Rwiyemezamirimo wese arashaka kubona francises isabwa ikirango kizwi kubikorwa byabo byubucuruzi, hamwe no gukoresha bihendutse, mubucuruzi, no kwishyura byihuse. Nyamara, hano paradox yo kwivuguruza kwihuza ryumvikana hagati yikimenyetso kizwi cyane, izina ryikirango, hamwe no gukoresha bihendutse bivuka, kubera ko urwego rwinshi, icyitegererezo, nikirangantego, niko bihenze cyane kubikoresha no kubigumana mubucuruzi bwa francises . Amafaranga yishyurwa muburyo bwo kwishyura inshuro imwe, amafaranga yishyurwa buri kwezi, hamwe namafaranga yo kwamamaza asanzwe, kugirango akoreshe ikirango kizwi kandi kizwi cyane, bisaba ishoramari rinini, inshinge, nibiciro. Kwishura mugihe cyose ibiciro byubucuruzi bijyanye bijyanye na francises isabwa bisaba ko hajyaho amafaranga neza, binyuze kuri konti ya banki, ishyirahamwe ryiza ryakazi, umuyoboro w’ibicuruzwa byateye imbere kandi wagutse, urujya n'uruza rwinshi, hamwe n’ibicuruzwa byinshi, ahantu hareshya, hamwe na hamwe urutonde rw'ibicuruzwa. Kubera iyo mpamvu, kugirango uzamure ubucuruzi, ukeneye iyamamaza, kubona, no gukuramo ibikoresho byubucuruzi n’ibicuruzwa, kongera umubare w’abanditsi bagurisha, abayobozi, abajyanama, ikoranabuhanga, umusaruro, n’abakozi ba serivisi. Iyo ukorana na francises yaguzwe isabwa, icyingenzi nukubara neza igiciro cyo kugurisha ibicuruzwa nibicuruzwa, hamwe no kwishura ibiciro byose byibanze nubufasha mukubara ikiguzi cyibiciro.

Igiciro kinini cyo kugurisha ibicuruzwa nibicuruzwa ukoresheje ikirango cya francisor birashobora 'gutera ubwoba umuguzi rusange, kandi azanga kugura ibicuruzwa bihenze. Mubikorwa, urunigi rwo kugurisha rugurisha ibicuruzwa bizwi kandi bihenze bifite abakiriya bashinzwe kandi byatoranijwe, umuntu ku giti cye, wubahwa, umukiriya ukomeye ugura ikirango runaka. Hano hari abashyitsi basanzwe, cyane cyane abaguzi benshi, mubicuruzwa nkibi. Ku itsinda ry’ubucuruzi rusange, bivuze ko ibyiciro nyamukuru byabaturage, birakenewe ko wegera ibikorwa hamwe n’ubufaransa busabwa bafite imyumvire idasanzwe, kumenya 'uburyo bwa zahabu', kubirango byari bihendutse kuri bo kandi bizeye ubuziranenge. ibicuruzwa na serivisi ubwabo. Mubikorwa byisi, ibicuruzwa, inganda, nubucuruzi byubucuruzi birahari kandi birakwiriye, mugihe francises yibicuruzwa bingana na mirongo cyenda kwijana ryibicuruzwa. Amashanyarazi azwi cyane kubucuruzi bwibicuruzwa bifitanye isano no kugurisha pizza, ikawa yiteguye, imyenda, inkweto, ibikoresho bya elegitoroniki n’ibikoresho byo mu rugo, imodoka, no kugurisha abacuruzi bafungura amaduka na butike.

Intsinzi yo kugurisha muri francises yibicuruzwa ahanini biterwa nubushobozi bwumwuga bwabajyanama nabashinzwe kugurisha kwerekana ibicuruzwa byarangiye kubaguzi kugirango bishimye, bafite ubushake bwo kugura ibicuruzwa, kandi, banyuzwe nubuguzi bwiza, bava mububiko. Kubona imikorere myiza muri francises isabwa bijyana no guhugura abakozi guhoraho, mubikoresho byujuje ubuziranenge hamwe nubuhanga bungutse, ubuhanga hamwe nubwenge bwubucuruzi bwo kugurisha ibicuruzwa. Amahugurwa ateganijwe hamwe na webinari mugikorwa cyamahugurwa mubakozi bagize uruhare mugurisha ibicuruzwa, bamaze kugera kubuhanga no guhamagarira umwuga, guhatira ikinyabupfura, ubuhanga nubuhanga guhatira umukiriya kugura, ibyo bikaba byongeye kwerekana ukuri ko 'abakozi ari byose '. Amashanyarazi asabwa arasabwa, kubera ko hamwe nuburyo bushyize mu gaciro, butunganijwe, bwinjizwamo sisitemu, bahita bishyura vuba, binjiza amafaranga meza kuri rwiyemezamirimo-franchisee. Nuburyo bwuzuye kandi nkana mugutegura umushinga wubucuruzi bwa francises, hamwe na gahunda yubucuruzi yateye imbere neza, ubushakashatsi bwimbitse, nubushakashatsi bwumubano wamasoko, hamwe nisesengura ryabaguzi basabwa neza, bizana inyungu byihuse kandi bizana francises kuri icyiciro nurutonde rwabasabwe. Gukora ibikorwa byambere byisesengura kubyerekeranye ningaruka zamafaranga aturuka mubushoramari bwashowe, hamwe nubukungu, kubara kubiteganijwe mubucuruzi, kumafaranga yinjira, kubara umushinga winjiza, amafaranga yakoreshejwe, ninyungu bitanga impamvu zose zo gukora francise yishyuwe mubisabwa. Gutegura intego zo gutegura igenamigambi no gutegura igenamigambi rifite ubushobozi bwo gukwirakwiza, umubare w’ishoramari ryatangiye, kugirango wunguke byinshi, ukomeze kuringaniza no 'kuringaniza' hagati yikiguzi cya francises nigiciro kiri imbere cyo gukora ubucuruzi, ni gihamya nuburyo umwanzuro utekereje ko guhitamo francises byakozwe neza kandi byasabwe francises.

Ubufaransa bwisosiyete ikora mudasobwa ni umushinga wubucuruzi ushimishije cyane. Kugirango ubishyire mubikorwa neza, ugomba gukurikiza byimazeyo amahame yagenwe. Mugihe ukora mugihe kimwe na francise, ugomba no kwitondera ko abanywanyi bari maso. Kugirango ube imbere yabo, koresha ubumenyi bwose ufite ufite. Ububiko bwa mudasobwa bugomba gukorwa mubushobozi kandi nta makosa, bityo bigatanga amahirwe yose yo gukurura abaguzi benshi. Nyuma ya byose, ibihuha ku ishyirahamwe ryanyu bizakwirakwira vuba, bivuze ko ugomba gukurikiza byimazeyo ibipimo byose mugihe ukorana nabaguzi.

Igihombo cyicyubahiro mugushyira mubikorwa francise ya mudasobwa ntabwo byemewe. Nyuma ya byose, biragoye cyane kwishyura indishyi kuruta gutakaza ibintu. Kubwibyo, nukorana nisosiyete ikora mudasobwa ya mudasobwa, ube rwiyemezamirimo watsinze cyane kandi wiheshe amahirwe yo guhatanira. Uzashobora guhitamo ibikoresho byo kubika kugirango umwanya wawe wo kubikamo ushobora kwakira ibicuruzwa byinshi. Na none, ubwoko bwibintu bishaje mububiko burashobora kugurishwa kubiciro byoroheje kugirango bidakoresha amafaranga kubibungabunga.

Gahunda yubucuruzi yateguwe neza kubucuruzi bwa mudasobwa ya francise bizaba ngombwa kugirango umuntu atsinde. Na none, kubahiriza imyambarire iyo ushyira mubikorwa umushinga wubucuruzi birashobora kugira ingaruka zikomeye kubitsinda ryumuryango. Imitako yo hanze yikibanza nayo igomba kwitabwaho kugirango ikoporore umwimerere. Ubufaransa bwisosiyete ikora mudasobwa, nibumara kuyishyira mubikorwa, bizagusaba gukora isesengura ryibanze rya swot. Birakenewe kwirinda amakosa ayo ari yo yose. Ubufaransa bwisosiyete ikora mudasobwa buzatanga urwego rwo hejuru rwo kugaragara kubikorwa kuva ushobora gukoresha urutonde rwibikoresho byihariye.

Ikoranabuhanga ryo mu rwego rwo hejuru, ubumenyi-bwihariye, ikirango cyamamajwe neza, ibi byose nibyiza byo gukora kuri francise. Ntucikwe amahirwe yawe yo kuba rwiyemezamirimo watsinze, kuko mugihe utekereza, bamwe mubanywanyi basanzwe bashyira mubikorwa francise kumasosiyete ikora mudasobwa, ifata umwanya mwisoko.

Franchises muri Somaliya igurwa kubakerarugendo bakabije. Franchises muri Somaliya ikoreshwa nabagenzi babuze adrenaline, bifuza ibintu bitangaje. Gutembera muri Somaliya francises, ntabwo ari kubacitse intege, ahubwo abadiventiste bakunda exoticism nyayo ihujwe nibintu byukuri. Somaliya ni kimwe mu bihugu biteje akaga kandi bitangaje ku mugabane wa Afurika kandi iki gihugu gikurura 'nka rukuruzi', ba mukerarugendo benshi, ntibizwi kandi bitateganijwe. Urugendo rwa Somaliya ruvuga ibijyanye na diametrical bitandukanye, nk '' impande ebyiri z'igiceri kimwe '. Ku ruhande rumwe, francises ku butaka bwa Somaliya ishimishwa n’ahantu heza hafite ibidukikije bidasanzwe ndetse n’ahantu heza nyaburanga, nka Ouarsangeli - imisozi ya Midjurtina, hamwe n’ibimera bitandukanye n’isumo rya Lamadava, bikikije amashyo ya antelope.

Inzu y'ubuvumo ya Las Gil, isobanurwa ngo 'iriba ry'ingamiya', ni urwibutso rw'ubwubatsi n'ikimenyetso ntagereranywa cy'ubutaka, burinzwe n'umurage ndangamurage wa UNESCO. Ingando z’ingendo zerekeza muri parike y’igihugu ya Kismayo na Hargeisa, hamwe n’umugezi wa Jubba utemba mu nyanja y’Ubuhinde, hamwe n’ibinyabuzima bitandukanye nk'ingona, imvubu, giraffi, inzovu, imparage, intare, ingwe, imparage, inkende, amafoto adasize nkigumya nta mukerarugendo utitayeho. Urebye neza, francises muri Somaliya ni ubucuruzi bushimishije cyane, kubera ko mu karere kayo hose hatatanye inzibutso z’imico gakondo, guhera muri Fenisiya no mu Misiri ya kera, inyubako nyinshi nziza cyane mu buryo bwa Afro-Arabiya, inzu ndangamurage, n’imisigiti ya kera. Kurundi ruhande rwa francises ahantu nkaho ni akaga kubanyamahanga, imiterere yigihugu imbere, igihugu gikennye kandi cyacitsemo ibice. Hamwe n’urugomo rwaduka, no kugabana ubuziraherezo ubutegetsi, kutoroherana kw’amadini, inkuru ivuga ku ba rushimusi baturutse muri Somaliya, ibintu bitoroshye bya politiki, ndetse n’ibidukikije bidakwiriye kuruhuka ba mukerarugendo. Ariko kubantu bakora, ubutwari, kandi bafite ibyago badakunda ibiruhuko bituje, francises ubukerarugendo, umunezero wuzuye, no kwinezeza, nukuvuga 'buzz buhoraho', byuzuye amarangamutima nibitekerezo bidasibangana.