Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Kugurisha francise iguha amahirwe meza yo kuganza neza abanywanyi bose kumasoko. Ibi bibaho gusa kuva wowe, ukoresheje francise, ufite inyungu zingenzi muburyo bwo guhangana. Ubwa mbere, francise yo kugurisha iguha amahirwe yo gukora ibikorwa mwizina ryisosiyete izwi, yatsinze, kandi izwi. Ibi ni byinshi. Cyane cyane niba ikunzwe kwisi yose, harimo no mubutaka bwigihugu cyawe. Fata byinshi muri francise yawe bizaguhemba.

Urashobora kwishimira uburyo urwego rwinjiza rwiyongera. Urashobora kwigana rwose ikirango cyumwimerere hanyuma ukagishyira mubikorwa kugirango ube umucuruzi watsinze neza. Gushyira mubikorwa iyo ukorana na francise ntabwo uhura nibibazo bikomeye. Byongeye, urashobora kubitsinda byoroshye niba bivutse. Ibibazo byose ntibikigutera guhagarika umutima, kuko birashobora gukemurwa hifashishijwe ibikoresho bihari. Wakiriye ibikoresho biva muri francisor, ubikore ubwawe ukurikije amakuru ufite. Ukora kuri francise kandi ukishora mubikorwa byumwuga kugirango wongere urwego rwinyungu ziva mubikorwa.

Ugomba gusuzuma ko francise igura amafaranga. Mu ntangiriro, iyi nintererano imwe, ikorwa murwego rwambere. Ingano yacyo iri hagati ya 9 na 11%, byongeye, ibarwa nkijanisha ryamafaranga yose. Byongeye kandi, niba uhisemo kwishora muri francise kugirango isohozwe, ugomba rero kumva neza ko ugomba kwishyura amafaranga francisor buri kwezi. Yitezeho kwishura kuriwe kugeza kuri 3 kugeza 10% buri kwezi. Yerekeza ku misanzu ibiri ihoraho. Icya mbere kandi gikomeye muri byo cyitwa royalties, igice cya kabiri cyo kugurisha francise cyitwa kugabanuka kwisi yose.

Ufatiye hamwe, iyi misanzu yombi ishyira umutwaro ukomeye kuri bije.

Buri gihe kora gusa nyuma yo kwakira amakuru agezweho kandi ushobora kuyashyira mubikorwa. Kugira francise yo kugurisha iguha amahirwe akwiye. Birakenewe gukora kubitekerezo gusa, noneho, amakosa azaba adasanzwe. Ugomba kumenya neza ko ukeneye kugira amakuru yisesengura ufite. Isesengura rya Swot mugurisha franchise irafasha. Nigikoresho cyingirakamaro kandi cyiza.

Ntugomba kwishyura ikintu icyo aricyo cyose niba ubikora udakoresheje ibyifuzo bikwiye. Ari murwego rusange kandi ntugomba kugira ikibazo cyo kubishyira mubikorwa. Kubwibyo, franchise izana urwego rwo hejuru rwinjiza niba usesenguye amakuru yibarurishamibare hamwe namakuru yose aboneka mbere. Erega burya, uwaburiwe wese afite intwaro. Iri jambo rirakoreshwa mugihe ukorana na francise yo kugurisha.