Uyu munsi, ibintu byose birahari, harimo gutangiza imiyoborere yisosiyete, ibaruramari, no gukoresha neza igihe cyakazi, kugenzura, hamwe nubucuruzi bwubucuruzi hamwe nishoramari ryishoramari rito kandi rikomeye. Kuyoborwa ninyungu zabo nibyifuzo byabo, iraboneka kugirango byihuse kandi neza kuzamura ubucuruzi bwawe hamwe na francise mubice runaka byibikorwa, hamwe nishoramari rito ryigihe numutungo. Niba uri mushya kuri iki kibazo, ukeneye inama zinzobere, ubufasha buva mu ikoranabuhanga rya IT, noneho ugomba kwitabaza urubuga rwumwuga ruzobereye muri francise nibintu byose bifitanye isano nayo. Kuki byoroshye kandi byunguka kugura no gukora francise? Ibintu byose biroroshye kubisobanura. Mugihe uremye ubucuruzi kuva kera, ugomba gushora imari, ugomba kubaka gahunda y'ibikorwa, kubara igishoro cyo gutangiza ndetse nishoramari ryakurikiyeho ubucuruzi bukeneye kuzamurwa. Mugihe kimwe, birakenewe kugira byibuze ubumenyi buke mubuyobozi, ibaruramari, no kugenzura ntabwo ari abakozi gusa ahubwo nibikorwa bitandukanye, kugirango bitazitiranya kandi ntugire igihombo.

Iyo ugura kandi ukorana na francisor, biroroshye kubaka ubucuruzi, bitewe no kumenyekanisha ibicuruzwa, ubumenyi bwungutse, nta gushidikanya basangira, kimwe nabakiriya babonye. Ubwa mbere, ugomba kubara ibyiza n'ibibi byose, ugahitamo murwego rwibikorwa ushaka gufungura ubucuruzi, gusobanura neza igishoro cyo gutangiza, hanyuma ugakora. Nubwo bimeze bityo, niba kugeza uyu munsi ubabazwa no guhitamo, noneho urashobora kujya kumurongo, ugasesengura amahitamo yatanzwe, ukagereranya ibiciro, ukabona gahunda yubucuruzi. Na none, kurubuga, urashobora kureba imibare yumuhanda ku mibare ya SEO, ugasoma ibyasuzumwe nabakiriya bacu (francisors na francisees), ukareba uko urwego rwifashe hamwe nu rutonde rwa francise runaka, ugasobanura neza ishoramari, amafaranga yinjiza, hamwe namafaranga yose. Kurubuga rwacu hari ihitamo rinini, mugihe ushakisha, urashobora gukoresha moteri ishakisha byikora cyangwa ugahitamo icyiciro, igihugu, umujyi, umudugudu, gufata amafaranga yishoramari ryambere, nibindi. Uyu munsi byose birahari, kimwe no kubara byikora mububiko bwa franchise, butangwa kuri buri wese. Ntibikenewe ko unyura muri byose kuva utangiye kugeza urangiye, ufite amakuru akenewe mukuboko.

Shakisha byinshi kubyerekeye ubufatanye mububiko bwa franchise. Na none, inama zinzobere ziratangwa, francisors inkunga ifasha mukugisha inama, ikakubwira kubyerekeye chip zose, ibikorwa no gutanga amakuru akenewe yiterambere ryubucuruzi. Iyo kwagura no gufungura ingingo, buri wese aratsinda. Umushinga wubucuruzi utanga uburenganzira bwo guhagararira inyungu mugihe kirekire kiranga ikirango runaka, murwego runaka rwibikorwa, hashingiwe kubintu runaka. Ubwoko bukenewe cyane bwubucuruzi bwubucuruzi ni ibiryo byihuse, serivisi, ibicuruzwa, na serivisi. Urutonde rwa francise rwemerera guhitamo francise yingirakamaro, kwerekana uburyo bwihariye, kuzigama igihe nishoramari ryubucuruzi, kwagura traffic traffic. Umuntu wese azabona inyungu nziza kuri we, urebye ishoramari nibikoresho.

Dutanga ijana ku ijana yingirakamaro zijyanye no guteza imbere ubucuruzi binyuze mu kugura francise.

Kugisha inama kubibazo bitandukanye, ugomba guhamagara nimero zabigenewe, ohereza icyifuzo ukoresheje imeri. Turabashimira kubwinyungu zanyu kandi dutegereje ubufatanye, butanga umusaruro.

Igikoni francise ni umushinga utoroshye, ushobora gukurura ingorane nyinshi. Ariko, aho hari ibyago byinshi, ngaho urashobora kwiringira kugaruka neza. Kubwibyo, francise yigikoni ntigomba gutereranwa gusa kuberako ishyirwa mubikorwa ryumushinga wubucuruzi ryuzuyemo ingaruka. Muri rusange, francise iyariyo yose ni ikintu gishobora guteza akaga. Ibintu ntabwo buri gihe bigenda nkuko byateganijwe. Ariko, niba witeguye neza kandi ugakora ibikorwa byisesengura mugihe, noneho urashobora gukora wizeye kandi ntutinye ibintu bibi.

Nubwo biza, uzaba witeguye. Shyira mubikorwa francise neza kugirango francisor itakira ibirego nibisabwa. Mubyukuri, akenshi, niba uri francisee, uwitwa umuguzi wamayobera arashobora kugusanga. Agenzura ubwiza bwa serivisi nibicuruzwa byose ucuruza.

Niba ushishikajwe no guteka ukaba ushaka francise kugirango ushyire mubikorwa umushinga wubucuruzi, noneho urashobora gukenera guhanahana ibicuruzwa cyangwa ububiko bwihariye kugirango ugurishe ibicuruzwa nkibi. Guhana kwa Franchise ni urubuga rutanga amakuru yubwoko bwubucuruzi butanga ibicuruzwa bitandukanye bikora kurwego rwisi. Igikoni kirashobora kugurishwa munsi ya francise cyangwa ubucuruzi munsi yikimenyetso cyawe. Gushyira mubikorwa umushinga wubucuruzi wenyine ntabwo bifitanye isano ningaruka n’akaga gusa, ariko kandi birahenze cyane. Mugukorana nigikoni cyigikoni, urashobora kubona gahunda-yuzuye kandi ikora neza. Barashobora kuyoborwa kugirango bubake icyitegererezo cyibikorwa byo kwihangira imirimo.

Igikoni francise izakora neza niba ukora isesengura rya swot mbere yo kubishyira mubikorwa. Na none, isesengura ryibikorwa byapiganwa bizagufasha kumva ingorane uzahura nazo. Witeguye neza, ningorane nke uzagira mugihe kizaza. Erega burya, hariho umugani uzwi cyane uvuga ngo: uwaburiwe yitwaje imbunda. Aha niho ukeneye kwifashisha ubumenyi mbere yo gushyira mubikorwa igikoni. Amakuru akenewe ni ubwoko bwintwaro, ukoresheje ushobora gutsinda wizeye muguhangana nabakurwanya.

Igikoni gikora neza kizagufasha kwinjiza amafaranga yingengo yimari.

Birakwiye ko twibuka ko mugihe ukorana na francise, uba wiyemeje gutanga umubare runaka wumutungo wimari kugirango ushigikire francisor. Kurugero, niba utangiye gushyira mubikorwa umushinga wubucuruzi ujyanye na francise yigikoni, noneho ugomba guhita wishyura icyarimwe. Iyi ni ijanisha runaka ryamafaranga yishoramari ushora mubyiciro byambere. Byongeye, mugihe ugurisha francise yigikoni, ugomba no kwishyura 1 kugeza 3% buri kwezi kugirango wamamaze. Iyamamaza rizakorerwa munzu nisosiyete mukorana. Iri ni ishoramari ryiza ryumutungo wimari, kuko kubaka kumenyekanisha ibicuruzwa bishobora kugira uruhare runini mumujyi wawe.

Mubyongeyeho, hari nintererano yitwa royalties. Mugihe ushyira mubikorwa francise yigikoni, ugomba kubishyira mubiciro bigomba gutangwa.

Imikoranire myiza nabakiriya bawe nimwe mubisabwa kugirango umuntu atsinde. Iki gipimo gikora haba muri francise yigikoni no mubindi bikorwa byubucuruzi. Niba ukorana na francise, birashoboka cyane ko uzahabwa amahirwe yo gushushanya ibibanza byawe, haba imbere ndetse no hanze, ukurikije indangamuntu. Byongeye kandi, abakozi bawe bazasabwa cyane kwambara imyenda ikurikije imyambarire. Ibi nibisanzwe rwose kuri francise, bivuze ko udakwiye kwirengagiza indangamuntu. Igikoni cyigikoni gishobora gushyirwa mubikorwa neza kandi neza, hashingiwe kumajyambere isanzwe yuyu mushinga wubucuruzi.

Gukorana na francise yigikoni bizaba umushinga wubucuruzi unoze kandi wujuje ubuziranenge, kuko uzaba ufite amabwiriza yose akenewe kandi uzashobora kuyakoresha kugirango ugere kubisubizo bitangaje.

Ubucuruzi bwubucuruzi bufite urutonde rwishoramari butanga amahirwe yo guhitamo itangwa ryunguka kubiciro bidahenze, urebye amafaranga rimwe, amasezerano n'amasezerano ya francise. Urashobora gufungura ubucuruzi bwawe wenyine, uhereye kuntoki, ariko rero ugomba kumva neza aho uhera namahame yubuyobozi ugomba gukurikiza, ukurikije kubara imari na gahunda zubucuruzi. Kwamamaza, kubaka abakiriya ni inzira zigoye cyane, cyane cyane urebye uko ibintu bimeze ubu, guhora wiyongera mumarushanwa mubice byose byibikorwa. Kubwibyo, niba uri intangiriro, ariko ugaharanira cyane kuba nyiri ubucuruzi bwawe, urashobora gutangiza umushinga uyobowe nikirangantego kizwi cyane, ufite izina ryingenzi kandi ryinjiza. Niba utazi aho uhera, kandi mubyukuri murwego rwibikorwa kugirango ufungure ubucuruzi bwawe bwite, noneho unyure muri kataloge ya francises hanyuma uhitemo ubucuruzi buzakwegera kumutima wawe, kuko ntakintu cyiza kiruta ubucuruzi ukunda. Rero, muri kataloge ya francise urashobora kubona ibyatanzweho ubu, hamwe nishoramari runaka ryamafaranga, umenyere kubijyanye na francise, izina ryurubanza, ubwishyu bumwe cyangwa kutaboneka, amakuru yinyongera, gusubiramo hamwe ningingo zimwe mukarere runaka kagushimishije.

Abafaransa bazafasha francisees mugutangiza umushinga gusa, ariko kandi bazaza, batange inama, bafashe mugushaka abakozi, bavuge ibyiza nibigaragara, kubaka gahunda y'ibikorwa, nibindi. Kubara umubare w'ishoramari, ubwishyu bumwe hamwe nigihe cyo kwishyura iraboneka mububiko bwa franchise. Hamagara nimero yatanzwe hanyuma ubaze ibibazo byinyongera. Turabashimira mbere kubwinyungu zanyu, kuvugana na catalog ya francises nishoramari, turizera ko ubufatanye butanga umusaruro.