Ibirango binini bya francise bifite izina rizwi, fata umwanya wambere ku isoko, kwisi yose. Amasezerano manini, inyungu nini kandi ibi ntabwo ari ibanga kubantu. Abafite amafaranga ntibatakaza umwanya kubintu bito, bahita bafungura umuyoboro munini wa resitora, amaduka, salon yubwiza, amaduka yo kogosha, amahoteri, sitasiyo ya lisansi, nibindi. Ibirango bizwi cyane ni McDonald's, Holiday Inn, Subway, Chanel, Gucci, Dior, Zara, nabandi benshi. Buri munsi haba hari byinshi kandi byinshi. Kuki kugura francise ihendutse cyangwa nini kuburyo bikenewe? Ibintu byose byoroshye.

Ntibikenewe ko utangira ibintu byose uhereye kubitangira, ibi nibyiza cyane kubatangiye batamenya umusingi cyangwa ubuyobozi bonyine. Mugihe uguze francise, nini, iringaniye, cyangwa ihendutse, ugomba kumva ko usibye gahunda, ubona inkunga naba francisors, inzobere zacu, hamwe na gahunda hamwe nandi mabwiriza, inama zijyanye no kuzamurwa, no kwamamaza. Fungura ubucuruzi, utangire guhera, ariko ushyigikiwe nubucuruzi bwikinyamanswa. Muri icyo gihe, hamwe n’ibicuruzwa binini, ijanisha ryagabanijwe ku ba francisors nta gaciro rifite, risubizwa ibiciro byose kuva ukwezi kwa mbere. Iyo ukorana na kataloge ya francise, ufata ibyago hamwe nijanisha ntarengwa mugihe usuzuma imirimo yikigo runaka, ukurikije igihe ibikorwa byamasoko, amafaranga, nibindi bipimo. Nanone, iduka riboneka kugirango ryakire raporo zisesenguye buri munsi, buri cyumweru, buri kwezi, buri mwaka. Na none, muri kataloge iraboneka kugirango ubone ibyiciro byose bya francises (kuva bihenze kugeza bihendutse), byerekana ahantu (akarere).

Ubwishyu bwambere, hitawe kubwishyu rimwe hamwe nuburyo bwo kugurisha hamwe nabashinze, kugirango basuzume icyifuzo cyimiterere kumasoko nandi makuru. Ikindi wongeyeho mugushaka francise nini nuko nta mpamvu yo guta igihe cyo gukoresha umutungo.

Kubindi bisobanuro, nyamuneka hamagara inzobere zacu ukoresheje nimero yatanzwe. Ohereza icyifuzo ukoresheje e-imeri, kimwe no kujya kuri kataloge ya francise nini kugirango umenyeshe ibiciro, amazina ya francise nini cyangwa ihendutse, soma ibyasuzumwe nabakiriya (franchisees na francisors). Turabashimira mbere kubwinyungu zanyu kandi dutegereje ubufatanye burambye.

Ubufaransa bwa hoteri ni umushinga ushobora kubyara inyungu, ariko akenshi ushobora guteza akaga, bisaba gukurikiza byimazeyo amabwiriza. Hoteri izakundwa gusa niba hari umubare munini wabantu baturuka mumijyi nibindi bihugu. Kubera iyo mpamvu, francise igomba gushyirwa mubikorwa hitawe kuri uku kuri. Niba uhisemo kujya muri hoteri, ugomba kubanza gukora analyse. Ugomba gusobanukirwa ninde mubanywanyi francise yawe igomba guhatana. Aya ni makuru yingenzi cyane atagomba kwirengagizwa na gato.

Ishyirwa mu bikorwa rya francise ya hoteri naryo ryerekana ko ari ngombwa kwishyura amafaranga runaka nkintererano mubikorwa byo kwamamaza kurwego rwisi. Mubyongeyeho, urashobora gufata inshingano zo kugura ibikoresho bimwe, ibicuruzwa cyangwa serivisi muri francisor. Ariko ibyo ntibirangirana nurutonde rwinshingano niba ukoresha francise ya hoteri. Hariho n'amafaranga yitwa royalties. Bikwiye gukorwa buri kwezi kandi birakwiye kwibuka niba ugiye gushyira mubikorwa umushinga wubucuruzi.

Usibye gukenera kwishyura amafaranga no gutanga izindi nshingano, francise ya hoteri nayo itanga ibihembo kuri francisee. Kurugero, ubona umushinga wubucuruzi witeguye, ikirangantego kizwi, mu izina ryawe uzakora. Mubyongeyeho, urashobora kwiringira uburambe bwiza bwakazi akazi francisor azaguha nyuma yamasezerano arangiye. Mugihe ukorana na francise, ugomba kandi kumvikana neza ko uzaba ufite inshingano zo kwambara. Inshingano ningirakamaro kumpande zombi, kuko wowe ubwawe wahindukiriye francisor kugirango utange ibiranga hanze hamwe nimyambarire. Byongeye kandi, igishushanyo mbonera kigomba gukurikizwa cyane mugihe ushyira mubikorwa francise.

Ibi nibyingenzi cyane kuberako ukeneye kuba rwiyemezamirimo watsinze kandi ukinjiza amafaranga menshi kuko ukorana na francise. Ubufaransa bwa hoteri, bitandukanye no gukora ubucuruzi mwizina ryabwo, butanga kugeza 10% byibyiciro buri kwezi. Kubwibyo, ugomba kubona amafaranga arenze gato rwiyemezamirimo usanzwe.