Ubufaransa mu Burusiya ntabwo bwari busanzwe nko mu bindi bihugu. Vuba aha ariko, barimo kwamamara cyane mu mpande zose z’Uburusiya, bahinduka nk'ubucuruzi. Hariho impamvu nyinshi zibitera, ariko icyingenzi nicyifuzo cyabantu gutangiza umushinga wabo muburusiya nta gihe kirekire cyibigeragezo namakosa abuza icyifuzo cyose cyo gutangiza umushinga wabo. Ni muri urwo rwego, Uburusiya ntaho butandukaniye n’ibindi bihugu: abantu batinya gusa gushyira mu kaga bashora imari mu gitekerezo gishobora no kudatangira.

Ni muri ubwo bwoba abantu bagenda bahindukirira igitekerezo cya francises. Igitekerezo nkicyo gisa nkicyinshi cyunguka kuko kigufasha gutangira umushinga wawe udashora imari ikomeye yo gutangiza. Uzagira imari gusa, kandi ntabwo aribwo buryo bunini bw'akazi bushobora guca intege icyifuzo icyo ari cyo cyose cyo gukora umushinga udasanzwe mu Burusiya. Sobanura ingorane zose zijyanye no gutangiza umushinga wawe mu Burusiya, nko gukora ikirango, uburyo, kwiga ibyifuzo byabateze amatwi, kubaka izina, nibindi byinshi mugihe kirekire. Byaba byiza tujya mu buryo butaziguye gusuzuma icyo aricyo franchise.

Ikigaragara ni uko francise, mubyukuri, ubucuruzi bwiteguye. Uburusiya nabwo ntabwo bwarokowe niyi nzira. Mugihe uguze francise muburusiya, uzabona izina ryikirango, iterambere ryibishushanyo mbonera, nibindi byinshi, urugero, ikirango, intero, amabara yibigo, udutabo, banneri, nibindi, muburyo bwiza. methodology, kuri formula yo gushyira mubikorwa neza inzira zimwe na zimwe, zishobora kuvumburwa gusa binyuze mubigeragezo byinshi no kwibeshya. Uzakira kandi paki yuzuye yinyandiko hamwe ninkunga ya francise mugihe kizaza.

Hanyuma, urashobora kureba uburyo butandukanye bwibikorwa biriho muburusiya, soma ibyasuzumwe kuri buri sosiyete, ubigereranye nundi, ushiraho igitekerezo runaka. Ibi biroroshye cyane kuruta gusesengura ibisubizo byarangiye, ariko amahirwe ashobora kuba yinganda runaka muburusiya. Franchises muriki kibazo iragaragaza cyane kandi irashimishije mugufata ibyemezo bindi. Urashobora kandi kumenya itandukaniro riri hagati yo guhitamo francise wenyine no kuvugana nundi muntu wa gatatu. Hamwe numuhuza, urashobora gushingira kuburambe bwe bunini hanyuma ugahitamo icyagushimisha cyane.

Byumvikane neza, sibyo?

Nyamara, igitekerezo cyiza gishobora gutera amakenga ateganijwe, kuko, nkuko mubizi, foromaje yubusa iri muri mousetrap gusa. Niyo mpamvu ugomba guhita usobanukirwa nimpamvu ugura francise ninyungu ki mugenzi wawe, nyiri ubucuruzi bwambere, afite kuva muribi. Ikigaragara ni uko, ubanza, uzishyura amafaranga runaka, bita royalties, uhereye ku nyungu zawe. Muri ubu buryo, utanga francise arashobora kungukirwa nigurisha nkiryo. Icya kabiri, ba rwiyemezamirimo benshi ntibashaka gukoresha igihe n'imbaraga zo gufungura amashami mu mpande za kure, nko mu Burusiya. Nyamara, kwagura urusobe rwububiko, ibicuruzwa byihuta, ibicuruzwa byabyara umusaruro, nibindi bigira ingaruka nziza kubizina, bigufasha kugera kubafatanyabikorwa bashya, kandi byongera inyungu muri rusange.

Nkuko mubibona, hari ninyungu nyinshi kuri rwiyemezamirimo mugurisha francise, ariko, byanze bikunze, hari abashaka kubona ibyiza byumwihariko mubucuruzi bwabo. Kubwibyo, kubona francise kubaguzi badafite uburambe muburusiya birashobora kuba bihenze cyane.

Kubwamahirwe, hari inzira zitandukanye zo kwirinda ubu buriganya. Uhereye ku kwiga neza ibikoresho hanyuma ukarangiza no gushakisha abafatanyabikorwa babigizemo uruhare bashobora gukurikira inzira yose kuva batangiye kugeza barangije bagatanga inama zikenewe. Ku mucuruzi mushya mu Burusiya, biroroshye, byanze bikunze guhindukirira umuntu wa gatatu, inararibonye ushishikajwe no gukemura neza ikibazo cy’impande zose uko ari eshatu. Hamwe nubu buryo, bizoroha cyane gukora imyiteguro yambere, nayo ishobora kugorana cyane. Nibeshye kurwego rwambere rushobora gutera igihombo gikomeye, kwanga igitekerezo cyo gukoresha francises, cyangwa kudashobora kwishura ubucuruzi bwabonye mugihe gito. Kubwamahirwe, ubu urashobora kubona abahuza bizewe muburusiya biteguye kumenya neza ko ikibazo cyawe gikemuwe mubunyangamugayo kandi neza bishoboka.

Rero, kugirango iterambere ryiterambere ryubufaransa muburusiya, ugomba guhita witondera gushakisha umufasha ushobora gufasha gutangira neza mugitangira urugendo rwawe. Isosiyete yacu itanga serivisi zo hagati kugirango zigufashe mubikorwa byose byingenzi byo gushakisha no kugura. Hamwe na serivisi zinzobere zacu, uzabona amahirwe adasanzwe yo kwirinda amakosa yose ya rwiyemezamirimo watangiye muburusiya. Uzabona francise ukeneye hanyuma utangire nigitekerezo cyihariye cyo gushyira mubikorwa ibitekerezo byawe bitinyuka.

Icyambere, abahanga bacu bazagufasha guhitamo bije yawe. Iki nikibazo gikomeye kandi kitoroshye, kuko birashobora kugora umuguzi udafite uburambe kumva umubare witeguye gushora imari, itanga izishyura ubwayo, kandi izaba impfabusa. Ibibazo byose bijyanye nubukungu birashobora kuba umutwaro, ariko abahanga bacu bazagerageza kugufasha. Tuzategura bije yawe, hitamo amahitamo meza yatanzwe nabafatanyabikorwa bacu bagaragaye hanyuma tuyaganirize nawe. Guhitamo kuringaniza bizagufasha guhitamo inzira nziza.

Byongeye kandi, kuri ba rwiyemezamirimo benshi mu Burusiya, ikibazo cyo kwizerana kivuka. Nigute ushobora gutandukanya uburiganya numucuruzi nyawe? Nigute ushobora kwemeza ko amategeko amwe azakorera kubutaka bwu Burusiya nko mu gihugu cya rwiyemezamirimo? Isosiyete yacu nayo yahanganye n'iki gikorwa. Twabanje guhitamo abafatanyabikorwa bizewe kandi batsinze hamwe nabo bizakubera byiza gukora. Vuba cyane uzabona ko bigoye guhitamo muburyo bwo guhitamo - ibyifuzo byose birashimishije, byizewe kandi byunguka! Ariko nibyiza kubabara, guhitamo hagati yuburyo bwiza kuruta kubabazwa no kutizerana ningaruka zishobora guterwa no gucumita kamwe.

Ikindi kintu cyingenzi ni ugukurikirana ubugenzuzi. Ibibazo ntabwo buri gihe bivuka kuva mugitangira, rimwe na rimwe bisaba igihe kugirango umenye neza icyo ufite. Muri ako kanya, inzobere zacu nazo zizagufasha, gukemura ibibazo byavutse imbere yawe, gutanga ibisubizo bikenewe, no kugisha inama. Kumva ushyigikiwe, birashoboka cyane gukemura ibibazo bishoboka kandi ukagera kubisubizo bitangaje kuri kimwe cyangwa ikindi.

Ubufaransa muburusiya nigice cyiterambere gusa aho ushobora kuyobora kwigarurira icyicaro cyawe kidasanzwe. Iyo uhisemo francise yawe yambere ubishinzwe, urashobora kugera kubisubizo bitangaje rwose, ube uwambere mubyerekezo byose hanyuma ugafata isoko mbere yuko habaho abanywanyi na gato. Urashobora gukora byose neza kandi ukabona inyungu nini ubaze sosiyete yacu. Abahanga bacu bazagufasha mubyiciro byose byiterambere rya francising, bagufashe guhitamo ubucuruzi bwinzozi zawe, gutegura bije yawe hanyuma utangire kubona inyungu yawe yambere ikomeye!

Ubufaransa nogukwirakwiza ntabwo ari ibintu bifitanye isano gusa. Iyi nayo ni imirimo yo kubyaza umusaruro igomba kwikora. Porogaramu nshya y'ibisekuru irakwiriye ukurikije izo ntego. Ntushobora gusa guhangana neza na francise ahubwo unashobora guha abagabuzi urugero rukenewe rwo kwitabwaho. Nta bucuruzi bugenda budafite abagabuzi, bityo rero muri francise, uzirikana ibintu byose ukoresheje mudasobwa. Hamwe na software idasanzwe kandi ihindagurika cyane icyarimwe, urashobora gukora neza kandi byoroshye guhangana nimirimo yimiterere yibiro, ukabikora muburyo bunoze.

Ubufaransa bwawe burishura, nkigishoro cyo kwikora. Urusobekerane ntirushobora gutanga gusa ibintu byinshi ariko nanone ni byiza mubijyanye nigiciro ukurikije igiciro nubwiza. Niba ukoresha software ya francise, noneho biz irenze ibisa. Porogaramu yo gukwirakwiza franchise igomba gushirwaho hitawe kubisobanuro birambuye. Imikorere ikozwe neza kandi yateguwe neza nuburyo bwo gutandukanya ibicuruzwa nkibi. Porogaramu ya filigree isohoza neza imirimo yose yashinzwe.

Ubwiza bwa francising buri muburyo bwo kubona inyungu zidasubirwaho kubantu bombi bitabiriye umubano wubufaransa. Ku bucuruzi buciriritse na ba rwiyemezamirimo ku giti cyabo, bitanga ubucuruzi buhamye bwunguka, ku bigo bizwi cyane n’amasosiyete amahirwe yo kwagura no gushimangira imyanya yabo ku isoko. Igikundiro cyiterambere ryacu nuko gikwiranye rwose nabantu bose intego nintego.

Ububiko bwo kubyara nubucuruzi burigihe kandi bufite inyungu. Umugore ahora akomeza kuba umugore, icyifuzo gisanzwe cyumugore cyo guhora ari mwiza, ndetse no mugihe cyo gutwita burigihe, kimwe nubushake bwo kuba bwiza kandi bwiza bugaragarira cyane, bikaba intego nziza yo kugura iduka rya francise kubagore batwite. Mugihe cyo gutwita, ishusho yoroheje iratakara, kandi umugore agira ikibazo runaka aturutse kuri ibi, kandi kutamererwa neza ni imitekerereze mibi ya mama numwana utwite. Kugura iduka rya francise kubagore batwite nigaragaza neza ko wita ku mugore utwite, ikigaragaza ko uhangayikishijwe nuburinganire bwe. Ububiko niho hantu honyine umugore ugiye kuba nyina ashobora gutuza, nta gutaka, kugura icyo ashatse cyose.

Icy'ingenzi ni uko ibicuruzwa biri mu iduka bimuhaza ibyo akeneye byose, ibyifuzo bye. Umugore witegura kuba umubyeyi akunda inzira yo guhitamo ibicuruzwa kandi azagura ikintu akunda 'nta kiganiro na kimwe'. Kubucuruzi bwumucuruzi-franchisee, nibyingenzi cyane mugihe uguze francise kugirango 'ukeke' neza ibyo umugore utwite ashobora gukunda mubyerekezo byubu. Rwiyemezamirimo wa francisee numu psychologue ufite flair nziza yubucuruzi, ubushishozi bwimbere, ubumenyi bwimbitse kumasoko yaho, uko amarushanwa yimbere, imiterere yibicuruzwa hamwe nubwoko butandukanye kugirango ahitemo neza francise kubagore batwite , nukuvuga rero, 'byose mumabara na herringbone'. Abacuruzi batsinze bagurisha ibicuruzwa kubagore bari mumwanya, bafite ubwoko bwinshi, haba mumurongo ndetse no mubunini, Franchisees akora ibishoboka byose kugirango abashyitsi baduka batahava bataguze ibintu bishya, bahitamo ubwoko bwa moderi rusange umugore ashobora kwambara na nyuma yo gutwita. Ibicuruzwa nyamukuru byububiko ku bagore batwite ni imyambaro, amakanzu yo kwambara, imyenda y'imbere, hosiery, aho ubworoherane, kamere ndetse n'ubushobozi biza ku mwanya wa mbere.

Ijambo kumunwa kubyerekeye iduka ryiza ryababyeyi rirakwirakwira vuba. Kandi abashyitsi banyuzwe bategereje ejo hazaza h'umwana, waguze 'ikintu gishya' kandi bashimishijwe no kuvugana numugurisha witonze, wumva neza, bazahora bagisha inama inshuti zabo nabamuzi gusura iduka bibuka.

Abagore batwite imyenda yimyenda franchise ni umushinga wubucuruzi. Niba bishyizwe mubikorwa, urashobora kubona urwego rwo hejuru rwinyungu. Mugihe ukora francise, ugomba kwibuka ko uri umuntu ubazwa. Umugabuzi wurutonde rwihariye ashinzwe francisor kugirango ashyire mubikorwa neza umushinga biz. Niba uhisemo gutangira francise, noneho fata ububiko kurwego rushya rwumwuga. Birakenewe guhugura abakozi kuburyo buri muhanga yumva icyo agomba gukora.

Koresha ububiko bwawe hanyuma uhagarike imyenda yawe uhereye kubakora. Umufatanyabikorwa wawe mukuru wubucuruzi afite uruhare runini kandi rutaziguye mubyo wagezeho. Ibi ntibiterwa nuko agira umutima mwiza, ahubwo biterwa nuko hari inyungu zamafaranga zitaziguye, kuko ukuramo imisanzu buri kwezi kumurengera. Byongeye kandi, iyi misanzu ibarwa nkijanisha ryinyungu. Kubwibyo, inyungu nyinshi iduka ryimyenda yababyeyi batwite francise izana, niko amafaranga menshi francisor azabona. Kubwibyo, ugomba kuvugana nawe kugirango ubone amakuru, inkunga, ninama. Witondere neza abagore batwite mugurisha imyenda myiza.

Ububiko bwa francise burashobora kuzuzwa nubwiza bwo hejuru butwite. Byongeye kandi, uko abagore beza kandi bagutse, amahirwe menshi yo gukurura umubare munini wabaguzi. Niba ukorana nabagore batwite ukabaha imyenda myiza, noneho ububiko bwawe bugomba kuba bugenewe ababigenewe. Mugukora francise, wakiriye amabwiriza akwiye kugirango umenye abo wifuza kandi ukurura abakiriya bawe.

Kora nyuma yo gukora igishushanyo mbonera cyubucuruzi cyateguwe neza. Nibyingenzi niba ukoresha ububiko bwimyenda yababyeyi. Ukurikije gahunda, urashobora gukora imirimo yose yo mu biro hanyuma ukaza gutsinda. Kora byanze bikunze, ariko nyuma yo gutekereza. Kwiga imibare bifasha kumenya uko ibintu bimeze imbere muri sosiyete, ndetse no hanze yacyo. Imiterere yisoko ningirakamaro kububiko bwimyenda yababyeyi.

Ugomba kumenya igihe ari ngombwa kugabanya ibiciro byibicuruzwa mugihe hari amahirwe yo kuzamura bike. Urashobora gukoresha ibiciro bitandukanye, kuzamurwa mu ntera, nibindi bikorwa bigufasha kugenzura abaguzi benshi. Mugihe wujuje francise yimyenda itwite, urashobora guhura nibibazo bitandukanye. Birashobora kuneshwa neza bitewe no gukurikiza byimazeyo gahunda yubucuruzi yashizweho mbere. Nibyiza cyane kandi bifatika, kubwibyo, burigihe birakwiye kwiga imibare. Erega burya, imyenda yimyenda yabategarugori izakora neza mugihe ufite amakuru yuzuye yamakuru. Iyige hamwe nubuhanga bugezweho bwo kureba.