Ifaranga rimwe francise uyumunsi nuburyo bwo guhagarara kubintu bisa kumasoko ya francise. Amafaranga yishyurwa ntakindi kirenze amafaranga yo kwinjira kugirango abone uburenganzira bwo guhagararira inyungu yikimenyetso, akora muburyo bwabo. Amafaranga yishyurwa rimwe ni ubwishyu bwambere kuri franchisee kuri francisor nyuma yubucuruzi burangiye na mbere yo guhererekanya uburenganzira bwo gukora mukarere runaka, ukurikije ibisabwa. Amafaranga yatanzwe kandi akubiyemo amahugurwa ya franchisee, amabwiriza, ubufasha mugutezimbere ubucuruzi, gusura ahacururizwa, gutanga abakiriya, nibindi. Uyu munsi, iyo amarushanwa yiyongereye, ntabwo abantu bose bakoresha ubwishyu bumwe. Umubare w'amafaranga yishyuwe rimwe ugenwa n'ibiciro by'isosiyete yo gutangira no gufasha umufatanyabikorwa kubungabunga, ndetse no kuzirikana igice.

Ntabwo aribyo, ntabwo byoroshye gutangiza umushinga wenyine, bityo francise nintangiriro nyayo yo gukora ubucuruzi, kwinjira mumasoko mwizina rizwi, kuva yatangira guhera abizeye mubushobozi bwabo, amahirwe kandi mugire umwanya munini wubusa. Ubumenyi nubuhanga bwo kuyobora, kugura abakiriya, kwerekana amakuru, no kwamamaza birakenewe. Kugirango utinjira mubintu bitameze neza, hitamo francise yingirakamaro hamwe cyangwa idafite icyarimwe, ugomba gukorana nububiko bwizewe, nka kataloge yubufaransa. Biroroshye cyane guhitamo francise ukoresheje kataloge, ukabona igiciro cyamafaranga, ibintu, nibindi bipimo. Ububiko bwerekana amakuru yose, igipimo, hamwe nuburyo bisabwa, imyaka ingahe ku isoko, inyungu francisee itegereje, icyo francisor itanga, nibindi. Usibye kubona umufatanyabikorwa, iduka ryoroshye nkuko kwamamaza kwamamaza, hamwe bigari, bikwira isi yose. Birakwiye ko twibuka ko uko ibicuruzwa byinshi bihari, niko bisabwa, kumenyekana, inyungu, ninyungu.

Amafaranga yose yakuweho agaragazwa mu ibaruramari kuko inyungu iboneka mu kugurisha ibicuruzwa, serivisi, n'ibindi. Amafaranga yishyurwa rimwe aratandukanye bitewe nigiciro cya francise ubwayo, bitewe nuko haboneka ubwoko buhendutse kandi buhenze. Guhindukira mububiko, biroroshye rwose guhitamo ibyo ukunda. Kurugero, ntabwo wigeze uhitamo guhitamo nibikorwa byubucuruzi bwawe, ntacyo bitwaye. Urashobora kureba ibyifuzo byose hamwe cyangwa winjiza francise isabwa muri moteri ishakisha. Hariho kandi ibyiciro na subcategories. Mugihe uhisemo icyifuzo, ugomba kwitondera akarere, ikiguzi, ibisabwa, amakuru yo kwishyura, kwishyura inshuro imwe, nibindi.

Nkuko bisanzwe, ubwoko bukenewe cyane bwama francises ni ibicuruzwa byihuta, ibicuruzwa, ibigo bya serivisi, laboratoire, salon yubwiza, nibindi urashobora kugura francise ihendutse ntamafaranga yishyurwa rimwe. Umusanzu wigihe kimwe nubwishingizi bwaba francisor mubufatanye burushijeho gukorana naba francisee, bityo ubucuruzi bwose butangira guhera igihe cyo kwishyura icyarimwe, bigatuma habaho imyumvire nimyumvire ikomeye. Nkuko bisanzwe, nta kwishyura rimwe, francise ireba ibicuruzwa gusa, urebye kugura no kugurisha, kandi kugabanywa kwinyongera ntabwo ari ngombwa hano. Amafaranga yubufaransa rimwe cyangwa amafaranga ntabwo asubizwa. Amafaranga yishyurwa francise ni inshuro imwe kandi yagenwe. Ububiko bwa francise butanga kuzigama kumatangazo, kongera ibyifuzo, no kubona abantu bahuje ibitekerezo hagati ya francisees. Ibikorwa byose birerekanwa kandi bifite akamaro.

Inzobere zacu zitanga amasaha yose kumasaha, kugisha inama, no kuganira, gutanga amakuru ninama kubijyanye no kuzamurwa no kwamamaza. Kuki ubundi byunguka kugura francise? Kuberako bagufasha mumahugurwa y'abakozi, tanga kubara umubare winyungu zigihe runaka, urebye umushinga wogushushanya, mugushiraho urubuga rwibigo, kwagura abakiriya, nibindi. Ingaruka nkeya, ndetse no kuzirikana icyambere. -ubwishyu. Umusanzu umwe ntushobora kurenga makumyabiri na gatanu kwijana ryikiguzi cya francise, kuko francisee irashobora kubara ibintu byose byigenga, ukurikije igishoro kiboneka. Birakwiye ko twumva ko kwamamaza mubisanzwe bidakenewe, urebye ibyateganijwe no kwitabira kataloge ya franchise buri munsi. Nyuma yo kunyura muri kataloge, urashobora kumenyana gusa na francise gusa ariko kandi ukanishyurwa rimwe gusa, hamwe nibyifuzo bikunzwe hamwe nubwoko buhendutse bwubucuruzi, ibitekerezo n'imishinga, aho uba, hamwe nububiko.

Andi makuru arahari kubuhanga bacu, batanga inama kumibare yabigenewe, kimwe no kujya mububiko, gusoma ibisobanuro byabakiriya bacu, kubona amakuru yingenzi, nibindi. Turindiriye uruhare rwawe nicyizere. Dutegereje ubufatanye butanga umusaruro mumyaka myinshi iri imbere.

Ubuyobozi bwa ECO bumaze imyaka myinshi busabwa cyane muri ba rwiyemezamirimo mu nzego zitandukanye, uko ubucuruzi bwaba bumeze kose, imishinga mito, mito cyangwa minini. Twakagombye kuvuga ko intego yo gutanga francise ya ECO nukubasha kuyobora isosiyete ishingiye kumazina yashizweho neza kandi azwi neza aho abayikora bakoze cyane akazi. ECO francise irashobora kuboneka kumurongo wabigenewe ukurikije urutonde rwabakora urutonde. Nyuma yo gufata umwanzuro kubitanga, ugomba gutangira imishyikirano, ibizavamo biterwa nimpande zombi zibigizemo uruhare. Ku bijyanye n'ubufatanye, bizaba ngombwa kwemeza inzira y'akazi hamwe no gushyira umukono ku masezerano hamwe n'inzira zitandukanye mu buryo bw'ingamba ziherekeza zo gushyira mu bikorwa igitekerezo. Twabibutsa ko kugabanywa kwa ECO bifite igiciro cyishyurwa nuwabikoze agomba kuboneka kubakiriya.

Niba francise ifite intego yihariye kandi ifite icyo ivuze, umukiriya azakenera urutonde rwamasomo muburyo bwo kwamamaza no kwamamaza ibyabaye kugirango biteze imbere byihuse kandi bikurura ababishaka. Umukiriya agomba guhora yibuka ko mugihe habaye ibibazo bitoroshye, agomba guhita asaba ubufasha bwinzobere muri francise ya ECO, bazafasha kubona inzira nziza. Niba ushobora gutangira umushinga wawe munzira yashyizweho, uzakenera gukurikiza amabwiriza yashyizweho nugurisha, cyane cyane mugitangiriro, kugirango ugere kubyo wifuza. Uzashobora kugira uruhare mugushinga ibikorwa byo kwihangira imirimo kumushinga, gutakaza burundu ingaruka ningaruka zitandukanye zishobora kuba mugutezimbere kwigenga mubucuruzi bwawe. Kugura francise ya ECO ninzira yatekerejweho kugirango igere ku ntsinzi kandi niyo nzira ibereye kubana bashya bashaka gutangira umushinga wabo. Twibuke ko mugihe habaye ibibazo bitoroshye, ugomba gushaka ubufasha butanga ingamba, uzahita afasha muguhitamo igisubizo kiboneye. Kugeza ubu, imishinga yarangiye ikoreshwa neza kwisi yose kugirango ibone inyungu.

Ihitamo ryukuri nugura francise kuri ECO, hagakurikiraho kugera kurwego rukenewe rwumusaruro.

Amashanyarazi muri Afrika yepfo aragufasha kubona urwego rwo hejuru rwinyungu zishoramari. Nyuma ya byose, francise ntakindi kirenze imishinga yubucuruzi yiteguye, nuburyo bwo gushora imari. Shaka francise yunguka cyane kandi ukodesha uburenganzira bwo gukora, ube rwiyemezamirimo watsinze kandi ukize. Afurika y'Epfo ni igihugu cya Afurika y'Epfo, cyateye imbere cyane ugereranije n'ibindi bihugu biherereye kuri uyu mugabane. Niyo mpamvu, birakenewe kuzirikana amahirwe yose ningaruka ushobora guhura nazo mugihe uzamura francise muri Afrika yepfo. Ibi biroroshye cyane gukora ukora isesengura rya SWOT.

Ubufaransa muri Afrika yepfo buzakora bukurikije amabwiriza wowe ubwawe wanditse hamwe na francisor mugihe urangije amasezerano. Iki nigice cyingenzi cyane kuko ari ngombwa guhora twujuje ibisabwa twaganiriye kurwego rwambere.

Ubufaransa muri Afrika yepfo buzazanira inyungu zikomeye kuri rwiyemezamirimo kuva iri soko ritanga icyizere. Birumvikana ko francises nyinshi zimaze gukorera muri Afrika yepfo kandi ibi bigomba kwitabwaho kugirango bitazongera. Ugomba gukora isesengura rirambuye kandi ukumva ubwoko bwubucuruzi buzakora mubisanzwe muriki kigo cya leta ya Afrika. Ubufaransa muri Afrika yepfo buzahabwa ibikoresho bimwe byimikoranire. Kurugero, ugomba kwishyura icyarimwe. Nibiciro bya francise, amafaranga ateganijwe uzishyura francisor.

Amafaranga yo kuzamura francise muri Afrika yepfo arashobora kuba 9, 10-11%. Byongeye kandi, amafaranga azabarwa ku mubare wibiciro utangiye ukeneye gushora. Mubisubize, wakiriye amabwiriza azagufasha gutunganya ibikorwa byawe neza. Ubufaransa muri Afrika yepfo buzatanga kandi amategeko yo kubaka indangamuntu hamwe nibintu uzakoresha. Iyamamaza ryamamaza, byanze bikunze, naryo rikorwa na francise muburyo bwihariye.