Ibigo bito bitanga ibitekerezo bigezweho kandi bidasanzwe mwizina ryisosiyete ikora software ya USU yageragejwe. Ni muri urwo rwego, iyi ngingo irashobora gufatwa nkinyongera nini kubucuruzi buciriritse kurutonde rwa gahunda zitangwa nisosiyete yacu, hamwe n’umusaruro utandukanye w’ibikorwa by’ibicuruzwa, ubucuruzi bw’ibicuruzwa, hamwe na serivisi zishyirwa mu bikorwa. Nibyiza cyane guha inguzanyo francises ntoya, mubucuruzi buciriritse, kuko murubu buryo birashoboka gufungura ubucuruzi bwawe bwizewe kandi bwunguka. Urashobora kugura francise ntoya mubakora, muganira ninzobere, uhitamo umushinga ukenewe, kimwe ninkunga ikwiye. Nyuma yo kugura francises ntoya kugirango ukore isosiyete, ukeneye amafaranga runaka, kubera ko ikiguzi cyumushinga biterwa nubwamamare bwikimenyetso. Niba ugura francise ntoya, ugomba kwiyandikisha nkumuryango wemewe kugirango wakire amasezerano namasezerano yubufatanye.

Utuntu duto twa francises 'hamwe ninganda zikomeye muburyo bwa software ya USU yakira igishoro gito. Ishoramari ntarengwa rizana umusaruro ushimishije mugihe kizaza kuva ingaruka zubu zuyu mushinga ziri hasi. Amashanyarazi mato ashobora kugurwa ku giciro gito ubu arakunzwe cyane nabaguzi bato bato. Umushinga muto nigice kinini cyubukungu bwigihugu imbere ya ba rwiyemezamirimo, bafite iterambere ryagutse. Igice kinini cyibikorwa byuwabikoze kigizwe nabakozi batoranijwe neza na software ya USU, bakorerwa ubugenzuzi mubihe bitandukanye. Abakozi batoranijwe bakurikiza ibipimo byashyizweho, bayobowe nubuyobozi bwikigo, bashizeho itsinda ryiza ryiterambere ryuzuye nubufatanye muburyo bwimibanire yamasezerano. Turashobora kuvuga neza ko dutegereje inyungu nziza kubisosiyete yawe hamwe nishoramari rito muri software ya USU, kandi abahanga benshi muriki gice batanga gahunda nibitekerezo byiterambere muburyo bwo kugurisha ibicuruzwa byarangiye, ibicuruzwa, na serivisi.

Kubindi bisobanuro kubiranga, sura urubuga rwabigenewe kugirango ubone ibisobanuro birambuye abakiriya bakeneye. Birakwiye ko tumenya ko ushobora kuvugana nabaduhagarariye kuri nimero za terefone, aderesi, na contact, ugasobanura ibibazo bitandukanye. Ku giciro gito, niba ugiye ku isoko guhitamo imishinga, ugomba kumenya uburyo amahitamo yawe azaterwa cyane niterambere ryuwabikoze. Kugura francises nkeya, iyobowe namafaranga make, abahanga bacu ba societe igezweho kandi yihariye USU Software ibasha kuguhitamo umushinga. Mugihe uguze francises hamwe nishoramari rito, urashobora kubona urutonde rwibitekerezo bitandukanye biboneka muri software ya USU. Ishoramari rito mugihe kizaza ntirizimira, kubera ko ubucuruzi ubwo aribwo bwose busaba igihe no kwihangana kugirango biteze imbere muburyo bwumuryango. Twese tuzi ko buri bucuruzi butangira buto kandi bugakura ukoresheje ibintu bitandukanye uhereye kubigezweho kugirango twagure umushinga.

ta. Kubicuruzwa bito, ugomba kugura uburenganzira bwo kubikoresha, ushobora kubiganiraho imbonankubone nubuyobozi bwa software ya USU. Mugihe ubonye amahirwe yo gukorana na francise yisosiyete idasanzwe ya USU Software, urashobora gukoresha tekinoroji igezweho kandi igezweho, hamwe namafaranga akenewe akenewe nkubwishyu kuburenganzira bwatanzwe bwo gukoresha ikirango. Isosiyete yacu ishyizwe kurutonde rwabakora imishinga mito mito iteza imbere ubucuruzi bwubucuruzi buherereye kumurongo wihariye wubucuruzi, hamwe no kwerekana umubare munini wabakoresha bashobora kugura umushinga. Ishoramari ntarengwa rya francises ushobora kugura ryashizweho ukurikije icyerekezo cyo guhitamo igitekerezo cyubucuruzi, ukurikije ubushobozi bwumukiriya wa software ya USU wenyine. Abakozi bacu bashoboye gusubiza ibibazo byanyu byose bijyanye na francises, gukora ikiganiro cyubucuruzi mugihe cyoroshye kubakiriya. Ku bufatanye, ugomba guhora wibuka, ko ibintu byose byavuzwe mu masezerano yagiranye n’ababuranyi bigomba kubahirizwa byuzuye, hashingiwe ku kuboneka kw'amanota yo kohereza amafaranga ku gihe.

Niba ushaka francises igezweho kandi yunguka, ugomba guhamagara isosiyete yacu yihariye kandi igezweho ya USU Software kugirango igufashe guhitamo igitekerezo no kunoza no kugipima.

Tagisi francise ni ivugurura ryubucuruzi bwo gutwara abantu. Umuntu wese ufite imodoka, afite iterabwoba ryo gutakaza akazi cyangwa nkayandi yinjiza, byibuze yigeze gutekereza kubijyanye no gutwara abantu. Ibi bisaba uruhushya, imodoka, hamwe na porogaramu kuri terefone. Serivisi ya tagisi ni urwego rushya rwinjiza. Moderi ishaje ya sosiyete itwara tagisi ni ukugura imodoka, guha akazi abashoferi, hamwe nandi matsinda mato. Ubu ibintu byose biroroshye cyane, birahagije kwiyandikisha nka rwiyemezamirimo, kugirana amasezerano nabashoferi-batangiye gukora.

Ariko muriki gihe, havutse ikibazo cyamarushanwa menshi, kandi kubona tagisi francise birashobora kuba inzira. Ubu buryo buzagufasha guhita ufata umwanya wambere muri ubu bucuruzi mumujyi wawe. Kubera ko uruganda rwa francisor rutanga serivise zizwi cyane. Abantu baramwizera kandi biteguye kwishyura. Urashobora kandi kwirinda ingaruka zishobora kubaho; francisor izi umwihariko wisoko kandi yiteguye gusangira ubunararibonye bwe. Rwiyemezamirimo mushya ashobora guhura n'ikibazo cyo kugenzura ibikorwa bya leta, hamwe nabanywanyi, abashoferi ba tagisi badakora byemewe n'amategeko (bityo bagahora bakuraho ibiciro). Umu francisor azi gukemura ibyo bibazo.

Ubu ibigo binini bifata amasoko ya serivisi zitwara abantu kandi ibigo bishaje nta kundi byagenda uretse guhagarika ubucuruzi bwabo cyangwa kugura francise. Mbere yo kugura francise, birakwiye ko wiga neza amasezerano yubufatanye, bityo urashobora kwirinda ibibi bizaza. Waguze rero tagisi francise. Ubona iki? Urashobora kwiringira gukora mwizina ryikirango kizwi cyane, kuri centre ikonje ikora, porogaramu igendanwa, hamwe nibyifuzo bifatika byo gukorana nabashoferi. Mubyukuri, francisee irashobora kugenzura gusa ireme rya serivisi zitangwa, kandi imirimo yose yubuyobozi ikorwa naba francisor. Na none, francisor yita kumirimo itunganijwe neza ya tagisi ubwayo. Azafasha gutunganya akazi kuburyo abanywanyi badashobora na gato guhindura urujya n'uruza rw'abakiriya no gukenera serivisi.

Ni ikihe giciro cya francise gishobora guterwa? Igiciro kibarwa hashingiwe ku baturage, umujyi aho ubwikorezi buzakorerwa. Nanone, ikiguzi giterwa na reta ya tagisi. Muri iki gihe, franchisee azakenera gushora imari muri sosiyete itwara tagisi n'amafaranga rimwe. Abafaransa bamwe ntibateganya kwishyura buri kwezi (amafaranga yubukode). Iyo bagiranye amasezerano na buri mukiriya, ibisabwa biganirwaho ukundi. Noneho, tagisi francise yunguka: ishoramari rito (kandi rimwe na rimwe rigabanywa kuri zeru); igihombo n'ingaruka zirahari rwose; mugihe kizaza, urashobora kwakira amafaranga yizewe yemewe; franchisee ibona software ya societe izwi, ihita iba uyihagarariye; nta mpamvu yo gushora imari mukwamamaza no guteza imbere software; ubona urujya n'uruza rw'abakiriya, kubera izina rya sosiyete izwi, ugomba guhangayikishwa n'ibiciro, ufungura ikigo gikonje; inyungu zinyongera ziva mubufatanye zitangwa, kurugero, amahirwe yo kugura imodoka hamwe nigabanywa, ubwishingizi bwimodoka. Ni iki kindi franchisee yakwiringira? Amahugurwa n'inkunga ikomeje.

Ibi bivuze kwakira ibisobanuro n'amahugurwa yo gukora muri porogaramu zigendanwa, gutanga amahugurwa na gahunda zidasanzwe zo kunoza ibibazo byubuyobozi, serivisi ya serivisi. Aba francisor barashobora kandi gufasha muguhitamo imishinga idasanzwe yubucuruzi, guhitamo aho tagisi itwara, kubona impushya, no kubaka no kubungabunga abakiriya. Urashobora kandi kwishingikiriza kumfashanyo yemewe, ubufasha mukwinjiza abashoferi, nubuyobozi. Nigute ushobora guhitamo amakuru agezweho, kandi cyane cyane, yinjiza tagisi francise? Icyambere, ugomba gukora ubushakashatsi kubyifuzo byose bihari. Ni iki ukwiye kwitondera? Mbere ya byose, ku izina rya sosiyete, hari amakuru kuri interineti. Hitamo amahitamo akwiye, uyagereranye kandi ubaze sosiyete ya franchise. Urashobora gusaba isosiyete ibyemezo byose kubikorwa, impushya, ibyemezo.

Ibi bizagukiza guhura nabashuka. Umunyamurwango winyangamugayo ntazahisha inyandiko zabigize, nkuko bisanzwe, abakinnyi nkabo bafite ibintu byose bisobanutse kandi byoroshye. Mugihe uguze francise, harikibazo cyo kubona dummy muburyo bwa porogaramu idakora ya enterineti cyangwa page. Kumurongo wuzuye wibitekerezo byubu, reba kurutonde rwacu rwa interineti. Twakusanyije ibyifuzo byingenzi kuri wewe, bigabanijwe nigiciro cyishoramari ryawe. Kurubuga rwacu, uzasangamo abagurisha francise gusa. Tangira intsinzi yawe hamwe na catalog yacu.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Franchises muri Alijeriya ni imiterere yubucuruzi izamuka kurwego rwo hejuru rusabwa kandi rukunzwe, murwego rwa ba nyir'inzego zitandukanye muri iki gihe. Ni muri urwo rwego, twavuga ko abakiriya ku gipimo nyacyo bagomba gusuzuma urugero rw’inyungu z’isosiyete bakoresheje umushinga wa francise muri Alijeriya kugira ngo binjire mu buryo bushya bw’ibikorwa byo kwihangira imirimo. Ubufaransa buzatangizwa muburyo bwigihugu nka Alijeriya, aho utagomba kwiteza imbere no kwamamaza ibikorwa byawe bwite mugihe usanzwe ufite ubucuruzi hamwe ningamba zabwo bwiteguye gukoresha. Franchise yo muri Alijeriya izatangwa nabakiriya baturutse mu bice bitandukanye byisi kugirango bashireho ubucuruzi bwihariye. Urutonde runini rwimishinga rugomba gusuzumwa naba rwiyemezamirimo bashaka ingamba zitandukanye, hamwe nintambwe yuzuye yiterambere, muburyo bwicyiciro. Tugomba kuvuga ko uko izina ryisosiyete rizwi cyane, nubucuruzi buhenze cyane.

Ugereranije nubucuruzi bugomba gukora bwigenga mugihe runaka, francise muri Alijeriya izashobora gukora kugeza umushinga uzaba witeguye, bizagabanya ingaruka zishobora guterwa no gutsindwa. Urashobora guhita ubwira ko guhitamo francise nikintu cyiza cyo gukora kuko gutsinda no gukura kwera bizakuzaho.