Ubushinwa bwubufaransa buzakora neza ari uko bishyizwe mubikorwa neza. Birakenewe gukora imirimo yo mu biro neza. Umushinga wubucuruzi wubushinwa utanga inyungu murugamba rwo guhangana, ntugomba rero kwirengagiza ishyirwa mubikorwa ryarwo. Ibicuruzwa byabashinwa akenshi bihendutse cyane kuko bikozwe mubwinshi. Ingaruka zibyo bita ubukungu bwibipimo bivuka. Ingaruka ibaho mugihe habaye umubare munini wibarura.

Igiciro cyambere gikunda kuba gito, ariko igiciro cyo kugurisha kiguma kurwego rumwe. Birashobora no guhinduka kugirango ubone inyungu zo guhatanira kurugamba. Aha niho imbaraga za francise yubushinwa zishobora kuba. Ikora ihendutse kuruta ikindi kigereranyo kiva mu kindi gihugu. Ndashimira ibintu byabashinwa, isi yose irakomeje, kuko iyi ni amahugurwa yisi, ibicuruzwa byinshi bikorerwa aho. Amashirahamwe menshi yakundaga kwimurira umusaruro kubutaka bwa Repubulika yUbushinwa. Kuri ubu, francise y'Ubushinwa iraguka.

Amashyirahamwe menshi yo mu karere k'Ubushinwa arashaka amasoko mashya yo kugurisha, gufata ibyicaro bishya, no gukora mu bice bidasanzwe. Iri ni iterambere, ubwihindurize, kwaguka. Ndashimira francise yubushinwa mu mwanya wibindi bihugu byinshi, urashobora gukoresha ibicuruzwa na serivisi byihariye. Kurugero, hano ku isi hari resitora zo mu Bushinwa. Barashobora kandi gukora munsi yubufaransa. Kora imirimo yose mugihe, noneho ishyirahamwe riza gutsinda. Ibi ntibireba francise yubushinwa gusa ahubwo no mubindi bikorwa byose byo kwihangira imirimo.

Gukora imirimo yo mu biro bijyanye ntabwo bitera ingorane, bityo, isosiyete iza gutsinda. Ni nkenerwa kongera umusaruro winjiza kugirango ushyigikire ingengo yimari, noneho uruganda rufite amahirwe menshi yo gutsinda muburyo bwo guhangana. Kora francise yubushinwa ubishoboye, noneho umuryango wawe uza gutsinda. Urashobora gushira mubikorwa ibikorwa byose byo mubiro. Buri gihe ujye ukora kuburyo udafite ibibazo bikomeye. Turashimira francise yubushinwa, urashobora gukora ibikorwa byo mubiro hamwe numusaruro mwinshi, mugihe ukoresha amafaranga make yumutungo kuko ukora muri sisitemu yitwa francising. Turabikesha kuboneka kwayo, ubona umubare wibikoresho bikorana ubuhanga.

Ikintu nyamukuru nukubishyira mubikorwa neza, noneho ikigo kigera kubyo cyiyemeje. Mugihe ukora francise yubushinwa, birashoboka cyane ko ugomba kwishyura premium. Aya ni inshuro imwe, amafaranga yubukode, amafaranga yo kwamamaza. Akenshi, gukuramo ntibiboneka nkubwishyu buteganijwe, noneho birashoboka gukora akazi ko mubiro nta ngorane. Françisor yunguka, kurugero, bitewe nuko ugurisha imigabane ye, ayigurisha gusa, ukayigurisha aho. Urashobora kubikora hamwe ninyongera. Ibi ntibireba francise yubushinwa gusa ahubwo no mubundi bwoko bwubucuruzi bujyanye no kugurisha ibicuruzwa.

Umurongo wo hasi uroroshye: kugura ku giciro gihenze, kugurishwa ku giciro cyo hejuru. Ubu ni bumwe mu buryo bworoshye bwa francising. Ariko, munsi yubushinwa bwubushinwa, urashobora kandi kwishora mubucuruzi bwo gukora. Byose biterwa nubwoko bwa francising wahisemo wenyine. Kumenyekanisha imirimo yibiro byakazi bikorwa buri gihe kurwego rwo hejuru, mubuhanga gusa hashingiwe kuboneka amakuru afatika. Amakuru nurufunguzo rwimiryango yose, kandi aya magambo nukuri kuruta mbere hose. Mubyukuri, mugihe cyikoranabuhanga ryamakuru, amarushanwa arakomera, amashyirahamwe menshi arahari kuri enterineti, kandi francise yo muri Aziya igomba kurwanya abatavuga rumwe nayo ikomeye kugirango ifate isoko ryiza.

Nubwo bimeze bityo ariko, gusohoza ibikorwa byo mu biro bifatanije na rwiyemezamirimo w'inararibonye bimaze kuba icyangombwa. Igomba kugerwaho nurwego rwo hejuru rwimbaraga. Noneho firime irashoboye gukora neza ibikorwa byibiro. Binyuze mu bushinwa bwubufaransa, ufite amahirwe yose yo gutsinda wizeye guhangana guhangana.

Ubufaransa bwo gutumanaho ni umushinga wubucuruzi ugezweho. Kugirango ubishyire mubikorwa neza, ukeneye inzira nziza. Ibi bivuga gushyira mubikorwa isesengura ryibanze kugirango ejo hazaza nta ngorane. Gukora kuri francise, wowe, nka francisee, wiyemeje inshingano zimwe ninshuti yawe nkuru. Ubwa mbere, mugihe ushyira mubikorwa francise, urasabwa gukuramo imisanzu ya buri kwezi, ingano ishobora gutandukana kandi biterwa ninjiza. Na none, ijanisha ryo kugabanywa rishobora kuba ritandukanye, byose biterwa namasezerano yabaye.

Itumanaho ryitumanaho rizemeza ko ufite ikoranabuhanga abanywanyi bawe badafite. Ibi ubwabyo ninyungu zikomeye mukurwanya abo duhanganye. Ntabwo bishoboka ko abakurwanya bazashaka gutanga isoko nisoko ihuza ushaka. Ubufaransa bushobora gutanga amakuru akenewe, kumenya-uburyo, n'ikoranabuhanga. Nibyo, kugira ikirango kizwi kuri francise y'itumanaho nabyo ni ngombwa cyane. Itumanaho nisoko yitumanaho, kubwibyo, ugomba kubona ubushakashatsi bwakozwe neza kandi buhamye bukora kumasoko. Fata ibyo watoranije mububiko butanga amahitamo yo guhitamo.

Niba ushishikajwe no gutumanaho no gushyira mubikorwa ubu bwoko bwa francise, ugomba rero kumenya abo bahanganye ugomba guhura nabyo mugihe cyo gukora imirimo yo mubiro. Niba ukorana nisesengura ryapiganwa, ntukirengagize nibindi bikoresho bijyanye. Iyo ushyira mubikorwa itumanaho, birakwiye kwibuka igikoresho cyitwa gusesengura swot. Ntabwo igufasha kumenya ibyiza n'ibibi gusa ahubwo inagufasha kumva amahirwe ufite ningaruka zishobora kubangamira ishyirwa mubikorwa ryumushinga wubucuruzi. Igenamigambi ryateguwe neza ryitumanaho rizagufasha guhuza umutungo wububiko kugirango ububiko bwibicuruzwa bidatera ingorane. Kora icyiciro kimwe mugice cyambere wimura kuva 9 kugeza 11% kuruhande rwa francisor.

Nta gushidikanya ko azishima kandi azahita aguha amakuru yose yukuntu wubaka francise ishoboye itumanaho. Nyuma ya byose, impande zombi zishishikajwe no gutezimbere, kubwibyo, byose bizagenda neza.

Ubufaransa kububiko bwibicuruzwa biva mubushinwa ni umushinga wubucuruzi bwuzuye. Ikintu nyamukuru nukuyishyira mubikorwa neza bishoboka, udakoze amakosa. Niba uhisemo gutangira francise, noneho ufite amahirwe yose yo guhangana nicyizere nikibazo cyose cyavutse. Mugihe ukora ibicuruzwa biva mubushinwa uburenganzira, ugomba kwitondera ububiko, ukabishushanya muburyo rusange, murwego rwohejuru. Niba ushaka ko abakiriya bashimishwa nububiko bwawe, noneho francise iragufasha. Ububiko bugomba gutangwa muburyo ibicuruzwa biva mubushinwa bigurwa kubwinshi.

Abaguzi bishimiye kuvugana nawe, nkuko ubizeza serivisi nziza. Ibicuruzwa birakunzwe kuko birakenewe kandi Ubushinwa butanga igihugu. Niyo mpamvu ibicuruzwa bya francise biva mubushinwa muri depot, kubona ibicuruzwa biturutse kubabikora. Ibi nibyiza cyane kuko ubasha kugurisha ibicuruzwa byawe kubiciro byagabanijwe. Ibi bitanga inyungu nziza zishoboka zo guhatanira uburengerazuba. Uhe Ubushinwa ubwitonzi bukwiye ushakisha uburyo bwiza bwibubiko bwawe nkubuhanga bushoboka. Muri icyo gihe, ibicuruzwa bigomba kuba bifite ubuziranenge, byubahiriza amabwiriza ya leta yawe.

Kurangiza, kurenga ku mategeko ntabwo aribwo buryo bwiza bwo gutsinda. Ubushinwa ibintu francise numwanya wo gukora umushinga wubucuruzi hamwe nigiciro gito. Kugira ibicuruzwa bitaziguye biguha gusa inyungu yibiciro kurenza abanywanyi bawe. Urashobora kandi guhitamo imyanya ikenewe. Kora amahirwe yo kugurisha ibicuruzwa byabashinwa kuburyo ntanumwe mubanywanyi bawe ushobora no guhuza umuryango wawe. Kubwibyo, ufite amahirwe yose yo kugera kubisubizo byingenzi muburyo bwo guhangana. Ikora ishyirahamwe francise ntagushidikanya kuyobora inzira, irenga abo bahanganye bose bakora bigenga.

Niyo mpamvu iduka rya francise aribwo buryo bwiza bwo gukemura ibibazo byose bikenewe. Ububiko bwawe bwa franchise bwakira software ikwiye nyirubwite. Nukuri iri shyirahamwe rikora ibicuruzwa byanditse, kubigura, no gukora igenzura rihoraho. Nyuma ya byose, ubuziranenge bugomba kuba hejuru. Iyo utanze isoko ryimyenda iva mubushinwa, uba ushinzwe uburyo sosiyete yawe ikora.

Ibicuruzwa byububiko bwubushinwa nuburyo bwo gushyira mubikorwa ibikorwa byo mu biro ukurikije amabwiriza y’ibigo byatsinze. Niba ushishikajwe na francises, noneho urashobora kuba umugabuzi cyangwa umuryango utekereza gukora murwego rwa sisitemu ya francise. Hariho umubare munini wubufaransa bwubufaransa, cyane cyane ibigo byubuhanga buhanitse hamwe nibigo byokurya. Hariho kandi amaduka yubushinwa. Bafungura ku butaka bwibindi bihugu byinshi kandi bagurisha ibicuruzwa muri Aziya. Niba ushaka kugura francise kugirango ukoreshwe, ugomba rero guhitamo uburyo bwiza.

Nibyumvikana gukora analyse yambere, kuganira nibigo ukunda. Ibi bizashoboka gufata icyemezo cyubuyobozi gikwiye kijyanye nuburyo bwo gukomeza. Ubushinwa francise numushinga ugomba gushyirwa mubikorwa witonze. N'ubundi kandi, ntabwo ahantu hose ibicuruzwa biva mu Bushinwa bizishimira urwego rwo kwamamara nko mu butaka bw'Ubushinwa ubwabwo. Tanga ububiko bwubufaransa bwubushinwa bikwiye, igishushanyo cyabo kigomba kuba gihuye neza nikirangantego. Noneho urashobora gukora ikirere kidasanzwe kandi cyukuri cyiyi leta ya Aziya. Ishyirwa mu bikorwa ryimirimo yo mu biro rishobora guhuzwa ningorane zimwe.

Birashobora kuneshwa cyangwa kwirindwa rwose niba ukoresha francise. Niba uhisemo gufungura ububiko bwabashinwa, ugomba rero gukurikirana ubwiza bwibicuruzwa. Hitamo abaguzi biturutse mubushinwa, ibi bizaguha amahirwe yo guhatanira abo bahanganye bakomoka kubatanga isoko. Uzashobora kubona kugabanuka kwinshi, ibishoboka byo gutanga byoroshye, kimwe nibicuruzwa byumwimerere biturutse kubabikora. Ibi ni ingirakamaro cyane, kubwibyo, amahirwe nkaya ntagomba kwirengagizwa na gato. Ubufaransa bwububiko bwubushinwa nuburyo bwo gukora imirimo yo mu biro hamwe n’urwego ntarengwa rwo gukora, ukoresheje amabwiriza agezweho. Amabwiriza ntakindi kirenze amategeko, icyegeranyo cyibipimo bishobora gukurikizwa mugukora umurimo uwo ariwo wose.

Mugihe wahisemo gufungura ububiko bwubushinwa kuri francise, noneho wige witonze amakuru yose ajyanye. Gufata ibyemezo bigomba gukorwa neza kandi neza; amakuru y'ibarurishamibare ntagomba na rimwe kwirengagizwa. Nyuma ya byose, iragaragaza neza uko isoko ryifashe ubu. Iyo francise kububiko bwabashinwa yamaze kugurwa, ugomba kwitegura gufungura. Abahagarariye ikirango ubwabo bakunze kuza gufungura, kugenzura inzira, gufasha ababagabana, gutanga inkunga, ninama, biroroshye cyane.

Kubara nkana, gusesengura, guhitamo itumanaho rya salon francise ni garanti yiterambere ryiterambere ryikimenyetso cyitumanaho rya selire no kuzamura ibikorwa bya ba rwiyemezamirimo ba francisee. Ba nyiri salon y'itumanaho francise, mubisanzwe, bose bari mumwanya umwe kandi barangana mugutezimbere ubucuruzi bwabo. Buri francise yaguzwe, hagamijwe kuba umufatanyabikorwa wumukoresha, itumanaho rya terefone igendanwa, ifite ibyiza n'ibibi, kandi mu turere dutandukanye twigihugu twigaragaza muburyo butandukanye. Mu turere tumwe na tumwe twaho, itumanaho, imirongo ya terefone ikora neza, mubindi bibi, utitaye kuri 'coolness' yikimenyetso cyumukoresha. Umukiriya shingiro ukurikije umubare wabakiriya ntabwo yerekana gutandukana kwinshi. Igiciro cyamafaranga yo kwiyandikisha buri kwezi, agaciro ka traffic traffic, ubwiza bwumurongo witumanaho, ibiciro byinjira byinjira nibisohoka bigira uruhare runini mukuzamuka kwabakiriya.

Ubucuruzi, inyungu zingirakamaro mubufatanye hagati ya francisor na franchisee ningirakamaro cyane kubisabwa na salon igendanwa. Mbere ya byose, gufungura byimazeyo umubano wamasezerano biri kumwanya wambere. Igihe kingana iki amasezerano yubufaransa asohozwa muburyo bwiza, hamwe no kuzuza ibipimo byose byamasezerano yasinywe. Ukuntu byujuje ubuziranenge kandi kurwego rukwiye, ubufasha bwuburyo butangwa kuri salon franchisee yihariye. Gukora gahunda ihoraho yo guhugura abakozi ba francisee mugushikira tekinike yo kugurisha imitako ishobora gukurura byihuse inyungu ninyungu zabakiriya, kuba umufatabuguzi wa francise yawe, no kugura, muri salon yawe gusa. Politiki ikora ihuriweho, yoroheje ya francise ibiciro, ifata itangwa rya serivisi igabanywa, ituma byongera abakiriya vuba kandi bikagera no kumurongo-wo kugura francise yaguzwe.

Itumanaho rya terefone ngendanwa, hamwe nisosiyete yatangije isoko ryamamaza rifite ubushobozi, ritanga imishinga mito mito yubucuruzi kwishyura - mbere y amezi atandatu, hamwe n’ingwate, buri kwezi, inyungu ya rwiyemezamirimo - franchisee, amadolari arenga ibihumbi 5 byamadorari y’Amerika. Francise ya selile ni symbiose yo kwamamaza, inyungu, no kugurisha bikabije, guteza imbere ibicuruzwa. Itumanaho rya terefone ngendanwa nubufasha bwubwoko bwose butangwa naba francisor mugihe cyubufatanye no kugira uruhare rugaragara rwa rwiyemezamirimo-francisee mubucuruzi, kwamamaza, no kuzamura. Ihuriro ry’imiyoboro y’itumanaho rigendanwa ritanga uburyo bwiza bwo kugiciro cyiza cya serivisi zingenzi zikoreshwa mu baturage b’akarere. Ubufaransa butuma bishoboka gutanga serivisi no kugurisha ibicuruzwa bya selile ku giciro kiri munsi y’ibiciro by’isoko, gukurikiza politiki y’ibiciro byoroshye, bitera ikizere n’ubudahemuka by’abakiriya ku kirango. Guhuza ingirabuzimafatizo ni ingwate y'abakozi basanzwe b'amahugurwa ya salon y'itumanaho rya selire, mu bigo byabo by’uburezi n'amahugurwa, hamwe n'ubwoko bwose bw'abafatanyabikorwa ba francise hamwe nigihe cyo gufashanya kugisha inama.

Gutanga ibikoresho bitandukanye bya terefone, ibicuruzwa, nibindi bikoresho hamwe nibiciro byinshi. Amasezerano y'itumanaho rya terefone yasezeranijwe atanga ibikoresho byemewe kuri franchisee yibicuruzwa byujuje ubuziranenge biturutse ku bakora ibicuruzwa ku giciro cyiza, bikagabanya ingaruka zo kugura ibicuruzwa bidafite ubuziranenge cyangwa impimbano. Gutanga serivisi munsi yubucuruzi bwikirango kizwi cyane cyubucuruzi ni garanti yo kunyurwa birambye, icyifuzo cyabaturage cyingirakamaro, kubicuruzwa byikigo, no kubona francisee yinjiza menshi.