Ubufaransa mu Burusiya ntabwo bwari busanzwe nko mu bindi bihugu. Vuba aha ariko, barimo kwamamara cyane mu mpande zose z’Uburusiya, bahinduka nk'ubucuruzi. Hariho impamvu nyinshi zibitera, ariko icyingenzi nicyifuzo cyabantu gutangiza umushinga wabo muburusiya nta gihe kirekire cyibigeragezo namakosa abuza icyifuzo cyose cyo gutangiza umushinga wabo. Ni muri urwo rwego, Uburusiya ntaho butandukaniye n’ibindi bihugu: abantu batinya gusa gushyira mu kaga bashora imari mu gitekerezo gishobora no kudatangira.

Ni muri ubwo bwoba abantu bagenda bahindukirira igitekerezo cya francises. Igitekerezo nkicyo gisa nkicyinshi cyunguka kuko kigufasha gutangira umushinga wawe udashora imari ikomeye yo gutangiza. Uzagira imari gusa, kandi ntabwo aribwo buryo bunini bw'akazi bushobora guca intege icyifuzo icyo ari cyo cyose cyo gukora umushinga udasanzwe mu Burusiya. Sobanura ingorane zose zijyanye no gutangiza umushinga wawe mu Burusiya, nko gukora ikirango, uburyo, kwiga ibyifuzo byabateze amatwi, kubaka izina, nibindi byinshi mugihe kirekire. Byaba byiza tujya mu buryo butaziguye gusuzuma icyo aricyo franchise.

Ikigaragara ni uko francise, mubyukuri, ubucuruzi bwiteguye. Uburusiya nabwo ntabwo bwarokowe niyi nzira. Mugihe uguze francise muburusiya, uzabona izina ryikirango, iterambere ryibishushanyo mbonera, nibindi byinshi, urugero, ikirango, intero, amabara yibigo, udutabo, banneri, nibindi, muburyo bwiza. methodology, kuri formula yo gushyira mubikorwa neza inzira zimwe na zimwe, zishobora kuvumburwa gusa binyuze mubigeragezo byinshi no kwibeshya. Uzakira kandi paki yuzuye yinyandiko hamwe ninkunga ya francise mugihe kizaza.

Hanyuma, urashobora kureba uburyo butandukanye bwibikorwa biriho muburusiya, soma ibyasuzumwe kuri buri sosiyete, ubigereranye nundi, ushiraho igitekerezo runaka. Ibi biroroshye cyane kuruta gusesengura ibisubizo byarangiye, ariko amahirwe ashobora kuba yinganda runaka muburusiya. Franchises muriki kibazo iragaragaza cyane kandi irashimishije mugufata ibyemezo bindi. Urashobora kandi kumenya itandukaniro riri hagati yo guhitamo francise wenyine no kuvugana nundi muntu wa gatatu. Hamwe numuhuza, urashobora gushingira kuburambe bwe bunini hanyuma ugahitamo icyagushimisha cyane.

Byumvikane neza, sibyo?

Nyamara, igitekerezo cyiza gishobora gutera amakenga ateganijwe, kuko, nkuko mubizi, foromaje yubusa iri muri mousetrap gusa. Niyo mpamvu ugomba guhita usobanukirwa nimpamvu ugura francise ninyungu ki mugenzi wawe, nyiri ubucuruzi bwambere, afite kuva muribi. Ikigaragara ni uko, ubanza, uzishyura amafaranga runaka, bita royalties, uhereye ku nyungu zawe. Muri ubu buryo, utanga francise arashobora kungukirwa nigurisha nkiryo. Icya kabiri, ba rwiyemezamirimo benshi ntibashaka gukoresha igihe n'imbaraga zo gufungura amashami mu mpande za kure, nko mu Burusiya. Nyamara, kwagura urusobe rwububiko, ibicuruzwa byihuta, ibicuruzwa byabyara umusaruro, nibindi bigira ingaruka nziza kubizina, bigufasha kugera kubafatanyabikorwa bashya, kandi byongera inyungu muri rusange.

Nkuko mubibona, hari ninyungu nyinshi kuri rwiyemezamirimo mugurisha francise, ariko, byanze bikunze, hari abashaka kubona ibyiza byumwihariko mubucuruzi bwabo. Kubwibyo, kubona francise kubaguzi badafite uburambe muburusiya birashobora kuba bihenze cyane.

Kubwamahirwe, hari inzira zitandukanye zo kwirinda ubu buriganya. Uhereye ku kwiga neza ibikoresho hanyuma ukarangiza no gushakisha abafatanyabikorwa babigizemo uruhare bashobora gukurikira inzira yose kuva batangiye kugeza barangije bagatanga inama zikenewe. Ku mucuruzi mushya mu Burusiya, biroroshye, byanze bikunze guhindukirira umuntu wa gatatu, inararibonye ushishikajwe no gukemura neza ikibazo cy’impande zose uko ari eshatu. Hamwe nubu buryo, bizoroha cyane gukora imyiteguro yambere, nayo ishobora kugorana cyane. Nibeshye kurwego rwambere rushobora gutera igihombo gikomeye, kwanga igitekerezo cyo gukoresha francises, cyangwa kudashobora kwishura ubucuruzi bwabonye mugihe gito. Kubwamahirwe, ubu urashobora kubona abahuza bizewe muburusiya biteguye kumenya neza ko ikibazo cyawe gikemuwe mubunyangamugayo kandi neza bishoboka.

Rero, kugirango iterambere ryiterambere ryubufaransa muburusiya, ugomba guhita witondera gushakisha umufasha ushobora gufasha gutangira neza mugitangira urugendo rwawe. Isosiyete yacu itanga serivisi zo hagati kugirango zigufashe mubikorwa byose byingenzi byo gushakisha no kugura. Hamwe na serivisi zinzobere zacu, uzabona amahirwe adasanzwe yo kwirinda amakosa yose ya rwiyemezamirimo watangiye muburusiya. Uzabona francise ukeneye hanyuma utangire nigitekerezo cyihariye cyo gushyira mubikorwa ibitekerezo byawe bitinyuka.

Icyambere, abahanga bacu bazagufasha guhitamo bije yawe. Iki nikibazo gikomeye kandi kitoroshye, kuko birashobora kugora umuguzi udafite uburambe kumva umubare witeguye gushora imari, itanga izishyura ubwayo, kandi izaba impfabusa. Ibibazo byose bijyanye nubukungu birashobora kuba umutwaro, ariko abahanga bacu bazagerageza kugufasha. Tuzategura bije yawe, hitamo amahitamo meza yatanzwe nabafatanyabikorwa bacu bagaragaye hanyuma tuyaganirize nawe. Guhitamo kuringaniza bizagufasha guhitamo inzira nziza.

Byongeye kandi, kuri ba rwiyemezamirimo benshi mu Burusiya, ikibazo cyo kwizerana kivuka. Nigute ushobora gutandukanya uburiganya numucuruzi nyawe? Nigute ushobora kwemeza ko amategeko amwe azakorera kubutaka bwu Burusiya nko mu gihugu cya rwiyemezamirimo? Isosiyete yacu nayo yahanganye n'iki gikorwa. Twabanje guhitamo abafatanyabikorwa bizewe kandi batsinze hamwe nabo bizakubera byiza gukora. Vuba cyane uzabona ko bigoye guhitamo muburyo bwo guhitamo - ibyifuzo byose birashimishije, byizewe kandi byunguka! Ariko nibyiza kubabara, guhitamo hagati yuburyo bwiza kuruta kubabazwa no kutizerana ningaruka zishobora guterwa no gucumita kamwe.

Ikindi kintu cyingenzi ni ugukurikirana ubugenzuzi. Ibibazo ntabwo buri gihe bivuka kuva mugitangira, rimwe na rimwe bisaba igihe kugirango umenye neza icyo ufite. Muri ako kanya, inzobere zacu nazo zizagufasha, gukemura ibibazo byavutse imbere yawe, gutanga ibisubizo bikenewe, no kugisha inama. Kumva ushyigikiwe, birashoboka cyane gukemura ibibazo bishoboka kandi ukagera kubisubizo bitangaje kuri kimwe cyangwa ikindi.

Ubufaransa muburusiya nigice cyiterambere gusa aho ushobora kuyobora kwigarurira icyicaro cyawe kidasanzwe. Iyo uhisemo francise yawe yambere ubishinzwe, urashobora kugera kubisubizo bitangaje rwose, ube uwambere mubyerekezo byose hanyuma ugafata isoko mbere yuko habaho abanywanyi na gato. Urashobora gukora byose neza kandi ukabona inyungu nini ubaze sosiyete yacu. Abahanga bacu bazagufasha mubyiciro byose byiterambere rya francising, bagufashe guhitamo ubucuruzi bwinzozi zawe, gutegura bije yawe hanyuma utangire kubona inyungu yawe yambere ikomeye!

Uruganda rw’uburobyi ruzakora nta nenge niba rushyizwe mu bikorwa neza hakurikijwe ibipimo ngenderwaho bitandukanye rwiyemezamirimo, kuba umugabuzi wihariye, yakira na francisor. Uburobyi bugomba gushyirwa mubikorwa hakurikijwe amategeko yakarere kugirango butayarenga muburyo ubwo aribwo bwose. Mubyongeyeho, uzakora muri francise yuburobyi nurwego ntarengwa rwo gukora neza niba ukora isesengura rya swot hakiri kare. Ubu bwoko bwo gusesengura butanga amakuru yukuntu uhanganye neza ninshingano ufata. Byongeye kandi, murwego rwubwoko bwitegura, isesengura rya swot rifasha kumenya imbaraga nintege nke zumushinga wawe wubucuruzi. Ntugomba kwirengagiza ishyirwa mubikorwa ryisesengura ryapiganwa.

Niba ukora umwuga wo kuroba cyangwa ubundi bwoko bwibikorwa, ugomba kumenya neza ingorane uhura nazo munzira yawe mugushyira mubikorwa uyu mushinga. Uburobyi bwuburobyi bugomba gushyirwa mubikorwa kuburyo urwego rwibicuruzwa byagurishijwe birenze ibigereranyo byose ku isoko. Ibi ntibiguha gusa ibyifuzo bifatika ahubwo binaguha urwego rwo hejuru rwo kumenyekana. Birashoboka ko francisor ishaka kugenzura, bityo, ugomba kuba witeguye kubi.

Uburobyi bwuburobyi nigikorwa cyihariye. Nukuri, ibigo bimwe bimaze gukora umushinga nkuyu mumujyi wawe. Birakenewe gusuzuma imbaraga n'intege nke zabo hakiri kare kugirango tumenye guhangana nabo mumasoko yo kugurisha. Birashoboka gukuraho ibarura rishaje niba ugurisha francise. Ibi byemeza ko ushobora guhora ugurisha ibikoresho bishya kandi, bityo, ukagumana urwego rwikirango mumwanya ugomba kuba. Ba rwiyemezamirimo hafi ya bose bafite umutungo runaka wamafaranga barashobora kwishora muburobyi.

Ntibakeneye gushorwa mu guteza imbere ubucuruzi gusa, ahubwo banashyireho amafaranga yo gushyira mubikorwa ibikorwa kuburyo bujuje ubuziranenge. Ariko ibi ntibigabanya urutonde rwibyo nkenerwa ufite mugushira mubikorwa niba ushyize mubikorwa uburobyi. Ugomba kandi kwishyura amafaranga runaka francisor igutezeho buri kwezi - aya ni amafaranga yo kwamamaza, hamwe nubukode. Umubare wabo wose urashobora kuba hafi 9% yinjiza washoboye kwinjiza mugihe runaka. Ntugasibe icyifuzo gishimishije gishimishije, gishobora kugabanuka rimwe mumyaka ijana, hanyuma ukitabira urubuga rwemewe rwumuryango wizewe kandi ufite umutekano.

Ubufaransa bwa resitora y amafi numushinga ufite akamaro, kandi mugihe utezimbere, ugomba kandi kwibuka ko uhagarariye ikirango kizwi mumujyi wawe. Kora akazi ko mu biro neza, noneho ntamuntu ufite ikirego akurega. Birumvikana ko abaguzi bashobora kutanyurwa, ariko, murwego rwubufaransa bwamafi, birakenewe guhugura abakozi kuburyo basabana nabaguzi mu kinyabupfura no mu budahemuka bishoboka. Teza imbere francise ukurikije amabwiriza kugirango shobuja atagira ikibazo. Restaurant y amafi ikenera umubare munini wabakiriya; kubwibyo, ugomba kubakurura, kwamamaza birakwiriye. Igomba gukorwa neza kandi neza, iyobowe nibikoresho bigezweho biva muri francisor.

Niba ukoresha amafi ya resitora yuburobyi, ubucuruzi bwawe bugomba kuba bwiza kandi bunoze. Mugihe cyiterambere ryimirimo, birakenewe kwishingikiriza kuri gahunda yubucuruzi yashyizweho mbere kugirango duhore tuyisuzuma.

Niba ingorane zivutse mukuzamuka kwa francise kububiko bwamafi, ugomba kubitsinda, ukoresheje uburambe nubuhanga bwa francisor. Nukuri inshuti nkuru izasangira nawe ubumenyi nuburambe, hamwe nikoranabuhanga rihari. Ibyiza nkibi byo guhatanira inyungu ntibishobora gusuzugurwa. Uzashobora gukorana neza nabaguzi bose niba ukurikiza byimazeyo amabwiriza yose. Ubufaransa kububiko bwamafi ni umushinga wubucuruzi urimo ingaruka zimwe. Kurugero, ni amarushanwa arenganya.

Byongeye kandi, ububiko mububiko bushobora kugenda nabi, kubwibyo, ni ngombwa guhindura uburyo bwo kubika. Ariko inzira yo guteza imbere francise ya resitora y amafi irashobora kandi guhura ningorane zijyanye ninzego za leta. Ruswa ikwirakwira mu bihugu bimwe na bimwe. Kubera iyo mpamvu, abayobozi batiyubashye barashobora kwishora mu bikorwa byo kwambura abantu, bivuze ko ari ngombwa kwitegura iterambere nk'iryo. Igikorwa cya francise kuri resitora y amafi kizazana inyungu nini, gitange uburyo bwo gucunga neza, no kwagura ibikorwa hitawe kubintu bitandukanye. Kwiga imibare nabyo birakenewe, iki gikorwa kigomba gukorwa mubwitonzi budasanzwe. Ubufaransa bukusanya amakuru yingenzi ashobora gutwara resitora yo hasi.