Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Parike ya francise nuburyo budasanzwe ariko bwunguka ibikorwa byo kwihangira imirimo. Parike yimyidagaduro irashobora kuba intangiriro yubucuruzi bushimishije. Buriwese azi ko parike ari imyidagaduro ikunzwe kumuryango wose. Ibitekerezo bifitanye isano na parike ni: kuruhuka, ibiruhuko, umuryango. Ibi bivuze ko abantu biteguye gukoresha amafaranga menshi kuri ubu bwoko bwimyidagaduro. Akamaro ka franchise biterwa no gutangiza ubwoko bwimyidagaduro idasanzwe.

Harimo ubwoko bwa parike bukurikira: umugozi, Jurassic, ishyamba, imikoranire (ukuri kugaragara), ibikurura, nibindi. Ibyiza byo gukora kuri francise: gutanga imbuga ziteguye kumurimo; mu buryo butaziguye (gusura kurubuga rwinzobere mu bya tekinike) no gufashwa kumurongo; gutanga gahunda (hamwe no kuvugurura kwabo) zo gutangiza ibikoresho byimikorere; ishyirwa mu bikorwa ry'umushinga; inkunga yo kwamamaza; gutanga gahunda yubucuruzi, amabwiriza nibindi bikoresho bifatika byakazi. Kuki utagomba gutinya gukora kuri francise? Kuberako ni inzira yemejwe yo gutsinda. Ingaruka ni nto, nkuko byavuzwe, abantu bose bakunda kuruhuka, kandi parike nimwe mubwoko bwayo. Isosiyete ya francisor yiteguye gutera inkunga umufatanyabikorwa hafi ya buri cyiciro cyakazi. Ikintu nyamukuru nukugira icyifuzo cyo kubona no kwiteza imbere muburyo bwatoranijwe. Ni iki kindi ukeneye usibye kwifuza? Amafaranga menshi, kugura uruhushya (nibiba ngombwa), gutegura urubuga, ishoramari rito mukwamamaza, gushaka, n'amahugurwa.

Amasezerano ya francise agomba gusobanura neza ibyiciro byo kugura no kubaka umushinga. Niba ibi ataribyo, ntugomba gukora amasezerano yubuguzi, kuko ibitekerezo rusange amaherezo biganisha ku kurekura imyenda niba ubucuruzi butageze kubisubizo byateganijwe. Nibyiza kandi kugenzura niba hari ibyemezo byo kwiyandikisha, impushya, nibindi byangombwa byemewe n'amategeko mbere. Urashobora gukurikirana izina rya francisor ukoresheje itangazamakuru; gukundwa kwayo bigomba kuba bifite intego. Cataloge yacu izagufasha guhitamo isosiyete ikwiye yubufatanye, hano urahasanga ibyifuzo bishya bya 2021. Ibitekerezo bya francise byashyizwe mubice, bije. Dukorana gusa namasosiyete yizewe.

Ibicuruzwa bitangwa namasosiyete yo murugo no mumahanga. Gukorana natwe, ntugira ingaruka.