'Big franchise' - Niki? Nigute wabihitamo? Hariho ibirango bizwi kwisi bifite inyungu nini no kuzamurwa byihuse, kubera izina nigihe kirekire kumasoko yigihugu runaka. Niba ushaka no gushora umutungo wamafaranga, umwanya, nimbaraga, birashoboka rwose guteza imbere ubucuruzi bwawe wigenga, udafite francise hamwe n’amasano manini, birahagije kumenya amahame yubuyobozi no gukurura abakiriya, noneho ikiguzi kinini ntabwo giteganijwe. Niba uri intangiriro ukaba ushaka gutangira umushinga wawe, ariko ukaba utazi uburyo n'aho watangirira, nibyiza rero kujya mububiko bunini bwa francise, ukamenyera ibyifuzo byatanzwe, politiki yibiciro hanyuma ugahitamo umutima wawe wumvikana. Biroroshye cyane kubantu basanzwe bazi murwego rwibikorwa bashaka gufungura ubucuruzi bunini kuruta uko byoroshye kubona francise kubera moteri ishakisha iboneka mububiko. Mbere ya byose, ugomba kumenyera ingingo zitangwa, gahunda y'ibikorwa, ntoya, iciriritse, cyangwa nini yo gutangiza igishoro, n'inyungu. Ububiko bwa franchise bwakozwe kubwa francisees naba francisors.

Gutoranya birashobora kuba ubwoko ubwo aribwo bwose buto, buciriritse, ubucuruzi bunini, kuva mubucuruzi, serivisi, kugaburira, nibindi. Hariho ibice nibice, urashobora guhitamo umujyi wawe, igihugu, kumenyera ibintu byiza binini, politiki y'ibiciro, kugisha inama, soma ibisobanuro byabakiriya kurubuga. Iraboneka kandi kureba igihe ubucuruzi bwumuryango runaka bumaze gukora, amafaranga yinjira nogusubiza, imiterere ya francise, hamwe nibyiciro kuva bihendutse kugeza kuri francise nini. Iyo uguze francise nini, ntampamvu yo gushyira amatangazo yamamaza, ibirango bizwi kwisi yose bizwi nabantu bose ndetse bifite abakiriya babo. Ibyo ari byo byose, mugura francise nini, ukora ubucuruzi hamwe na francisor, akubwira ibyerekeye chip no kurushaho guteza imbere ibitekerezo bya serivisi cyangwa ubufasha. Kandi, hariho umubare munini wubufaransa mububiko ku giciro cyiza. Mugura francise, ubona amahirwe yo guhagararira inyungu yikimenyetso runaka mukarere kawe, kongera imikorere ninyungu, no kwishura ikiguzi cyawe ako kanya.

Igiciro kinini cya francise, amafaranga menshi. Na none, mugihe uguze francise, iraboneka kugirango ubone ubufasha muguhitamo abakozi, kuyobora, no kugenzura, guteza imbere ubucuruzi. Hariho kandi amasaha-nijoro yo kugisha inama inzobere zitanga ibitekerezo byihuse byo kwamamaza ibicuruzwa. Kurubuga, birashoboka kubona ibyiciro bisabwa gusa ariko no kubona imibare yumunsi, icyumweru, ukwezi, umwaka. Hariho gufungura, kubungabunga, no guteza imbere amashami yubufaransa, guteza imbere ubucuruzi muburusiya, Qazaqistan, nibindi bihugu. Kwishura byihuse kubera ubufatanye nububiko bwa francise nini. Ubwiza buhanitse bwabantu, hamwe no guhitamo neza, kumenyekana, hamwe nurujya n'uruza rwa SEO.

Ba umufatanyabikorwa kandi ntugahungabanye ubucuruzi bwawe cyangwa umutungo wawe. Cataloge ya francise nuburyo bwiza bwo gukura biz muburyo bukomeye, buri gihe ukora ibikorwa. Abayobozi bagize uruhare mu iterambere kuva batangiye kugeza barangije, bazanye kuzamurwa mu ntera nshya, imiterere yo gushyira, gukurura no gushimisha abafaransa naba francisees hamwe nibikorwa bihuriweho. Ingingo nyinshi, nini yaguka, hamwe ninjiza nyinshi kandi igera kubakoresha benshi. Dutanga akazi gahuriweho imyaka myinshi, hamwe nubufasha bukurikira. Abafaransa bagomba kuzirikana ko usibye abakiriya, wakira kwamamaza. Iterambere ryuburyo bwihuse bwo gutangira, byoroshye, byoroshye, kandi byihuse, bituma umuntu agera kubisubizo byifuzwa, azana ibigo kurwego rwa federasiyo.

Inshingano nyamukuru yimirimo yacu nukwagura isoko, guteza imbere imishinga mito, iciriritse, cyangwa imishinga minini kwisi. Dutanga amahirwe yo kohereza ibicuruzwa byacu cyangwa ibicuruzwa hafi cyangwa kure mumahanga, kuberako hariho ububiko bwa elegitoronike, kataloge yubufaransa. Ihuriro ryaba francisors naba francisees ryemeza iterambere niterambere ryinshi, bishyirwa mubikorwa mubikorwa byose. Gukoresha uburyo budasanzwe no kwitabira cyane kataloge ya franchise bituma byoroshye kandi byoroshye kuzana isosiyete kurwego mpuzamahanga. Amasosiyete menshi yamaze kwinjira ku isoko afite kataloge ya francise, kandi ntutindiganya. Dufite itsinda ryo guhura nabakiriya. Nibyoroshye kandi byoroshye kuba francisors gushyira francise yabo muri catalog.

Urashobora kwishura muburyo ubwo aribwo bwose bworoshye, mumafaranga kandi atari amafaranga.

Kugirango ubone ibisobanuro birambuye, birashoboka kuvugana nabahanga bacu, kimwe no gusiga icyifuzo kuri e-imeri. Kugirango umenye uburyo no gushyira imiterere ya francise, ibyifuzo bikunzwe, jya mububiko. Urashobora gukora wigenga cyangwa muguhuza ibintu byose hamwe ninzobere zacu.

Amashanyarazi ya foromaje azabona gukoreshwa cyane kurutonde runini rwa ba rwiyemezamirimo batekereza gushinga uruganda rwabo. Ibyiza bya foromaje y’amata ya francise biri mubufatanye bufatika bwashyizweho nabaproducers benshi bifuza kubona abafatanyabikorwa babereye. Guhitamo francise hamwe namata ya foromaje, abakiriya benshi bumva ko ari byiza kugura ikirango ukurikije ingamba zateye imbere kuruta guhanga ibikorwa byo kwihangira imirimo bonyine. Niyo mpamvu hashobora kubaho ingaruka zitandukanye numutego ushobora kwangiza iterambere ryigitekerezo cyumushinga urahari rwose. Uzashobora kubona urutonde rwabakora kumurongo wabigenewe urimo verisiyo zitandukanye zitandukanye, mubisanzwe muri iki gihe. Twabibutsa ko francise yashizweho kumata ya foromaje ifite ikirango cyateguwe, kimwe nigiciro giterwa nurwego rwamamare rwatoranijwe nabakiriya ba sosiyete.

Ku bijyanye n’imishyikirano nuwabikoze, hagomba kuganirwaho amakuru arambuye y’ubufatanye, nyuma yaho bikaba bishoboka ko hasinywa amasezerano yerekeye ihererekanyabubasha ryo guteza imbere francise y’amata ya foromaje. Niba ufite ibibazo byubwoko bwibikorwa, ugomba gushaka ubufasha kubanyamwuga babikora bafite ibisubizo byakazi. Ba rwiyemezamirimo ba kijyambere batangiye gutanga byimazeyo guhitamo francises kumata ya foromaje kubera ko hari ibisabwa ko byoroshye gushyira mubikorwa igitekerezo cyiteguye kumasoko yo kugurisha kuruta kuzana umushinga ufite iterambere ryigenga. Ubufaransa bwamata ya foromaje bugomba gutezwa imbere mubufatanye bwuzuye nuwabikoze, aho buri cyiciro gishya kizubakwa muburyo bukwiye. Kugeza ubu, francises yicyerekezo gitandukanye, bitewe nibyifuzo byabakiriya, bikoreshwa neza kwisi yose. Uzashobora gukora ibyangombwa byibanze hamwe na raporo yimisoro ukurikije amahame yose yakozwe kandi yashyizweho muburyo bwa buri munsi, bijyanye nuko ugomba kwakira amabwiriza yatanzwe nuwabikoze. Buri gihe dufite amahirwe yo kuganira kukibazo icyo aricyo cyose nuwatanze umushinga waguzwe, hamwe no gushyira mubikorwa ibyifuzo byose mbere.

Mugihe uhinduye gukora ubucuruzi bwawe bwite, nibyiza ko ukoresha francise kumata ya foromaje, hamwe nogushiraho ibikorwa bikenewe byo kwihangira imirimo bizagera kurwego mpuzamahanga.

Ubucuruzi nubucuruzi nibisobanuro bifitanye isano. Kugira ngo wumve neza icyo franchise aricyo, ugomba kwiga amakuru kugirango ufate icyemezo cyiza nubuyobozi. Nyuma ya byose, amakuru ajyanye nurufunguzo rwo gutsinda. Na none, gukora francise hamwe nabacuruzi, yashizweho nisosiyete ikora umutimanama, urashobora gukora byoroshye ibikorwa byose bitandukanye kandi ugahangana numurimo urimo. Ntugomba guhora uhura nigihombo bitewe nuko abakozi mukigo cyawe badakora nabi imirimo yabo itaziguye. Buri wese mu bakozi bashoboye gukoresha igihe cye kugirango bahangane neza nimirimo yose yo mu biro.

Ntabwo ufite ingorane gusa kuberako gahunda yacu isa nkumugambi mwiza ubufasha bukenewe. Niba ushishikajwe na francise, noneho ubuyobozi bugomba gukorwa neza. Nibyo, software iguha amakuru akenewe, ariko, inzira yubuyobozi ubwayo igomba gukorwa hakoreshejwe software.

Hamwe nubufasha bwitsinda ryabaporogaramu babimenyereye, urashobora kurangiza imirimo yo mu biro mugihe cyo kwandika. Iyo ukorana na francise, umucuruzi ntagomba gukora intoki imirimo myinshi yo mubiro. Ufite intera nziza cyane kandi nziza-isa neza. Nyuma ya byose, urashobora guhitamo uburyo bwiza bwo gushushanya.

Ningirakamaro kuri francise nu mucuruzi kugira urwego rwuzuye rwo kubaka tekinike yubucuruzi. Franchise irenze abo basanzwe bakorana nubucuruzi ku isoko mubyinshi mubipimo bishobora gushyirwa mubikorwa byingenzi. Iyo ikorana numucuruzi, isosiyete ntabwo ihura ningorane, bityo, francise iba nziza kandi birashoboka kubona amafaranga menshi.

Umusemburo wa foromaje ni ubucuruzi bufite akamaro, butanga kandi bwunguka. Nubwo bimeze bityo, ushobora guhura ningorane, kubera ko iki gikorwa cyubucuruzi gikunze guhuzwa ningaruka zuburyo runaka. Iyo ukorana na francise, urashobora kubigabanya byibuze, kuko ufite umubare munini wibikoresho byiza kandi byageragejwe. Gushiraho umusaruro wa franchise kandi amahirwe yo gutsinda abo bahanganye bakomeye aziyongera. Birashoboka guhangana neza ninshingano zose, nubwo zaba zitoroshye. Niba uhisemo kugira uruhare mukubyara no kwamamaza foromaje, noneho francise iragufasha gushiraho akazi ka biro muburyo bwiza.

Umufaransa ubwe araguha ibisobanuro byose byamakuru. Ubona ikirango gikora. Ariko ibi ntibirangiza urutonde rwinyungu ushobora kubara niba washyizeho umusaruro wa foromaje. Urashobora kandi gukoresha ibisubizo byikoranabuhanga, ibikoresho byihariye ndetse ukanabona inama kugiti cyawe. Mubisubize, francisor igutezeho gusa ko musangiye amafaranga. Hariho kandi ubwishyu bumwe, bukozwe mubyiciro byambere byo gushyira mubikorwa francise yo gukora foromaje. Ibyo aribyo byose, ntabwo ari binini cyane kandi birashobora kuva kuri 9%, ariko ntibirenze 11%, byishoramari ryawe ryanyuma.

Witondere byumwihariko umusaruro wa foromaje. Ibicuruzwa bigomba guhura nicyitegererezo cyiza cyisi. Umu francisor aragenzura kandi uburyo bwo kumenyekanisha umushinga wawe wubucuruzi. Yohereza komisiyo cyangwa umuguzi w'amayobera. Byose biterwa nibyo ukora. Niba utanga foromaje gusa kuri francise, noneho umuguzi wamayobera ntabwo akoreshwa.

Birakwiriye cyane kubisohoza byoroheje bimaze gukorwa. Mugice cya foromaje ikora francise, urashobora kuyicuruza wenyine. Kugirango ukore ibi, urashobora gufungura ububiko bwanditse. Kubwibyo, iterabwoba ryabaguzi ryibanga rirakureba. Ariko, urashobora kwitegura gutsinda ibizamini byose neza. Ukeneye gusa kubahiriza ibipimo byateganijwe kandi ntukarengere nkana ikintu icyo ari cyo cyose. Ugomba kandi guhora ugenzura inzobere kugirango umenye ubushobozi bwabo.

Kora francise yumusaruro hamwe ninyungu nyinshi. Ibi biguha amahirwe yo kuzuza byoroshye inshingano zawe zamafaranga ntabwo ari ikirango gusa ahubwo no kuri leta wishyura imisoro.