Nta francise yubusa nkuko 'nta mugitondo cya mugitondo'. Ubufaransa bwubusa nigikorwa cyo kwamamaza cyisosiyete yubufaransa kugirango isinyane byihuse amasezerano yubuguzi bwa francise na ba rwiyemezamirimo bashya no gukurura abakiriya badafite uburambe, bayoboka kwagura imiyoboro yamamaza ibicuruzwa bicuruzwa kugirango bakwirakwize kandi bamenyekanishe ikirango cya franciser. Hashyizweho imishinga mito mito yiyemeje gutangira ibikorwa byabo byo kwihangira imirimo hamwe na franchise biz kandi idafite igishoro cyo gutangiza, 'kugwa kuriyi nyambo', utarebye kandi ntusome rwose ibikubiye mumasezerano yubufaransa, shyira umukono utekereza ko aribyo amahirwe adasanzwe, icyifuzo kinini nigabanywa biratangwa, bityo 'gushira' muri 'bait' byashyizwe mbere. Iyo bagiranye amasezerano na francise yubuntu, bivuze ko hatabayeho kwishyura inshuro imwe, iyo urebye neza, kubyiyumvo byamarangamutima no kwishima, bisa nkibitekerezo byoroshye. Ariko, mubikorwa, ibi ntibibaho, kuko buri francisor azanga gutakaza amafaranga ateganijwe kubiciro bya francise. 'Amayeri' yuburyo bwo kwamamaza no gucuruza 'amayeri' ni uko amafaranga yambere yimurirwa kubiciro byubuguzi bwibicuruzwa byinshi cyangwa igiciro kimwe cyibicuruzwa, bishobora kurenga cyane igiciro cyisoko.

, gukora ukurikije ihame, mu buryo bw'ikigereranyo, ukurikije 'amategeko yo gutumanaho amato', yavuye ahantu hamwe, ageze ahandi. Na none, francisor arashobora, akurikije inshingano zamasezerano yasinywe, 'guhambira' rwiyemezamirimo-francisee, kugura ibicuruzwa, nibicuruzwa bivuye muri francisor gusa, akoresheje ingingo nibiteganywa namasezerano yasinywe, ntabwo arenga kubiteganijwe mumasezerano. amasezerano yemewe. Umu francisor arashobora kandi gukoresha inzira yubucuruzi, akoresheje amayeri nubujiji bwa rwiyemezamirimo muburyo bwihishe bwubufaransa bwubuntu, tumuha kwiyongera gake kwijanisha ryamafaranga yimisoro n'amafaranga yo kwamamaza, uhereye kumafaranga yinjira mumafaranga yatanzwe na francise uruganda, kureka umubare uteganijwe, iyo, iyo ingano yo kugurisha, ishobora kongera cyane umubare wamafaranga yagabanijwe. Mu ncamake igitekerezo, francise yubuntu, ikirusiya kizwi cyane kivuga ngo 'foromaje yubusa iba muri mousetrap gusa' iza mubitekerezo. Abahagarariye ubucuruzi ntibagomba kwishima no 'kwihutisha umutwe' kugirango bemererwe nogutanga francise kubuntu. Birakenewe kwiga witonze inzira zose zo gutangira, guteza imbere francise biz yaguzwe no gukoresha neza ikirango cyubucuruzi bwa nyirubwite, ikoranabuhanga ryacyo, hamwe nubucuruzi bwashyizweho.

Mugihe cyambere cyo gushiraho francise biz, ugomba kwiga shingiro ryibanze ryo gukora biz, amahugurwa akomeye ya tekiniki, kandi byibuze umushinga muto wo gutangiza. Ugomba kumenya ko uruganda rwaba francisor rutitabira ibikorwa byubugiraneza, rutanga icyitegererezo cyubucuruzi cyateguwe neza cyangwa cyuzuye, kugisha inama, gutanga izindi 'bling', no gutangiza umushinga wawe ntabwo ari ubuntu. Kubura francise, amafaranga rimwe, cyangwa ubwami mumasezerano ntabwo biha uburenganzira abahagarariye ubucuruzi buciriritse bashya bashaka kwihangira imirimo yabo, kabone niyo byaba byinjiza amafaranga kubuntu kubuntu, kwihutira kutibuka kubwibyishimo 'gusinya amasezerano yo kugura francise. Kugirango iterambere rirambye ryubucuruzi, hategurwe gahunda kandi itunganijwe neza mumitunganyirize yumuteguro birakenewe, kandi kubatangira ubucuruzi bwa franchisee, ni ngombwa kumenya ikirango ahabwa, gukora ubushakashatsi bwimbitse no gusesengura isosiyete francisor itanga ubufatanye nubucuruzi nubucuruzi.

Ububiko bwa kantine nubucuruzi bushobora kubyara inyungu ariko bushobora guteza akaga. Kubishyira mubikorwa neza, birakenewe kwiga byuzuye kandi bihagije ibiranga akarere, kimwe no gukora isesengura ryamarushanwa. Ba rwiyemezamirimo hafi ya bose barashobora kwishora muri francise, batitaye kubikorwa akora. Ikintu nyamukuru nugushakisha ubwoko bwibikorwa bikwiye, kandi no gusuzuma ibyo biranga uturere ugomba gukorana. Amategeko nayo agomba kumenyekana cyane niba ukorana na francise ya kantine. Birakwiye kandi kuzirikana ko mugihe ushyira mubikorwa francise, ugomba kwishyura umusanzu runaka.

Aya mafranga yoherejwe ku buryo budasubizwa kuri konti ya francisor. Kurugero, niba ufunguye kantine kuri francise, noneho ugomba guhita, bimaze gutangira, gukuramo umusanzu wamafaranga. Ibi nibyo bita chunk nini niba byahinduwe bivuye mubidage. Irashobora kubonwa nkubwishyu kubushobozi bwo gukora francise yo kurya. Koresha ubumenyi bwose wungutse muri francisor hanyuma ube umucuruzi watsinze kandi uhatanira isoko ryibanze. Uzahita ugira inyungu zikomeye mukurwanya abanywanyi gusa kuberako ufite ikirango kizwi ufite. Mubufasha bwe, urashobora gukora ibikorwa byawe no gukurura abakiriya benshi kuruta iyo wafunguye cafeteria itazwi.

Nta gushidikanya ko francise izatanga umusaruro.

Gukorana na kantine francise ntakintu kidasanzwe kirimo. Ukeneye gusa gukurikiza amabwiriza. Ubwa mbere, abantu bawe bahatirwa gukurikiza imyambarire, abakozi bagomba kwambara bakurikije amabwiriza ya francisor. Byongeye kandi, isura yibyo kurya utanga munsi yubufaransa bwo kurya bigomba kuba byujuje ibipimo ngenderwaho francisor yanditse. Ariko ibi ntibigabanya urutonde rwibikenewe biteganijwe mu masezerano. Icyumba cyo kuriramo francise nayo igomba guhura numwimerere udasanzwe mubigaragara.

Ibi bivuze ko igishushanyo mbonera cya cantine imbere ninyuma bigomba gukorwa munsi yamakuru wakiriye mugihe amasezerano arangiye. Urakira amakuru yose akenewe yuburyo bwuzuye hamwe nurutonde rwose rwinyungu zitandukanye, ukoresheje ushobora gushyira mubikorwa imbuto ya francise.

Amashanyarazi muri Afrika yepfo aragufasha kubona urwego rwo hejuru rwinyungu zishoramari. Nyuma ya byose, francise ntakindi kirenze imishinga yubucuruzi yiteguye, nuburyo bwo gushora imari. Shaka francise yunguka cyane kandi ukodesha uburenganzira bwo gukora, ube rwiyemezamirimo watsinze kandi ukize. Afurika y'Epfo ni igihugu cya Afurika y'Epfo, cyateye imbere cyane ugereranije n'ibindi bihugu biherereye kuri uyu mugabane. Niyo mpamvu, birakenewe kuzirikana amahirwe yose ningaruka ushobora guhura nazo mugihe uzamura francise muri Afrika yepfo. Ibi biroroshye cyane gukora ukora isesengura rya SWOT.

Ubufaransa muri Afrika yepfo buzakora bukurikije amabwiriza wowe ubwawe wanditse hamwe na francisor mugihe urangije amasezerano. Iki nigice cyingenzi cyane kuko ari ngombwa guhora twujuje ibisabwa twaganiriye kurwego rwambere.

Ubufaransa muri Afrika yepfo buzazanira inyungu zikomeye kuri rwiyemezamirimo kuva iri soko ritanga icyizere. Birumvikana ko francises nyinshi zimaze gukorera muri Afrika yepfo kandi ibi bigomba kwitabwaho kugirango bitazongera. Ugomba gukora isesengura rirambuye kandi ukumva ubwoko bwubucuruzi buzakora mubisanzwe muriki kigo cya leta ya Afrika. Ubufaransa muri Afrika yepfo buzahabwa ibikoresho bimwe byimikoranire. Kurugero, ugomba kwishyura icyarimwe. Nibiciro bya francise, amafaranga ateganijwe uzishyura francisor.

Amafaranga yo kuzamura francise muri Afrika yepfo arashobora kuba 9, 10-11%. Byongeye kandi, amafaranga azabarwa ku mubare wibiciro utangiye ukeneye gushora. Mubisubize, wakiriye amabwiriza azagufasha gutunganya ibikorwa byawe neza. Ubufaransa muri Afrika yepfo buzatanga kandi amategeko yo kubaka indangamuntu hamwe nibintu uzakoresha. Iyamamaza ryamamaza, byanze bikunze, naryo rikorwa na francise muburyo bwihariye.