francisor ibashe gukomeza kwamamaza ikirango cye no gushora imari mukuzamura iterambere. Usibye ibikorwa byo kwamamaza, uzanishyura amafaranga yimisoro ku buryo budasubizwa. Aya mafaranga ari hagati ya 3 na 6% kandi aratandukanye bitewe namasezerano yumvikanyweho hagati yimpande zombi. Iyo utezimbere francise muri cafe, mubyukuri, uri umugabuzi wakarere ufite uburenganzira budasanzwe bwo gucuruza ikirango.

Cafe ikora neza igomba kuzuza ibisabwa kugirango umuntu atsinde. Ubwa mbere, ugomba gukora isesengura rya swot hakiri kare, bizagufasha kumva ingaruka zishobora kukugiraho ingaruka naya mahirwe ahari kugirango ubitsinde. Imbaraga nintege nke byubucuruzi bwawe nabyo bizagusobanurira niba ukora isesengura rya swot. Mugihe utezimbere francise muri cafe, ugomba kandi kwitondera abo bahanganye bamaze gufungura ibiro byabo cyangwa bafite gahunda nkizo. Ibi bizagufasha mugihe kizaza, nkuko uzaba witeguye ibihe bitandukanye kandi rimwe na rimwe bikomeye. Raporo yububasha bwo kugura nayo izakenera gusubirwamo niba uguze francise.

Nibikorwa bisanzwe kuko bidashoboka gukora imishinga yubucuruzi neza nta mibare.

Ubufaransa bukora neza kuri cafe butuma bishoboka gukorana nurwego rwo hejuru rwiterambere ryiterambere no kugurisha ibicuruzwa neza kurusha abanywanyi badakoresha ubwo buryo bwubucuruzi bubishoboye. Cafe yateguwe neza ninzira yawe yo gutsinda. Nyuma ya byose, urimo kugurisha ibicuruzwa na serivisi ukurikije gahunda yubucuruzi isanzweho, yageragejwe kandi igeragezwa nabandi ba rwiyemezamirimo benshi. Kandi, kumenyekanisha ibicuruzwa ntibigomba gusuzugurwa. Niyo ntego niho ufata mugukoresha francise. Nyuma ya byose, urashobora kubikora byoroshye kandi ukazamura gusa ikirango mwizina ryawe.

Nubwo bimeze bityo ariko, uracyagera ku ntera yo hejuru ituruka ku gukora imishinga yubucuruzi imaze kuzamurwa mugura cafe franchise. Muri rusange, francising itanga umusaruro, kubera ko ubu bwoko bwibikorwa butanga icyitegererezo cyuzuye cyo gushyira mubikorwa imishinga.

Gukorana na cafe franchise birashobora kuba bikubiyemo ibintu bitandukanye ugomba gutekereza. Niba wujuje byuzuye amategeko n'amabwiriza akurikizwa, ntuzagira ikibazo. Ibintu hafi ya byose bishushanya bigomba kuba bisa nurugero rwumwimerere. Ibi birashobora kuba imyenda cyangwa imitako yikibanza, kimwe nigicuruzwa cyagurishijwe.

Fungura ububiko bwa francise nintangiriro nziza kubucuruzi bwatsinze. Ariko nigute ushobora gufungura ntutakaze? Reka tubimenye. Rero, ufite icyifuzo nigishoro cyambere cyo gutangiza umushinga wawe. Kugirango ugabanye ingaruka kandi ntutakaze amafaranga, uhisemo kugura francise yububiko. Ariko francise ni iki? Nubwoko bwuruhushya cyangwa uburenganzira bwo guhagararira ikirango mumujyi wawe cyangwa mugihugu. Umu francisor agurisha ubwo burenganzira kandi afasha franchisee gutunganya biz, ukurikije gahunda ya biz yatunganijwe mbere, mugihe ikomeza amahame yakazi cyangwa ikoranabuhanga.

Rwiyemezamirimo mushya atangira akazi ayobowe na sosiyete izwi. Irasa nkikintu nkiki, ufungura iduka rya francise kuva kumurongo uzwi, uzamurwa mugihugu cyawe, kandi ukamenyekana nabaguzi. Umu francisor araguha gahunda zakazi zashizweho neza, tekinoroji, hamwe nubucuruzi. Franchises igabanyijemo ibyiciro: itaziguye, isanzwe, ubuntu, hamwe nuwasimbuwe, yiteguye. Urashobora gufungura ububiko butaziguye niba amahitamo yawe ari make. Ubu bwoko bwubufatanye butanga uburenganzira bwo gufungura biro imwe cyangwa ebyiri zihagarariye. Ibisanzwe bifata ibyemezo byuzuye kuri francisor yawe.

Muri iki kibazo, ni ngombwa kubahiriza amahame yose yikigo. Ubuntu bwubusa buteganya amategeko agenga akazi kuva muri francisor, gucunga neza ububiko birakorwa. Hamwe no gusimburwa, bikwiranye nabakora franchisee. Muri iki kibazo, isosiyete ya franchise itegeka uburyo nubuhanga, hanyuma ugahitamo abaguzi wenyine. Ibigo byiteguye, ubu bwoko bwa francising busaba ishoramari rinini, ugura ubucuruzi bwiteguye, hanyuma mubisubize, wishyura imisoro cyangwa inyungu. Ni ubuhe buryo bwiza bwo gufungura francise? Ku mucuruzi udafite uburambe, fungura ubu bwoko bwibikorwa birakwiriye. Erega burya, ntabwo ari ibanga mugihe utazi ikintu cyangwa usobanukiwe, ni igihe gikwiye cyo kwitabaza umujyanama uzi ibibera kandi azi inzira yo kwikuramo.

Niki franciser? Ingamba zubucuruzi namayeri, gahunda ya biz, ibikoresho byamamaza, tekinoroji yo gukora ibicuruzwa, abakiriya nabatanga isoko. Gufungura iduka bisaba amafaranga angahe? Mbere ya byose, amafaranga arakenewe kugirango ugure francise. Igiciro cyacyo kiratandukanye bitewe nubwoko bwubufatanye nurwego rwo kuzamura ibicuruzwa. Ugomba kandi kwishyura buri kwezi amafaranga yimisoro yo gukoresha izina ryisosiyete. Niba wemeye, urashobora gukuraho inyungu wongera umusanzu wambere mubucuruzi. Ubundi buryo bushimishije nukwemeza francisor wawe ubuhanga bwawe nubushobozi bwo kubona inyungu nyinshi muri biz mugihe kizaza, bityo urashobora gukurura ishoramari kandi ntushore imari. Kora neza amasezerano yubufatanye kugirango utazahura nibibazo mugihe kizaza.

Kuki gufungura ububiko? Hariho impamvu nyinshi. Urashobora gucuruza mububiko busanzwe hamwe nukuri kugurisha. Ibicuruzwa bitandukanye bigurishwa kandi bigurwa mu mwaka. Biragaragara ko ukeneye guhitamo icyicaro cyawe no guha abaguzi ibicuruzwa biranga ibyiza kuruta iby'abanywanyi. Gucuruza kumurongo birakenewe cyane cyane ubungubu, biroroshye kubakiriya kandi bigira akamaro cyane mubwigunge. Fungura umushinga wawe kuri enterineti wunguka. Ntukeneye gukodesha ibiro, kwishyura ibikorwa byingirakamaro, guha akazi abakozi benshi, gukoresha amafaranga yo kubungabunga ibiro.

Ukeneye gusa gutegura gutanga, ibitekerezo byabakiriya. Franchising itanga amahirwe nkaya kuva ibicuruzwa byagurishijwe bimaze kumenyekana kubaguzi. Ni ibihe birango bigenda ubu? Ubufaransa mubijyanye no kugaburira, gucuruza, gukora, ibicuruzwa byabana, imyambaro ninkweto, uburezi. Ibice byavuzwe haruguru birakunzwe cyane kandi byihuse kwishyura. Urashobora gufungura ingingo yo kugurisha imyenda cyangwa inkweto udatinya ko idasabye, na none icy'ingenzi ni uguhitamo icyicaro. Mbere yo gutangiza umushinga wibanze, ugomba guhitamo imari shingiro yambere, kandi ukumva icyo ushaka kugeraho amaherezo. Kora gahunda kandi ubikore, soma inkuru zitsinzi za franchisee, suzuma amahirwe yawe yo gutsinda.

Cataloge idasanzwe ifasha kubona amahitamo meza yubufatanye. Yashizweho muburyo ushobora kugendagenda neza mubyifuzo no gusuzuma amahitamo yatanzwe. Twakusanyije ibyifuzo byamasosiyete yo murugo no mumahanga. Urashobora kubona urwego rutandukanye rutangwa. Mugihe kimwe, dushyira gusa francisors yizewe, ntamwanya wabashuka mububiko bwacu. Fungura ububiko bwa francise cyangwa ubucuruzi ukunda nintambwe yo kumenya ubushobozi bwawe, twiteguye kugufasha muribi.

Cataloge yububiko bwa francises iguha amahirwe yo gufungura ubucuruzi bwawe murwego rwo gucuruza. Iki gice cyubucuruzi kirazwi cyane, cyane mubucuruzi buciriritse n'ibiciriritse. Ubucuruzi ntibusaba ishoramari rinini no kugura ibikoresho byibyara umusaruro, kubwibyo bwoko bwibikorwa birangwa no kwinjiza amafaranga byihuse hamwe n’urwego rwo hejuru rwinjiza.

Cataloge yubufaransa bwububiko burimo ibintu byiza cyane: urashobora guhitamo icyerekezo mubucuruzi, fungura francise hanyuma ukore neza kandi utezimbere ubucuruzi bwawe bwite. Ibyamamare cyane ni nko mububiko bwibiryo, ububiko bwimyenda, inkweto, ibicuruzwa byabana, ibikoresho, nibindi byose ibi biraboneka murutonde rwacu. Mubyongeyeho, murutonde rwaba francise, urashobora kubona ibyifuzo byububiko bwa francising kumurongo, akamaro kacyo ntikinyeganyega mugihe cya none. Muri 2020-2021 urwego rwo gucuruza kumurongo rwa interineti rwiyongereye cyane, bituma amaduka yo kumurongo ashimishwa no kwihangira imirimo: ishoramari rito, kwishyura byihuse, inyungu nyinshi bidakenewe kugura ibicuruzwa byigenga, kandi nta bikenewe kubikoresho byihariye.

Kuki uhitamo ububiko bwububiko hanyuma ugakoresha kataloge? Mbere ya byose, muri kataloge, urashobora kubona urutonde rwa francises zose zitangwa nububiko bwiza buturutse kwisi. Icya kabiri, inyungu ku ishoramari ibaho mumwaka wambere wubucuruzi. Birumvikana ko urwego rwamarushanwa murwego rwubucuruzi rugomba no kwitabwaho. Kubwiyi mpamvu, inzira nziza yaba iyo gusuzuma imiyoboro yose ihari ya francise nibitekerezo byabo.

Niki cataloge yacu na francising itanga muri rusange?

• Gutanga ibicuruzwa bizwi;

• Ubushobozi bwo kugurisha ibicuruzwa byiza mububiko bwiza;

• Inyungu mugihe cyo kwishyura, ingano yishoramari, nibiciro byiza;

• Ibigo bitanga francise bitanga politiki yubucuruzi yubatswe neza hamwe niyamamaza ryamamaza - ntukeneye kuzenguruka ubucuruzi bwawe guhera.

Muri kataloge yububiko bwa francise, urashobora kubona byoroshye no kwihitiramo wenyine ibyifuzo bishimishije kandi byunguka bizakuzanira inyungu nziza nibyishimo kumurimo. Urakoze kuri catalog, uzashobora kuvugana na banyiri amaduka ya francise. Ubucuruzi bwawe buri mumaboko yawe, ishingiro ryibikorwa byawe biri murutonde rwaba francise!

Ubucuruzi nubucuruzi nibisobanuro bifitanye isano. Kugira ngo wumve neza icyo franchise aricyo, ugomba kwiga amakuru kugirango ufate icyemezo cyiza nubuyobozi. Nyuma ya byose, amakuru ajyanye nurufunguzo rwo gutsinda. Na none, gukora francise hamwe nabacuruzi, yashizweho nisosiyete ikora umutimanama, urashobora gukora byoroshye ibikorwa byose bitandukanye kandi ugahangana numurimo urimo. Ntugomba guhora uhura nigihombo bitewe nuko abakozi mukigo cyawe badakora nabi imirimo yabo itaziguye. Buri wese mu bakozi bashoboye gukoresha igihe cye kugirango bahangane neza nimirimo yose yo mu biro.

Ntabwo ufite ingorane gusa kuberako gahunda yacu isa nkumugambi mwiza ubufasha bukenewe. Niba ushishikajwe na francise, noneho ubuyobozi bugomba gukorwa neza. Nibyo, software iguha amakuru akenewe, ariko, inzira yubuyobozi ubwayo igomba gukorwa hakoreshejwe software.

Hamwe nubufasha bwitsinda ryabaporogaramu babimenyereye, urashobora kurangiza imirimo yo mu biro mugihe cyo kwandika. Iyo ukorana na francise, umucuruzi ntagomba gukora intoki imirimo myinshi yo mubiro. Ufite intera nziza cyane kandi nziza-isa neza. Nyuma ya byose, urashobora guhitamo uburyo bwiza bwo gushushanya.

Ningirakamaro kuri francise nu mucuruzi kugira urwego rwuzuye rwo kubaka tekinike yubucuruzi. Franchise irenze abo basanzwe bakorana nubucuruzi ku isoko mubyinshi mubipimo bishobora gushyirwa mubikorwa byingenzi. Iyo ikorana numucuruzi, isosiyete ntabwo ihura ningorane, bityo, francise iba nziza kandi birashoboka kubona amafaranga menshi.

Ubufaransa bwa cafe yumuryango nubucuruzi budasanzwe - umushinga, mugushyira mubikorwa, ufata inshingano zimwe. Zigizwe ahanini nuko ugomba kwishyura imisanzu itandukanye. Ubwa mbere, bimaze kuba intambwe yambere yimikoranire hamwe na francise, umusanzu wamafaranga yatanzwe. Bikorwa mu kigero kigera kuri 11% by'umubare w'amafaranga yatanzwe mu ishoramari. Ubusanzwe umuryango wumuryango ni umushinga wihariye ugomba gushyirwa mubikorwa witonze kuburyo burambuye. Birumvikana, uzabona inyungu zose zikorana nu mushinga wubucuruzi.

Ariko, hariho n'ibibi. Iyo ugurishije umuryango wa cafe francise, urashobora guhura numubare munini wabanywanyi badashaka na gato kugutererana nisoko ryisoko ribaha urwego ruhoraho rwinjiza. Niba uhisemo gutangiza cafe yumuryango, noneho francise igomba kuguha inyungu zikwiye kugirango urwego winjiza ruri hejuru cyane ugereranije nuko wakoraga wenyine. Uremera kwishyura imisanzu, inyungu zigera kuri 9% buri kwezi.

Cafe yumuryango francised irangwa nibiryo bitandukanye bidasanzwe. Ibi bigomba gushimangirwa mugihe ukora ibikorwa byo kwamamaza. Korana nisesengura ryawe, rizagufasha kumenya neza ibyiza nibibi uzakemura. Byongeye kandi, iki gikoresho cyiza kizagufasha kumva ingaruka zishobora kubangamira francise kuri cafe yumuryango, bizanashoboka guhuza amahirwe yose afungura. Ibi biroroshye cyane kandi bifatika, kuko amahirwe yawe yo gutsinda muburyo bwo guhangana kurushanwa aziyongera cyane. Umuryango wa cafe francise igomba gukwirakwiza ibice bitandukanye byibiciro kugirango ube abantu benshi bashoboka.

Korana n'imibare kandi ubyige murwego rwo gushyira mubikorwa francise ya cafe yumuryango. Bizaguha igitekerezo cyukuntu isoko ryifashe, uko ibintu bimeze mugihe runaka, ndetse nibibera muri sosiyete. Ubufaransa bwa cafe yumuryango ni umushinga wubucuruzi ushimishije, iyo ushyizwe mubikorwa neza, ushobora kugutunga cyane.

Ubufaransa bwa cafe yikorera wenyine bizazana inyungu zingenzi gusa mugihe witaye cyane kubyuzuza ubuziranenge bwuzuye ibicuruzwa mugihe bishyirwa mubikorwa. Shyira mubikorwa francise yawe kuburyo ntanumwe mubandi bafite ibibazo. Kandi ibisabwa birashobora kuvuka byoroshye mugihe cafe yubufaransa idakora neza. Ubwa mbere, abo bakiriya bahita bagaragaza ko batishimiye. Icya kabiri, irashobora kuba sitasiyo y’isuku n’ibyorezo cyangwa abandi bahagarariye ingufu za leta. Ibi birashobora kuba umuntu wese, abashinzwe umutekano wumuriro, abapolisi, umutekano wigihugu, nibindi.

Mubyongeyeho, mugihe ushyira mubikorwa ubwikorezi bwa cafe francise, urashobora guhura nigenzura na francisor. Nyuma ya byose, arashaka kumenya uko umushinga wawe uhuye nibisobanuro arimo atekereza kandi uharanira kubishyira mubikorwa. Nyuma ya byose, ukora kuri francise muri cafe yikorera wenyine, wiyemeje inshingano yo gukoporora hafi y'ibikorwa byo mu biro uhereye ku mwimerere, uhereye ku gishushanyo n'imyambarire y'abakozi ukarangirana na assortment, ibi byose bigomba kubahiriza Uwiteka amahame n'amategeko.

Niba ushaka gufungura cafe aho kwikorera wenyine aribyo byibandwaho, noneho francise igomba kuguha amahirwe yo guhatanira. Bitabaye ibyo, kuki ukeneye francise nkiyi, idatanga akarusho, cyane cyane kubijyanye na cafe aho abakiriya bazaba bakorera wenyine. Birumvikana ko serivisi yawe igomba kuba, nyamara, kurwego, kubera ko abakozi bazaba bagihari mubyumba abakiriya bazaba. Ibi nibisanzwe, kandi imyambarire nayo igomba gukurikizwa hubahirijwe byuzuye. Ubufaransa bwa cafe yikorera wenyine bizagufasha kongera cyane umubare winjiza ingengo yimari ukoresheje imikorere yikirango kizwi kandi kizwi. Nibyo, izindi nyungu nazo zizakenera gukoreshwa kugirango tugere kubisubizo byingenzi.

Korana na francise ya cafe yikorera wenyine kandi wakire ibihembo bitandukanye biva muribi, bityo ube umucuruzi watsindiye isoko cyane ushobora gukora byoroshye umusaruro mubikorwa bigoye.