Rwiyemezamirimo wese arashaka kubona francises isabwa ikirango kizwi kubikorwa byabo byubucuruzi, hamwe no gukoresha bihendutse, mubucuruzi, no kwishyura byihuse. Nyamara, hano paradox yo kwivuguruza kwihuza ryumvikana hagati yikimenyetso kizwi cyane, izina ryikirango, hamwe no gukoresha bihendutse bivuka, kubera ko urwego rwinshi, icyitegererezo, nikirangantego, niko bihenze cyane kubikoresha no kubigumana mubucuruzi bwa francises . Amafaranga yishyurwa muburyo bwo kwishyura inshuro imwe, amafaranga yishyurwa buri kwezi, hamwe namafaranga yo kwamamaza asanzwe, kugirango akoreshe ikirango kizwi kandi kizwi cyane, bisaba ishoramari rinini, inshinge, nibiciro. Kwishura mugihe cyose ibiciro byubucuruzi bijyanye bijyanye na francises isabwa bisaba ko hajyaho amafaranga neza, binyuze kuri konti ya banki, ishyirahamwe ryiza ryakazi, umuyoboro w’ibicuruzwa byateye imbere kandi wagutse, urujya n'uruza rwinshi, hamwe n’ibicuruzwa byinshi, ahantu hareshya, hamwe na hamwe urutonde rw'ibicuruzwa. Kubera iyo mpamvu, kugirango uzamure ubucuruzi, ukeneye iyamamaza, kubona, no gukuramo ibikoresho byubucuruzi n’ibicuruzwa, kongera umubare w’abanditsi bagurisha, abayobozi, abajyanama, ikoranabuhanga, umusaruro, n’abakozi ba serivisi. Iyo ukorana na francises yaguzwe isabwa, icyingenzi nukubara neza igiciro cyo kugurisha ibicuruzwa nibicuruzwa, hamwe no kwishura ibiciro byose byibanze nubufasha mukubara ikiguzi cyibiciro.

Igiciro kinini cyo kugurisha ibicuruzwa nibicuruzwa ukoresheje ikirango cya francisor birashobora 'gutera ubwoba umuguzi rusange, kandi azanga kugura ibicuruzwa bihenze. Mubikorwa, urunigi rwo kugurisha rugurisha ibicuruzwa bizwi kandi bihenze bifite abakiriya bashinzwe kandi byatoranijwe, umuntu ku giti cye, wubahwa, umukiriya ukomeye ugura ikirango runaka. Hano hari abashyitsi basanzwe, cyane cyane abaguzi benshi, mubicuruzwa nkibi. Ku itsinda ry’ubucuruzi rusange, bivuze ko ibyiciro nyamukuru byabaturage, birakenewe ko wegera ibikorwa hamwe n’ubufaransa busabwa bafite imyumvire idasanzwe, kumenya 'uburyo bwa zahabu', kubirango byari bihendutse kuri bo kandi bizeye ubuziranenge. ibicuruzwa na serivisi ubwabo. Mubikorwa byisi, ibicuruzwa, inganda, nubucuruzi byubucuruzi birahari kandi birakwiriye, mugihe francises yibicuruzwa bingana na mirongo cyenda kwijana ryibicuruzwa. Amashanyarazi azwi cyane kubucuruzi bwibicuruzwa bifitanye isano no kugurisha pizza, ikawa yiteguye, imyenda, inkweto, ibikoresho bya elegitoroniki n’ibikoresho byo mu rugo, imodoka, no kugurisha abacuruzi bafungura amaduka na butike.

Intsinzi yo kugurisha muri francises yibicuruzwa ahanini biterwa nubushobozi bwumwuga bwabajyanama nabashinzwe kugurisha kwerekana ibicuruzwa byarangiye kubaguzi kugirango bishimye, bafite ubushake bwo kugura ibicuruzwa, kandi, banyuzwe nubuguzi bwiza, bava mububiko. Kubona imikorere myiza muri francises isabwa bijyana no guhugura abakozi guhoraho, mubikoresho byujuje ubuziranenge hamwe nubuhanga bungutse, ubuhanga hamwe nubwenge bwubucuruzi bwo kugurisha ibicuruzwa. Amahugurwa ateganijwe hamwe na webinari mugikorwa cyamahugurwa mubakozi bagize uruhare mugurisha ibicuruzwa, bamaze kugera kubuhanga no guhamagarira umwuga, guhatira ikinyabupfura, ubuhanga nubuhanga guhatira umukiriya kugura, ibyo bikaba byongeye kwerekana ukuri ko 'abakozi ari byose '. Amashanyarazi asabwa arasabwa, kubera ko hamwe nuburyo bushyize mu gaciro, butunganijwe, bwinjizwamo sisitemu, bahita bishyura vuba, binjiza amafaranga meza kuri rwiyemezamirimo-franchisee. Nuburyo bwuzuye kandi nkana mugutegura umushinga wubucuruzi bwa francises, hamwe na gahunda yubucuruzi yateye imbere neza, ubushakashatsi bwimbitse, nubushakashatsi bwumubano wamasoko, hamwe nisesengura ryabaguzi basabwa neza, bizana inyungu byihuse kandi bizana francises kuri icyiciro nurutonde rwabasabwe. Gukora ibikorwa byambere byisesengura kubyerekeranye ningaruka zamafaranga aturuka mubushoramari bwashowe, hamwe nubukungu, kubara kubiteganijwe mubucuruzi, kumafaranga yinjira, kubara umushinga winjiza, amafaranga yakoreshejwe, ninyungu bitanga impamvu zose zo gukora francise yishyuwe mubisabwa. Gutegura intego zo gutegura igenamigambi no gutegura igenamigambi rifite ubushobozi bwo gukwirakwiza, umubare w’ishoramari ryatangiye, kugirango wunguke byinshi, ukomeze kuringaniza no 'kuringaniza' hagati yikiguzi cya francises nigiciro kiri imbere cyo gukora ubucuruzi, ni gihamya nuburyo umwanzuro utekereje ko guhitamo francises byakozwe neza kandi byasabwe francises.

Ibirango binini bya francise bifite izina rizwi, fata umwanya wambere ku isoko, kwisi yose. Amasezerano manini, inyungu nini kandi ibi ntabwo ari ibanga kubantu. Abafite amafaranga ntibatakaza umwanya kubintu bito, bahita bafungura umuyoboro munini wa resitora, amaduka, salon yubwiza, amaduka yo kogosha, amahoteri, sitasiyo ya lisansi, nibindi. Ibirango bizwi cyane ni McDonald's, Holiday Inn, Subway, Chanel, Gucci, Dior, Zara, nabandi benshi. Buri munsi haba hari byinshi kandi byinshi. Kuki kugura francise ihendutse cyangwa nini kuburyo bikenewe? Ibintu byose byoroshye.

Ntibikenewe ko utangira ibintu byose uhereye kubitangira, ibi nibyiza cyane kubatangiye batamenya umusingi cyangwa ubuyobozi bonyine. Mugihe uguze francise, nini, iringaniye, cyangwa ihendutse, ugomba kumva ko usibye gahunda, ubona inkunga naba francisors, inzobere zacu, hamwe na gahunda hamwe nandi mabwiriza, inama zijyanye no kuzamurwa, no kwamamaza. Fungura ubucuruzi, utangire guhera, ariko ushyigikiwe nubucuruzi bwikinyamanswa. Muri icyo gihe, hamwe n’ibicuruzwa binini, ijanisha ryagabanijwe ku ba francisors nta gaciro rifite, risubizwa ibiciro byose kuva ukwezi kwa mbere. Iyo ukorana na kataloge ya francise, ufata ibyago hamwe nijanisha ntarengwa mugihe usuzuma imirimo yikigo runaka, ukurikije igihe ibikorwa byamasoko, amafaranga, nibindi bipimo. Nanone, iduka riboneka kugirango ryakire raporo zisesenguye buri munsi, buri cyumweru, buri kwezi, buri mwaka. Na none, muri kataloge iraboneka kugirango ubone ibyiciro byose bya francises (kuva bihenze kugeza bihendutse), byerekana ahantu (akarere).

Ubwishyu bwambere, hitawe kubwishyu rimwe hamwe nuburyo bwo kugurisha hamwe nabashinze, kugirango basuzume icyifuzo cyimiterere kumasoko nandi makuru. Ikindi wongeyeho mugushaka francise nini nuko nta mpamvu yo guta igihe cyo gukoresha umutungo.

Kubindi bisobanuro, nyamuneka hamagara inzobere zacu ukoresheje nimero yatanzwe. Ohereza icyifuzo ukoresheje e-imeri, kimwe no kujya kuri kataloge ya francise nini kugirango umenyeshe ibiciro, amazina ya francise nini cyangwa ihendutse, soma ibyasuzumwe nabakiriya (franchisees na francisors). Turabashimira mbere kubwinyungu zanyu kandi dutegereje ubufatanye burambye.