'Big franchise' - Niki? Nigute wabihitamo? Hariho ibirango bizwi kwisi bifite inyungu nini no kuzamurwa byihuse, kubera izina nigihe kirekire kumasoko yigihugu runaka. Niba ushaka no gushora umutungo wamafaranga, umwanya, nimbaraga, birashoboka rwose guteza imbere ubucuruzi bwawe wigenga, udafite francise hamwe n’amasano manini, birahagije kumenya amahame yubuyobozi no gukurura abakiriya, noneho ikiguzi kinini ntabwo giteganijwe. Niba uri intangiriro ukaba ushaka gutangira umushinga wawe, ariko ukaba utazi uburyo n'aho watangirira, nibyiza rero kujya mububiko bunini bwa francise, ukamenyera ibyifuzo byatanzwe, politiki yibiciro hanyuma ugahitamo umutima wawe wumvikana. Biroroshye cyane kubantu basanzwe bazi murwego rwibikorwa bashaka gufungura ubucuruzi bunini kuruta uko byoroshye kubona francise kubera moteri ishakisha iboneka mububiko. Mbere ya byose, ugomba kumenyera ingingo zitangwa, gahunda y'ibikorwa, ntoya, iciriritse, cyangwa nini yo gutangiza igishoro, n'inyungu. Ububiko bwa franchise bwakozwe kubwa francisees naba francisors.

Gutoranya birashobora kuba ubwoko ubwo aribwo bwose buto, buciriritse, ubucuruzi bunini, kuva mubucuruzi, serivisi, kugaburira, nibindi. Hariho ibice nibice, urashobora guhitamo umujyi wawe, igihugu, kumenyera ibintu byiza binini, politiki y'ibiciro, kugisha inama, soma ibisobanuro byabakiriya kurubuga. Iraboneka kandi kureba igihe ubucuruzi bwumuryango runaka bumaze gukora, amafaranga yinjira nogusubiza, imiterere ya francise, hamwe nibyiciro kuva bihendutse kugeza kuri francise nini. Iyo uguze francise nini, ntampamvu yo gushyira amatangazo yamamaza, ibirango bizwi kwisi yose bizwi nabantu bose ndetse bifite abakiriya babo. Ibyo ari byo byose, mugura francise nini, ukora ubucuruzi hamwe na francisor, akubwira ibyerekeye chip no kurushaho guteza imbere ibitekerezo bya serivisi cyangwa ubufasha. Kandi, hariho umubare munini wubufaransa mububiko ku giciro cyiza. Mugura francise, ubona amahirwe yo guhagararira inyungu yikimenyetso runaka mukarere kawe, kongera imikorere ninyungu, no kwishura ikiguzi cyawe ako kanya.

Igiciro kinini cya francise, amafaranga menshi. Na none, mugihe uguze francise, iraboneka kugirango ubone ubufasha muguhitamo abakozi, kuyobora, no kugenzura, guteza imbere ubucuruzi. Hariho kandi amasaha-nijoro yo kugisha inama inzobere zitanga ibitekerezo byihuse byo kwamamaza ibicuruzwa. Kurubuga, birashoboka kubona ibyiciro bisabwa gusa ariko no kubona imibare yumunsi, icyumweru, ukwezi, umwaka. Hariho gufungura, kubungabunga, no guteza imbere amashami yubufaransa, guteza imbere ubucuruzi muburusiya, Qazaqistan, nibindi bihugu. Kwishura byihuse kubera ubufatanye nububiko bwa francise nini. Ubwiza buhanitse bwabantu, hamwe no guhitamo neza, kumenyekana, hamwe nurujya n'uruza rwa SEO.

Ba umufatanyabikorwa kandi ntugahungabanye ubucuruzi bwawe cyangwa umutungo wawe. Cataloge ya francise nuburyo bwiza bwo gukura biz muburyo bukomeye, buri gihe ukora ibikorwa. Abayobozi bagize uruhare mu iterambere kuva batangiye kugeza barangije, bazanye kuzamurwa mu ntera nshya, imiterere yo gushyira, gukurura no gushimisha abafaransa naba francisees hamwe nibikorwa bihuriweho. Ingingo nyinshi, nini yaguka, hamwe ninjiza nyinshi kandi igera kubakoresha benshi. Dutanga akazi gahuriweho imyaka myinshi, hamwe nubufasha bukurikira. Abafaransa bagomba kuzirikana ko usibye abakiriya, wakira kwamamaza. Iterambere ryuburyo bwihuse bwo gutangira, byoroshye, byoroshye, kandi byihuse, bituma umuntu agera kubisubizo byifuzwa, azana ibigo kurwego rwa federasiyo.

Inshingano nyamukuru yimirimo yacu nukwagura isoko, guteza imbere imishinga mito, iciriritse, cyangwa imishinga minini kwisi. Dutanga amahirwe yo kohereza ibicuruzwa byacu cyangwa ibicuruzwa hafi cyangwa kure mumahanga, kuberako hariho ububiko bwa elegitoronike, kataloge yubufaransa. Ihuriro ryaba francisors naba francisees ryemeza iterambere niterambere ryinshi, bishyirwa mubikorwa mubikorwa byose. Gukoresha uburyo budasanzwe no kwitabira cyane kataloge ya franchise bituma byoroshye kandi byoroshye kuzana isosiyete kurwego mpuzamahanga. Amasosiyete menshi yamaze kwinjira ku isoko afite kataloge ya francise, kandi ntutindiganya. Dufite itsinda ryo guhura nabakiriya. Nibyoroshye kandi byoroshye kuba francisors gushyira francise yabo muri catalog.

Urashobora kwishura muburyo ubwo aribwo bwose bworoshye, mumafaranga kandi atari amafaranga.

Kugirango ubone ibisobanuro birambuye, birashoboka kuvugana nabahanga bacu, kimwe no gusiga icyifuzo kuri e-imeri. Kugirango umenye uburyo no gushyira imiterere ya francise, ibyifuzo bikunzwe, jya mububiko. Urashobora gukora wigenga cyangwa muguhuza ibintu byose hamwe ninzobere zacu.

Ubufaransa nabafatanyabikorwa bagomba gukorana neza kugirango bagere ku ngaruka zo gukorera hamwe. Niba ushishikajwe na francise, ugomba rero no gushakisha umufatanyabikorwa ubereye ubucuruzi kugirango bukore neza. Ubufaransa butandukanye bukora kuburyo butuma utezimbere neza ubucuruzi bwawe, mubyukuri nta kintu gishya kivuye muri wewe. Umuntu asanzwe afata imishinga yubucuruzi yiteguye kandi arayikoresha kugirango aganze isoko neza. Ubu buryo buroroshye cyane kubantu bashaka gushaka amafaranga kandi bafite uburyo bwo gushora imari. Ubufaransa burashobora kugurwa ugereranije bidahenze mugihe muganira neza.

Byongeye kandi, birakenewe gukora ibikorwa byose bikurikiza amabwiriza yatanzwe numufatanyabikorwa. Ibi ni ngombwa cyane kugirango tugere ku gisubizo cyiza. Niba uri umufatanyabikorwa wa francise, noneho urashobora kongera byoroshye umubare winjiza ingengo yimari gusa uyobowe namahame namategeko yashyizweho ukurikije amabwiriza yabigenewe. Gukoresha ibikoresho biriho kandi bimaze kugeragezwa bitanga intangiriro yihuse. Ubufaransa bukora neza niba umuguzi wabwo azirikana imiterere yubucuruzi bubaho mukarere runaka agiye gushyira mubikorwa umushinga. Umufatanyabikorwa wa francise agomba kumva itandukaniro ryakarere kandi akayikoresha neza. Kubwibyo, kuba hari francise no kuzirikana umwihariko waho biha umufatanyabikorwa amahirwe yo kubaka neza imishinga yabo yubucuruzi ashingiye kumakuru yatanzwe.

Ubufaransa buzakora neza niba umufatanyabikorwa akurikiza byimazeyo amabwiriza yatanzwe nikigo. Uretse ibyo, ntugomba kwinjiza ikintu gishya mubikorwa byubucuruzi, bityo ukabika umwanya. Ubufaransa bwaguzwe kubwibyo kugirango ukoreshe moderi yundi muntu hanyuma ukore amafaranga icyarimwe. Ubufaransa bukora neza bugomba gukorwa buri gihe namaboko yabafatanyabikorwa bafite igitekerezo cyukuntu bakora imirimo yo mu biro. Ibikoresho byikora bitangwa na nyirubwite franchise byaba byiza. Ariko, ibi ntibikenewe, nkumufatanyabikorwa wa francise ashoboye gukoresha ibisubizo byabo niba bikenewe.

Franchising ikoreshwa muburyo butandukanye bwubucuruzi. Nta gushidikanya, iratera imbere cyane mu nganda na serivisi nk'inganda zitwara ibinyabiziga na serivisi zitanga imodoka, ubufasha mu gutegura no gukora ubucuruzi (ibaruramari, imirimo yo mu biro, kwamamaza, n'ibindi), ubwubatsi, serivisi zijyanye no gusana no gufata neza amazu , serivisi z'uburezi, imyidagaduro n'imyidagaduro, resitora yihuta y'ibiribwa, resitora, utubari twinshi, aho bahurira ibiryo, serivisi z'ubuvuzi n'ubwiza, serivisi zo murugo, gucuruza, kimwe na USU Software.

Ikigo cya digitale ya francise yemerera gutangira gukora mubucuruzi bwawe bwite, hamwe ningaruka nkeya, gutakaza umwanya, hamwe nubutunzi bwamafaranga. Ubufaransa ni ugutanga uburenganzira bwo gukoresha izina, ikirango, ikoranabuhanga, nubundi bushobozi ikirango runaka gifite. Kugurisha cyangwa kugura francise ituma wagura ibicuruzwa byawe cyangwa serivisi zitangwa kwisi yose utagabanije ubuziranenge cyangwa urwego rwimibanire yabakiriya. Isosiyete ikora ibigo bya digitale, ikora mugutezimbere imbuga, itanga serivisi kubakiriya muburyo bwuzuye bwo kuzamura, kubungabunga no koroshya urubuga. Ibigo bya digitale bishoboye guteza imbere ubucuruzi kumurongo. Kuba umukinnyi munini mugutezimbere ibigo byamamaza ibicuruzwa kuri enterineti.

Abashushanya, abashushanya imiterere, abasesengura, abategura porogaramu, abamamaza, abanditsi, hamwe nabandi bagize itsinda ryibigo bakora cyane mukigo cya digitale. Ni ngombwa kubakiriya benshi ko isosiyete izwi, bityo bahindukirira ibigo byizewe. Kugirango udatakaza umwanya wo kumenyekanisha izina ryawe bwite, kugirango utangire ukore kubucuruzi bwawe bwite, utezimbere neza mugutezimbere ibicuruzwa na serivisi kuri enterineti, noneho ukeneye francise. Hariho francises nyinshi zitandukanye kumasoko, yashyizwe mubyiciro kandi ifite ibiciro bitandukanye. Amafaranga yishyurwa aratandukanye bitewe numubare wa francise ubwayo, kimwe no kuzirikana ishoramari ryose ryaba francisor. Biroroha kuri franchisee kuyiteza imbere, hitabwa kuri gahunda y'ibikorwa yiteguye, ubufasha mu gushaka no guhugura abakozi, gutanga abakiriya, n'ibindi. Usibye, muri catalog ya franchise, urashobora gusesengura ibyifuzo byunguka cyane, reba inyungu ya buri kwezi, intego yo gushingwa nitariki yo kugurisha francise, amashami ya francise, nizina ryose ryibigo bya digitale kwisi yose, mukarere runaka.

Kuki ari byiza kugura no gukora francise? Byose birumvikana bihagije. Ibigo byagaragaye ku isoko birwanya cyane ibibazo, cyane cyane mubidukikije.

Kugirango ubone ibisobanuro byinshi, ugomba kujya kuri catalog ya franchise hanyuma ugasesengura amazina aboneka yatanzwe. Mu buryo nk'ubwo, birashoboka gusoma ibyasuzumwe nabakiriya bacu no kubaza ibibazo abahanga bacu. Twishimiye kukubona murwego rwabakiriya bacu kandi dutegereje umubano utanga umusaruro mugihe kirekire.

Francise yikigo cya interineti izasabwa kuri buri rwiyemezamirimo mushya kwihangira imirimo ye ku izina ryamamaye neza. Ishami rya interineti francise irashobora gukoreshwa murwego runini, hamwe no kugera kurwego mpuzamahanga, mugihe habaye iterambere ryiza ryibitekerezo byubucuruzi byiteguye. Amashanyarazi mu bigo byo kumurongo afatwa nkigurwa ryunguka cyane rishobora gukorerwa hamwe nogushobora gukuraho ingaruka, bitandukanye nubucuruzi butangwa kuva kera. Niba ushobora kumvikana mubufatanye, ugomba rero kujya kumpapuro zo gusinya, hamwe no kubona uruhushya rwo guteza imbere ubucuruzi bwawe munsi yikimenyetso gisanzwe. Hamwe no kubona francise kubisosiyete yawe, abakozi ba mbere bafite uburambe mubakora bazagufasha kworoherwa no kuyobora amahugurwa yihariye hamwe nibice byamahugurwa azagufasha kunguka ubumenyi mukorana nabakiriya. Niba ufite ikibazo, ugomba guhamagara uwagikoze, uzagufasha kubimenya muburyo bukwiye vuba bishoboka.

Ihitamo ryiza cyane ni ugutezimbere francise yikigo cya interineti, hamwe no kubona inyungu wifuza mugihe kizaza.