Fungura ububiko bwa francise nintangiriro nziza kubucuruzi bwatsinze. Ariko nigute ushobora gufungura ntutakaze? Reka tubimenye. Rero, ufite icyifuzo nigishoro cyambere cyo gutangiza umushinga wawe. Kugirango ugabanye ingaruka kandi ntutakaze amafaranga, uhisemo kugura francise yububiko. Ariko francise ni iki? Nubwoko bwuruhushya cyangwa uburenganzira bwo guhagararira ikirango mumujyi wawe cyangwa mugihugu. Umu francisor agurisha ubwo burenganzira kandi afasha franchisee gutunganya biz, ukurikije gahunda ya biz yatunganijwe mbere, mugihe ikomeza amahame yakazi cyangwa ikoranabuhanga.

Rwiyemezamirimo mushya atangira akazi ayobowe na sosiyete izwi. Irasa nkikintu nkiki, ufungura iduka rya francise kuva kumurongo uzwi, uzamurwa mugihugu cyawe, kandi ukamenyekana nabaguzi. Umu francisor araguha gahunda zakazi zashizweho neza, tekinoroji, hamwe nubucuruzi. Franchises igabanyijemo ibyiciro: itaziguye, isanzwe, ubuntu, hamwe nuwasimbuwe, yiteguye. Urashobora gufungura ububiko butaziguye niba amahitamo yawe ari make. Ubu bwoko bwubufatanye butanga uburenganzira bwo gufungura biro imwe cyangwa ebyiri zihagarariye. Ibisanzwe bifata ibyemezo byuzuye kuri francisor yawe.

Muri iki kibazo, ni ngombwa kubahiriza amahame yose yikigo. Ubuntu bwubusa buteganya amategeko agenga akazi kuva muri francisor, gucunga neza ububiko birakorwa. Hamwe no gusimburwa, bikwiranye nabakora franchisee. Muri iki kibazo, isosiyete ya franchise itegeka uburyo nubuhanga, hanyuma ugahitamo abaguzi wenyine. Ibigo byiteguye, ubu bwoko bwa francising busaba ishoramari rinini, ugura ubucuruzi bwiteguye, hanyuma mubisubize, wishyura imisoro cyangwa inyungu. Ni ubuhe buryo bwiza bwo gufungura francise? Ku mucuruzi udafite uburambe, fungura ubu bwoko bwibikorwa birakwiriye. Erega burya, ntabwo ari ibanga mugihe utazi ikintu cyangwa usobanukiwe, ni igihe gikwiye cyo kwitabaza umujyanama uzi ibibera kandi azi inzira yo kwikuramo.

Niki franciser? Ingamba zubucuruzi namayeri, gahunda ya biz, ibikoresho byamamaza, tekinoroji yo gukora ibicuruzwa, abakiriya nabatanga isoko. Gufungura iduka bisaba amafaranga angahe? Mbere ya byose, amafaranga arakenewe kugirango ugure francise. Igiciro cyacyo kiratandukanye bitewe nubwoko bwubufatanye nurwego rwo kuzamura ibicuruzwa. Ugomba kandi kwishyura buri kwezi amafaranga yimisoro yo gukoresha izina ryisosiyete. Niba wemeye, urashobora gukuraho inyungu wongera umusanzu wambere mubucuruzi. Ubundi buryo bushimishije nukwemeza francisor wawe ubuhanga bwawe nubushobozi bwo kubona inyungu nyinshi muri biz mugihe kizaza, bityo urashobora gukurura ishoramari kandi ntushore imari. Kora neza amasezerano yubufatanye kugirango utazahura nibibazo mugihe kizaza.

Kuki gufungura ububiko? Hariho impamvu nyinshi. Urashobora gucuruza mububiko busanzwe hamwe nukuri kugurisha. Ibicuruzwa bitandukanye bigurishwa kandi bigurwa mu mwaka. Biragaragara ko ukeneye guhitamo icyicaro cyawe no guha abaguzi ibicuruzwa biranga ibyiza kuruta iby'abanywanyi. Gucuruza kumurongo birakenewe cyane cyane ubungubu, biroroshye kubakiriya kandi bigira akamaro cyane mubwigunge. Fungura umushinga wawe kuri enterineti wunguka. Ntukeneye gukodesha ibiro, kwishyura ibikorwa byingirakamaro, guha akazi abakozi benshi, gukoresha amafaranga yo kubungabunga ibiro.

Ukeneye gusa gutegura gutanga, ibitekerezo byabakiriya. Franchising itanga amahirwe nkaya kuva ibicuruzwa byagurishijwe bimaze kumenyekana kubaguzi. Ni ibihe birango bigenda ubu? Ubufaransa mubijyanye no kugaburira, gucuruza, gukora, ibicuruzwa byabana, imyambaro ninkweto, uburezi. Ibice byavuzwe haruguru birakunzwe cyane kandi byihuse kwishyura. Urashobora gufungura ingingo yo kugurisha imyenda cyangwa inkweto udatinya ko idasabye, na none icy'ingenzi ni uguhitamo icyicaro. Mbere yo gutangiza umushinga wibanze, ugomba guhitamo imari shingiro yambere, kandi ukumva icyo ushaka kugeraho amaherezo. Kora gahunda kandi ubikore, soma inkuru zitsinzi za franchisee, suzuma amahirwe yawe yo gutsinda.

Cataloge idasanzwe ifasha kubona amahitamo meza yubufatanye. Yashizweho muburyo ushobora kugendagenda neza mubyifuzo no gusuzuma amahitamo yatanzwe. Twakusanyije ibyifuzo byamasosiyete yo murugo no mumahanga. Urashobora kubona urwego rutandukanye rutangwa. Mugihe kimwe, dushyira gusa francisors yizewe, ntamwanya wabashuka mububiko bwacu. Fungura ububiko bwa francise cyangwa ubucuruzi ukunda nintambwe yo kumenya ubushobozi bwawe, twiteguye kugufasha muribi.

Igikoni francise ni umushinga utoroshye, ushobora gukurura ingorane nyinshi. Ariko, aho hari ibyago byinshi, ngaho urashobora kwiringira kugaruka neza. Kubwibyo, francise yigikoni ntigomba gutereranwa gusa kuberako ishyirwa mubikorwa ryumushinga wubucuruzi ryuzuyemo ingaruka. Muri rusange, francise iyariyo yose ni ikintu gishobora guteza akaga. Ibintu ntabwo buri gihe bigenda nkuko byateganijwe. Ariko, niba witeguye neza kandi ugakora ibikorwa byisesengura mugihe, noneho urashobora gukora wizeye kandi ntutinye ibintu bibi.

Nubwo biza, uzaba witeguye. Shyira mubikorwa francise neza kugirango francisor itakira ibirego nibisabwa. Mubyukuri, akenshi, niba uri francisee, uwitwa umuguzi wamayobera arashobora kugusanga. Agenzura ubwiza bwa serivisi nibicuruzwa byose ucuruza.

Niba ushishikajwe no guteka ukaba ushaka francise kugirango ushyire mubikorwa umushinga wubucuruzi, noneho urashobora gukenera guhanahana ibicuruzwa cyangwa ububiko bwihariye kugirango ugurishe ibicuruzwa nkibi. Guhana kwa Franchise ni urubuga rutanga amakuru yubwoko bwubucuruzi butanga ibicuruzwa bitandukanye bikora kurwego rwisi. Igikoni kirashobora kugurishwa munsi ya francise cyangwa ubucuruzi munsi yikimenyetso cyawe. Gushyira mubikorwa umushinga wubucuruzi wenyine ntabwo bifitanye isano ningaruka n’akaga gusa, ariko kandi birahenze cyane. Mugukorana nigikoni cyigikoni, urashobora kubona gahunda-yuzuye kandi ikora neza. Barashobora kuyoborwa kugirango bubake icyitegererezo cyibikorwa byo kwihangira imirimo.

Igikoni francise izakora neza niba ukora isesengura rya swot mbere yo kubishyira mubikorwa. Na none, isesengura ryibikorwa byapiganwa bizagufasha kumva ingorane uzahura nazo. Witeguye neza, ningorane nke uzagira mugihe kizaza. Erega burya, hariho umugani uzwi cyane uvuga ngo: uwaburiwe yitwaje imbunda. Aha niho ukeneye kwifashisha ubumenyi mbere yo gushyira mubikorwa igikoni. Amakuru akenewe ni ubwoko bwintwaro, ukoresheje ushobora gutsinda wizeye muguhangana nabakurwanya.

Igikoni gikora neza kizagufasha kwinjiza amafaranga yingengo yimari.

Birakwiye ko twibuka ko mugihe ukorana na francise, uba wiyemeje gutanga umubare runaka wumutungo wimari kugirango ushigikire francisor. Kurugero, niba utangiye gushyira mubikorwa umushinga wubucuruzi ujyanye na francise yigikoni, noneho ugomba guhita wishyura icyarimwe. Iyi ni ijanisha runaka ryamafaranga yishoramari ushora mubyiciro byambere. Byongeye, mugihe ugurisha francise yigikoni, ugomba no kwishyura 1 kugeza 3% buri kwezi kugirango wamamaze. Iyamamaza rizakorerwa munzu nisosiyete mukorana. Iri ni ishoramari ryiza ryumutungo wimari, kuko kubaka kumenyekanisha ibicuruzwa bishobora kugira uruhare runini mumujyi wawe.

Mubyongeyeho, hari nintererano yitwa royalties. Mugihe ushyira mubikorwa francise yigikoni, ugomba kubishyira mubiciro bigomba gutangwa.

Imikoranire myiza nabakiriya bawe nimwe mubisabwa kugirango umuntu atsinde. Iki gipimo gikora haba muri francise yigikoni no mubindi bikorwa byubucuruzi. Niba ukorana na francise, birashoboka cyane ko uzahabwa amahirwe yo gushushanya ibibanza byawe, haba imbere ndetse no hanze, ukurikije indangamuntu. Byongeye kandi, abakozi bawe bazasabwa cyane kwambara imyenda ikurikije imyambarire. Ibi nibisanzwe rwose kuri francise, bivuze ko udakwiye kwirengagiza indangamuntu. Igikoni cyigikoni gishobora gushyirwa mubikorwa neza kandi neza, hashingiwe kumajyambere isanzwe yuyu mushinga wubucuruzi.

Gukorana na francise yigikoni bizaba umushinga wubucuruzi unoze kandi wujuje ubuziranenge, kuko uzaba ufite amabwiriza yose akenewe kandi uzashobora kuyakoresha kugirango ugere kubisubizo bitangaje.

Cataloge yububiko bwa francises iguha amahirwe yo gufungura ubucuruzi bwawe murwego rwo gucuruza. Iki gice cyubucuruzi kirazwi cyane, cyane mubucuruzi buciriritse n'ibiciriritse. Ubucuruzi ntibusaba ishoramari rinini no kugura ibikoresho byibyara umusaruro, kubwibyo bwoko bwibikorwa birangwa no kwinjiza amafaranga byihuse hamwe n’urwego rwo hejuru rwinjiza.

Cataloge yubufaransa bwububiko burimo ibintu byiza cyane: urashobora guhitamo icyerekezo mubucuruzi, fungura francise hanyuma ukore neza kandi utezimbere ubucuruzi bwawe bwite. Ibyamamare cyane ni nko mububiko bwibiryo, ububiko bwimyenda, inkweto, ibicuruzwa byabana, ibikoresho, nibindi byose ibi biraboneka murutonde rwacu. Mubyongeyeho, murutonde rwaba francise, urashobora kubona ibyifuzo byububiko bwa francising kumurongo, akamaro kacyo ntikinyeganyega mugihe cya none. Muri 2020-2021 urwego rwo gucuruza kumurongo rwa interineti rwiyongereye cyane, bituma amaduka yo kumurongo ashimishwa no kwihangira imirimo: ishoramari rito, kwishyura byihuse, inyungu nyinshi bidakenewe kugura ibicuruzwa byigenga, kandi nta bikenewe kubikoresho byihariye.

Kuki uhitamo ububiko bwububiko hanyuma ugakoresha kataloge? Mbere ya byose, muri kataloge, urashobora kubona urutonde rwa francises zose zitangwa nububiko bwiza buturutse kwisi. Icya kabiri, inyungu ku ishoramari ibaho mumwaka wambere wubucuruzi. Birumvikana ko urwego rwamarushanwa murwego rwubucuruzi rugomba no kwitabwaho. Kubwiyi mpamvu, inzira nziza yaba iyo gusuzuma imiyoboro yose ihari ya francise nibitekerezo byabo.

Niki cataloge yacu na francising itanga muri rusange?

• Gutanga ibicuruzwa bizwi;

• Ubushobozi bwo kugurisha ibicuruzwa byiza mububiko bwiza;

• Inyungu mugihe cyo kwishyura, ingano yishoramari, nibiciro byiza;

• Ibigo bitanga francise bitanga politiki yubucuruzi yubatswe neza hamwe niyamamaza ryamamaza - ntukeneye kuzenguruka ubucuruzi bwawe guhera.

Muri kataloge yububiko bwa francise, urashobora kubona byoroshye no kwihitiramo wenyine ibyifuzo bishimishije kandi byunguka bizakuzanira inyungu nziza nibyishimo kumurimo. Urakoze kuri catalog, uzashobora kuvugana na banyiri amaduka ya francise. Ubucuruzi bwawe buri mumaboko yawe, ishingiro ryibikorwa byawe biri murutonde rwaba francise!

Ubucuruzi nubucuruzi nibisobanuro bifitanye isano. Kugira ngo wumve neza icyo franchise aricyo, ugomba kwiga amakuru kugirango ufate icyemezo cyiza nubuyobozi. Nyuma ya byose, amakuru ajyanye nurufunguzo rwo gutsinda. Na none, gukora francise hamwe nabacuruzi, yashizweho nisosiyete ikora umutimanama, urashobora gukora byoroshye ibikorwa byose bitandukanye kandi ugahangana numurimo urimo. Ntugomba guhora uhura nigihombo bitewe nuko abakozi mukigo cyawe badakora nabi imirimo yabo itaziguye. Buri wese mu bakozi bashoboye gukoresha igihe cye kugirango bahangane neza nimirimo yose yo mu biro.

Ntabwo ufite ingorane gusa kuberako gahunda yacu isa nkumugambi mwiza ubufasha bukenewe. Niba ushishikajwe na francise, noneho ubuyobozi bugomba gukorwa neza. Nibyo, software iguha amakuru akenewe, ariko, inzira yubuyobozi ubwayo igomba gukorwa hakoreshejwe software.

Hamwe nubufasha bwitsinda ryabaporogaramu babimenyereye, urashobora kurangiza imirimo yo mu biro mugihe cyo kwandika. Iyo ukorana na francise, umucuruzi ntagomba gukora intoki imirimo myinshi yo mubiro. Ufite intera nziza cyane kandi nziza-isa neza. Nyuma ya byose, urashobora guhitamo uburyo bwiza bwo gushushanya.

Ningirakamaro kuri francise nu mucuruzi kugira urwego rwuzuye rwo kubaka tekinike yubucuruzi. Franchise irenze abo basanzwe bakorana nubucuruzi ku isoko mubyinshi mubipimo bishobora gushyirwa mubikorwa byingenzi. Iyo ikorana numucuruzi, isosiyete ntabwo ihura ningorane, bityo, francise iba nziza kandi birashoboka kubona amafaranga menshi.