Rwiyemezamirimo wese arashaka kubona francises isabwa ikirango kizwi kubikorwa byabo byubucuruzi, hamwe no gukoresha bihendutse, mubucuruzi, no kwishyura byihuse. Nyamara, hano paradox yo kwivuguruza kwihuza ryumvikana hagati yikimenyetso kizwi cyane, izina ryikirango, hamwe no gukoresha bihendutse bivuka, kubera ko urwego rwinshi, icyitegererezo, nikirangantego, niko bihenze cyane kubikoresha no kubigumana mubucuruzi bwa francises . Amafaranga yishyurwa muburyo bwo kwishyura inshuro imwe, amafaranga yishyurwa buri kwezi, hamwe namafaranga yo kwamamaza asanzwe, kugirango akoreshe ikirango kizwi kandi kizwi cyane, bisaba ishoramari rinini, inshinge, nibiciro. Kwishura mugihe cyose ibiciro byubucuruzi bijyanye bijyanye na francises isabwa bisaba ko hajyaho amafaranga neza, binyuze kuri konti ya banki, ishyirahamwe ryiza ryakazi, umuyoboro w’ibicuruzwa byateye imbere kandi wagutse, urujya n'uruza rwinshi, hamwe n’ibicuruzwa byinshi, ahantu hareshya, hamwe na hamwe urutonde rw'ibicuruzwa. Kubera iyo mpamvu, kugirango uzamure ubucuruzi, ukeneye iyamamaza, kubona, no gukuramo ibikoresho byubucuruzi n’ibicuruzwa, kongera umubare w’abanditsi bagurisha, abayobozi, abajyanama, ikoranabuhanga, umusaruro, n’abakozi ba serivisi. Iyo ukorana na francises yaguzwe isabwa, icyingenzi nukubara neza igiciro cyo kugurisha ibicuruzwa nibicuruzwa, hamwe no kwishura ibiciro byose byibanze nubufasha mukubara ikiguzi cyibiciro.

Igiciro kinini cyo kugurisha ibicuruzwa nibicuruzwa ukoresheje ikirango cya francisor birashobora 'gutera ubwoba umuguzi rusange, kandi azanga kugura ibicuruzwa bihenze. Mubikorwa, urunigi rwo kugurisha rugurisha ibicuruzwa bizwi kandi bihenze bifite abakiriya bashinzwe kandi byatoranijwe, umuntu ku giti cye, wubahwa, umukiriya ukomeye ugura ikirango runaka. Hano hari abashyitsi basanzwe, cyane cyane abaguzi benshi, mubicuruzwa nkibi. Ku itsinda ry’ubucuruzi rusange, bivuze ko ibyiciro nyamukuru byabaturage, birakenewe ko wegera ibikorwa hamwe n’ubufaransa busabwa bafite imyumvire idasanzwe, kumenya 'uburyo bwa zahabu', kubirango byari bihendutse kuri bo kandi bizeye ubuziranenge. ibicuruzwa na serivisi ubwabo. Mubikorwa byisi, ibicuruzwa, inganda, nubucuruzi byubucuruzi birahari kandi birakwiriye, mugihe francises yibicuruzwa bingana na mirongo cyenda kwijana ryibicuruzwa. Amashanyarazi azwi cyane kubucuruzi bwibicuruzwa bifitanye isano no kugurisha pizza, ikawa yiteguye, imyenda, inkweto, ibikoresho bya elegitoroniki n’ibikoresho byo mu rugo, imodoka, no kugurisha abacuruzi bafungura amaduka na butike.

Intsinzi yo kugurisha muri francises yibicuruzwa ahanini biterwa nubushobozi bwumwuga bwabajyanama nabashinzwe kugurisha kwerekana ibicuruzwa byarangiye kubaguzi kugirango bishimye, bafite ubushake bwo kugura ibicuruzwa, kandi, banyuzwe nubuguzi bwiza, bava mububiko. Kubona imikorere myiza muri francises isabwa bijyana no guhugura abakozi guhoraho, mubikoresho byujuje ubuziranenge hamwe nubuhanga bungutse, ubuhanga hamwe nubwenge bwubucuruzi bwo kugurisha ibicuruzwa. Amahugurwa ateganijwe hamwe na webinari mugikorwa cyamahugurwa mubakozi bagize uruhare mugurisha ibicuruzwa, bamaze kugera kubuhanga no guhamagarira umwuga, guhatira ikinyabupfura, ubuhanga nubuhanga guhatira umukiriya kugura, ibyo bikaba byongeye kwerekana ukuri ko 'abakozi ari byose '. Amashanyarazi asabwa arasabwa, kubera ko hamwe nuburyo bushyize mu gaciro, butunganijwe, bwinjizwamo sisitemu, bahita bishyura vuba, binjiza amafaranga meza kuri rwiyemezamirimo-franchisee. Nuburyo bwuzuye kandi nkana mugutegura umushinga wubucuruzi bwa francises, hamwe na gahunda yubucuruzi yateye imbere neza, ubushakashatsi bwimbitse, nubushakashatsi bwumubano wamasoko, hamwe nisesengura ryabaguzi basabwa neza, bizana inyungu byihuse kandi bizana francises kuri icyiciro nurutonde rwabasabwe. Gukora ibikorwa byambere byisesengura kubyerekeranye ningaruka zamafaranga aturuka mubushoramari bwashowe, hamwe nubukungu, kubara kubiteganijwe mubucuruzi, kumafaranga yinjira, kubara umushinga winjiza, amafaranga yakoreshejwe, ninyungu bitanga impamvu zose zo gukora francise yishyuwe mubisabwa. Gutegura intego zo gutegura igenamigambi no gutegura igenamigambi rifite ubushobozi bwo gukwirakwiza, umubare w’ishoramari ryatangiye, kugirango wunguke byinshi, ukomeze kuringaniza no 'kuringaniza' hagati yikiguzi cya francises nigiciro kiri imbere cyo gukora ubucuruzi, ni gihamya nuburyo umwanzuro utekereje ko guhitamo francises byakozwe neza kandi byasabwe francises.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa kuri broker numushinga wubucuruzi ushobora guteza akaga kuko serivisi zabakozi nigikorwa cyihariye. Hitamo francise ukurikije imwe igukwiriye. Mubyongeyeho, ugomba gusuzuma ibisabwa kugirango ishyirwa mubikorwa rya franchise, ibyo francisor abiteganya. Kugirango ukore ibi, urashobora guhindukirira kumaduka atandukanye hamwe nisoko rya francise, biroroshye cyane. Niba uri broker, noneho ishyirwa mubikorwa ryibikorwa byawe mu izina rya francise izwi cyane biguha amahirwe yo kuzamura cyane imibereho yawe. Nyuma ya byose, uzakira izindi porogaramu gusa kubera ko uhagarariye ikirango kizwi kandi cyizewe.

Broker akeneye gukora impapuro ze zifite ubuziranenge, akorana cyangwa adafite francise. Utitaye kumiterere yibikorwa, uzakenera gukorana nubutunzi bwamafaranga, kandi iyi ninshingano zemewe ndetse n’imyitwarire myiza kubakiriya bawe. Gukorana na francise kubakoresha bituma bishoboka gukoresha ubumenyi, amakuru, uburyo bwikoranabuhanga, hamwe na gahunda yubucuruzi ikora neza. Mubyongeyeho, urabona kandi ikirango kizwi kwisi yose ufite. Byaba byiza iki kirango cyamamaye mubutaka bwa leta ugiye gufungura francise kubakoresha.

Umushinga wubucuruzi ujyanye na francise kuri broker uzakora neza niba bishyizwe mubikorwa neza. Mugushira mubikorwa neza, turashaka gukoporora neza ibintu biranga ibigo dukurikije ibipimo. Ariko ibipimo byo gutsinda ntabwo bigarukira kuriyi. Ugomba kandi gusuzuma itandukaniro ryakarere kugirango ukore neza. Igabanywa kuri broker riteganya kugabanyirizwa amafaranga yambere yitwa amafaranga rimwe. Aya mafranga azoherezwa kuri konti ya francisor nyuma yo gukora amasezerano.

Umubare wintererano imwe mugihe ukorana na francise kuri broker irashobora kuva kuri 9 kugeza 11%. Ibi nibikorwa bisanzwe kandi ntakintu cyamaganwa muri byo. Ugomba kwishyura kugirango ubone amahirwe yo gukora mwizina rya francise izwi. Waba uri umunyabigeni cyangwa umunyabigenge, uracyakeneye gukurikiza amabwiriza yemewe muri rusange.

Ubufaransa bwisosiyete yubucuruzi izatanga amahirwe yo guteza imbere ibikorwa murwego rushya rwumwuga. Mugukorana na francise, ubona umubare wibyiza byingenzi byo guhatanira. Kora francise yawe ya brokerage hanyuma ubone byinshi mumushinga wawe wubucuruzi. Ibi bizaguha amahirwe yo kuyobora isoko no guhora wagura ubuyobozi bwawe kubarwanya nyamukuru. Kora neza utanga serivise nziza. Noneho uzagira inyungu zingenzi zo guhatanira.

Irashobora gukoreshwa muburyo bwo gukurura abaguzi benshi. Hindura neza sosiyete yawe ya brokerage ukoresheje francise. Icyo gihe isosiyete izatsinda kandi bizashoboka kongera ingano yinjira mu ngengo yimari. Uzashobora guhangana neza nakazi ako ari ko kose ko mu biro, kugikora neza. Gushyira mubikorwa francise ya societe yubucuruzi irashobora guhura nibibazo bitandukanye. Kurugero, ayo ni amayeri yabanywanyi nibisabwa n'ubuyobozi bwa leta. Nyuma ya byose, ubu bwoko bwubucuruzi bugarukira cyane muburenganzira bwo kwamamaza.

Kubwibyo, ukeneye kwitegura mbere yibi kandi ukamenya icyo gukora. Noneho ishyirwa mubikorwa rya francise kumasosiyete yubucuruzi irashobora gutsinda ingorane zose, kandi uzashobora kubona urwego rwo hejuru rwinjiza. Kandi, nkuko mubizi, hano hari inganda nyinshi. Byukuri biva mumyuka yoroheje kandi ukeneye kumenya igikwiye gukorwa kugirango ubone.

Menyesha uhagarariye francise hanyuma utezimbere sosiyete yawe ikora neza bishoboka. Noneho ubucuruzi bwawe buzagerwaho kandi bizashoboka gukora neza ibikorwa byo mubiro muburyo ubwo aribwo bwose. Isosiyete yawe izayobora isoko, bityo itange amahirwe yo kongera vuba ubwinshi bwamafaranga yinjira. Brokerage franchise numushinga wakiriye na francisor kubusa. Uzagomba kwishyura, kandi mubyiciro byambere bigera kuri 11% yishoramari ryose. Byongeye kandi, mugihe cyo gushyira mubikorwa francise ya brokerage, ugomba kwishyura kuva 3 kugeza 9% byinjiza byakiriwe buri kwezi.

Ibi ni ibice bibiri. Iya mbere yitwa royalties, iyakabiri ni urutonde rwo kwamamaza kwisi yose. Hamwe hamwe bagize umubare ntarengwa wa 10% yubucuruzi cyangwa amafaranga yinjiza. Ibindi bisabwa kugirango ishyirwa mubikorwa rya francise ya societe yubucuruzi bigomba kuboneka muburyo butaziguye uhagarariye ikirango. Azaguha rwose amakuru agezweho, kandi urashobora kuyakoresha. Ugomba guhora witonze kandi witonze amakuru yahawe. Nyuma ya byose, bikubiyemo amakuru afatika, imikoreshereze yayo ntigomba kwirengagizwa.