Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ikigo cy’ingendo francise ni umushinga wubucuruzi ushobora kwinjiza amafaranga menshi, mugushyira mubikorwa, ugomba kwitondera amakuru atandukanye. Kwiga imibare ninzira isaba inshingano nuburyo bubishoboye. Gukorana na francise, ugomba kwibuka neza ko ufata inshingano zimwe. Umu francisor yiteze ko wishyura francise kugirango utezimbere ubukungu bwawe. Niba ushaka gukora nkumukoresha wubukerarugendo kuri francise, noneho ugomba gufata icyemezo cyukuri cyo kuyobora mugihe uhisemo ikirango ushaka gukorana. Nibyiza guhura nishirahamwe ubwaryo ryemeje neza ko kumenyekanisha ibicuruzwa mumujyi wawe ari mwinshi.

Ikigo cy’ingendo francise kizakora neza mugihe umushinga wubucuruzi washyizwe mubikorwa neza. Kugirango ukore ibi, ugomba gusa gukurikiza amabwiriza no gukurikiza byimazeyo ibipimo. Amabwiriza asobanura ibirenze imyambarire hamwe nimiterere yimbere. Impapuro zose zigomba gukorwa hubahirijwe ibisabwa nabafatanyabikorwa bawe. Ibi nibisabwa kugirango umuntu atsinde. Niba uri ikigo gishinzwe ingendo, noneho mugihe ukorana na francise, ugomba kumva neza ko wiyemeje gutanga amafaranga runaka yumutungo buri kwezi. Byongeye kandi, intererano imwe nayo iratangwa.

Bikwiye gushyirwa mubikorwa bimaze gutangira mugihe bizagaragara neza amafaranga ukeneye gukoresha kugirango utangire gushyira mubikorwa umushinga wubucuruzi. Korana na francise yerekana ingendo kandi ukomeze imbere yabatavuga rumwe nubutegetsi bose, ushimangire umwanya wawe kumasoko nkumuyobozi utavuguruzwa. Ikigo cy’ingendo gikeneye kwitabwaho uko bikwiye, utitaye ko ukorana cyangwa udafite francise. Ni ngombwa cyane kuva intsinzi yumushinga muri rusange biterwa nayo. Birakenewe kandi kwirinda amakosa mugushyira mubikorwa ibikorwa byubucuruzi, kuko ibi byuzuyemo gutakaza ubudahemuka bwabakiriya. Byongeye kandi, mugihe ugurisha ikigo cyurugendo francise, ugomba kwibuka neza ko uwitwa umuguzi wamayobera ashobora kugusanga umwanya uwariwo wose. Uyu numuntu udasanzwe uza kwitwaza umuguzi akigira nkaho ashaka kukugurira.

Akenshi aba bantu bagura kubungabunga cyangwa serivisi no kubisuzuma, ibyo nibimenyerewe mugihe bakorana na francise. Ikigo cy’ingendo francise iguha amahirwe mumarushanwa kuva ushobora guta byoroshye ikirangantego kizwi kandi ukabona amafaranga menshi muri yo.

Ubufaransa kububiko bwa voucher kumunota wanyuma bufite amahirwe yose yo gutsinda, mugihe bigurishijwe neza. Koresha francise muburyo nta kirego gitangwa numufatanyabikorwa wawe mukuru. Ibi bivuze ko ari ngombwa gukurikiza byimazeyo amabwiriza no kubahiriza amabwiriza yateganijwe. Niba ukoresha francise, tanga iduka muburyo bukwiye bwo kwitabwaho. Ubwiza bwa assortment kumasuka nibicuruzwa bigomba kuba byujuje ubuziranenge. Umunota wanyuma mububiko bwa franchise bizatanga amahirwe yo gukurura abaguzi benshi.

Shyira ahagaragara ibiciro byiza hanyuma ntuzarangirana nabaguzi. Nibyo, birakenewe kugeza kubakiriya ko utanga amahirwe yo kugura kumunota wanyuma. Kubwibyo, ububiko bwawe bwa franchise bukeneye kuzamurwa mubushobozi. Itezimbere neza, witondere ibisobanuro bitandukanye kandi ukurikiza byimazeyo amahame. Kandi uzagira amakuru menshi ufite kugirango wige. Ganira na francisor kugirango wakire amakuru agezweho kuri we kugirango arusheho gukoreshwa neza.

Tanga umunota wanyuma hamwe nuburyo bwabo mububiko bwa franchise muburyo bukwiye bwo kwitabwaho. Ibi bizaguha ubushobozi bwo byoroshye kandi ubishoboye guhangana nimirimo iyo ariyo yose. Uzaba umucuruzi watsinze kandi uhiganwa. Bizaba ngombwa kongera cyane umubare winjiza ingengo yimari no kuyikoresha kugirango ugere ku ntsinzi. Umunota wanyuma ucuruza amaduka ya francises mubisanzwe atanga amahitamo atandukanye kubiciro bidahenze. Nkuko bisanzwe, igiciro ntikirimo hoteri gusa ahubwo nindege.

Birakenewe gutandukanya assortment kugirango tugere kubantu bateganijwe neza bishoboka. Mugihe utegura francise kububiko bwumunota wanyuma, ugomba no gutekereza kubyo abanywanyi bawe bakora. Kugira ngo uhangane byoroshye n'amacenga yabo, ugomba kuba inzobere yatojwe. Mu rwego rwa francise, ugomba kandi kwishyura imisanzu kuri francisor. Kubwibyo, ugomba gushaka amafaranga menshi kuruta iyo wakoraga wenyine. Korana na francise kububiko bwa voucher kumunota wanyuma muburyo bwogukenera icyifuzo cyawe gihoraho kandi cyiza.