Kuba mubufatanye nisosiyete USU Software uzatangira gukora ishoramari rito rya francise. Mugura francise hamwe nishoramari rito nkubucuruzi, urashobora gukora ibikorwa bitandukanye byakazi muri gahunda yashyizweho na gahunda yumushinga wateranijwe. Ufite intego yo kugura ubucuruzi bwawe bwite, buri francise ntoya ishoramari intangiriro yibikorwa bishya byikigo, bishobora kugurwa mwizina ryisosiyete ikora software ya USU. Urashobora kugura francise nziza hamwe nishoramari rito usinyana amasezerano nishirahamwe ryacu, nkumufatanyabikorwa, ritanga ingamba zidasanzwe ziterambere. Igitekerezo cyatoranijwe, cyanyuze mu masezerano hagati y’impande zombi, nta nubwo cyananiwe gutsindwa, kigomba kunyura mu mwanzuro muto, hamwe n’amasezerano y’impande zombi. Kugirango ubone umushinga mwiza witerambere rya francise, software USU Software iri mubafite ibyemezo byemewe, byongera ikizere cyabakiriya inshuro nyinshi.

Kugura hamwe nishoramari rito kuva kurubuga rwemewe rwikigo cyacu, birakenewe, mbere yuko habaho ibibazo byibuze, kugirana amasezerano mugihe uhuye nabakozi bafite uburambe. Impuguke zacu zitanga urutonde rurambuye rwicyitegererezo cyibikorwa byibuze, bigomba gukurikizwa neza nkuko byateganijwe byibuze bwa mbere nyuma yo gufungura ikigo. Kubindi bisobanuro bijyanye na software ya USU, urashobora kureba kuri e-site yabugenewe kugirango ubone amakuru arambuye mubice bitandukanye. Isosiyete nziza yageragejwe nigihe kinini USU Software igurisha gahunda zidasanzwe za francise, hamwe nimishinga itandukanye yubucuruzi rwose izana intsinzi kubakiriya nubufatanye bwingirakamaro. Urashobora kugura ingamba muruganda rwacu, rutanga urutonde rwicyerekezo cyo gushiraho amahugurwa yubucuruzi no gutera imbere mubunini wifuza. Urashobora kwakira mugihe gikenewe amakuru akenewe mugukora ubucuruzi bwawe, hamwe no gushyira ibicuruzwa byarangiye, hamwe nurutonde rwa serivisi zitangwa. Urashobora kugura francise nziza kurubuga rwemewe cyane cyane kubucuruzi bwubucuruzi aho ababikora baherereye, batanga imishinga yibikorwa byo kwihangira imirimo.

Muri uru rutonde rwamashyirahamwe, isosiyete nziza ya USU Software nisosiyete itanga icyizere cyane, hamwe na gahunda zitandukanye za francise, hamwe nimishinga itandukanye yubucuruzi, hamwe nibitekerezo byinjiza byinshi mubyerekezo bitandukanye. Nibyiza kugura amahitamo yubucuruzi afite amahirwe make yimirimo yubukungu, uhereye kumasosiyete yizewe nka sosiyete ya USU Software, kubera ko igitekerezo kigomba kugenzurwa muburyo bwuzuye ninzobere zikigo cyacu, fagitire kubakiriya kugurisha umushinga kuri urubuga. Muri rusange, isosiyete yacu idasanzwe ya USU Software irashobora gushimisha buri mukiriya mu cyerekezo cyo guhitamo neza ingamba za francise, hamwe n’ishoramari rito ry’umushinga, mu gukora amahugurwa arambuye ku baguzi ku bijyanye no guteza imbere ibikorwa byo kwihangira imirimo. Gukora kuri francise nziza hamwe nishoramari rito cyane byoroshye kuruta gutegura igitekerezo cyubucuruzi ushobora gukora murwego rwigenga, hamwe nugushidikanya kwinshi kubitsinda. Icyifuzo cyo kugura byibuze ishoramari ryishoramari, ryumva ba rwiyemezamirimo benshi, kubera ko ntakibazo gihari, kubijyanye nuko umuntu ashobora kwiringira ibisubizo biri imbere. Iyi nzira yubufatanye iganisha ku bisubizo byingirakamaro kuva abakiriya bakurikiza byimazeyo inzira yarangiye yatejwe imbere nabakozi ba sosiyete. Mugihe uguze francise hamwe nishoramari rito, ugomba gutangira gukora ubushakashatsi kurutonde rwawe rwamahitamo kubwinshi-bwunguka.

Isosiyete ikora software ya USU ifite sisitemu, porogaramu, n'ingamba byateye imbere kurubuga rwemewe, itanga amakuru arambuye kuri buri gicuruzwa gishobora kugurwa, hamwe niterambere ryakurikiyeho mu turere twa kure. Abakiriya bafite intego, bagamije guteza imbere ubucuruzi bwabo, rwose bagera ku ntsinzi yifuzwa nigisubizo, hubahirijwe byuzuye amabwiriza yatanzwe nabakozi bacu. Kugirango habeho ireme ryiza kandi ryiza neza, urashobora kandi kubona ibitekerezo byinzobere zacu zifite ibihimbano byiza. Kubera ko amashyirahamwe akora inganda aherereye cyane cyane mumijyi minini, birakenewe kubona uburyo bwiza bwabakiriya buherereye mumijyi mito mito kugirango yuzuze isoko murwego rwibikorwa kandi byunguke. Ishoramari rishobora guterwa nubwoko bwibikorwa umukiriya ahitamo kuva bigaragara ko imiterere yumusaruro aricyo cyerekezo gihenze, nyuma urashobora kwibanda kubucuruzi mubicuruzwa bitandukanye, nicyiciro cyanyuma kurangiza no gutanga serivisi. Uruganda rwacu ruzi gukora inama zabafatanyabikorwa, aho bishoboka gukemura ibibazo byose byuburyo butandukanye, bishoboka ko twagirana amasezerano nintangiriro yakazi. Twabibutsa ko ibyingenzi byagezweho kurwego rusanzwe rwisosiyete ari itsinda, aho urwego rwo kugurisha imishinga rushingiye.

Ni muri urwo rwego, gutoranya inzobere byari uburyo bunoze, buherekejwe rwose n'amashuri makuru, uburambe ku kazi, no kwiga mubihe bitandukanye by'akazi. Niyo mpamvu, buri muyobozi agomba kuzirikana ko intsinzi yisosiyete ahanini iterwa nabakozi batoranijwe, ndetse nubushobozi bwo gukemura ibibazo bitandukanye. Gutezimbere ubucuruzi bwawe bwite hamwe nishoramari rito rya francise, ugomba gufatanya ninzobere zacu, guhagararira inyungu za software ya USU, hamwe na gahunda n'imishinga mubyerekezo bitandukanye.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa bwububiko bwindabyo buzakoreshwa cyane hamwe niterambere ryubucuruzi bwawe bwite, uzateza imbere muburyo bwubu. Amaduka yindabyo azashobora gukurura abakiriya kuva ubu bwoko bwibikorwa byo kwihangira imirimo birakenewe ku buryo buhoraho. Urashobora gukoresha francise hamwe namaduka yindabyo mubucuruzi buto, buciriritse, nubucuruzi bunini bukenerwa umwaka wose. Nta ngorane zo kubona uwaguhaye isoko kuva ushobora guhitamo umufatanyabikorwa ukwiye kurubuga rwihariye rwujuje ibipimo byawe byose. Ndagira ngo mbabwire ko ikiguzi cya francise kizaterwa nubunini bwikimenyetso isosiyete ikoreramo kuko uzashobora gushyira mubikorwa umushinga ubereye umufuka wawe. Ibyiza byo kugura igitekerezo cyiteguye nukugabanya ingaruka nibishobora kuba bihari mugushinga ubucuruzi guhera.

Kuboneka k'umutungo w'amafaranga bizafasha kumva ishyirwaho ry'inyungu z'umushinga kuva amafaranga yashowe aziyongera uko sosiyete itera imbere. Kubibazo byose bivutse, ugomba guhora uhamagara uwagikoze kugirango agufashe guhuriza hamwe uko ibintu bimeze. Niba hari ubumenyi bwinyongera busabwa kubijyanye numushinga, noneho abitezimbere bazagira uruhare muriki gikorwa, kandi bazafasha no gukemura iki kibazo vuba bishoboka bakora amahugurwa yo kwamamaza no kwamamaza. Amaduka yububiko bwindabyo azagira porogaramu nini ushobora kuyobora mugisha inama hamwe nuwabihinze, kuko ufite igishushanyo mbonera cyateguwe cyo gukora. Nyuma yigihe runaka utegura francise kubucuruzi bwindabyo, uzakenera inyongera kumushinga abahinzi bazafasha kubishyira mubikorwa. Niba uhisemo gutangiza umushinga wawe mugura francise kumaduka yindabyo, noneho uzatsinda mugushikira intego zawe. Hamwe no kwimukira mububiko bwindabyo francise, uzagira inyungu mugutezimbere igitekerezo wahisemo, kuko byoroshye gukora kubikorwa byateguwe.

Nibyiza cyane kuruhande rwamafaranga gukora kuri francise yiteguye kumaduka yindabyo kuruta guhindukira gukora umushinga wawe kuva mugitangira.

Indabyo francise izahora ikenewe, hamwe ninyungu nziza 'igihe cyose'. Ubucuruzi bwo kugurisha indabyo ntibusaba amafaranga menshi kugirango utangire. Indabyo nshya zizahora, ahantu hose zigurishwa, kugurwa, no guhabwa abantu - iyi niyo shingiro ryubucuruzi bwindabyo kandi iyi nzira ntirangira. Isoko ryindabyo kurubu ni umwaka wose utanga ibicuruzwa byinshi byindabyo biva mubice bitandukanye byisi. Indege zigezweho zitanga indabyo nziza kandi nziza, hamwe namabara atandukanye hamwe namazina menshi, mugihe icyo aricyo cyose cyumunsi. Ibikoresho bishya byikoranabuhanga byikoranabuhanga birashobora kugumana ururabo 'mumiterere yuzuye', ndetse no mubukonje bukabije, bigakora microclimate idasanzwe, hamwe nubushyuhe bwubushyuhe bugenzurwa mugicuruzwa, bikarinda kwangirika kubicuruzwa.

Floral franchise, hamwe nubucuruzi bwiteguye - bushimishije ntabwo ari ba rwiyemezamirimo batangiye gusa ahubwo na ba rwiyemezamirimo bafite uburambe bashaka guteza imbere ubucuruzi bwabo. Uburabyo bwindabyo nuburyo bwiza bwo kongera kugurisha indabyo no kwagura abakiriya bawe. Kubona francise ni amahirwe yizewe yo kwinjiza neza hamwe nubucuruzi bwunguka cyane. Ubufaransa bwikirangantego kizwi butuma uzigama amafaranga mukwamamaza no gutanga isoko ryibanze, ridahwema gutanga indabyo kuri bonafide nabafatanyabikorwa bizewe. Ubufaransa butanga amabwiriza asobanutse kandi yuzuye akora ubucuruzi bugurisha amabwiriza yindabyo, guhugura byihuse abakozi muri 'intricacies' zo kwamamaza, bitanga isosiyete ishushanya indangamuntu. Nubwo irushanwa ryinshi, ubucuruzi bwindabyo bwishyura vuba mumezi atatu kugeza kumwaka umwe, hamwe ninyungu zirenga 25%, hamwe nikimenyetso kigera kuri 300%. Ariko nubwo kugurisha ibicuruzwa byunguka gute, nta mpamvu yo kwihutira gusinyana amasezerano naba francisors bashobora kuba bafite ikirango kizwi.

Ugomba kwitonda cyane, wegera guhitamo francise hanyuma wige ibiranga byose kugeza ku tuntu duto, usuzume ibyiza n'ibibi bya mugenzi wawe - francisor. Guhitamo neza francise yo gushinga amaduka menshi yindabyo, gukurikiza byimazeyo no gukurikiza byimazeyo amategeko yashyizweho na francisor, byihuse kuzana amafaranga menshi mumezi atandatu.

Umurongo wururabyo francise nuburyo bwa supermarket yindabyo francise. Mu cyerekezo cy’indabyo, hari imiterere yihariye yubucuruzi, kugurisha indabyo kumurongo ntabwo ari ibintu byoroshye. Kubwibyo, nibyiza kugura umurongo windabyo francise hamwe nibyifuzo byiterambere rya supermarket. Kuki iki ari icyemezo cyiza? Kuberako isosiyete imaze kwigaragaza nkumuntu utanga ubuziranenge bwumurongo wa bouquets, ikora ku ngamba nziza izana inyungu ihamye, ifite kandi abatanga isoko ryizewe cyangwa ikoranabuhanga ryibyara umusaruro. Niba utangiye ubucuruzi bwindabyo guhera, ibi nibyo ukeneye cyane. Urashobora gufungura iduka kuva kuri zeru, urashobora guhindura isoko risanzwe.

Nigute ushobora guhitamo francise kandi ntubare nabi cyangwa gutakaza igishoro cyawe? Birakwiye ko twita ku cyubahiro cy’umuryango n’imikorere y’imari, amakuru aturuka ahantu hafunguye arashobora kugufasha muri ibi. Urashobora kandi gukora ubushakashatsi kubaguzi nyabo. Mbere yo gukora amasezerano, ugomba kwitondera cyane amasezerano yubufatanye. Amasezerano ntagomba kuba arimo interuro zidasobanutse nibisobanuro rusange. Turagutumiye kumenyera kumurongo wubu francise itanga mubyerekezo byindabyo zo muri 2021. Twakiriye ibigo byimbere mubihugu ndetse no mumahanga. Kugenda neza byemerera kugenda byihuse hagati yibyifuzo.

Hariho nubundi buryo bwubucuruzi bwa francise burahari kuriwe.

Amashanyarazi muri Zambiya akoreshwa mugutezimbere ubucuruzi buzahita butera imbere mugutezimbere. Kuri francise, igihugu nka Zambiya kizakoresha ingamba ziteganijwe kuganirwaho mugihe abafatanyabikorwa barangije ibikorwa byabo. Buri francise muri Zambiya ije ifite icyerekezo cyateye imbere kuko ubwoko bwinshi bwibigo bumaze gutera imbere no guhatanira isoko rya Zambiya. Inganda z’ibiribwa zimaze kumenyekana, ndetse no gucuruza ibicuruzwa bitandukanye no gutanga serivisi zitandukanye. Franchises ifite imyumvire imwe ishingiye kumahugurwa yabakiriya, kwamamaza, hamwe namahugurwa yamamaza, hamwe nigitekerezo cyimyumvire myiza kurwego rwinshi. Buri francise muri Zambiya yakiriye urwego rwibizamini byinshi bigomba kwitabwaho muguhitamo umushinga uhagarariye uruganda ruzwi.

Inzobere mu bicuruzwa zizagenzura byimazeyo urutonde rwose rwamakuru yinjira, hamwe no kumenyekanisha amakuru yingenzi kugirango yongere iterambere. Ubufaransa muri Zambiya bugira uruhare runini mu iterambere ry’ubucuruzi bwifuzwa, kujya mu mahanga.