Fungura ububiko bwa francise nintangiriro nziza kubucuruzi bwatsinze. Ariko nigute ushobora gufungura ntutakaze? Reka tubimenye. Rero, ufite icyifuzo nigishoro cyambere cyo gutangiza umushinga wawe. Kugirango ugabanye ingaruka kandi ntutakaze amafaranga, uhisemo kugura francise yububiko. Ariko francise ni iki? Nubwoko bwuruhushya cyangwa uburenganzira bwo guhagararira ikirango mumujyi wawe cyangwa mugihugu. Umu francisor agurisha ubwo burenganzira kandi afasha franchisee gutunganya biz, ukurikije gahunda ya biz yatunganijwe mbere, mugihe ikomeza amahame yakazi cyangwa ikoranabuhanga.

Rwiyemezamirimo mushya atangira akazi ayobowe na sosiyete izwi. Irasa nkikintu nkiki, ufungura iduka rya francise kuva kumurongo uzwi, uzamurwa mugihugu cyawe, kandi ukamenyekana nabaguzi. Umu francisor araguha gahunda zakazi zashizweho neza, tekinoroji, hamwe nubucuruzi. Franchises igabanyijemo ibyiciro: itaziguye, isanzwe, ubuntu, hamwe nuwasimbuwe, yiteguye. Urashobora gufungura ububiko butaziguye niba amahitamo yawe ari make. Ubu bwoko bwubufatanye butanga uburenganzira bwo gufungura biro imwe cyangwa ebyiri zihagarariye. Ibisanzwe bifata ibyemezo byuzuye kuri francisor yawe.

Muri iki kibazo, ni ngombwa kubahiriza amahame yose yikigo. Ubuntu bwubusa buteganya amategeko agenga akazi kuva muri francisor, gucunga neza ububiko birakorwa. Hamwe no gusimburwa, bikwiranye nabakora franchisee. Muri iki kibazo, isosiyete ya franchise itegeka uburyo nubuhanga, hanyuma ugahitamo abaguzi wenyine. Ibigo byiteguye, ubu bwoko bwa francising busaba ishoramari rinini, ugura ubucuruzi bwiteguye, hanyuma mubisubize, wishyura imisoro cyangwa inyungu. Ni ubuhe buryo bwiza bwo gufungura francise? Ku mucuruzi udafite uburambe, fungura ubu bwoko bwibikorwa birakwiriye. Erega burya, ntabwo ari ibanga mugihe utazi ikintu cyangwa usobanukiwe, ni igihe gikwiye cyo kwitabaza umujyanama uzi ibibera kandi azi inzira yo kwikuramo.

Niki franciser? Ingamba zubucuruzi namayeri, gahunda ya biz, ibikoresho byamamaza, tekinoroji yo gukora ibicuruzwa, abakiriya nabatanga isoko. Gufungura iduka bisaba amafaranga angahe? Mbere ya byose, amafaranga arakenewe kugirango ugure francise. Igiciro cyacyo kiratandukanye bitewe nubwoko bwubufatanye nurwego rwo kuzamura ibicuruzwa. Ugomba kandi kwishyura buri kwezi amafaranga yimisoro yo gukoresha izina ryisosiyete. Niba wemeye, urashobora gukuraho inyungu wongera umusanzu wambere mubucuruzi. Ubundi buryo bushimishije nukwemeza francisor wawe ubuhanga bwawe nubushobozi bwo kubona inyungu nyinshi muri biz mugihe kizaza, bityo urashobora gukurura ishoramari kandi ntushore imari. Kora neza amasezerano yubufatanye kugirango utazahura nibibazo mugihe kizaza.

Kuki gufungura ububiko? Hariho impamvu nyinshi. Urashobora gucuruza mububiko busanzwe hamwe nukuri kugurisha. Ibicuruzwa bitandukanye bigurishwa kandi bigurwa mu mwaka. Biragaragara ko ukeneye guhitamo icyicaro cyawe no guha abaguzi ibicuruzwa biranga ibyiza kuruta iby'abanywanyi. Gucuruza kumurongo birakenewe cyane cyane ubungubu, biroroshye kubakiriya kandi bigira akamaro cyane mubwigunge. Fungura umushinga wawe kuri enterineti wunguka. Ntukeneye gukodesha ibiro, kwishyura ibikorwa byingirakamaro, guha akazi abakozi benshi, gukoresha amafaranga yo kubungabunga ibiro.

Ukeneye gusa gutegura gutanga, ibitekerezo byabakiriya. Franchising itanga amahirwe nkaya kuva ibicuruzwa byagurishijwe bimaze kumenyekana kubaguzi. Ni ibihe birango bigenda ubu? Ubufaransa mubijyanye no kugaburira, gucuruza, gukora, ibicuruzwa byabana, imyambaro ninkweto, uburezi. Ibice byavuzwe haruguru birakunzwe cyane kandi byihuse kwishyura. Urashobora gufungura ingingo yo kugurisha imyenda cyangwa inkweto udatinya ko idasabye, na none icy'ingenzi ni uguhitamo icyicaro. Mbere yo gutangiza umushinga wibanze, ugomba guhitamo imari shingiro yambere, kandi ukumva icyo ushaka kugeraho amaherezo. Kora gahunda kandi ubikore, soma inkuru zitsinzi za franchisee, suzuma amahirwe yawe yo gutsinda.

Cataloge idasanzwe ifasha kubona amahitamo meza yubufatanye. Yashizweho muburyo ushobora kugendagenda neza mubyifuzo no gusuzuma amahitamo yatanzwe. Twakusanyije ibyifuzo byamasosiyete yo murugo no mumahanga. Urashobora kubona urwego rutandukanye rutangwa. Mugihe kimwe, dushyira gusa francisors yizewe, ntamwanya wabashuka mububiko bwacu. Fungura ububiko bwa francise cyangwa ubucuruzi ukunda nintambwe yo kumenya ubushobozi bwawe, twiteguye kugufasha muribi.

Cataloge yububiko bwa francises iguha amahirwe yo gufungura ubucuruzi bwawe murwego rwo gucuruza. Iki gice cyubucuruzi kirazwi cyane, cyane mubucuruzi buciriritse n'ibiciriritse. Ubucuruzi ntibusaba ishoramari rinini no kugura ibikoresho byibyara umusaruro, kubwibyo bwoko bwibikorwa birangwa no kwinjiza amafaranga byihuse hamwe n’urwego rwo hejuru rwinjiza.

Cataloge yubufaransa bwububiko burimo ibintu byiza cyane: urashobora guhitamo icyerekezo mubucuruzi, fungura francise hanyuma ukore neza kandi utezimbere ubucuruzi bwawe bwite. Ibyamamare cyane ni nko mububiko bwibiryo, ububiko bwimyenda, inkweto, ibicuruzwa byabana, ibikoresho, nibindi byose ibi biraboneka murutonde rwacu. Mubyongeyeho, murutonde rwaba francise, urashobora kubona ibyifuzo byububiko bwa francising kumurongo, akamaro kacyo ntikinyeganyega mugihe cya none. Muri 2020-2021 urwego rwo gucuruza kumurongo rwa interineti rwiyongereye cyane, bituma amaduka yo kumurongo ashimishwa no kwihangira imirimo: ishoramari rito, kwishyura byihuse, inyungu nyinshi bidakenewe kugura ibicuruzwa byigenga, kandi nta bikenewe kubikoresho byihariye.

Kuki uhitamo ububiko bwububiko hanyuma ugakoresha kataloge? Mbere ya byose, muri kataloge, urashobora kubona urutonde rwa francises zose zitangwa nububiko bwiza buturutse kwisi. Icya kabiri, inyungu ku ishoramari ibaho mumwaka wambere wubucuruzi. Birumvikana ko urwego rwamarushanwa murwego rwubucuruzi rugomba no kwitabwaho. Kubwiyi mpamvu, inzira nziza yaba iyo gusuzuma imiyoboro yose ihari ya francise nibitekerezo byabo.

Niki cataloge yacu na francising itanga muri rusange?

• Gutanga ibicuruzwa bizwi;

• Ubushobozi bwo kugurisha ibicuruzwa byiza mububiko bwiza;

• Inyungu mugihe cyo kwishyura, ingano yishoramari, nibiciro byiza;

• Ibigo bitanga francise bitanga politiki yubucuruzi yubatswe neza hamwe niyamamaza ryamamaza - ntukeneye kuzenguruka ubucuruzi bwawe guhera.

Muri kataloge yububiko bwa francise, urashobora kubona byoroshye no kwihitiramo wenyine ibyifuzo bishimishije kandi byunguka bizakuzanira inyungu nziza nibyishimo kumurimo. Urakoze kuri catalog, uzashobora kuvugana na banyiri amaduka ya francise. Ubucuruzi bwawe buri mumaboko yawe, ishingiro ryibikorwa byawe biri murutonde rwaba francise!

Ubucuruzi nubucuruzi nibisobanuro bifitanye isano. Kugira ngo wumve neza icyo franchise aricyo, ugomba kwiga amakuru kugirango ufate icyemezo cyiza nubuyobozi. Nyuma ya byose, amakuru ajyanye nurufunguzo rwo gutsinda. Na none, gukora francise hamwe nabacuruzi, yashizweho nisosiyete ikora umutimanama, urashobora gukora byoroshye ibikorwa byose bitandukanye kandi ugahangana numurimo urimo. Ntugomba guhora uhura nigihombo bitewe nuko abakozi mukigo cyawe badakora nabi imirimo yabo itaziguye. Buri wese mu bakozi bashoboye gukoresha igihe cye kugirango bahangane neza nimirimo yose yo mu biro.

Ntabwo ufite ingorane gusa kuberako gahunda yacu isa nkumugambi mwiza ubufasha bukenewe. Niba ushishikajwe na francise, noneho ubuyobozi bugomba gukorwa neza. Nibyo, software iguha amakuru akenewe, ariko, inzira yubuyobozi ubwayo igomba gukorwa hakoreshejwe software.

Hamwe nubufasha bwitsinda ryabaporogaramu babimenyereye, urashobora kurangiza imirimo yo mu biro mugihe cyo kwandika. Iyo ukorana na francise, umucuruzi ntagomba gukora intoki imirimo myinshi yo mubiro. Ufite intera nziza cyane kandi nziza-isa neza. Nyuma ya byose, urashobora guhitamo uburyo bwiza bwo gushushanya.

Ningirakamaro kuri francise nu mucuruzi kugira urwego rwuzuye rwo kubaka tekinike yubucuruzi. Franchise irenze abo basanzwe bakorana nubucuruzi ku isoko mubyinshi mubipimo bishobora gushyirwa mubikorwa byingenzi. Iyo ikorana numucuruzi, isosiyete ntabwo ihura ningorane, bityo, francise iba nziza kandi birashoboka kubona amafaranga menshi.

Amaduka yububiko bwibiryo bigomba gushyirwa mubikorwa kandi nta makosa. Niba ukorana na francise, ugomba kwibuka neza ko ari ngombwa kubahiriza indangamuntu yisosiyete kububiko, bishyirwa mubikorwa hakurikijwe francise, indangamuntu yisosiyete irashobora kuba mugushushanya ibibanza, kimwe no muri imyambarire y'abakozi. Byongeye kandi, igishushanyo, imbere ninyuma, bigomba kwitabwaho bikwiye kugirango bidatandukana nicyitegererezo cyambere. Niba ushimishijwe nububiko uzagurishamo ibicuruzwa bikarishye, noneho franchise izagufasha kongera umubare winjiza ingengo yimari nyuma yo gutangira umushinga. Ibi bizabaho bitewe nuko uzaba udakoresha gusa ikirango kizwi cyane cyubucuruzi, ariko kandi nubuhanga bwose butanga mubikoresho. Abakora ibiryo bakeneye gukora neza imirimo yo mu biro, kubwibyo, iduka rigomba guha abakozi bo mu rwego rwo hejuru gusa.

Ni ngombwa bidasanzwe kubahiriza amategeko n'amabwiriza mbwirizamuco mugihe ukorana na francise. Byongeye kandi, uzakenera kuzirikana ko abitwa abaguzi b'amayobera bashobora kugenzura byoroshye francise kumaduka atetse. Uyu ni umuntu winjiye mukiriya, yinjira mubutaka bwububiko bwawe kandi agasuzuma serivisi, ndetse nubwiza bwibicuruzwa. Kugurisha francise nigikorwa gisanzwe, bigatuma inzira igorana gato.

Abatunganya ibicuruzwa bagurisha ibicuruzwa byabo mububiko bwihariye, kubwibyo, francise igomba guhangana nabakora ibicuruzwa byaho. Kugirango ubone intsinzi idasanzwe muriyi ntambara, ugomba gukoresha tekinoroji yo murwego rwohejuru, ubumenyi-buryo, gahunda yubucuruzi ibishoboye nibindi byiza ubona muguhuza na francise kububiko. Nibikorwa bisanzwe bisaba kwitabwaho bidasanzwe. Ubucuruzi ubwo aribwo bwose bugomba gukorwa hubahirijwe amabwiriza ya leta, harimo iyo akorana na francise. Amaduka yawe atunganya ibiryo akeneye gukurura umubare munini wabakiriya. Kubwibyo, ugomba gushyira mubikorwa ubukangurambaga bwamamaza ukurikije amabwiriza.

Ibipimo ngenderwaho uzabihabwa na francisor kandi uzashobora kubikoresha kubwinyungu zubucuruzi bwawe. Korana na francise kumaduka yimigati hanyuma ubone urwego rwo hejuru rwinjiza, bizakenera rwose kugabanwa hagati yawe nuhagarariye ikirango. Buri gihe francisor yitezeho ubwoko butandukanye bwimisoro kuri buri kwezi. Noneho, niba ugurisha francise kumaduka yimigati, noneho ugomba kuzirikana ko uzakuramo kugeza 9% buri kwezi.

Ibirungo hamwe nabatekera amaduka francise iguha uburyo bwiza bwo gushyira mubikorwa umushinga wawe. Kugirango ubigereho, kurikiza byimazeyo ayo mabwiriza nubuziranenge ugomba kwemeranya mbere na francisor. Ibibazo byanze bikunze mugihe ukora francise, ariko biroroshye cyane kubitsinda kuruta iyo wafunguye iduka wenyine. Ukoresheje francise, urashobora kujyana ibiryo hamwe nabotsa imigati kurwego rushya, ukabaha ibyo bakeneye byose mubikorwa byabo byumwuga, bityo ukongerera ubutware, ukarenga abanywanyi, kandi ugashimangira umwanya wawe nkumuyobozi wisoko ridashidikanywaho kandi ridashidikanywaho. Shyira mubikorwa francise muburyo ububiko bwawe butarangirana nabakiriya. Niba ukorana nabashinzwe guteka hamwe nabatekera francise, noneho ubahe ibyo bashaka byose, kubwibyo amabwiriza yabo, wibuke no kubahiriza imyambarire.

Niba uhisemo gufatanya nabashinzwe ibiryo, noneho umwuga wabigize umwuga uzagufasha. Abatetsi b'imigati nabo barishimye kuko iyo baza aho uri, barashobora kugura ibikoresho nibicuruzwa bikenewe ukurikije ibikorwa byabo. Ufite urutonde rwose rwibikoresho byihariye, bifatika ufite. Kubishyira mubikorwa kubyo bagenewe, ugera ku ntego yawe, bityo, ntukirengagize gushakisha no kwiga amakuru afatika kugirango witegure ukurikije ibihe byose. Niba uhisemo gukora francise yububiko, urasaba rero guhitamo aho ukwiye kugurisha hanyuma ukabikora muburyo bwo kwinjiza neza kandi urwego rusabwa. Kugirango ubikore, ugomba gusobanura neza intego yabateze amatwi. Mubyongeyeho, guhitamo ahacururizwa ni ngombwa bidasanzwe kuburyo udafite ikibazo cyabakiriya mugihe kizaza.

Nibyingenzi guhura nabaguzi hafi bishoboka kugirango tubone inyungu zo guhatanira gutsinda no gutsinda mukurwanya. Buri gihe kora ukurikije uko ibintu bimeze ubu ku isoko rya kondete. Ntuzigere wirengagiza kwiga amakuru agezweho: ibikorwa byo mu biro bigomba gukorwa bishingiye kuri byo kugirango wirinde ingorane mu gihe kizaza, kandi francise ikorana na gahunda ntarengwa. Amaduka akora nkisaha, niba wibuka kandi ugakurikiza ibipimo: ikintu cyigenga cyigenga muriki kibazo gitakaza muri byose. Biterwa ninkunga itangwa na francisor nigiciro gito. Koresha kugeza kuri byinshi, hanyuma wijejwe gutsinda no kwisanzura mugusohoza inshingano.Ubucuruzi bwibiryo hamwe nabatekera francise biguha uburyo bwiza bwo gushyira mubikorwa umushinga wawe wubucuruzi.

Kugirango ubigereho, kurikiza byimazeyo ayo mabwiriza nubuziranenge ugomba kwemeranya mbere na francisor. Ibibazo byanze bikunze mugihe ukora francise, ariko biroroshye cyane kubitsinda kuruta iyo wafunguye iduka wenyine. Ukoresheje francise, urashobora kujyana ibiryo hamwe nabotsa imigati kurwego rushya, ukabaha ibyo bakeneye byose mubikorwa byabo byumwuga, bityo ukongerera ubutware, ukarenga abanywanyi, kandi ugashimangira umwanya wawe nkumuyobozi wisoko ridashidikanywaho kandi ridashidikanywaho. Shyira mubikorwa francise muburyo ububiko bwawe butarangirana nabakiriya. Niba ukorana nabashinzwe guteka hamwe nabatekera francise, noneho ubahe ibyo bashaka byose, kubwibyo amabwiriza yabo, wibuke no kubahiriza imyambarire. Niba uhisemo gufatanya nabashinzwe ibiryo, noneho umwuga wabigize umwuga uzagufasha. Abatetsi b'imigati nabo barishimye kuko iyo baza aho uri, barashobora kugura ibikoresho nibicuruzwa bikenewe ukurikije ibikorwa byabo.

Ufite urutonde rwose rwibikoresho byihariye, bifatika ufite. Kubishyira mubikorwa kubyo bagenewe, ugera ku ntego yawe, bityo, ntukirengagize gushakisha no kwiga amakuru afatika kugirango witegure ukurikije ibihe byose. Niba uhisemo gukora francise yububiko, urasaba rero guhitamo aho ukwiye kugurisha hanyuma ukabikora muburyo bwo kwinjiza neza kandi urwego rusabwa. Kugirango ubikore, ugomba gusobanura neza intego yabateze amatwi. Mubyongeyeho, guhitamo ahacururizwa ni ngombwa bidasanzwe kuburyo udafite ikibazo cyabakiriya mugihe kizaza. Nibyingenzi guhura nabaguzi hafi bishoboka kugirango tubone inyungu zo guhatanira gutsinda no gutsinda mukurwanya. Buri gihe kora ukurikije uko ibintu bimeze ubu ku isoko rya kondete.

Ntuzigere wirengagiza kwiga amakuru agezweho: ibikorwa byo mu biro bigomba gukorwa bishingiye kuri byo kugirango wirinde ingorane mu gihe kizaza, kandi francise ikorana na gahunda ntarengwa. Amaduka akora nkisaha, niba wibuka kandi ugakurikiza ibipimo: ikintu cyigenga cyigenga muriki kibazo gitakaza muri byose. Biterwa ninkunga itangwa na francisor nigiciro gito. Koresha kugeza kuri byinshi, hanyuma wijejwe gutsinda nubwisanzure mugusohoza inshingano.