Ibirango binini bya francise bifite izina rizwi, fata umwanya wambere ku isoko, kwisi yose. Amasezerano manini, inyungu nini kandi ibi ntabwo ari ibanga kubantu. Abafite amafaranga ntibatakaza umwanya kubintu bito, bahita bafungura umuyoboro munini wa resitora, amaduka, salon yubwiza, amaduka yo kogosha, amahoteri, sitasiyo ya lisansi, nibindi. Ibirango bizwi cyane ni McDonald's, Holiday Inn, Subway, Chanel, Gucci, Dior, Zara, nabandi benshi. Buri munsi haba hari byinshi kandi byinshi. Kuki kugura francise ihendutse cyangwa nini kuburyo bikenewe? Ibintu byose byoroshye.

Ntibikenewe ko utangira ibintu byose uhereye kubitangira, ibi nibyiza cyane kubatangiye batamenya umusingi cyangwa ubuyobozi bonyine. Mugihe uguze francise, nini, iringaniye, cyangwa ihendutse, ugomba kumva ko usibye gahunda, ubona inkunga naba francisors, inzobere zacu, hamwe na gahunda hamwe nandi mabwiriza, inama zijyanye no kuzamurwa, no kwamamaza. Fungura ubucuruzi, utangire guhera, ariko ushyigikiwe nubucuruzi bwikinyamanswa. Muri icyo gihe, hamwe n’ibicuruzwa binini, ijanisha ryagabanijwe ku ba francisors nta gaciro rifite, risubizwa ibiciro byose kuva ukwezi kwa mbere. Iyo ukorana na kataloge ya francise, ufata ibyago hamwe nijanisha ntarengwa mugihe usuzuma imirimo yikigo runaka, ukurikije igihe ibikorwa byamasoko, amafaranga, nibindi bipimo. Nanone, iduka riboneka kugirango ryakire raporo zisesenguye buri munsi, buri cyumweru, buri kwezi, buri mwaka. Na none, muri kataloge iraboneka kugirango ubone ibyiciro byose bya francises (kuva bihenze kugeza bihendutse), byerekana ahantu (akarere).

Ubwishyu bwambere, hitawe kubwishyu rimwe hamwe nuburyo bwo kugurisha hamwe nabashinze, kugirango basuzume icyifuzo cyimiterere kumasoko nandi makuru. Ikindi wongeyeho mugushaka francise nini nuko nta mpamvu yo guta igihe cyo gukoresha umutungo.

Kubindi bisobanuro, nyamuneka hamagara inzobere zacu ukoresheje nimero yatanzwe. Ohereza icyifuzo ukoresheje e-imeri, kimwe no kujya kuri kataloge ya francise nini kugirango umenyeshe ibiciro, amazina ya francise nini cyangwa ihendutse, soma ibyasuzumwe nabakiriya (franchisees na francisors). Turabashimira mbere kubwinyungu zanyu kandi dutegereje ubufatanye burambye.

Amashanyarazi muri Kosovo nubucuruzi bugira ingaruka. Iyi leta itazwi neza irashobora kuba yuzuyemo akaga kamwe gakeneye kwigwa hakiri kare. Ariko, muri Kosovo, ibintu byose ntabwo byoroshye, kandi urashobora gukorana na francise niba ushobora kumvikana nabayobozi b'akarere. Tangira francise yawe neza hanyuma uhitemo umushinga ukwiye wa Kosovo. Ugomba kuganira kubintu byose hakiri kare kugirango gufata ibyemezo bitaba ikintu kidasanzwe. Mugihe utezimbere francise muri Kosovo, ugomba kandi kwibuka ko mugihe utangiye umushinga, uzahatirwa kwishyura hafi 10% kugirango ushigikire francisor.

Nicyo bita umusanzu wamafaranga, hafi buri gihe bikorwa mugitangira imikoranire na francise.

Ubufaransa muri Kosovo bukora ukurikije uburyo busanzwe bwemewe, mugihe wowe, hamwe nintererano imwe yatanzwe, wishyura ibyo bita royalties. Byongeye kandi, francise muri Kosovo irashobora gutanga uburenganzira bwo kwishyuza ijanisha runaka kuri francisor kuberako akora ubukangurambaga bwo kwamamaza. Ubu bukangurambaga bukorwa ku rwego rwisi no kongera urwego rwo kumenyekanisha ibicuruzwa ku isi. Koresha francise muri Kosovo, utegure gahunda yubucuruzi kugiti cyawe, hanyuma, uzatsinda. Muri rusange, francises muri Kosovo zimaze gukora, kandi ba rwiyemezamirimo benshi bahisemo kuri ubu bwoko bwibikorwa bakize neza. Amashanyarazi muri Kosovo azakora neza niba ushobora guhuza neza ninzego za politiki zaho.

Ni nkenerwa kuzirikana amategeko yo mukarere hamwe nibidasanzwe byumuco uzakenera gukorana kubutaka bwa Kosovo. Gura gusa francise hanyuma utangire gushaka amafaranga, udasubitse iki kibazo ukundi.