'Big franchise' - Niki? Nigute wabihitamo? Hariho ibirango bizwi kwisi bifite inyungu nini no kuzamurwa byihuse, kubera izina nigihe kirekire kumasoko yigihugu runaka. Niba ushaka no gushora umutungo wamafaranga, umwanya, nimbaraga, birashoboka rwose guteza imbere ubucuruzi bwawe wigenga, udafite francise hamwe n’amasano manini, birahagije kumenya amahame yubuyobozi no gukurura abakiriya, noneho ikiguzi kinini ntabwo giteganijwe. Niba uri intangiriro ukaba ushaka gutangira umushinga wawe, ariko ukaba utazi uburyo n'aho watangirira, nibyiza rero kujya mububiko bunini bwa francise, ukamenyera ibyifuzo byatanzwe, politiki yibiciro hanyuma ugahitamo umutima wawe wumvikana. Biroroshye cyane kubantu basanzwe bazi murwego rwibikorwa bashaka gufungura ubucuruzi bunini kuruta uko byoroshye kubona francise kubera moteri ishakisha iboneka mububiko. Mbere ya byose, ugomba kumenyera ingingo zitangwa, gahunda y'ibikorwa, ntoya, iciriritse, cyangwa nini yo gutangiza igishoro, n'inyungu. Ububiko bwa franchise bwakozwe kubwa francisees naba francisors.

Gutoranya birashobora kuba ubwoko ubwo aribwo bwose buto, buciriritse, ubucuruzi bunini, kuva mubucuruzi, serivisi, kugaburira, nibindi. Hariho ibice nibice, urashobora guhitamo umujyi wawe, igihugu, kumenyera ibintu byiza binini, politiki y'ibiciro, kugisha inama, soma ibisobanuro byabakiriya kurubuga. Iraboneka kandi kureba igihe ubucuruzi bwumuryango runaka bumaze gukora, amafaranga yinjira nogusubiza, imiterere ya francise, hamwe nibyiciro kuva bihendutse kugeza kuri francise nini. Iyo uguze francise nini, ntampamvu yo gushyira amatangazo yamamaza, ibirango bizwi kwisi yose bizwi nabantu bose ndetse bifite abakiriya babo. Ibyo ari byo byose, mugura francise nini, ukora ubucuruzi hamwe na francisor, akubwira ibyerekeye chip no kurushaho guteza imbere ibitekerezo bya serivisi cyangwa ubufasha. Kandi, hariho umubare munini wubufaransa mububiko ku giciro cyiza. Mugura francise, ubona amahirwe yo guhagararira inyungu yikimenyetso runaka mukarere kawe, kongera imikorere ninyungu, no kwishura ikiguzi cyawe ako kanya.

Igiciro kinini cya francise, amafaranga menshi. Na none, mugihe uguze francise, iraboneka kugirango ubone ubufasha muguhitamo abakozi, kuyobora, no kugenzura, guteza imbere ubucuruzi. Hariho kandi amasaha-nijoro yo kugisha inama inzobere zitanga ibitekerezo byihuse byo kwamamaza ibicuruzwa. Kurubuga, birashoboka kubona ibyiciro bisabwa gusa ariko no kubona imibare yumunsi, icyumweru, ukwezi, umwaka. Hariho gufungura, kubungabunga, no guteza imbere amashami yubufaransa, guteza imbere ubucuruzi muburusiya, Qazaqistan, nibindi bihugu. Kwishura byihuse kubera ubufatanye nububiko bwa francise nini. Ubwiza buhanitse bwabantu, hamwe no guhitamo neza, kumenyekana, hamwe nurujya n'uruza rwa SEO.

Ba umufatanyabikorwa kandi ntugahungabanye ubucuruzi bwawe cyangwa umutungo wawe. Cataloge ya francise nuburyo bwiza bwo gukura biz muburyo bukomeye, buri gihe ukora ibikorwa. Abayobozi bagize uruhare mu iterambere kuva batangiye kugeza barangije, bazanye kuzamurwa mu ntera nshya, imiterere yo gushyira, gukurura no gushimisha abafaransa naba francisees hamwe nibikorwa bihuriweho. Ingingo nyinshi, nini yaguka, hamwe ninjiza nyinshi kandi igera kubakoresha benshi. Dutanga akazi gahuriweho imyaka myinshi, hamwe nubufasha bukurikira. Abafaransa bagomba kuzirikana ko usibye abakiriya, wakira kwamamaza. Iterambere ryuburyo bwihuse bwo gutangira, byoroshye, byoroshye, kandi byihuse, bituma umuntu agera kubisubizo byifuzwa, azana ibigo kurwego rwa federasiyo.

Inshingano nyamukuru yimirimo yacu nukwagura isoko, guteza imbere imishinga mito, iciriritse, cyangwa imishinga minini kwisi. Dutanga amahirwe yo kohereza ibicuruzwa byacu cyangwa ibicuruzwa hafi cyangwa kure mumahanga, kuberako hariho ububiko bwa elegitoronike, kataloge yubufaransa. Ihuriro ryaba francisors naba francisees ryemeza iterambere niterambere ryinshi, bishyirwa mubikorwa mubikorwa byose. Gukoresha uburyo budasanzwe no kwitabira cyane kataloge ya franchise bituma byoroshye kandi byoroshye kuzana isosiyete kurwego mpuzamahanga. Amasosiyete menshi yamaze kwinjira ku isoko afite kataloge ya francise, kandi ntutindiganya. Dufite itsinda ryo guhura nabakiriya. Nibyoroshye kandi byoroshye kuba francisors gushyira francise yabo muri catalog.

Urashobora kwishura muburyo ubwo aribwo bwose bworoshye, mumafaranga kandi atari amafaranga.

Kugirango ubone ibisobanuro birambuye, birashoboka kuvugana nabahanga bacu, kimwe no gusiga icyifuzo kuri e-imeri. Kugirango umenye uburyo no gushyira imiterere ya francise, ibyifuzo bikunzwe, jya mububiko. Urashobora gukora wigenga cyangwa muguhuza ibintu byose hamwe ninzobere zacu.

Ubufaransa bwikibuga cyabana nigikorwa cyo kwihangira imirimo gishobora guhuzwa ningaruka zimwe. Ubwa mbere, mugurisha francise, usanzwe ufite inyungu, ariko, ugomba kubyishyura. Iyi nintererano imwe, wohereza mubyiciro byambere nkijanisha ryubunini bwishoramari ryakozwe. Mugihe ukurikirana francise yabana, ugomba kuzirikana ko urimo ukorana nibintu byingenzi abantu bafite. Bakwizeye hamwe nabana babo, kubwibyo, ufite inshingano zawe. Niba ushaka kwishora mumikino yabana, noneho francise izagufasha kumenyekanisha ibikorwa byawe mugice cyambere, ukoresheje inyungu zingenzi.

Ubwa mbere, ukora ibikorwa mwizina ryikirango kizwi, icya kabiri, ukora ukurikije amabwiriza namategeko agenwa nubucuruzi bwatsinze. Mubyongeyeho, ubona uburambe butagereranywa mugushira mubikorwa club yabana, biroroshye cyane. Nyuma ya byose, ntugomba gukora amakosa, kuko ukorera francise kandi rero, ni rwiyemezamirimo watsinze.

Ariko, umuntu yakagombye kuzirikana ko ikirango kimwe kidahagije kugirango uzamure neza francise kumikino yabana. Ugomba gushyira imbaraga kuruhande rwawe. Birumvikana ko ufite umutwe utangira muburyo bwikirango kizwi, ariko, ugomba no gutangaza ko winjiye kumasoko. Mubyongeyeho, ugomba gukomeza urwego rwo hejuru rwa serivise muburyo wakiriye na francisor. Mugihe ushyira mubikorwa francise ya club yumwana, ugomba no kuzirikana ko ugomba kubona urwego ruri hejuru ya ba rwiyemezamirimo basanzwe. Nyuma ya byose, wemeye kwishyura ijanisha runaka ryinjiza yakiriwe buri kwezi.

Kubwibyo, amafaranga winjiza agomba kuba menshi cyane kuruta niba wakoze wenyine. Ubufaransa bukora neza kumurwi wabana bizaguha igishoro kinini, kuko uzashobora kubakurura kumushinga wubucuruzi wunguka. Urashobora kandi kwizigira ko umuguzi w'amayobera ashobora kuza aho uri. Numuntu ugenzura urwego rwa serivisi yitirirwa umukiriya.

Uruhinja rwabana francise nubwoko butanga ibyiringiro kandi byunguka cyane umushinga wubucuruzi. Mugihe cyiterambere ryacyo, ushobora gukenera gutsinda ingorane zitandukanye kugirango ube rwiyemezamirimo wambere muri iri soko niche. Abanywanyi bawe ntibashaka gusangira nawe inyungu, byongeye kandi, bashobora kuba bashishikajwe no gukomeza umwanya wabo wambere ku isoko. Benshi mubaturwanya bakora ibishoboka byose kugirango bakubuze gutsinda. Kubwibyo, mugihe utezimbere francise yumwana, ugomba gukurikiza byimazeyo gahunda yubucuruzi igomba gushirwaho mbere. Agomba gushyiramo ingingo zose z'igikorwa ukeneye gutekereza mbere.

Nibyo, gukorera munsi ya francise, ufite inyungu zikomeye kurenza abo bahanganye badafite amahirwe nkaya. Ubwa mbere, ni ikirango cyo mu rwego rwo hejuru kandi kizwi cyane ku isi, naho icya kabiri, francise yumwana ikoresha ibisubizo bitandukanye byikoranabuhanga, uburambe budasanzwe, hamwe nikoranabuhanga ryo mu rwego rwo hejuru. Ukoresheje ibi byose, urashobora kugera kubisubizo byubukungu byingenzi mugihe gito. Urashobora kuyobora isoko rihiganwa ukoresheje ibikoresho byose ufite. Gucunga francise yumwana wawe kuburyo abanywanyi bawe batagira amahirwe yo kukurwanya. Nukora neza, niko ibisubizo bizaba byinshi. Ariko, uracyakeneye kwitonda kugirango utarenza urugero.

Noneho rero, kora imirimo yose hamwe nurwego ntarengwa rwo gukora hanyuma, uzatsinda rwose. Gahunda yubucuruzi yateguwe neza kubana bawe ba francise izafasha ubucuruzi bwawe mugutezimbere.

Nka francisee, ni ukuvuga, umugabuzi wihariye wa francise, uzasabwa kwishyura buri kwezi. Iya mbere yitwa ubukode. Ingano yacyo iri hagati ya 1 na 3%. Aya mafranga abarwa nkigice cyinyungu washoboye kubona mukwezi. Byongeye, mugihe ugurishije uruhinja rwabana, uzishyura igice cya kabiri. Bivugwa nkibarura ryisi yose.

Umufaransa azashyira mubikorwa yigenga ibyo bikorwa. Rero, uzabona inyungu zihoraho kubutaka bwumujyi wawe, urwego rwo kumenyekanisha ibicuruzwa narwo ruziyongera. Mugihe ukorana na francise yumwana, ugomba kwemera ko abanywanyi bashobora gukomera. Nawe ugomba gufata ingamba mugihe. Kurugero, kwiga imibare bizafasha mugutsinda ibihe bikomeye. Niba warabonye inzira yo gutondeka abakiriya bawe mugihe, noneho gufata ingamba mugihe bizemeza ko ingaruka mbi zigabanuka. Mugihe ushyira mubikorwa francise ya club yumwana, ugomba kandi kwibuka ko leta itegereje kugabanyirizwa imisoro.

Birakenewe ko twegera iki kibazo muburyo bushoboka bwose.